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Encyclopedia > Tobacco advertising

Tobacco advertising is the promotion of tobacco use (typically cigarette smoking) by the tobacco industry through a variety of media. The tobacco industry also commonly uses sponsorship, particularly of sporting events. It is one of the most highly-regulated forms of marketing, along with alcohol advertising. Some or all forms of tobacco advertising are banned in many countries. Advert redirects here. ... Shredded tobacco leaf for pipe smoking Tobacco can also be pressed into plugs and sliced into flakes Tobacco is an agricultural product processed from the fresh leaves of plants in the genus Nicotiana. ... Unlit filtered cigarettes. ... The cigarette is the most common method of smoking tobacco. ... The tobacco industry comprises those persons and companies engaged in the growth, preparation for sale, shipment, advertisement, and distribution of tobacco and tobacco-related products. ... This article does not cite any references or sources. ... Bold text Advertising regulation refers to the laws and rules defining the ways in which products can be advertised in a particular region. ... For the magazine, see Marketing (magazine). ... Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. ...

Contents

Campaign intentions

As with all advertising, tobacco advertising has two broad categories of opportunities. The first is to stimulate primary demand which is demand for tobacco products rather than demand for specific brands. In developing countries this is particularly important where multinational tobacco companies are seeking to induce experimentation in tobacco products (mainly cigarettes) amongst non-smokers and, especially, to stimulate this initial consumer demand in the direction of international brands instead of local products. The second opportunity for such advertising is to increase brand and customer loyalty. One of the original forms of this was the inclusion of cigarette cards, a collectible set of ephemera. An additional effect of tobacco advertising is to discourage news media that take tobacco ads from reporting on the health effects of smoking. Advert redirects here. ... A developing country is a country with low average income compared to the world average. ... A cigarette will burn to ash on one end. ... Brand loyalty has been proclaimed by some to be the ultimate goal of marketing. ... The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. ... No. ... Look up Ephemera in Wiktionary, the free dictionary. ...


Target markets

The intended audience of the tobacco advertising campaigns have changed throughout the years, with some brands being specifically targeted towards a particular demographic. The Joe Camel campaign in the United States, conceived by Reynolds American Inc., was a cartoon mascot created allegedly to attract younger smokers to the Camel brand, mostly people aged 18–24. Under pressure from various anti-smoking groups, the Federal Trade Commission, and the U.S. Congress, Camel ended the campaign on 10 July 1997. Target market may be defined as a market which an organisation sets its views on, either because it is witnessing an increasing demand for the product produced by the organisation, either because it represents a blue ocean for the organisation to exploit before its competitors get there, so as to... A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. ... This article or section does not cite any references or sources. ... Reynolds American Inc. ... For the band, see Cartoons (band). ... Millie, once mascot of the City of Brampton, is now the Brampton Arts Councils representative. ... Camel is a brand of cigarettes that was introduced by U.S. company R.J. Reynolds Tobacco (RJR) in 1913. ... | logo_caption = | seal = US-FederalTradeCommission-Seal. ... Congress in Joint Session. ... is the 191st day of the year (192nd in leap years) in the Gregorian calendar. ... For the band, see 1997 (band). ...


Tobacco companies have frequently targeted the female market, seeing it as a potential growth area as the largest market segment has traditionally been male. The introduction of the 1960s Virginia Slims brand, and in particular the "You’ve Come a Long Way Baby" campaign, was specifically aimed at increasing the number of women who smoked. [6] A Market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. ... 1978 Virginia Slims magazine ad. ...


Budgets

Tobacco companies have had particularly large budgets for their advertising campaigns. The Federal Trade Commission claimed that cigarette manufacturers spent $8.24 billion on advertising and promotion in 1999, the highest amount ever. The increase, despite restrictions on the advertising in most countries, was an attempt at appealing to a younger audience, including multi-purchase offers and giveaways such as hats and lighters, along with the more traditional store and magazine advertising. [7] | logo_caption = | seal = US-FederalTradeCommission-Seal. ...


Marketing consultants ACNielsen announced that, during the period September 2001 to August 2002, tobacco companies advertising in the UK spent £25 million, excluding sponsorship and indirect advertising, broken down as follows:

  • $11 million on press advertising
  • $13.2 million on billboards
  • $714,550 on radio advertising
  • $106,253 on direct mail advertising

Figures from around that time also estimated that the companies spent £8m a year sponsoring sporting events and teams (excluding Formula One) and a further £70m on Formula One in the UK. [8] Billboard redirects here. ... Wikibooks has more about this subject: Marketing Direct marketing is a discipline within marketing that involves contacting individual customers (business-to-business or consumer) directly and obtaining their responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. ... F1 redirects here. ...


Advertising around the world

Many governments now require tobacco packaging to carry health warnings

The European Union and World Health Organization (WHO) have both specified that the advertising of tobacco should not be allowed. The WHO Framework Convention on Tobacco Control, which came into effect on 27 February 2005, requires that all of the 168 countries that agreed to the treaty ban tobacco advertising unless their constitution forbade it. Download high resolution version (750x627, 89 KB)The front and back of a UK cigarette packet (in 2003). ... Download high resolution version (750x627, 89 KB)The front and back of a UK cigarette packet (in 2003). ... A UK Warning message Cigarette packet warning signs are health warning messages that appear on the packaging of cigarettes and other tobacco products. ... WHO redirects here. ... The World Health Organization Framework Convention on Tobacco Control is a treaty adopted unanimously by the 56th World Health Assembly on May 21, 2003. ... is the 58th day of the year in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... This does not cite any references or sources. ...


European Union

The European Union Tobacco Advertising Directive took effect in July 2005. This EU Directive bans tobacco advertising in the print media, on radio and over the Internet. The directive does not include advertising in cinemas and on billboards or using merchandising – or tobacco sponsorship of cultural and sporting events which are purely local, with participants coming from only one Member State [9]. A number of EU Member States, including Finland, Ireland, Portugal and the UK, already have wide ranging tobacco advertising bans in place. Germany, Spain, the Czech Republic, and Hungary had as of July 2006 not transposed the Directive into national bills [10]. A directive is a legislative act of the European Union which requires member states to achieve a particular result without dictating the means of achieving that result. ...


