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Encyclopedia > WLTY
WLTY
City of license Cayce
Broadcast area South Carolina
Branding "96-7 Steve FM"
Slogan "Playing Whatever We Want"
First air date 1974
Frequency 96.7 (MHz) Also Available on HD Radio
Format Variety Hits
ERP 9,000 watts
Class C3
Callsign meaning "Lite" (the previous format's moniker)
Owner Clear Channel Communications
Website http://www.wlty.com

WLTY, also known as 96-7 Steve FM, is a Variety Hits formatted radio station located in Columbia, South Carolina. The station is licensed to Cayce, South Carolina by the FCC and broadcasts with a 9,000 watt Class C3 signal. In the United States (and potentially elswhere), each radio station or TV station is assigned a city of license by the Federal Communications Commission that they must serve. While this has become far less meaningful over the decades, stations are still required to post their public file somewhere within the... Cayce may refer to: Cayce, Kentucky Cayce, South Carolina Edgar Cayce This is a disambiguation page, a list of pages that otherwise might share the same title. ... Official language(s) English Capital Charleston(1670-1789) Columbia(1790-present) Largest city Columbia Largest metro area Greenville-Spartanburg-Anderson Area  Ranked 40th  - Total 34,726 sq mi (82,965 km²)  - Width 200 miles (320 km)  - Length 260 miles (420 km)  - % water 6  - Latitude 32°430N to 35... Look up slogan in Wiktionary, the free dictionary. ... 1974 (MCMLXXIV) was a common year starting on Tuesday. ... FreQuency is a music video game developed by Harmonix and published by SCEI. It was released in November 2001. ... MegaHertz (MHz) is the name given to one million (106) Hertz, a measure of frequency. ... Image File history File links HD_Symbol. ... A radio format or programming format describes the overall content broadcast on a radio station. ... Primary Jack FM logo Jack FM is the moniker and on-air brand of several radio stations in Canada and the United States. ... In radio telecommunications, effective radiated power or ERP is determined by subtracting system losses from system gains. ... The watt (symbol: W) is the SI derived unit of power, equal to one joule per second. ... This is the list of broadcast station classes. ... Call sign can refer to different types of call signs: Airline call sign Aviator call sign Cosmonaut call sign Radio and television call signs Tactical call sign, also known as a tactical designator See also: International Callsign Allocations, Maritime Mobile Service Identity This is a disambiguation page — a navigational... This article is about the company. ... A website (or Web site) is a collection of web pages, typically common to a particular domain name or subdomain on the World Wide Web on the Internet. ... Primary Jack FM logo Jack FM is the moniker and on-air brand of several radio stations in Canada and the United States. ... Nickname: The Capital of Southern Hospitality, The Metro Location in Richland County, South Carolina Country United States State South Carolina Counties Richland and Lexington  - Mayor Bob Coble (D) Area    - City 346. ... Cayce is a city located in Lexington County, South Carolina, along the Congaree River. ... The abbreviation FCC can refer to: Face-centered cubic (usually fcc), a crystallographic structure Federal Communications Commission, a US government organization Farm Credit Corporation/Farm Credit Canada, a Canadian government organization Families with Children from China, an adoption support organization Florida Christian College, a college in central Florida Fresno City...


Station History

The station signed on as WZLD in 1974 with a mixture of Top 40 and Oldies music. It became the number one rated station in its first book. However, in 1975, rival AM Top 40 WNOK countered the success of WZLD by flipping its sister FM to Top 40 as "Stereo 105". That move would stunt WZLD's growth in the marketplace and the format was changed to Album Rock as "Z-96" by 1977. The format was run live-assisted using Drake-Chenault's AOR format. Top 40 is a radio format based on frequent repetition of songs from a constantly-updated list of the forty best-selling singles. ... This article or section does not cite its references or sources. ... WNOK is a radio station located in Columbia, South Carolina with a Contemporary Hit Radio (CHR) format. ... Album-oriented rock (commonly referred to as Adult-oriented rock), abbreviated AOR and originally called album-oriented radio, was originally an American FM radio format focusing on album tracks by rock artists. ...


In 1980, the station change back to Top 40 and both Z-96 and WNOK-FM went head to head for the next six years for the Columbia Top 40 radio audience. In February of 1986, Z-96 made a dramatic format change from Top 40 to Adult Contemporary, but keeping the name. This move proved disastrous and by early 1987, the station changed back to Top 40. This time, however, the station found itself competing with not only WNOK, but with upstart WMMC (now WOMG) as well. Adult contemporary music, frequently abbreciated to just AC, is a type of radio format that plays mainstream and pop music, without hip-hop or rap since, as per the name, it is geared more towards adults than teens. ... WOMG, also known as Oldies 103, is an Oldies radio station located in Columbia, South Carolina. ...


In February of 1988, WZLD became WYYS with the "Yes 97" moniker. The format remained Top 40, this time with a lean toward Dance music. The station makeover would eventually pay off as WMMC would become WPRH later in 1988 and would leave the Top 40 format altogether one year later. WNOK, however remained dominate in the Top 40 ratings and despite several attempts, could not be unseated. It has been suggested that Electronic dance music be merged into this article or section. ...


