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Encyclopedia > Under Armour

Under Armour NYSE: UA is a brand of clothing headquartered in Baltimore, Maryland designed for use in sports. It was originally created to be worn underneath uniforms (like baseball or basketball jerseys) or pads (like football or lacrosse shoulder pads), but now also manufactures clothes such as hooded sweatshirts, regular t-shirts, sweat pants, etc. Under Armour led the trend of form-fitting, moisture-wicking performance apparel which was soon imitated by Nike, with their Dri-FIT Pro line, and by Reebok, with their NFL Equipment line.[1] In June of 2006, Under Armour released a brand of football cleats using the slogan "Click-Clack." Image File history File links Download high-resolution version (847x322, 30 KB) Under Armour logo - Company logo - fair use http://www. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... Flag Seal Nickname: Monument City, Charm City, Mob Town, B-more Motto: Get In On It (formerly The City That Reads and The Greatest City in America; BELIEVE is not the official motto but rather a specific campaign) Location Location of Baltimore in Maryland Coordinates , Government Country State County United... Official language(s) None (English, de facto) Capital Annapolis Largest city Baltimore Area  Ranked 42nd  - Total 12,407 sq mi (32,133 km²)  - Width 90 miles (145 km)  - Length 249 miles (400 km)  - % water 21  - Latitude 37° 53′ N to 39° 43′ N  - Longitude 75° 03′ W to 79° 29... A uniform is a set of standard clothing worn by members of an organisation whilst participating in that organisations activity. ... A view of the playing field at Busch Memorial Stadium, St. ... Basketball is a team sport in which two teams of five active players each try to score points against one another by throwing a ball through a 10-foot high hoop (the basket) under organized rules. ... United States simply as football, is a competitive team sport that is both fast-paced and strategic. ... The Dive Shot. Lacrosse is a team sport that is played with ten players (mens field), six players (mens box), or twelve players (womens field), each of whom uses a netted stick (the crosse) in order to pass and catch a hard rubber ball with the aim... Nike, Inc. ... Reebok International Limited is an English producer of athletic footwear, apparel, and accessories and is currently a subsidiary of Adidas AG. The name is the Afrikaans/Dutch spelling of rhebok, a type of African antelope or gazelle. ... Year 2006 (MMVI) was a common year starting on Sunday (link displays full 2006 calendar) of the Gregorian calendar. ...

Contents

History

The company was founded in 1996 by former Maryland football player Kevin Plank. Remembering how he had to change cotton T-shirts because they were soaked with sweat from many practices, he developed a prototype of fiber designed to keep a player clean and light during intense practices and games. He quickly persuaded two college teams, both located in warm climates, to purchase his gear: Georgia Tech, located in frequently hot and humid Atlanta, and Arizona State, in the searing desert of the Phoenix area. The NFL's Atlanta Falcons shortly followed suit. Since then, the number of teams using Under Armour gear has increased to include the vast majority of NCAA Division I-A football programs. The company also makes clothing for many other sports. The Georgia Institute of Technology, commonly known as Georgia Tech, is a public, coeducational research university, part of the University System of Georgia, and located in Atlanta, Georgia, USA, with satellite campuses in Savannah, Georgia, Metz, France and Singapore. ... This article is about the state capital of Georgia. ... Arizona State University (ASU) is a public research institution of higher education and research with campuses located in the Phoenix Metropolitan Area. ... Nickname: Location in Maricopa County and the state of Arizona Coordinates: , Country United States State Arizona Counties Maricopa Incorporated February 25, 1881 Government  - Type Council-Manager  - Mayor Phil Gordon (D) Area  - City  515. ... NFL logo For other uses of the abbreviation NFL, see NFL (disambiguation). ... City Atlanta, Georgia Team colors Black, Red, and White Head Coach Bobby Petrino Owner Arthur Blank General manager Rich McKay Mascot Freddie Falcon League/Conference affiliations National Football League (1966–present) Eastern Conference (1966) Western Conference (1967-69) Coastal Division (1967-1969) National Football Conference (1970-present) NFC West (1970... The National Collegiate Athletic Association (NCAA, often pronounced N-C-Double-A or N-C-Two-A ) is a voluntary association of about 1,200 institutions, conferences, organizations and individuals that organizes the athletic programs of many colleges and universities in the United States. ... Division I (or DI) is the highest level of intercollegiate athletics sanctioned by the National Collegiate Athletic Association in the United States. ...


Under Armour's corporate headquarters is located in Baltimore. In 2003, the company began running ads with a football "warrior" theme and the tag line "We must protect this house!" (The company continues to use this tag line to this day.) In 2004, Under Armour designed the uniforms for the Maryland Terrapins football team, and ran a commercial featuring Terps coach Ralph Friedgen. Flag Seal Nickname: Monument City, Charm City, Mob Town, B-more Motto: Get In On It (formerly The City That Reads and The Greatest City in America; BELIEVE is not the official motto but rather a specific campaign) Location Location of Baltimore in Maryland Coordinates , Government Country State County United... Ralph Harry Friedgen (b. ...


On November 18, 2005, Under Armour released its IPO. The stock had the second highest increase in share price ever for the first day of trading, debuting at $13, and doubling to close at just over $26 per share. is the 322nd day of the year (323rd in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Wikipedia does not yet have an article with this exact name. ...


In December, 2005, Under Armour announced a five-year deal to be the official outfitter for all of Auburn University's athletic teams. In March, 2006, a similar deal was announced with the Texas Tech's football team and Southlake Carroll High School football team. Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Auburn University (AU or Auburn) is a state university located in Auburn, Alabama, in the United States. ... Year 2006 (MMVI) was a common year starting on Sunday (link displays full 2006 calendar) of the Gregorian calendar. ... Texas Tech University is a nationally recognized doctoral/research university located in Lubbock, Texas, established in 1923 originally as Texas Technological College. ...