Tobacco advertising on television has been banned in the EU since the early 1990s. In 2003, the European Union halted the branding of cigarettes as "light" or "mild", saying that this misleads consumers about the dangers of smoking. Stark health warnings such as "Smoking Kills" must now cover at least 30 percent of the front of each packet and 40 percent of the back, and an even greater area where messages are printed in more than one national language. [11]


United Kingdom

The first calls to restrict advertising came in 1962 from the Royal College of Physicians, who highlighted the health problems and recommended stricter laws on the sale and advertising of tobacco products. In 1971, an agreement between the government and the tobacco industry saw the inclusion of health warnings on all cigarette packets. All television commercials for cigarettes were banned on 1 August 1965, although commercials for loose tobacco and cigars continued until 1991. College building by Denys Lasdun The Royal College of Physicians of London is the oldest medical institution in England was founded in 1518 and is one of the most active of all medical professional organisations. ... is the 213th day of the year (214th in leap years) in the Gregorian calendar. ...


Non-television advertising campaigns were still allowed in the UK but came under stricter guidelines in 1986, which in particular, prevented adverts from actually showing a person smoking. The tobacco producers responded with increasingly indirect and abstract campaigns, among which those of Benson & Hedges and Silk Cut became particularly recognisable. Until about the mid 1990s many corner shops, newsagents and off licences had on their shop signs prominent branding by cigarette brands such as Benson & Hedges, Silk Cut, Regal etc until the practice was outlawed. The following link shows an example of this practice at a newsagents in Leeds, England from 1985: [12] Benson & Hedges is a British brand of cigarettes owned by Gallaher Group. ... Silk Cut is brand of low tar cigarette produced by the Gallaher Group. ... The Brick Store in Bath, New Hampshire, the oldest continually operating general store in the U.S. A general store is usually a retailer located in a small town or in a rural area with a broad selection of merchandise crammed into a relatively small space. ... ... An off licence is a shop that sells alcoholic beverages in the United Kingdom, for consumption off the premises. ... Benson & Hedges is a British brand of cigarettes owned by Gallaher Group. ... Silk Cut is brand of low tar cigarette produced by the Gallaher Group. ... Regal or Embassy Regal as they are also known, is a brand of UK cigarette. ... For other uses, see Leeds (disambiguation) and Leeds City (disambiguation). ... For other uses, see England (disambiguation). ...


As part of their 1997 election campaign, the Labour Party pledged to ban all advertising of tobacco products. This legislation was passed as the Tobacco Advertising and Promotion Act 2002 [13], which banned most remaining forms of advertising according to the following timescale: The Labour Party is a political party in the United Kingdom. ...


It was banned in Scotland, by the Scottish parliament in 2001. [1]

Date What was banned
14 February 2003 General advertising
14 May 2003 Promotions
30 July 2003 Sponsorship of sporting events within the UK
May 2004 Particular advertisements in tobacconists
21 December 2004 Large adverts in shops, pubs and clubs
31 July 2005 Sponsorship of excepted global events; brandsharing

Several exemptions from this legislation remain: is the 45th day of the year in the Gregorian calendar. ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... May 14 is the 134th day of the year (135th in leap years) in the Gregorian calendar. ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... is the 211th day of the year (212th in leap years) in the Gregorian calendar. ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... is the 355th day of the year (356th in leap years) in the Gregorian calendar. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... is the 212th day of the year (213th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ...

  • Advertisements that appear within the tobacco industry
  • Advertisements in publications that are not primarily aimed at a British audience
  • Advertisements in pubs, clubs and shops, as long as the advert's total size does not exceed that of an A5 piece of paper, with 30% of that being taken up by government health warnings. [14]
  • Advertisements other than those for cigarettes or hand-rolling tobacco within specialist tobacconists if the sale of cigars, snuff, pipe tobacco and smoking accessories accounts for over 50% of their sales
  • Direct mail that has been specifically requested

While cigarette vending machines are still allowed in licensed premises they are now only allowed to display a picture of what is available (one image per brand) and no advertisements can be included on the machine. ISO 216 specifies international standard (ISO) paper sizes, used in most countries in the world today. ... A typical U.S. snack vending machine A vending machine is a machine that provides various snacks, beverages and other products to consumers. ...


Famous campaigns include "You're never alone with a Strand", which led to Strand Cigarettes being taken off the market, and "Happiness is a cigar called Hamlet". Youre never alone with a Strand was a 1959 British advertising campaign for the Strand brand of cigarettes. ... Strand was a brand of cigarette produced by W.D & H.O. Wills (part of Imperial Tobacco) in the early 1960s. ... Happiness is a cigar called Hamlet is one of the most famous British advertising campaigns for a tobacco product. ...


United States

The Virginia Slims cigarette brand marketed to women with the slogan "You've come a long way, baby!" from the early 1970s until the late 1990s. The ad seen here is from 1978.
The Virginia Slims cigarette brand marketed to women with the slogan "You've come a long way, baby!" from the early 1970s until the late 1990s. The ad seen here is from 1978.

In the United States, in the 1950s and 1960s, cigarette brands were frequently sponsors of television shows—most notably shows such as To Tell the Truth and I've Got a Secret. One of the most famous television jingles of the era came from an advertisement for Winston cigarettes. The slogan "Winston tastes good like a cigarette should!" proved to be catchy, and is still quoted today. Another popular slogan from the 1960s was "Us Tareyton smokers would rather fight than switch!," which was used to advertise Tareyton cigarettes. 1978 Virginia Slims cigarette ad, posted under fair use for commentary on marketing strategy. ... 1978 Virginia Slims cigarette ad, posted under fair use for commentary on marketing strategy. ... The 1970s decade refers to the years from 1970 to 1979, also called The Seventies. ... For the band, see 1990s (band). ... Year 1978 (MCMLXXVIII) was a common year starting on Sunday (link displays the 1978 Gregorian calendar). ... The 1950s decade refers to the years 1950 to 1959 inclusive. ... The 1960s decade refers to the years from 1960 to 1969. ... Nipsey Russell, Peggy Cass, Bill Cullen and Kitty Carlisle from the 1969-78 version. ... Ive Got a Secret (abbreviated as IGAS) was a weekly panel game show produced by Mark Goodson and Bill Todman for CBS television and was created by Allan Sherman as essentially a knockoff of Whats My Line?. The original version of the show premiered in June 19, 1952... Winston - outdoor advertising. ... A Winston cigarette advertisement from 1971, noting the qualms about the grammar used in the former Winston tastes good like a cigarette should advertisements. ... A Tareyton magazine advertisement from 1965. ... Tareyton is a brand of cigarettes manufactured by the American Tobacco Company. ...


