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Holmes Beach/Saint Petersburg/Tampa, Florida
Branding "Wild 98.7"
Slogan {{{station_slogan}}}
Frequency 98.7 (MHz)
Format Rhythmic Contemporary Hit Radio
Owner Infinity Broadcasting
First air date
Call Letters meaning W L L D (play on the brandname Wild)
ERP 98,000 watts
Website http://www.wild987.fm/

WLLD is a Rhythmic Contemporary Hits-formatted radio station licensed to Holmes Beach, Florida that serves the Tampa Bay area in Florida. The station's playlist is atypical of most rhythmics due to the fact that is consist of mostly hip-hop and R&B hits, thus it is considered to be a rhythmic crossover by Billboard. Although its target audience of Wild 98.7 is white, African American, and Hispanic females 18-34, its main competitor is currently Clear Channel-owned Mainstream Urban, WBTP, 95.7 the Beat. Holmes Beach is a city located in Manatee County, Florida. ... Downtown St. ... Downtown Tampa from the southwest. ... BRANDING refers to either the imprinting of brand marks on live skin, see Livestock branding and Branding persons a marketing technique, see Brand This is a disambiguation page — a navigational aid which lists pages that might otherwise share the same title. ... Look up Slogan on Wiktionary, the free dictionary A slogan is a memorable phrase used in political or commercial context as a repetitive expression of an idea or purpose. ... Sine waves of various frequencies; the lower waves have higher frequencies than those above. ... A megahertz (MHz) is one million (106) hertz, a measure of frequency. ... A radio format or programming format describes the overall content broadcast on a radio station. ... Rhythmic Top 40, as known as Rhythmic Contemporary Hit Radio and Rhythmic Crossover, is a music radio format that includes of a mix of dance, and upbeat rhythmic pop, hip-hop, and R&B hits. ... CBSs first color logo, which debuted in the fall of 1965. ... Broadcasting is the distribution of audio and video signals (programs) to a number of recipients (listeners or viewers) that belong to a large group. ... In radio (including television), a callsign or call sign (also call letters) is a unique designation for amateur, broadcast, and sometimes military radio use, as well as for broadcast television. ... In radio telecommunications, effective radiated power or ERP is determined by subtracting system losses from system gains. ... This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ... The front page of the English Wikipedia website. ... Rhythmic Top 40, as known as Rhythmic Contemporary Hit Radio and Rhythmic Crossover, is a music radio format that includes of a mix of dance, and upbeat rhythmic pop, hip-hop, and R&B hits. ... In the United States (and potentially elswhere), each radio station or TV station is assigned a city of license by the Federal Communications Commission that they must serve. While this has become far less meaningful over the decades, stations are still required to post their public file somewhere within the... Holmes Beach is a city located in Manatee County, Florida. ... Tampa Bay is a large natural harbor and estuary on the western coast of Florida. ... State nickname: Sunshine State Other U.S. States Capital Tallahassee Largest city Jacksonville Governor Jeb Bush (R) Senators Bill Nelson (D) Mel Martinez (R) Official languages English Area 170,451 km² (22nd)  - Land 137,374 km²  - Water 30,486 km² (17. ... Hip hop is a cultural movement that began among urban African Americans and Latinos in New York City in the early 1970s, and has since spread around the world. ... Rhythm and blues (or R & B) is a musical marketing term introduced in the United States in the late 1940s by Billboard magazine. ... An example of a Billboard Magazine. ... White is a color (more accurately it contains all the colors of the visible spectrum and is sometimes described as an achromatic color—black is the absence of color) that has high brightness but zero hue. ... African Americans, also known as Afro-Americans or black Americans, are an ethnic group in the United States of America whose ancestors, usually in predominant part, were indigenous to Sub-Saharan and West Africa. ... Hispanic, as used in the United States, is one of several terms used to categorize U.S. citizens, permanent residents and illegal aliens whose ancestry hails either from Spain, the Spanish-speaking countries of Latin America (Hispanic America), or the original settlers of the traditionally Spanish-held Southwestern United States. ... Clear channel stations are AM radio stations that are designated as such so that only one or two 50,000 watt powerhouses operate at night on each designated frequency, covering a wide area via sky wave propagation. ... Mainstream Urban, a term used to describe a radio format that very similar to an urban contemporary format. ... WBTP is a Mainstream Urban radio station that serves the Tampa Bay area that plays hip-hop, R&B, and soul music that aims towards the African American community. ...

On Air DJs/Shows

Orlando and the Freak Show DJs-Orlando, Gordie, Kathy, Paco 6am-10am

Skantman 10am-3pm

Ally That Girl 3pm-7pm

Station management

  • Program Director Orlando Orlando
  • Music Director Beata

External links

  • Wild 98.7 Website
  • Query the FCC's FM station database for WLLD

  Results from FactBites:
Tampabay: Raunchy rap, broadcast live, draws FCC protest (864 words)
He said it was the Ice Palace's first "full-blown event where a radio station was the promoter." That means that the station rented the hall, hired and paid the talent, and did its own publicity.
Some rappers are notorious for foul language, often so raw that it startles even those who are accustomed to the proliferation of words and images that once could never be broadcast on radio or TV.
WLLD was not a station the Florida Family Association had been monitoring closely until the concert, Caton said.
Artsandentertainment: Orlando moves to the mornings (594 words)
Before moving to mornings, Orlando was on the air from 3 to 7 p.m., a shift he has held since 1998.
He has been in the radio business for 10 years, coming to WLLD from a Tallahassee station.
Alli, the host of WLLD's X-Factory will step in for Orlando until a new on-air personality for the afternoon drive shift is hired.
  More results at FactBites »



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