In August, 2006 Under Armour joined Nike and Reebok as the only other authorized footwear supplier for the National Football League.


In February, 2007 Under Armour and the Chicago Cubs announced a deal that would allow Under Armour to advertise their logo on the green outfield doors tucked into the ivy. Major league affiliations National League (1876–present) Central Division (1994–present) Current uniform Retired Numbers 10, 14, 23, 26, 42 Name Chicago Cubs (1902–present) Chicago Orphans (1898-1901) Chicago Colts (1890-1897) Chicago White Stockings (1870-1889) (a. ...


"It's the first time the Cubs have allowed any ad or sign on the outfield doors. Jay Blunk, director of marketing and sales for the team, said the Cubs have been approached by other companies wanting to use the space. He said Under Armour was the 'right fit.'"


In April 2007, the University of South Carolina penned a six-year football-only contract worth an approximated $10.8 million. This deal makes Under Armour the official outfitter of the University of South Carolina's football program, providing apparel, uniforms, and footwear. South Carolina head coach, Steve Spurrier, is expected to be a future spokesperson for Under Armour.


The Under Armour name is now stretching overseas. With a European headquarters in Amsterdam, Under Armour has a strong market presence in the UK, Canada, Europe, Japan, Australia, New Zealand, and South Africa.


In May 2007, at the latest shareholders meeting, CEO Kevin Plank announced a new marketing strategy called "Team Girl" targeted towards female athletes. He also announced plans to expand their footwear division even further in 2008. Kevin A. Plank (born August 13, 1972 in Kensington, Maryland) is an American entrepreneur and businessperson. ...


Spokespeople

William Lance Berkman (born February 10, 1976 in Waco, Texas) is a Major League Baseball player for the Houston Astros. ... Vernon Leonard Davis (born January 31, 1984 in Washington, D.C.) is an NFL tight end for the San Francisco 49ers. ... Roberto Fernández (born September 7, 1957 is a former football goalkeeper from Paraguay. ... Jeffrey Braden (Jeff) Francoeur (born January 8, 1984 in Atlanta, Georgia), nicknamed Frenchy, is a Major League Baseball player who currently plays for the Atlanta Braves of the National League. ... A.J. Hawk (b. ... This article or section is not written in the formal tone expected of an encyclopedia article. ... Nicholas William Markakis (mar-KAY-kis) (born November 17, 1983 in Glen Cove, New York) is an outfielder who currently plays for the Baltimore Orioles and went to Young Harris College. ... Eric Ogbogu (born July 18, 1975 in Irvington, New York), graduated in the class of 1994 from Archbishop Stepinac High School in White Plains, New York where he played basketball with the great Jason Lowery. ... David M. Pollack (born June 19, 1982 in Snellville, Georgia) is an American football linebacker for the Cincinnati Bengals of the NFL. He was selected with the 17th overall pick in the 2005 NFL Draft out of the University of Georgia. ... Alfonso Guilleard Soriano (born January 7, 1976 in San Pedro de Macoris, Dominican Republic) is a Major League Baseball outfielder for the Chicago Cubs. ... Thomas H. Tuberville, (born September 18, 1954) is an American college football coach and current head coach of the Auburn Tigers football team. ... Jonathan Polynice Vilma (born April 16, 1982 in Coral Gables, Florida) is an American football player who currently plays middle linebacker for the New York Jets of the NFL. He is one of several NFL players of Haitian descent. ... Ryan James Howard (born November 19, 1979 in St. ... Cat Osterman Photo for 2006 World Championships of Softball. ... Joe Thomas (born on December 4, 1984 in Brookfield, Wisconsin) is an offensive tackle for the Wisconsin Badgers. ...

References

  1. University of South Carolina Partners with Under Armour to Outfit Football Program
  1. ^ Baltimore Business Journal Analysts: Brand crossover risky for Under Armour "Under Armour's shirts, shorts and accessories are made with moisture-wicking fabrics that pull sweat away from the body. They've become the industry standard even as Nike, Reebok and other companies have tried desperately to overtake Under Armour as the performance apparel leader."

External links

  • UnderArmour.com Official website
  • UABiz.com - The Business of Under Armour

  Results from FactBites:
 
Under Armour - Under Armour Home at GoBros.com (372 words)
Under Armour is licensee of the National Hockey League, supplier of the U.S. Ski Team, USA Rugby, the National Lacrosse League, and Major League Lacrosse.
Under Armour apparel is worn by professional football, baseball, and soccer players as well as athletes in major collegiate and Olympic sports.
Under Armour® is the originator of performance apparel, a line of moisture wicking microfiber clothing that pulls perspiration away from the skin to keep athletes cool...
UABiz.com - Under Armour, Inc. - Code of Conduct for Suppliers (620 words)
Under Armour suppliers and their subcontractors must provide their employees with a safe and healthy working environment to prevent accidents and injury to health arising out of, linked with, or occurring in the course of work or as a result of the operation of employer facilities.
Under Armour suppliers and subcontractors shall pay employees, as a floor, at least the minimum wage required by local law or the prevailing industry wage, whichever is higher, regardless of whether they pay by the piece or by the hour, and shall provide legally mandated benefits.
Under Armour suppliers and their subcontractors must fully comply with all applicable local, state, federal, national and international, laws, rules and regulations including, but not limited to, those relating to child labor, wages, hours, labor, health and safety, and immigration.
  More results at FactBites »

 
 

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