In June 1967, the Federal Communications Commission ruled that programs broadcast on a television station that discussed smoking and health were insufficient to offset the effects of paid advertisements that were broadcast for a five to ten minutes each day. "We hold that the fairness doctrine is applicable to such advertisements" the Commission said. The FCC decision, upheld by the courts, essentially required television stations to air anti-smoking advertisements at no cost to the organisations providing such advertisements. FCC redirects here. ...


In April 1970, Congress passed the Public Health Cigarette Smoking Act banning the advertising of cigarettes on television and radio starting on January 2, 1971. [15] The Virginia Slims brand was in the last commercial shown. Smokeless tobacco ads, on the other hand, remained on the air until 1986. In the United States, the Public Health Cigarette Smoking Act of 1969 (passed in 1970), required a stronger health warning on cigarette packages: It also banned cigarette advertising on radio and televison. ... is the 2nd day of the year in the Gregorian calendar. ... Year 1971 (MCMLXXI) was a common year starting on Friday (link will display full calendar) of the 1971 Gregorian calendar. ... 1978 Virginia Slims magazine ad. ...


After 1971, most tobacco advertising was done in magazines and on billboards. Since the introduction of the Federal Cigarette Labelling and Advertising Act all packaging and advertisements must display a health warning from the Surgeon General. In November 2003, tobacco companies and magazine publishers agreed to cease the placement of advertisements in school library editions of four magazines with a large group of young readers (Time, People, Sports Illustrated and Newsweek) [16]. Year 1971 (MCMLXXI) was a common year starting on Friday (link will display full calendar) of the 1971 Gregorian calendar. ... This article is about the magazine as a published medium. ... US Public Health Service US Public Health Service Collar Device US Public Health Service Cap Device The Surgeon General of the United States is the head of the United States Public Health Service Commissioned Corps (PHSCC) and thus the leading spokesperson on matters of public health in the U.S... Students in Rome, Italy. ... “TIME” redirects here. ... The first issue of Sports Illustrated, August 16, 1954, showing Milwaukee Braves star Eddie Mathews at bat in Milwaukee County Stadium. ... The Newsweek logo Newsweek is a weekly news magazine published in New York City and distributed throughout the United States and internationally. ...


The first known advertisement was for the snuff and tobacco products of P. Lorillard and Company and was placed in the New York daily paper in 1789. Advertising was an emerging concept, and tobacco-related adverts were not seen as any different to those for other products—their negative impact on health was unknown at the time. Local and regional newspapers were used because of the small-scale production and transportation of these goods. The first real brand name to become known on a bigger scale was "Bull Durham" which emerged in 1868, with the advertising placing the emphasis on how easy it was "to roll your own" [17]. Lorillard redirects here. ... This article is about the state. ...


The development of colour lithography in the late 1870s allowed the companies to create attractive images to better present their products. This led to the printing of pictures onto the cigarette cards, previously only used to stiffen the packaging but now turned into an early marketing concept. [18] Lithography is a method for printing on a smooth surface. ... No. ...


Billboards are a major venue of cigarette advertising (10% of Michigan billboards advertise alcohol and tobacco, according to the Detroit Free Press [19]). They made the news when, in the tobacco settlement of 1999, all cigarette billboards were replaced with anti-smoking messages. In a parody of the Marlboro Man, some billboards depicted cowboys riding on ranches with slogans like "Bob, I miss my lung". Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. ... This article is about the year. ... For the U.S. Iraq War soldier in the iconic photograph, see James Blake Miller. ...


America's first regular television news programme, Camel News Caravan, was sponsored by Camel Cigarettes and featured an ashtray on the desk in front of the newscaster and the Camel logo behind him. The show ran from 1949 to 1956. Television news in the United States has evolved over many years. ... The Camel News Caravan was an American television news program aired by NBC from 1949 to 1956. ... This article does not cite any references or sources. ... “Anchorman” redirects here. ... Year 1949 (MCMXLIX) was a common year starting on Saturday (link will display the full calendar) of the Gregorian calendar. ... A car from 1956 Year 1956 (MCMLVI) was a leap year starting on Sunday (link will display full calendar) of the Gregorian calendar. ...


Canada

In Canada, advertising of tobacco products has been prohibited by the Tobacco Products Control Act as of 1988 and all tobacco products must show attributed warning signs on all packaging. Immediately following the passing of the legislation through parliament, RJR-MacDonald (RJR-MacDonald V. Canada) filed suit against the Government of Canada through the Quebec Superior Court. It was argued that the act, which originally called for unattributed warnings, was a violation of the right to free speech. In 1991, the Quebec Superior Court ruled in favour of the Tobacco companies, deciding that the act violated their right to free speech under the Canadian Charter of Rights and Freedoms, as well as being ultra vires. The Crown subsequently appealed to the Supreme Court of Canada. The Government of Canada is the federal government of Canada. ... The Charter, signed by Prime Minister Pierre Trudeau in 1981. ... Ultra vires is a Latin phrase that literally means beyond the power. ... The Supreme Court of Canada (French: Cour suprême du Canada) is the highest court of Canada and is the final court of appeal in the Canadian justice system. ...


On September 21st, 1995 the Supreme Court of Canada upheld the Tobacco Products Control Act as legal, forcing the tobacco companies operating in Canada to print hazard warnings on all cigarette packs. However, the Court struck down the requirement that the health warnings be unattributed as a result of this stipulation violating the right to free speech, further ruling that it was in the federal governments jurisdiction to pass such laws, as it fell under the peace order and good government clause. Recently, sin taxes have been added to tobacco products with the objective of decreasing usage by making the products less affordable. Currently, Radio ads, television commercials, event sponsoring, promotional giveaways and other types of brand advertising are prohibited as well as in-store product displays. A Sin tax is a euphemism for a tax specifically levied on certain generally socially-proscribed goods - usually alcohol and tobacco. ...


