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WIS
Columbia, South Carolina
Branding WIS News 10
Slogan Count on WIS News 10
Channels Analog: 10 (VHF)
Digital: 41 (UHF)
Affiliations NBC

NBC Weather Plus on DT2 signal Image File history File links Size of this preview: 800 × 248 pixelsFull resolution (900 × 279 pixel, file size: 155 KB, MIME type: image/png) WIS logo. ... Nickname: Location in Richland County in the state of South Carolina Coordinates: , Country United States State South Carolina Counties Richland County, South Carolina Government  - Mayor Bob Coble, (D) Area  - City  133. ... A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. ... Look up slogan in Wiktionary, the free dictionary. ... In broadcasting, a channel is a range of frequencies (or, equivalently, wavelengths) assigned by a government for the operation of a particular broadcast station. ... Analog television (or analogue television) encodes television and transports the picture and sound information as an analog signal, that is, by varying the amplitude and/or frequencies of the broadcast signal. ... Very high frequency (VHF) is the radio frequency range from 30 MHz to 300 MHz. ... Digital Terrestrial Television (DTTV or DTT) is an implementation of digital technology to provide a greater number of channels and/or better quality of picture and sound using aerial broadcasts to a conventional antenna (or aerial) instead of a satellite dish or cable connection. ... Ultra high frequency (UHF) designates a range (band) of electromagnetic waves whose frequency is between 300 MHz and 3. ... An affiliate is a commercial entity with a relationship with a peer or a larger entity. ... The National Broadcasting Company (NBC) is an American television network headquartered in the GE Building in New York Citys Rockefeller Center. ... NBC Weather Plus is a 24-hour weather-oriented broadcast/cable television network jointly owned by NBC Universal and its broadcast affiliates. ...

Owner Raycom Media (Licensed as WIS License Subsidiary, LLC)
Founded November 7, 1953
Call letters meaning Wonderful Iodine State
Former affiliations ABC (secondary, 1953-61)
Website wistv.com

WIS, channel 10 is the NBC television affiliate for Columbia, South Carolina. It is owned by Raycom Media. WIS' transmitter is located in Lugoff, South Carolina. The station's studios are located on Bull Street in downtown Columbia, three blocks east of the South Carolina Statehouse, and directly next to the Rutledge Building, home of the South Carolina Department of Education. Raycom Media is a broadcasting company based in Montgomery, Alabama. ... is the 311th day of the year (312th in leap years) in the Gregorian calendar. ... Year 1953 (MCMLIII) was a common year starting on Thursday (link will display full calendar) of the Gregorian calendar. ... Call sign can refer to different types of call signs: Airline call sign Aviator call sign Cosmonaut call sign Radio and television call signs Tactical call sign, also known as a tactical designator See also: International Callsign Allocations, Maritime Mobile Service Identity This is a disambiguation page — a navigational... An affiliate is a commercial entity with a relationship with a peer or a larger entity. ... The American Broadcasting Company (ABC) operates television and radio networks in the United States and is also shown on basic cable in Canada. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos and other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... The National Broadcasting Company (NBC) is an American television network headquartered in the GE Building in New York Citys Rockefeller Center. ... Nickname: Location in Richland County in the state of South Carolina Coordinates: , Country United States State South Carolina Counties Richland County, South Carolina Government  - Mayor Bob Coble, (D) Area  - City  133. ... Raycom Media is a broadcasting company based in Montgomery, Alabama. ... Lugoff is a census-designated place located in Kershaw County, South Carolina. ...


Because the Florence/Myrtle Beach television market doesn't have an NBC affiliate, WIS serves as the NBC affiliate for the western portion of the market. It operates a "virtual station" on most Pee Dee cable systems and sells advertising in Florence. This will change when WMBF-TV, a new NBC affiliate for the Florence-Myrtle Beach area, goes on the air; it will also be owned by Raycom. This article is about a city in the US state of South Carolina. ... Myrtle Beach is a city located in Horry County, South Carolina. ... WMBF-TV channel 32 in Myrtle Beach, South Carolina is a future TV station slated to be the areas new NBC affiliate. ...


