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Encyclopedia > Westinghouse Electric (1998)

The Westinghouse Electric Corporation (WEC) is a Delaware corporation founded in 1998 by CBS Corporation (the renamed 'original' WEC and predecessor of the current CBS Corporation) to manage the intellectual property assets relating to the Westinghouse brand. Westinghouse Logo (fair use) This is a copyrighted and/or trademarked logo. ... A Delaware corporation is a corporation chartered in the state of Delaware in the United States. ... The Westinghouse Electric Corporation was an organization founded by George Westinghouse in 1886 as Westinghouse Electric & Manufacturing Company. ...


CBS Corporation was purchased by Viacom, Inc. in 1999. Viacom renamed itself CBS Corporation in 2005 and spun off a new subsidiary which assumed the Viacom name. This new CBS Corporation retains ownership of Westinghouse Electric Corporation. Viacom began life as CBS Films, the television syndication division of CBS. In 1971, the division was renamed VIACOM (Video & Audio Communications), and in 1973 it was spun off, amid new FCC rules forbidding television networks from owning syndication companies (the rules were later repealed). ... CBS Corporation (NYSE: CBS) is a media conglomerate focused largely on the United States market, specifically broadcasting, publishing, billboards, and television production. ...

Contents


Recent history of the Westinghouse brand

  • 1995 - The original Westinghouse Electric Corporation acquires CBS from Laurence Tisch
  • 1997 - Original Westinghouse Electric Corporation changes its name to CBS Corporation, ending the reign of the 101-year old brand as the name of a major corporation
  • 1998 - CBS Corporation founds the present-day subsidiary WEC whose sole role is to own the intellectual property assets of the Westinghouse brand and to license it to other manufacturers and distributors
  • 1999 - CBS Corporation sells its remaining nuclear assets to BNFL who still operates the business as Westinghouse Electric Company. CBS is also acquired by Viacom.
  • 2005 - Viacom changes its name to CBS Corporation and spins off a new subsidiary company that calls itself Viacom. CBS Corporation retains ownership of WEC.

The Westinghouse Electric Corporation was an organization founded by George Westinghouse in 1886 as Westinghouse Electric & Manufacturing Company. ... CBS (formerly an acronym for Columbia Broadcasting System, the former legal name of the network) is one of the largest television networks, and formerly one of the largest radio networks, in the United States. ... Laurence Alan Tisch (born March 5, 1923, died November 15, 2003) was a Wall Street investor and self-made billionaire. ... In law, intellectual property (IP) is an umbrella term for various legal entitlements which attach to certain types of information, ideas, or other intangibles in their expressed form. ... BNFLs 18 UK sites BNFL, British Nuclear Fuels plc, is an international company, owned by the British government, concerned with nuclear power. ... The Westinghouse Electric Company is a nuclear reactor technology company. ... Viacom began life as CBS Films, the television syndication division of CBS. In 1971, the division was renamed VIACOM (Video & Audio Communications), and in 1973 it was spun off, amid new FCC rules forbidding television networks from owning syndication companies (the rules were later repealed). ... CBS Corporation (NYSE: CBS) is a media conglomerate focused largely on the United States market, specifically broadcasting, publishing, billboards, and television production. ... Viacom is a high-growth media conglomerate with various worldwide interests in cable and satellite television networks (MTV Networks and BET), video gaming (part of Sega of America), and movie production and distribution (the Paramount Pictures movie studio and DreamWorks). ...

Licensing of the Westinghouse brand

Starting in 1998, the new WEC has licensed the famous brand for use on a multitude of products, some (though not all) of which were in similar categories to those sold by the historic version of the company. It should be noted that, though these products advertise the Westinghouse name, they are neither manufactured by the historic Westinghouse company nor are the quality standards necessarily actively maintained by WEC. It has been suggested that Licensing (strategic alliance) be merged into this article or section. ... In marketing, a brand is a collection of feelings toward an economic producer. ...


Active licensees of WEC

  • Westinghouse Digital Electronics, selling LCD televisions and related products
  • Westinghouse Lighting Corporation (formerly Angelo Brothers), selling light bulbs, ceiling fans, and lighting fixtures
  • Salton, Inc., selling vacuum cleaners
  • Linear LLC d/b/a Westinghouse-home.com, selling garage-door openers and wireless intercoms
  • The NCC, Inc., selling electrical accessories, small lighting devices, and flashlights
  • Nordyne, d/b/a Westinghouse Heating and Cooling, selling HVAC systems
  • International Development Corporation d/b/a Westinghouse Solar Lights, selling solar lighting

Salton manufactures home appliances, notably the George Foreman series (since 1994) of contact grills and related devices. ... The phrase doing business as (abbreviated DBA or d/b/a) is a legal term, meaning that the name of the business or operation does not include the legal name of its proprietor, the names of all partners, or the official registered name of the limited partnership or corporation that... The phrase doing business as (abbreviated DBA or d/b/a) is a legal term, meaning that the name of the business or operation does not include the legal name of its proprietor, the names of all partners, or the official registered name of the limited partnership or corporation that... HVAC (pronounced either H-V-A-C or, occasionally, H-VAK) is an initialism/acronym that stands for heating, ventilation and air-conditioning. This is sometimes referred to as climate control. ...

References

  • Package Design Magazine: Brand Recharging (March 2004)

See also

The Westinghouse Electric Company is a nuclear reactor technology company. ...

External links

  • Westinghouse.com

 
 

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