Until 2003, tobacco manufacturers got around this restriction by sponsoring cultural and sporting events, such as the Benson and Hedges Symphony of Fire (a fireworks display in Toronto and Vancouver), which allowed the manufacturers' names and logos to appear in advertisements sponsoring the events, and at the venues. The ban on tobacco sponsorship was a major factor that led to the near-cancellation of the Canadian Grand Prix in Montreal and the du Maurier Ltd Classic, a women's golf tournament on the LPGA tour (now known as the Canadian Women's Open). Benson & Hedges is a brand of cigarette. ... For other uses, see Vancouver (disambiguation). ... The Canadian Grand Prix (known in its native French as the Grand Prix du Canada) is a Formula One auto race held in Canada since 1967. ... Nickname: Motto: Concordia Salus (well-being through harmony) Coordinates: , Country Province Region Montréal Founded 1642 Established 1832 Government  - Mayor Gérald Tremblay Area [1][2][3]  - Total 365. ... The Canadian Womens Open is a professional womens golf tournament conducted by the Royal Canadian Golf Association. ...


Australia

The Tobacco Advertising Prohibition Act 1992 expressly prohibited almost all forms of Tobacco advertising in Australia, including the sponsorship of sporting or other cultural events by cigarette brands. Domestic sporting and cultural events were allowed to have sponsorships run their course, but were no longer allowed to enter into new or to continue existing sponsorships. By 1998, all domestic sponsorships had expired naturally.


The Federal Minister for Health and Ageing was given the right to grant exemptions to events "of international significance" that "would be likely to result in the event not being held in Australia" should tobacco advertising be forbidden. A clause in the act forbade events applying for an exemption after 1 October 2000, unless they had previously been granted one. By 2006, this had led to only two events being eligible - the Australian Motorcycle Grand Prix and the Australian Formula One Grand Prix. A further clause removed the Ministers right to grant any exemptions for any event held after 1 October 2006. The Australian Formula One Grand Prix 2007 featured therefore no tobacco advertising of any sort. The 2007 Australian Grand Prix was a Formula One motor race held on March 18, 2007 at the Melbourne Grand Prix Circuit. ...


New Zealand

Tobacco advertising in New Zealand was outlawed with the passage of the Smokefree Amendment Act 1990. Year 1990 (MCMXC) was a common year starting on Monday (link displays the 1990 Gregorian calendar). ...


Prior to this, in 1963 advertisements for tobacco products were withdrawn from radio and television. A decade later in 1973, cigarette advertising was banned on billboards and in cinemas, and print media advertising was restricted to half a newspaper page.


In 1995 all remaining tobacco advertising and sponsorship was banned except for point-of-sale advertising and some tobacco sponsorship exemptions. Point-of-sale advertising ceased on 11 December 1998.


Upon point-of-sale advertising being finally banned in New Zealand there are other examples of tobacco advertising that will still remain. These include the use of tobacco packets as advertisements, exempted tobacco sponsorships, tobacco advertising and sponsorship in imported magazines and on cable television as well as the usual tobacco imagery in movies and television.


Malaysia

In Malaysia, the displaying of cigarette packets in advertisements has been banned since 1 January 1995. However, this has not stopped tobacco companies from advertising their products. They have found ingenious ways to bypass these laws by using brand names for a bistro and cybercafes such as Benson & Hedges Bistro and Sampoerna A International Cyberworld, for stationery, accessories, clothing like Dunhill, Marlboro Classics, Davidoff, Pall Mall, John Player Specials, Winfield and Winston. holiday tours like Mild Seven Seafarers Club, Peter Stuyvesant Travel and Tours, Kent Holidays and Salem Holidays and even in the sponsorship of concerts and entertainment events. All of these are indirect advertising strategies employed by tobacco companies in order to target young people. is the 1st day of the year in the Gregorian calendar. ... Year 1995 (MCMXCV) was a common year starting on Sunday (link will display full 1995 Gregorian calendar). ... This article is about the type of restaurant. ... An Internet cafe or cybercafe is a place where one can use a computer with Internet access for a fee, usually per hour or minute; sometimes one can have unmetered access with a pass for a day or month, etc. ... Benson & Hedges is a British brand of cigarettes owned by Gallaher Group. ... Sampoerna is an Indonesian cigarette brand smoked by millions of Indonesians. ... The Dunhill Tobacco company Dunhill cigarettes ABC Dunhill Records This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ... Marlboro is the name of some places in the United States of America: Marlboro, New Jersey Marlboro, New York Marlboro, Vermont Upper Marlboro, Maryland Marlboro County, South Carolina Marlboro, Gauteng is the name of a suburb of Sandton in Gauteng Province, South Africa There is also Marlboro College Also see... Davidoff is a popular Swiss brand of luxury products, most well known for its high-end tobacco products, including cigars, cigarettes, and pipe tobaccos. ... Pall Mall cigarettes are a brand of cigarettes produced by R. J. Reynolds Tobacco Company in Winston-Salem, North Carolina, and internationally by British American Tobacco at multiple sites. ... John Player founded his tobacco company in the mid-19th century in Nottingham, England. ... Winfield is a brand of cigarette that is popular in Australia and New Zealand. ... Winston - outdoor advertising. ... Mild Seven is a brand of cigarettes produced by Japan Tobacco. ... Pieter Stuyvesant is also the name of a Dutch cigarette brand from Imperial Tobacco. ... KENT outdoor advertising Kent is a brand of cigarettes, first to introduce smoke filters in 1952. ... Salem is brand of cigarettes introduced in 1956 by the R.J. Reynolds Tobacco Company as the first filter-tipped menthol cigarette. ...


Starting from 1 January 2003, the Malaysian federal government has even banned such indirect advertising of tobacco brands, except in certain establishments licensed to sell tobacco products. is the 1st day of the year in the Gregorian calendar. ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ...