WIS is also the Columbia home of the Sunday morning football highlights shows for the South Carolina State University Bulldogs and the University of South Carolina Gamecocks. WIS is also the home of Southeastern Conference football and basketball (which, in some cases, makes the station the home of the South Carolina Gamecocks). South Carolina State University (also known as SCSU, State College among the older alumni members, or simply State), is a Historically black university located in Orangeburg, South Carolina. ... The University of South Carolina, Columbia (USC or Carolina) is a public, co-educational, research university located in Columbia, South Carolina, United States. ...

Contents

History

The station signed on the air on November 7, 1953 with a football game between the Gamecocks and the University of North Carolina at Chapel Hill Tar Heels. It was owned by the Broadcasting Company of the South, a subsidiary of the Liberty Life Insurance Company, along with WIS radio (AM 560, now WVOC). It was South Carolina's fourth television station and the third in Columbia, signing on just four months after WCOS-TV (channel 25) and two months after WNOK-TV, channel 67 (now WLTX, channel 19). It is currently the third-longest continuously operating station in the state and the second-longest in Columbia, since WCOS went dark in 1956. WIS radio received the last new three-letter call sign in the U.S. on January 23, 1930, and the call sign was later shared with its younger television sibling. WIS was chosen to stand for "Wonderful Iodine State" because of the abundance of iodine in the South Carolina soil. It has always been an NBC affiliate, owing to its radio sister's long affiliation with NBC Radio. is the 311th day of the year (312th in leap years) in the Gregorian calendar. ... Year 1953 (MCMLIII) was a common year starting on Thursday (link will display full calendar) of the Gregorian calendar. ... United States simply as football, is a competitive team sport that is both fast-paced and strategic. ... The University of North Carolina at Chapel Hill is a public, coeducational, research university located in Chapel Hill, North Carolina, United States. ... WVOC-AM (560 kHz) is an AM radio station in Columbia, South Carolina in the United States. ... WLTX, is the CBS television affiliate based in Columbia, South Carolina, broadcasting on Analog channel 19 and Digital channel 17. ... Year 1956 (MCMLVI) was a leap year starting on Sunday (link will display full calendar) of the Gregorian calendar. ...

The WIS NewsHawk, Columbia's only news-gathering helicopter.

WIS-TV was a major beneficiary of an exception to the FCC's "2 1/2 + 1" plan for allocating VHF television bandwidth. In the early days of broadcast television, there were 12 VHF channels available, and 69 UHF channels (later reduced). The VHF bands were more desirable because they carried a longer distance. Because there were only twelve VHF channels available, there were limitations as to how closely the stations could be spaced. After the FCC opened the UHF band in 1952, it devised a plan for allocating VHF licenses. Under this plan, almost all of the country would be able to receive two commercial VHF channels plus one noncommercial channel. Most of the rest of the country ("1/2") would be able to receive a third VHF channel. Other areas of the country would be designated as "UHF islands," since they were too close to larger cities for VHF service. The "2" networks became CBS and NBC, "+1" became PBS, and "1/2" became ABC, which, as the weakest network, usually wound up with the UHF allocation where no VHF was available. Image File history File linksMetadata No higher resolution available. ... Image File history File linksMetadata No higher resolution available. ... The abbreviation FCC can refer to: Face-centered cubic (usually fcc), a crystallographic structure Federal Communications Commission, a US government organization Farm Credit Corporation/Farm Credit Canada, a Canadian government organization Families with Children from China, an adoption support organization Florida Christian College, a college in central Florida Fresno City...


However, several technical and geographic quirks created a huge "doughnut" in South Carolina where there could be only one VHF license. WIS-TV was fortunate to gain that license, providing many people in that part of South Carolina with their first clear television reception. One of the country's most dominant television stations, it has been the far-and-away market leader for most of its history. In the early years, before channel 25 returned to the air as WCCA-TV (now WOLO-TV), it was a secondary ABC affiliate, sharing ABC shows with WNOK. WOLO-TV channel 25 is the ABC television affiliate for Columbia, South Carolina. ... The American Broadcasting Company (ABC) operates television and radio networks in the United States and is also shown on basic cable in Canada. ...


