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Encyclopedia > Trade show

A trade fair (or trade show) is an exhibition organised so that companies in a specific industry can showcase and demonstrate their new products and services. Generally trade fairs can not be open to the public and can only be attended by company representatives (members of the trade) and members of the press.


Examples of trade fairs are CeBIT and COMDEX (computer industry) and Photokina (photographic industry).


  Results from FactBites:
 
SBA - Marketing | Trade Shows (392 words)
Trade shows are designed to let entrepreneurs meet many potential customers face-to-face in a brief period of time inexpensively.
Trade shows help level the playing field for smaller firms, since booth space is generally inexpensive ($13 per square foot on average, with the typical small booth covering 100 square feet), and even small companies can usually afford attractive displays.
The Trade Show Bureau claims that the average total cost of closing a sale in the field is $1,080, while the cost of closing a sale to a qualified trade show prospect is $419.
Howstuffworks "How Trade Shows Work" (170 words)
Maybe you've attended a trade show before so you have an idea of what they are, but planning and managing the process is a whole other animal.
Trade shows are one of the best ways to get in front of your customers and prospects, but how do you decide which shows are best?
In this article, we'll take a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish.
  More results at FactBites »

 
 

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