Hong Kong

Tobacco advertising in Hong Kong for television was outlawed at the beginning of 1992. However, buses and notably trams never took off their tobacco advertising until a few years later. Kent, Marlboro, Double Happiness, Camel all feature prominently on them.


Anti-smoking advertising

Anti-smoking groups, particularly cancer charities, along with many government health departments have attempted to counter the advertising of tobacco by creating their own advertisements to highlight the negative effects of smoking. The earliest commercials mainly focused on aiding smoking cessation, the increased risk of lung cancer and the problems associated with passive smoking. However, they have become increasingly hard-hitting over the years, with some campaigns now centred around decreased physical attractiveness[2] and the risk of erectile dysfunction[3]. These are more targeted towards younger smokers than previous campaigns. The British government spent £31 million in 2003 as part of their anti-smoking campaign[4]. Cancer is a class of diseases or disorders characterized by uncontrolled division of cells and the ability of these to spread, either by direct growth into adjacent tissue through invasion, or by implantation into distant sites by metastasis (where cancer cells are transported through the bloodstream or lymphatic system). ... A No Smoking sign Smoking cessation (commonly known as quitting, or kicking the habit) is the effort to stop smoking tobacco products. ... Lung cancer is a disease of uncontrolled cell growth in tissues of the lung. ... Tobacco smoke used to fill the air of Irish pubs before the smoking ban came into effect on March 29, 2004 Passive smoking (also known as secondhand smoking, involuntary smoking, exposure to environmental tobacco smoke, or ETS exposure) occurs when smoke from one persons burning tobacco product (or the... Features such as a symmetrical face, full lips, and low waist-hip ratio, are commonly considered physically attractive when part of a female, because they are thought to indicate physical health and high fertility to a potential mate. ... Erectile dysfunction (ED) or impotence is a sexual dysfunction characterized by the inability to develop or maintain an erection of the penis. ...


In 2005 the European Union launched the "For a life without tobacco" campaign in all its constituent countries to help people quit smoking[5].


The Marlboro Man was one of the most successful cigarette advertising campaigns, lasting from the 1960s to the 1990s. The Marlboro brand was promoted by various cowboys, with Wayne McLaren posing for some promotional photographs in 1976. He died of lung cancer in 1992, having appeared in a television spot showing him in a hospital bed. That image was juxtaposed with him during the promotional shoot, with a voiceover warning about the dangers of smoking[6]. For the U.S. Iraq War soldier in the iconic photograph, see James Blake Miller. ... Marlboro logo Marlboro is a brand of cigarette made by Altria. ... For other uses, see Cowboy (disambiguation). ... Wayne McLaren (September 12, 1940–22 July 1992) was an American model. ... Year 1976 Pick up sticks(MCMLXXVI) was a leap year starting on Thursday (link will display full calendar) of the Gregorian calendar. ... Lung cancer is a disease of uncontrolled cell growth in tissues of the lung. ... Year 1992 (MCMXCII) was a leap year starting on Wednesday (link will display full 1992 Gregorian calendar). ...


Sponsorship in sport

In June 1997, one month after a general election won by the Labour Party, Frank Dobson, the British Health Secretary, announced that sponsorship in all sports by tobacco companies would be banned. The Labour Party is a political party in the United Kingdom. ... The Right Honourable Frank Gordon Dobson (born March 15, 1940) is a British politician and member of Parliament for Holborn and St. ... Minister of Health redirects here. ...


Formula One

Marlboro continues to sponsor Ferrari (photo from 2006 Bahrain Grand Prix)
Marlboro continues to sponsor Ferrari (photo from 2006 Bahrain Grand Prix)

Ever since of its first appearance of the Red, Gold and White colors of Imperial Tobacco's Gold Leaf brand in 1968, teams, drivers and circuits of Formula One (F1) have became heavily dependent on the financial backing of their sponsors and for many decades the tobacco industry played the major role in sponsoring the sport. In 1976, Germany began the trend in outlawing tobacco sponsorships in motor races, then it was followed by United Kingdom in 1984, starting with major races and the rest in later years and in 1992 in France. As anti-smoking legislation began to tighten in many parts of the world F1 became an even more important opportunity for cigarette brand promotion. The negotiating skills of the F1 leadership (especially Bernie Ecclestone) were such that in many jurisdictions F1 achieved some exemptions from the rules. However there is now a blanket ban on advertising in Europe, and the cars are not allowed to show any links with the tobacco companies and increasingly, the teams are breaking their dependence on tobacco sponsorship. In 2000, WilliamsF1 became the first major team to run without tobacco sponsorship, and McLaren have now replaced the West brand and no longer have any tobacco sponsors. Renault ended the deal with Mild Seven after the 2006 season. Ferrari on the other hand renewed their arrangements with Philip Morris in 2005 and will continue to display the Marlboro brand wherever they can and will be displaying it until 2009, when all tobacco sponsorship is banned. Image File history File linksMetadata Download high-resolution version (1743x1580, 242 KB) I, the creator of this work, hereby release it into the public domain. ... Image File history File linksMetadata Download high-resolution version (1743x1580, 242 KB) I, the creator of this work, hereby release it into the public domain. ... Scuderia Ferrari is the name for the Gestione Sportiva, the division of the Ferrari automobile company concerned with racing. ... The 2006 Bahrain Grand Prix was a Formula One race, the first round of the World Championship, held on March 12, 2006 at the Bahrain International Circuit, Sakhir, Bahrain. ... Imperial Tobacco Group PLC (LSE: IMT) is the largest tobacco manufacturer in the UK (the second largest UK-based tobacco company by global sales after British American Tobacco). ... Season Summary Season Review 1968 Constructors Championship final standings 1968 Drivers Championship final standings Categories: Formula One seasons ... F1 redirects here. ... This article is about the year. ... Bernard Charles Bernie Ecclestone (born October 22, 1930 near Bungay, Suffolk, England) is the president and CEO of Formula One Management and Formula One Administration, and owns a stake in Alpha Prema, the parent company of the Formula One Group of companies. ... F1 2000 redirects here. ... Not to be confused with Frank Williams Racing Cars, formed by Frank Williams 1967. ... McLaren, founded in 1963 by Bruce McLaren (1937–1970), is a racing team based in Woking, England, which is best known as a Formula One constructor but has also competed in the Indianapolis 500-Mile Race, Canadian-American Challenge Cup, and 24 Hours of Le Mans. ... West is a German tobacco corporation best known for sponsoring the McLaren Formula One team. ... 2006 Formula One season - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... Scuderia Ferrari is the name for the Gestione Sportiva, the division of the Ferrari automobile company concerned with racing. ... Altria Group, Inc. ... 2005 Formula One season - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... Marlboro logo Marlboro is a brand of cigarette made by Altria. ... 2009 Formula One season - Wikipedia, the free encyclopedia /**/ @import /skins-1. ...