Channel 10 originally broadcast from a self-supporting tower atop its studios on Bull Street. In 1959, WIS-TV activated its tall tower in Lugoff. The tallest structure east of the Mississippi River at the time, it expanded the station's coverage to all but five of the state's 46 counties. It would remain the tallest structure in South Carolina until WLTX activated its tall tower in 1985. The station's original tower is still used as a backup; it is longtime fixture of Columbia's skyline and is turned into a "Christmas tree of lights" during the holiday season. Year 1959 (MCMLIX) was a common year starting on Thursday (link will display full calendar) of the Gregorian calendar. ... For the river in Canada, see Mississippi River (Ontario). ... Year 1985 (MCMLXXXV) was a common year starting on Tuesday (link displays 1985 Gregorian calendar). ... Christmas is an annual holiday that celebrates the birth of Jesus. ...


In 1963, the station's long running children's program, "Mr. Knozit," made its debut, hosted by weatherman Joe Pinner, who had joined the station a few months before. Four years later, the show would receive the Peabody Award for excellence in public service by way of children's programming. The show would run for 37 years, airing its final episode in 2000. Pinner, the station's best-known personality, remains at the station today; now semi-retired, he provides weather reports and feature segments on Friday's Midday newscast. Year 1963 (MCMLXIII) was a common year starting on Tuesday (link will display full calendar) of the Gregorian calendar. ... The George Foster Peabody Awards, more commonly referred to as the Peabody Awards, are annual international awards given for excellence in radio and television broadcasting. ... Year 2000 (MM) was a leap year starting on Saturday (link will display full 2000 Gregorian calendar). ...

The current WIS News 10 set featuring anchor Craig Melvin and Meteorologist Ben Tanner.
The current WIS News 10 set featuring anchor Craig Melvin and Meteorologist Ben Tanner.

The Broadcasting Company of the South acquired several other television stations over the years. It was renamed Cosmos Broadcasting Corporation in 1965, with WIS-AM-TV as the flagship stations. Later in the decade, Liberty Life reorganized itself as The Liberty Corporation, with Liberty Life and Cosmos as subsidiaries. Cosmos Broadcasting Corporation (Liberty Corporation) exited radio in 1986, but kept the WIS calls for channel 10. Liberty sold off its insurance businesses in 2000, bringing channel 10 directly under the Liberty Corporation banner. Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... Year 1965 (MCMLXV) was a common year starting on Friday (link will display full calendar) of the 1965 Gregorian calendar. ... The Liberty Corporation is a media corporation that owns 15 network-affiliated television stations across the Midwest and Southern regions of the United States as part of its Cosmos Broadcasting subsidiary, cable advertising sales group CableVantage Inc. ... Year 2000 (MM) was a leap year starting on Saturday (link will display full 2000 Gregorian calendar). ...


In 1970, WIS premiered "Awareness," a weekly public affairs program aimed towards the issues that concern the minority population of the Midlands, both socially and politically. The program is currently hosted by evening anchor Craig Melvin. Year 1970 (MCMLXX) was a common year starting on Thursday (link shows full calendar) of the Gregorian calendar. ...


In the 1990s under the direction of General Manager Ron Loewen and News Director Randy Covington, the station purchased its own live Doppler radar (dubbed originally as Storm Track Doppler Radar), launched the first television news website for Columbia, and in 1998, the station introduced the first and only news helicopter (the WIS NewsHawk) in Columbia.


In 1991, after being known on-air as "WIS-TV10" for most of its history, the station began branding itself as simply "WIS" (though it was another year before it officially dropped the "-TV" suffix from its callsign). This is because it is located on channel 3, rather than 10, on most cable systems in the Midlands, and station management felt it would be a better way to brand the station. This lasted until 2003. Year 1991 (MCMXCI) was a common year starting on Tuesday (link will display the 1991 Gregorian calendar). ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ...


WIS-DT went on the air in February 2003 as the last of the "Big Three" commercial stations to go digital in the Columbia market. WLTX-DT was first, going on less than a year earlier in May 2002, and WOLO-DT went on later on in 2002.


