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Encyclopedia > WLSW

WLSW is an American radio station, licensed to Scottdale, Pennsylvania. The station operates at the federally-assigned frequency of 103.9 mHz with an effective radiated power of 3,000 watts. The station is privately-owned by L. Stanley "Uncle Stan" Wall.

Contents

History

WLSW first signed on the air back in 1971, founded by legendary Pittsburgh DJ L. Stanley Wall. Unlike many FM stations of its time, WLSW was a standalone operation. It's important to remember at this time this was an oddity, because few cars in those days were equipped with FM radios.


Nevertheless, WLSW forged ahead, with a format mainly comprised of oldies, rock, and Top 40 music. Its studios, offices and transmitter were located in a converted double-wide mobile home at the top of a mountain on Route 711 on the outskirts of Connellsville. Geographic references were often made by the DJ's as "Magic Mountain", while others jokingly referred to the treacherous stretch of Route 711 as "Murder Mountain", as the road going up the mountain was very steep straight up and down, almost at a 45 degree angle, which made wintertime driving dangerous in inclement weather.


WQTW: An AM station joins the fold

In April of 1984, Wall purchased WQTW, an AM station operating at 1570 kHz 15 miles north of Connellsville in Latrobe, for $66,000. The station, which had the distinction of being Latrobe's first of two radio stations, had had its studios and offices destroyed in a fire the year before and had been silent for a period of about nine months.


Wall purchased WQTW and returned it to the air, and using his same formula for WLSW's beginning, parked another converted double-wide mobile home at the transmitter site for the station's operations. WQTW operated independently of its FM sister for a period of about six years until it was decided to simulcast WLSW over its airwaves, keeping separate oldies and polka programming on the weekends.


WLSW: Keeping the Oldies Alive

In 1992, Wall decided to add oldies programming to his program lineup at WLSW. Though rival oldies station WWSW in Pittsburgh played oldies, none offered pre-British invasion R&B-based music which had become legendary in Pittsburgh. WWSW-FM (3WS), is an oldies radio station based in Pittsburgh, Pennsylvania. ...


According to a story in the Pittsburgh Tribune-Review, Wall had made the decision as he was traveling along the Pennsylvania Turnpike and had heard DJ Charlie Apple on WKPA (now WGBN) on a cold December Saturday afternoon. Wall had heard Apple tell his listeners that since the station had been recently sold, and a format change was inevitable, there would be no special Christmas show as he had done in the past. Charlie C.A. Apple (born 1941 - Penn Hills, Pennsylvania) is a veteran R&B and oldies radio disc jockey from Pittsburgh, Pennsylvania. ... WGBN is a gospel music radio station serving the Pittsburgh, Pennsylvania market. ...


According to the interview, Wall pulled off the road to the next telephone he could find. He called Apple on the air and said "You'll do it on my station". Another WKPA DJ, Jeff Allen, was also offered a show on WLSW. Other reputed oldies DJ's would gradually be added, including the legendary Porky Chedwick. Porky Chedwick, known to generations in Pittsburgh, Pennsylvania as The Daddio of the Raddio, The Platter Pushin Papa, The Bossman, and a host of other colorful nicknames, is decidedly radios last true pioneer. // Chedwick was the first white DJ to present a racially diverse audience in a major eastern...


WLSW Today

Since ownership rules changed in 1992, allowing companies to own more stations in a single market, Stan Wall has had countless offers from prospective buyers, though his station is not for sale.


WLSW has, in recent years, shifted its music from Top 40 to Hot Adult Contemporary, adopting the moniker "Musicpower 104". The oldies specialty programming remains today.


 
 

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