At the 2007 Bahrain Grand Prix, Philip Morris's Marlboro brand was prominently on display on the Ferrari cars of Felipe Massa and Kimi Räikkönen, on their overalls and also those of the pit crew. Ferrari is the only team that is still promoting a cigarette brand in the 2007 Formula One season. The 2007 Bahrain Grand Prix is a Formula One motor race and is the third round of the 2007 Formula One season. ... Altria Group, Inc. ... Marlboro logo Marlboro is a brand of cigarette made by Altria. ... Scuderia Ferrari is the name for the Gestione Sportiva, the division of the Ferrari automobile company concerned with racing. ... Felipe Massa (born April 25, 1981) is a Brazilian Formula One racing driver, currently employed by the Ferrari team. ... Kimi Matias Räikkönen (pronounced ) (born October 17, 1979 in Espoo, Finland) is a race car driver, currently driving for Scuderia Ferrari. ... Scuderia Ferrari is the name for the Gestione Sportiva, the division of the Ferrari automobile company concerned with racing. ... 2007 Formula One season - Wikipedia, the free encyclopedia /**/ @import /skins-1. ...


NASCAR

The NASCAR Championship, now associated with Sprint, was sponsored by R.J. Reynolds until 2003 when Reynolds announced they were unable to continue the sponsorship. NASCAR Nextel Cup logo NEXTEL Cup trophy, adopted in 2004 4-time champion Jeff Gordon poses with the Winston Cup trophy (used prior to 2004) The NASCAR Championship is the championship held in NASCARs top stock car racing series. ... Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. ... Reynolds American Inc. ...


NASCAR's top series found sponsorship from R.J. Reynolds Tobacco Company (RJR) in the early 1970s following the U.S. ban on television advertising of cigarettes. The "Winston Cup" became the top competitive series, and later, some other regional series under NASCAR were also sponsored by the tobacco company (for example, the "Winston West" series). In the mid-1970s, some races began to get partial television coverage, frequently on the ABC sports variety show, Wide World of Sports. While Winston was not able to do commercial advertisements, their name was all over television during races. Over the many years of their relationship with NASCAR, Winston sponsored several races and prize programs including the Winston 500, The Winston all-star race, the Winston Western 500 and the 1985–1997 Winston Million, which awarded a million dollars to a driver who could win a "small slam" of the sport's four Grand Slam events in the same year. From 1998 to 2002, the Winston No Bull 5, a more complex award system, was used. Each year, there were five races (initially the four majors and Indianapolis) selected to be a part of this promotion. Each driver who finished in the top 5 in the previous No Bull 5 race was eligible to win in the next race selected, along with a fan. If one of the eligible drivers won that race, they were awarded with a million dollar bonus. Jeff Burton (99), Elliott Sadler (38), Ricky Rudd (21), Dale Jarrett (88), Sterling Marlin (40), Jimmie Johnson (48), and Casey Mears (41) practice for the 2004 Daytona 500 The National Association for Stock Car Auto Racing (NASCAR) is the largest sanctioning body of motorsports in the United States. ... Reynolds American Inc. ... The 1970s decade refers to the years from 1970 to 1979, also called The Seventies. ... The American Broadcasting Company (ABC) operates television and radio networks in the United States and is also shown on basic cable in Canada. ... ABCs Wide World of Sports is a long-running sports anthology show on American television. ... The Aarons 499 is a NASCAR Nextel Cup stock car race held at Talladega Superspeedway in Talladega, Alabama. ... The NASCAR NEXTEL All-Star Challenge, formerly known as The Winston until 2004, is a race open to race winners (either as a driver or a car owner) from the previous season as well as the current season, plus the past ten event winners and past decades Cup Series... This article or section does not cite its references or sources. ... The Winston Million was a now-defunct cash prize award program on the NASCAR Winston Cup series, based on the Grand Slam concept. ... The Winston Million was a now-defunct cash prize award program on the NASCAR Winston Cup series, based on the Grand Slam concept. ...


In addition, many other race teams had some tobacco-related advertising, including an RJR-sponsored car driven by Jimmy Spencer. Jimmy Spencer Jimmy Spencer (born February 15, 1957 in Berwick, Pennsylvania) is an American NASCAR driver and commentator. ...


On February 5, 2003, R. J. Reynolds informed NASCAR that their five-year extension to sponsor NASCAR's premier division signed in July 2002 could be dissolved because of economic concerns at the company, in what turned out to be one of two major sponsorship losses at the sanctioning body. Earlier in the year, ConocoPhillips, which made the 76 brand of fuel, announced it would withdraw from NASCAR at the end of the 2003 season. ConocoPhillips (NYSE: COP) is an international energy company with its headquarters located in Houston, Texas. ...


That allowed NASCAR to free itself of Reynolds if they wanted, and on June 19, 2003, NASCAR announced at the NASDAQ MarketSite a new ten-year deal with Nextel Communications starting in the 2004 season, as the familiar red was replaced with Nextel yellow (Nextel's new colours were announced after the deal had been signed), and starting in September 2005, NASCAR began replacing Nextel logos with Sprint logos started appearing in reference to the new sponsor. Nasdaq MarketSite (Times Square, New York City) at night Financial reporters from major television news networks deliver live updates from the MarketSite Studio. ... Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. ...