On August 25, 2005, Liberty agreed to merge with Raycom Media of Montgomery, Alabama. One of Raycom's stations at the time was Columbia's Fox affiliate, WACH. WIS had produced "WACH FOX News at 10" since its launch in 1996. Raycom could not keep both stations due to FCC rules which forbid common ownership of two of the four largest stations in the market. Raycom opted to keep WIS and sold WACH to Barrington Broadcasting. The news agreement between the two stations ended in March 2007; WACH now produces its own 10PM newscast independent of WIS. is the 237th day of the year (238th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Raycom Media is a broadcasting company based in Montgomery, Alabama. ... Coordinates: , Country State County Montgomery Incorporated December 3, 1819 Government  - Mayor Bobby Bright Area  - City  156. ... The Fox Broadcasting Company, usually referred to as just Fox (the company itself prefers the capitalized version FOX), is a television network in the United States. ... WACH is the Fox network affiliate serving the Columbia, South Carolina area. ... The abbreviation FCC can refer to: Face-centered cubic (usually fcc), a crystallographic structure Federal Communications Commission, a US government organization Farm Credit Corporation/Farm Credit Canada, a Canadian government organization Families with Children from China, an adoption support organization Florida Christian College, a college in central Florida Fresno City... Barrington Broadcasting Company, LLC (best known as Barrington Broadcasting), headquartered in Hoffman Estates, Illinois is an entity wholly focused on broadcast television. ...


In 2006, WIS built a new studio set in preparation to air its newscasts in High Definition, debuting the new set in January 2007.


WIS has won numerous awards for station quality and its news productions, including the Southeast Emmy Award for Best Newscast, the Edward R. Murrow award, and the South Carolina Broadcaster Association's "Best Station of the Year" designation several times. In August 2007, Craig Melvin was named "Anchor of the Year" by SCBA. The station is popular among Columbia viewers, as its personalities are named in the Best of the Media awards by the Columbia Free Times, and the station has been voted the "Best" by readers of "The State" newspaper several times.


Logos

News Operation

WIS has led the news ratings in Columbia for as long as records have been kept. Its dominance was helped by the fact that it was and still is the only VHF station in the market--in fact, until the arrival of cable television in the market in the late 1970s, WIS was one of only two stations that brought a clear picture to some parts of the area.


Cosmos Broadcasting Corporation (and also recently as Liberty Corporation) made it a point to invest a large amount into its stations' news departments from the 1950s onward. This resulted in a higher-quality product than conventional wisdom would suggest for Columbia, which has always been a small-to-medium market (despite being based in the state's largest city). The station also took full advantage of its near-statewide coverage to establish a tradition for strong local news coverage that continues today.


Another factor behind WIS' long dominance has been talent continuity. Many of its personalities stayed at the station for 10 years or more. However, WIS now has very few staff members with that long a tenure, including Joe Pinner, Jack Kuenzie, David Stanton, Judi Gatson, Dawndy Mercer, and Rick Henry.


WIS was the first station in the market to launch a news helicopter, live Doppler radar, and local news website.


In 1963, WIS moved its main newscast from 6 pm to 7 pm. It was one of the few stations in the country to air a local newscast at 7 pm. It added a 6 pm newscast in 1991 as part of increased Persian Gulf War coverage. Year 1963 (MCMLXIII) was a common year starting on Tuesday (link will display full calendar) of the Gregorian calendar. ... Year 1991 (MCMXCI) was a common year starting on Tuesday (link will display the 1991 Gregorian calendar). ... See also: 2003 invasion of Iraq and Gulf War (disambiguation) C Company, 1st Battalion, The Staffordshire Regiment, 1st UK Armoured Division The Persian Gulf War was a conflict between Iraq and a coalition force of 34 nations led by the United States. ...


While WIS continues to dominate the television news scene, its dominance is not as absolute as it once was. In recent years, it has consistently lost the noon newscast to WLTX, and the early morning ratings crown has switched between the two stations multiple times. In February of 2007, WIS lost all key demographics to WLTX at 11:00pm, but had regained the lead in most key demographics by the May sweeps.


Personalities

News

  • Hannah Horne - Sunrise and Midday Anchor - Joined in 2000
  • Brian DeRoy - Sunrise Anchor - Joined in 2007
  • David Stanton - Breaking News, Midday, and 7:00 Report Anchor, Newswatch Moderator - Joined in 1987
  • Judi Gatson - Live @ 5 and News at 6 Anchor, WIS Troubleshooter - Joined in 1996
  • Craig Melvin - Live @ 5, News at 6, and Nightcast Anchor, Host of Awareness - Joined in 2001
  • Dawndy Mercer - 7:00 Report and Nightcast Anchor, Health Alert Reporter - 1991-1996, Rejoined in 2001
  • Angie Goff - Saturday Morning Anchor, Reporter - Joined in 2004
  • Kara Gormley - Weekend Anchor, Reporter - 1990s, Rejoined in 2002
  • Jack Kuenzie - Senior Reporter - Joined in 1984
  • Jennifer Wilson - Reporter - Joined in 2000
  • Dan Tordjman - Reporter - Joined in September 2006
  • Lucas McFadden - Reporter - Joined in July 2004
  • Trey Paul - Reporter - Joined in January 2007
  • Maggie Alexander - Reporter - Joined in November 2005

