Herb Alpert (born March 31, 1935 in Los Angeles, California) is an Americanmusician most associated with the Tijuana Brass, a now-defunct brass band of which he was leader. He is also famous as a recording industry executive — he is the "A" of A&M Records.
He began trumpet lessons at about the age of 8 and played at dances as a teenager. After high school, he joined the U.S. Army and frequently performed at military ceremonies. While attending the University of Southern California in the 1950s, he was a member of the USC Trojan Marching Band for 2 years.
Starting in the 1960s, his groundbreaking musical flavor catapulted Latino-style pop into the public eye. With the Tijuana Brass, he won eight Grammy awards, and of their albums fifteen have gone gold and fourteen platinum. At one point his music outsold that of the Beatles by two to one. In 1966, he was recognized (with the Brass) in the Guinness Book of World Records for having five albums in the Top 20 of the Billboard album charts simultaneously, an unprecedented feat. In April of that year, four of those albums were in the Top 10 simultaneously.
Local Tijuana radio played the music of a few electronic bands, but the airwaves were mostly filled with norteño and tambora Mexican variations on the polkas and waltzes that German farmers brought to central Mexico in the 19th century.
What little tolerance existed in Tijuana for electronic music was obliterated by the arrival in the early '90s of rock en Español, an irony-free form of hard rock.
Tijuana Sessions is selling well, and he has lucrative gigs scheduled this summer in Los Angeles, London and Barcelona.
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