One major change NASCAR was able to market with Nextel was the series advertising banners. Whereas in the past, Winston signs could only state "Winston", "Winston Cup Series", or later "NASCAR Winston Cup Series", with some early era Victory Lane banners stating "The Taste of Victory", Nextel was able to use advertising to market itself better, which included "Speed Meets Speed", "The Car Phone Reborn", and "Finish Faster" positioned next to the Nextel Cup logo. When the advertising was rebranded with the Sprint banner, the Turn 11 bridge at Watkins Glen International was rebranded, with new Sprint advertising featuring the tagline "Sprint ahead".


Link: http://www.nasdaq.com/reference/market_event_061903.stm


Smaller tobacco companies not covered by the Master Settlement Agreement have attempted sponsorship for portions of the season or circuits. Bailey's, a small tobacco company based in Virginia, featured in 2005 sponsorship of selected races for the Bobby Hamilton Racing team based in Tennessee, and has been the longtime sponsor of the Bailey's 300 at Martinsville Speedway for late model race cars in the region which race at NASCAR-sanctioned tracks. Drivers in that race have advanced to NASCAR's three national series, with Denny Hamlin having participated in the race. Martinsville Speedway is an International Speedway Corporation owned NASCAR stock car racing track located in Martinsville, Virginia. ... Denny Hamlin is a race car driver currently contracted to Joe Gibbs Racing. ...


In 2005, GlaxoSmithKline, manufacturer of Goody's Headache Powder, a NASCAR sponsor since 1977, expanded their long-term sponsorship by adding their Nicorette brand of smoking cessation product as a NASCAR official sponsor, and signed with Chip Ganassi Racing and also longtime Goody's Headache Powder (another GSK brand) spokesman and former smoker, Richard Petty would lead their "Commit to Quit" program.


GSK changed its marketing program in 2006, moving to other brands with Ganassi Racing, while Jeff Gordon became GSK's Nicorette leader, with a Nicorette car for two races.


GSK withdrew the Goody's Headache Powders affiliation with NASCAR at the end of the 2006 season because NASCAR wanted a more "national" brand of pain reliever (that status went to Johnson & Johnson). This made Nicorette GSK's exclusive brand with NASCAR, and they expanded their sponsorship with Gordon, fielding a Nicorette car for more races, including one race where the Nicorette colors promoted a different flavour of Nicorette. Johnson & Johnson (NYSE: JNJ) is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. ...


North American Open Wheel Racing

As a result of the Master Settlement Agreement, drivers under the age of eighteen years of age are prohibited from racing in events in which tobacco sponsorship is on a competitor's car or a series sponsor, which has resulted in many controversies as drivers under 18 have been affected by the ruling. Image File history File links Gnome_globe_current_event. ... Image File history File links This is a lossless scalable vector image. ... Image File history File links Broom_icon. ...


In October 2001, during the CART FedEx Championship Series Marlboro 500 presented by Toyota at California Speedway, a NASCAR Craftsman Truck Series race was scheduled on the Saturday of the event. Because CART had cars sponsored by Marlboro, Player's, and Kool, and the race's title sponsor was Marlboro, after the first practice, NASCAR was forced to eject Roush Racing driver Kyle Busch, who was fastest in practice, as he was 16. The MSA requires drivers to be 18, and shortly afterwards, in agreement with Winston (NASCAR's primary sponsor at the time), ruled in all series sanctioned by NASCAR, a driver must be 18. Previously, NASCAR had mandated 18 only for tobacco-sponsored series. (As a result of eliminating tobacco title sponsorships, NASCAR has changed the age minimum, cutting it to 16 in 2007 for the two Grand National and Whelen Modified Tours.) “CART” redirects here. ... The California Speedway is a two-mile, low-banked, D-shaped oval superspeedway in Fontana, California, similar to that of sister track Michigan International Speedway. ... Jeff Burton (99), Elliott Sadler (38), Ricky Rudd (21), Dale Jarrett (88), Sterling Marlin (40), Jimmie Johnson (48), and Casey Mears (41) practice for the 2004 Daytona 500 The National Association for Stock Car Auto Racing (NASCAR) is the largest sanctioning body of motorsports in the United States. ... The NASCAR Craftsman Truck Series is a popular NASCAR racing series that features modified pickup trucks. ... Outside Roush headquarters. ... Kyle Thomas Busch (born May 2, 1985 in Las Vegas, Nevada) is an American race car driver. ... (The NASCAR Whelen Modified Tour was previously named NASCAR Winston Modified Tour and NASCAR Featherlite Modified Series) The NASCAR Whelen Modified Tour (WMT) is a stock car racing series owned and operated by NASCAR in the Modified division. ...


The Indy Racing League IndyCar Series was hit with a similar headache in 2006 in two separate incidents; first, former IRL driver Jim Gutherie's team in the Indy Pro Series was forced to hire substitute drivers for the first three races when Sean Gutherie (Jim's son) was only 17; Sean participated in the Freedom 100, the fourth race of the season, after turning 18. Second, 17-year old driver Colin Braun of the Grand American Road Racing Association was forced to sit out the Grand Prix of Miami at the Homestead-Miami Speedway because of age restrictions, as that race was held in conjunction with the Toyota Indy 300 IndyCar meet the next day. The Indy Racing League, better known as IRL, is the sanctioning body of a predominantly American based open-wheel racing series. ... The Grand American Road Racing Association or Grand-Am is an auto racing sanctioning body that was established in 1999 to organize endurance road racing competitions in North America. ... Homestead-Miami Speedway is a speedway in Homestead, Florida, USA, southwest of Miami. ...


Braun and the team he drives, Krohn Racing of Houston, sued a New York court, claiming age discrimination because of his age. The team claimed allowing Braun to race in this event violates contracts with the Watkins Glen International circuit, Indy Racing League, and Marlboro, which sponsors the IRL Pole Award and Penske Racing.


A judge ruled June 1 he should be permitted to race, in violation of the MSA, which has put the 2006 Six Hours in jeopardy.


http://www.star-gazette.com/apps/pbcs.dll/article?AID=/20060602/SPORTS0202/606020319/1002


On June 2, Krohn Racing and the IRL settled their dispute, benching Braun for that race, and one more race, at Infineon Raceway, based on the IRL's ruling that drivers on IndyCar Series weekends must be 18 because of tobacco advertising regulations. Grand American Road Racing does not have such restrictions on their race weekends.