Storm Alert Weather

  • Joe Pinner - Friday Midday Weather Anchor - Joined in 1963, Host of "Mr. Knozit" 1963-2000, Semi-retired since 2000
  • Ben Tanner - AMS & NWA Sunrise and Midday Meteorologist - Joined in 1998
  • Brooks Garner - NWA Evening Weather Anchor - Joined in 2005
  • Alicia Roman - Weekend Weather Anchor - Joined in 2006

Sports

  • Rick Henry - Sports Director, Weekday Sports Anchor - Joined in 1988
  • Mandy Mitchell - Weekend Sports Anchor, Sports Reporter - Joined in 2007
  • Drew Stewart - Fill-in Sports Anchor, Sports Reporter/Producer - Joined in 2001, Sports full-time in 2006
Former news anchors Susan Audé (Fisher) and Ed Carter in 1998.

Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ...

Past Personalities

  • Ed Carter (News Anchor, 1972-98)
  • Susan Audé (Weekend Weather Anchor 1978-80, Weekend News Anchor 1980-82, News Anchor 1982-2006)
  • Carolyn Sawyer (Weekend and Morning News Anchor, early 1990s)
  • Shanai Harris (News Anchor, 1990s, now at WOLO)
  • Joe Daggett (Sports Director, 1981-96)
  • Jim Gandy (Chief Meteorologist, 1984-98, now at WLTX)
  • Ken Aucoin (Chief Meteorologist, 1999-2007)
  • Malachi Rodgers (Weekend Weather Anchor, 2003-2006, now at WCCB)
  • Sagay Johnson (Weekend Meteorologist, 2000s, now at WWBT)
  • Steve Caparotta (Weekend Meteorologist, late 1990s-2003, now at WAFB)
  • Brady Smith (Weekend and Morning Meteorologist, 1996-2001)
  • Mark Johnson (Weekend Meteorologist, 1990s)
  • Ric Garni (Weekend Sports Anchor, 2000s)
  • Mark Quinn (Weekend Sports Anchor, mid-2000s-2007)
  • Angela Mallen (Weekend Sports Anchor/Videographer, mid-2000s)

This article or section does not adequately cite its references or sources. ...

Digital Television

WIS-DT is an ATSC digital television signal broadcast over channel 41 available over-the-air with a digital tuner, or through digital cable service from Time Warner Cable. With either, there is an offering of two sub-channels: “ATSC” redirects here. ... Digital television (DTV) is a telecommunication system for broadcasting and receiving moving pictures and sound by means of digital signals, in contrast to analog signals used by analog (traditional) TV. DTV uses digital modulation data, which is digitally compressed and requires decoding by a specially designed television set, or a... Digital cable is a term for a type of cable digital television that delivers more channels than possible with analog cable by using digital video compression. ... Time Warner Cable (NYSE: TWC) is an American national cable television company that operates in 27 states and has 31 operating divisions. ... In telecommunications, a virtual channel is a channel designation which differs from the actual radio channel or frequency which the signal travels. ...


High-Definition Projection screen in a home theater, displaying a high-definition television image. ...

  • WIS HD on DT 10.1 / 41.1 (Time Warner 805)

Standard-Definition Standard-definition television or SDTV refers to television systems that have a lower resolution than HDTV systems. ...

As of March 20, 2007, the Newscasts on WIS are not broadcasted in High Definition. Most NBC programs broadcast after 8 PM ET, are broadcast in HD, as are many sports programs broadcasted on weekends. NBC Weather Plus is a 24-hour weather-oriented broadcast/cable television network jointly owned by NBC Universal and its broadcast affiliates. ... is the 79th day of the year (80th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... Metronome, a public art installation showing the time in New York City The Eastern Time Zone (ET) of the Western Hemisphere falls mostly along the east coast of Northern America and the west coast of South America. ...


External links


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