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Encyclopedia > Toucan Sam
Toucan Sam, appearing on Froot Loops cereal box.
Toucan Sam, appearing on Froot Loops cereal box.

Toucan Sam is the mascot of Froot Loops cereal. The character is a blue cartoon toucan with a striped beak. Although his beak originally had two pink stripes, during the 1970s it became a tradition that each stripe on his beak represented one of the flavors of the pieces in the cereal: (red = cherry, yellow = lemon, orange = orange).[1] The additions of new flavors have made this color scheme no longer accurate. There are now seven flavors of this cereal. Purple Froot Loops were introduced in the late 1990s. Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... Millie, once mascot of the City of Brampton, is now the Brampton Arts Councils representative. ... “Fruit Loops” redirects here. ... For the band, see Cartoons (band). ... For other uses, see Toucan (disambiguation). ... For other uses, see Cherry (disambiguation). ... This article is about the fruit. ... Binomial name (L.) Osbeck Orange—specifically, sweet orange—refers to the citrus tree Citrus sinensis (syn. ...

The colors perhaps represent different flavors present in the cereal, but each color has the same flavor.[2]

Biologically speaking, Toucan Sam appears to be a Keel-billed Toucan, also known as Ramphastos Sulfuratus. Keel-billed Toucans are well-known for their colorful beaks and propensity for fruit in their diets, two features which are very consistent with the character. Binomial name Lesson, 1830 The Keel-billed Toucan (Ramphastos sulfuratus), also known as Sulfur-breasted Toucan, Rainbow-billed Toucan, and simply the bill bird, is a colorful South American bird with a large bill. ...


The cartoon character Toucan Sam was originally voiced by Mel Blanc, using an ordinary American accent. Blanc's original commercials were noted for their use of Pig Latin (referring to the cereal as OOT-fray OOPS-lay). The ad agency later decided to switch to the English accent more commonly associated with the character. They then employed Paul Frees to do what is, in effect, an imitation of Ronald Colman. In the most recent cartoon advertisements for Froot Loops, Toucan Sam's voice has been performed by Canadian voice actor Maurice LaMarche. In Australia, "Toucan Sam" is also a derogatory term for anyone who becomes drunk after relatively few drinks - ie a Two-Can Sam. Melvin Jerome Blanc (May 30, 1908 – July 10, 1989) was a prolific American voice actor. ... Pig Latin (Igpay Atinlay in Pig Latin) is a language primarily used in English, where the syllables of English words are spoken in inverse order and an ay is affixed, to both obfuscate the encoding and to indicate for the intended recipient the encoding as Pig Latin. ... Paul Frees (June 22, 1920 - November 2, 1986) was a voice actor born in Chicago. ... Ronald Colman (February 9, 1891 – May 19, 1958) was an Oscar-winning British actor. ... Maurice LaMarche (born March 30, 1958 in Toronto, Ontario, Canada) is a Canadian voice actor and former stand up comedian. ...

Recent Exploits

Since 1994, Toucan Sam has been joined onscreen by Puey, Susey, and Louis. The nephews are voiced by two of the most legendary voice over artists: Frank Welker and Jim Cummings. In recent commercials, Toucan Sam's nephews have joined him in opposition to many practical Froot Loop-loving enemies through a series of integrated commercials (each of them as well appropriately advertise the cereal itself). In recent recordings Mike Leboff will be voicing yet another one of Sams foes. Franklin W. Welker (born March 12, 1946) is an American voice actor. ... James Jonah Jim Cummings (born November 3, 1952[1] in Youngstown, Ohio) is an American voice actor who is best known for his work on the Winnie the Pooh animated series. ...

The first of these enemies were Dr. Peacock, a peacock modeled after a stereotypical mad scientist who stole Toucan Sam's color with a giant laser called a color ray, thus rendering him black and white. Toucan Sam and his nephews find Dr. Peacock's lair and use the color ray to return his colors, and add Rainbow Loops to the cereal as voted by kids everywhere. Peacock re-directs here; for alternate uses see Peacock (disambiguation). ... They LAUGHED at my theories at the institute! Fools! Ill destroy them all! Caucasian, male, aging, crooked teeth, messy hair, lab coat, spectacles/goggles, dramatic posing — one popular stereotype of mad scientist. ...

Another enemy, an alien called the Nasty Alien Froot Monster, lands on Earth in search of the ultimate fruit taste of Froot Loops. He captures Toucan Sam, but thanks to online voting, Toucan Sam's nephews gave the Froot Monster what he wanted, allowing Toucan Sam to escape. The Froot Monster, however, wanted more and stole Toucan Sam's cereal box. When Toucan Sam and his nephews found him, the Froot Monster devoured the entire box, and turned from bad to good by changing from green to yellow and creating Alien Berry Froot Loops, which he shared with everyone.

Then after, the smell of Froot Loops travels through the mirror to the land of Froot Scents, where the Froot Queen owns all fruity aromas. When she smells the Froot Loops, she declares it the best fruit scent and orders her guards (humans with fruit for heads) to capture the Froot Loops. The guards successfully stole the Froot Loops and broke the mirror in the process. Toucan Sam and his nephews fix the mirror, and Toucan Sam follows them inside, commenting on the land's wonderful and strange fruit, and takes back the Froot Loops from the Froot Queen. The Froot Queen orders her guards to capture Toucan Sam, but the confusion allows Toucan Sam to take some of the land's fruit, where kids decided through online voting that the new loop should by Cherry-Cherry. Toucan Sam then escaped and added the Cherry-Cherry to the cereal. He even gave the new Froot Loops to the Froot Queen, whom after taking a bite, turned into a pretty good queen and rewarded her guards with Cherry-Cherry loops.

A current series of commercials for Froot Loops follow the adventures of Toucan Sam and his nephews finding a treasure map and following it to a treasure that once belong to a toucan pirate, Blackbeak's treasure (the name is a pun on Blackbeard). Blackbeak looks very similar to Toucan Sam. A flag often attributed to Blackbeard. ...

Starting January 2008, Wild Brain animates Froot Loops Brigade featuring Toucan Sam and the nephews. The commercials animates CGI.


  1. ^ All About Toucan Sam and Kellogg's Fruit Loops
  2. ^ Are the different colors of Froot Loops different flavors?

  Results from FactBites:
Case of the Month Case Summary: Kellogg Company v. Toucan Golf, Inc. (1169 words)
Kellogg has not cornered the market on all potential uses of the common bird name 'toucan' in commerce, only on uses of 'Toucan Sam.' In regard to the word marks, TGI's apparently similar use is therefore not enough to overcome the unrelatedness of the goods.
Toucan Sam is anthropomorphic, with a discolored, misshaped beak.
Although the composite TOUCAN SAM was fanciful, "toucan" for cereal is only arbitrary and this was the portion of the mark that was used by Defendant.
Toucan - Wikipedia, the free encyclopedia (470 words)
Toucans are near passerine birds from the neotropics.
Toucans were used to advertise Guinness stout, and many collectables such as postcards and models with Guinness toucans on them may be found.
Toucan Sam is the mascot of Kellogg's Froot Loops cereal.
  More results at FactBites »



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