On July 1, Graham Rahal, who is 17, will race at the IRL's Indy Pro Series Liberty Challenge at Indianapolis Motor Speedway. Because the Indy Pro Series is not being held in conjunction with the IRL's IndyCar Series, and the two tobacco brands which signed the MSA agreed they cannot show their logos during the United States Grand Prix (the main event on the card which features the Liberty Challenge), Rahal is permitted to participate in this event. (Note that Japan Tobacco, which produces Mild Seven, did not sign the MSA because they do not sell their brands in the United States. Japan Tobacco, however, holds international distribution rights outside of the United States for R. J. Reynolds' tobacco brands. Thus, JT can run a Mild Seven-sponsored Formula One car, but not a Camel-sponsored MotoGP motorcycle (as it is produced under licence from Reynolds), in the United States.)


Snooker

Snooker was badly hit by the British ban on tobacco sponsorship, with several tournaments losing their financial backers. These included: Snooker is a cue sport that is played on a large baize-covered table with pockets in each of the four corners and in the middle of each of the long side cushions. ...

The World Snooker Championship was given special dispensation from the European Union directive until 2005. The Masters went without any sponsorship in 2004, before receiving the backing of Rileys Club the following year. Some players spoke out against the ban, worried that the game would not be able to survive without the financial backing of the tobacco companies [20][21]. This article or section does not cite any references or sources. ... Imperial Tobacco Group PLC (LSE: IMT) is the largest tobacco manufacturer in the UK (the second largest UK-based tobacco company by global sales after British American Tobacco). ... The Masters, formerly the Benson & Hedges Masters, is a professional snooker tournament. ... Benson & Hedges is a British brand of cigarettes owned by Gallaher Group. ... The Welsh Open is a professional snooker tournament. ... Regal or Embassy Regal as they are also known, is a brand of UK cigarette. ... The Players Championship is a professional snooker tournament. ... Regal or Embassy Regal as they are also known, is a brand of UK cigarette. ...


Other sports

Various sports have relied on sponsorship money from tobacco companies, both for the participants and for competitions.

This article is about the sport. ... For the British doo-wop revival band of the 1970s and 1980s, see Darts (band). ... The BDO World Darts Championship began in 1978, when it was held at the Heart of the Midlands Nightclub in the English city of Nottingham. ... Ice hockey, known simply as hockey in areas where it is more common than field hockey, is a team sport played on ice. ... Rugby league football (usually shortened to rugby league, football, league) is a full-contact team sport played with a prolate spheroid-shaped ball by two teams of thirteen on a rectangular grass field. ... Silk Cut is brand of low tar cigarette produced by the Gallaher Group. ... The Challenge Cup (currently known as the Carnegie Challenge Cup for sponsorship reasons) is a knockout cup competition for rugby league clubs across Europe. ... Grand Prix motorcycle racing refers to the premier categories of motorcycle road racing. ... Marlboro logo Marlboro is a brand of cigarette made by Altria. ... Ducati Motor Holding is an Italian motorcycle manufacturer. ... Rizla Silver Slim Early 1900s Rizla (No Glue Strip) Rizla+ (known commonly as Rizla) is a brand of papers used to roll cigarettes. ... Imperial Tobacco Group PLC (LSE: IMT) is the largest tobacco manufacturer in the UK (the second largest UK-based tobacco company by global sales after British American Tobacco). ...

Trends in tobacco promotion

With the restrictions placed on general advertising, tobacco companies have moved to new promotions to establish new customers and maintain existing ones. For example Altira has a strategy of growth by promotions that build brand equity through adult consumer experiences[23]. The intent is to reinforce brand loyalty by building consumer communities.


One example is Marlboro's Outwit the West, a 'by-invitation if you're a smoker' 4-member team-based 'competition' with a series of cryptic brain teasers. The top 20 teams get invited to the Marlboro ranch, a location where it's 'okay to smoke' and food, drinks and activities are paid for by the company. The team with the most correct answers shares a one million dollar prize. Thousands of teams participate.


More generally, Marlboro has been using its mailing database (estimated at 26 million in 2005[24]) to promote directly with giveaways and general invitations to the Marlboro Ranch (these include a $900 payment to offset fringe benefits tax). Reinforcement is provided by branded products and by peers.


See also

No Smoking sign. ... A UK Warning message Cigarette packet warning signs are health warning messages that appear on the packaging of cigarettes and other tobacco products. ... Dr. Jeffrey Wigand was vice president of research and development at Brown & Williamson, and became known as a whistleblower when, on the CBS news program 60 Minutes, he exposed his companys practice of knowingly increasing the nicotine content of cigarettes. ... The World Health Organization Framework Convention on Tobacco Control is a treaty adopted unanimously by the 56th World Health Assembly on May 21, 2003. ...

References

  1. ^ PubMed: article about tobacco banning
  2. ^ [1]
  3. ^ [2]
  4. ^ [3]
  5. ^ [4]
  6. ^ [5]

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External links

Laws and legislation
Anti-smoking organisations
  • "Advertising" at SmokeHelp.org
  • "Fact sheet - Tobacco advertising" by the Non Smokers' Movement of Australia
Miscellaneous

  Results from FactBites:
 
Tobacco Control Factsheets - Tobacco Advertising (1676 words)
Achieving the restriction or banning of tobacco advertising is one of the fiercest battles to face.
It demonstrated that the higher the degree of governmental control on tobacco advertising and sponsorship, the larger the annual reduction of tobacco consumption.
Tobacco promotion and susceptibility to tobacco use among adolescents aged 12 through 17 years in a nationally representative sample.
tobacco advertising: Information from Answers.com (4200 words)
Tobacco advertising is the promotion of tobacco use (typically cigarette smoking) by the tobacco industry through a variety of media.
The ban on tobacco sponsorship was a major factor that led to the near-cancellation of the Canadian Grand Prix in Montreal, as well as the cessationg of the du Maurier classic, a womens golf tournament on the LPGA tour.
Tobacco advertising in New Zealand was outlawed with the passage of the Smokefree Amendment Act 1990.
  More results at FactBites »

 
 

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