In August, 1991, after a brief stunt as "Elvis Radio", the format was changed to Country music as "Kick 96" with the new call letters of WHKZ. This time, the station targeted longtime Country outlet WCOS-FM. Although it had some modest success at first, Kick 96 was never able to beat WCOS in the ratings. The station was sold in 1994 to Benchmark Communications, which kept the Country format as a flanker to protect WCOS, but over time, the station's ratings had started to eroded. This article includes a list of works cited but its sources remain unclear because it lacks in-text citations. ... WCOS-FM is a Country music station located in Columbia, South Carolina. ...


By 1998, Benchmark was sold to Capstar Broadcasting. Since there was no need for two country stations under the same ownership as well as declining ratings, the decision was made to change WHKZ to something else. Over Labor Day Weekend, 1998. WHKZ dropped the Country format for brief simulcasts of Capstar sister stations WCOS and WVOC. After the stunting, the format was changed to Adult Contemporary with the name "Lite 96.7" and the new call letters of WLTY. Adult contemporary music, frequently abbreciated to just AC, is a type of radio format that plays mainstream and pop music, without hip-hop or rap since, as per the name, it is geared more towards adults than teens. ...


Despite the changes, Lite 96.7 never really took off in the Columbia market. After seven years of mediocre ratings against the dominant Adult Contemporary station, WTCB, the station flipped on August 16th, 2005 to Variety Hits as "Steve FM" (rumored to be named for then-new University Of South Carolina football coach Steve Spurrier). After a year, the station was able to finish in the Top 5 in the Arbitron ratings, something that has never been achieved in over a decade. Primary Jack FM logo Jack FM is the moniker and on-air brand of several radio stations in Canada and the United States. ... The University of South Carolina, Columbia (USC or Carolina) is a public, co-educational, research university located in Columbia, South Carolina, United States. ... Steven Orr Spurrier (born April 20, 1945 in Miami Beach, Florida) is a former American football player and current the head coach of the University of South Carolina football team. ... Arbitron is a radio audience research company in the United States. ...


External Links

Steve FM's website


WLTY's entry at the FCC's website

Radio stations in the Columbia, South Carolina market (Arbitron #91)

FM:WRJA 88.1 | WYFV 88.5 | WMHK 89.7 | WUSC 90.5 | WLTR 91.3 | WWNU 92.1 | WZMJ 93.1 | WARQ 93.5 | WIGL 93.9 | WWNQ 94.3 | WFMV 95.3 | WLTY 96.7 | WCOS-FM 97.5 | WLXC 98.5 | WXRY-LP 99.3 | WXBT 100.1 | WWDM 101.3 | WMFX 102.3 | WOMG 103.1 | WHXT 103.9 | WNOK 104.7 | WTCB 106.7 Nickname: The Capital of Southern Hospitality, The Metro Location in Richland County, South Carolina Country United States State South Carolina Counties Richland and Lexington  - Mayor Bob Coble (D) Area    - City 346. ... South Carolina Educational Television (SCETV) is the statewide public television and public radio network in South Carolina. ... WMHK-FM 89. ... WUSC-FM is a student-run radio station operating at the University of South Carolina. ... ... WARQ is a commercial radio station in Columbia, South Carolina, broadcasting on 93. ... WIGL-FM is a radio station targeting Columbia, South Carolina with a classic hits format as Bad Dog 93-9. ... WFMV was the callsign for an FM broadcast radio station in Richmond, Virginia from 1961-1971. ... WCOS-FM is a Country music station located in Columbia, South Carolina. ... WLXC, also known as 98. ... WXRY-LP is a LPFM radio station, broadcasting at 99. ... Please wikify (format) this article or section as suggested in the Guide to layout and the Manual of Style. ... WWDM, also known as The Big DM 101 FM, is an Adult Urban Contemporary station licensed by the FCC to Sumter, South Carolina at 101. ... WMFX, known as Fox 102, is a radio station licensed by the FCC to St. ... WOMG, also known as Oldies 103, is an Oldies radio station located in Columbia, South Carolina. ... WHXT, also known as Hot 103. ... WNOK is a radio station located in Columbia, South Carolina with a Contemporary Hit Radio (CHR) format. ... WTCB, known as B106. ...


AM:WVOC 560 | WGCV 620 | WCEO 840 | WBAJ 890 | WQVA 1170 | WOIC 1230 | WISW 1320 | WCOS 1400 WVOC-AM (560 kHz) is an AM radio station in Columbia, South Carolina in the United States. ... WISW is a news-talk radio station in Columbia, South Carolina. ... WCOS-AM is a Sports radio station located in Columbia, South Carolina. ...

South Carolina Radio Markets

Charleston (FM) (AM) | Columbia | Florence | Greenville-Spartanburg (FM) (AM) | Hilton Head | Myrtle Beach | Rock Hill (FM) (AM)

See also: List of radio stations in South Carolina and List of United States radio markets

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