FACTOID # 5: Minnesota and Connecticut are both in the top 5 in saving money and total tax burden per capita.
 
 Home   Encyclopedia   Statistics   States A-Z   Flags   Maps   FAQ   About 
   
 
WHAT'S NEW
 

SEARCH ALL

FACTS & STATISTICS    Advanced view

Search encyclopedia, statistics and forums:

 

 

(* = Graphable)

 

 


Encyclopedia > Yellow Pages
The Australian Yellow Pages logo used by Telstra; as in most countries it includes the iconic "Walking Fingers" device.
The Australian Yellow Pages logo used by Telstra; as in most countries it includes the iconic "Walking Fingers" device.

The term Yellow Pages refers to a telephone directory for businesses, categorized according to the product or service provided. As the name suggests, such directories are usually printed on yellow paper, as opposed to white pages for non-commercial listings. With the advent of the Internet, the traditional term "Yellow Pages" is now also applied to online directories of businesses. Image File history File links Broom_icon. ... Image File history File links Information. ... Image File history File links Acap. ... Yellow Pages or YP as is commonly known, was the original name for the Network Information Service (NIS), a directory service created by Sun Microsystems. ... Image File history File links Yellow_Pages_Logo. ... Image File history File links Yellow_Pages_Logo. ... Telstra Corporation (ASX: TLS, NZX: TLS, NYSE: TLS) (formed from Telecom Australia) is an Australian telecommunications company under private ownership, holding a dominant position in landline telephone services, large share of mobile phone services, domestic consumer (including dial-up access and Broadband internet broadband cable modem, satellite and ADSL services... Moscow phone book, 1930. ... Wall Street, Manhattan is the location of the New York Stock Exchange and is often used as a symbol for the world of business. ... This article or section does not cite any references or sources. ... There are very few or no other articles that link to this one. ...


The name and concept of "Yellow Pages" were invented in the United States over a century ago [citation needed]. The expression "Yellow Pages" is used globally, in both English and non-English speaking countries. In the U.S., the expression "Yellow Pages" refers to the category, while in some other countries it is a registered name and therefore a proper noun. The English language is a West Germanic language that originates in England. ...

Contents

In general

Yellow pages directories are usually published annually, and distributed for free to all residences and businesses within a given coverage area. The majority of listings are in plain small black text. Yellow pages publishers make their profits by selling special value-added features to businesses such as a larger font size for their listing, or an advertisement box next to the listings in a category.


Since the mid-1990s, there has been a trend among yellow pages publishers to add four-color printing for some advertisements. Many publishers also offer the option to have advertisements appear with a white background to make them stand out. Interestingly, most yellow pages are not printed on yellow paper; rather the yellow is printed onto the paper. When an advertisement is printed with a white background, its part of the page does not receive yellow ink—so the white is actually the natural color of the paper. This is known as "white knock-out".


Online yellow pages

The information contained in the yellow pages is essentially a commodity, so publishers often engage in product differentiation tactics like bragging that their listings are more comprehensive or up-to-date. In 1999, a new tactic was pioneered by France Télécom's Pages Jaunes, which dispatched photographers to certain French cities so it could add a photograph of businesses along with their phone number and street address. A commodity is something for which there is demand, but which is supplied without qualitative differentiation across a given market. ... In marketing, product differentiation is the modification of a product to make it more attractive to the target market. ... France Télécom (Euronext: FTE, NYSE: FTE) (often spelled France Telecom, without the accents, in non-French text) is the main telecommunication company in France. ... For the use in computing, see Yellow Pages (computing). ...


Mobile Media (Local Search)

Yellow Pages are also available on mobile devices (such as mobile phones and GPS navigators) with static (embedded) and real-time (online) databases. The usage method varies (such as SMS, a WAP session, voice, or a dedicated application on the device), but usually relies on the input of the search keywords, and a return from the application with the points of interest.


This kind of yellow page queries are more and more being referred as local search and is a growing area were marketing dollars are being invested due to the targeted and focused customer base it develops to the YP advertisers.


Voice is also being used in the interfacing; the Canadian Yellow Pages Group has commercially been using a voice local search "Hello Yellow" (in 2007 renamed "YellowPages411") since 2005, enabling you to find local businesses using only your voice.


References

  • Thomson Directories. Telephone Directories & Directory Enquiries UK 2004. Retrieved on 15 February, 2005.
  • Thomson Group: chronology. ketupa.net media profiles. Retrieved on 15 February, 2005.
  • Yell UK History. Yell: UK Operations. Retrieved on 15 February, 2005.
  • Kingston Communications - Our History. Kingston Communications - About Us. Retrieved on 18 July, 2007.
  • Link (Indian Business/Yellow Pages in USA) Directories. Link Directories. Retrieved on 12 July, 2007.
  • INDIANpages.net. Indian Yellow Pages in America. Retrieved on 3 December, 2005.

See also


  Results from FactBites:
 
Yellow Pages - Wikipedia, the free encyclopedia (2803 words)
Yellow Pages directories are usually published annually, and distributed for free to all residences and businesses within a given coverage area.
Yellow Pages publishers make their profits by selling special value-added features to businesses such as a larger font size for their listing, or an advertisement box next to the listings in a category.
Yellow Pages Group is the market leader in print and online commercial directories and one of the largest media companies in Canada, producing the official directories of Bell Canada, Telus, Aliant, and MTS.
  More results at FactBites »

 
 

COMMENTARY     


Share your thoughts, questions and commentary here
Your name
Your comments

Want to know more?
Search encyclopedia, statistics and forums:

 


Press Releases |  Feeds | Contact
The Wikipedia article included on this page is licensed under the GFDL.
Images may be subject to relevant owners' copyright.
All other elements are (c) copyright NationMaster.com 2003-5. All Rights Reserved.
Usage implies agreement with terms, 1022, m