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Encyclopedia > The Milton Berle Show

One of the most famous examples of early U.S. television broadcasting was Texaco Star Theater, the variety show that made Milton Berle a household name. The show debuted on June 8, 1948.

The sponsor Texaco not only included its own brand name as part of the show, it also made certain that Texaco employees were prominently featured during the course of the show, often appearing as smiling "guardian angels" who performed good deeds in one way or another, while the Texaco musical logo would play in the background.

Texaco dropped its sponsorship of the show in the early 1950s. Before its cancellation, the show's sponsorship was taken over by Buick, and the name of the show was changed to the Buick-Berle Show.

  Results from FactBites:
Milton Berle - Wikipedia, the free encyclopedia (810 words)
Berle was originally one of several rotating hosts for the program, but was selected as the permanent emcee in the fall of 1948, and quickly took the show to Number One in the early days of television ratings, swamping all competition with an 80 percent share of the viewing audience.
Berle was born in a five-story walkup at 68 West 118th Street in New York City.
Milton Berle was one of the first seven people to be inducted into the Television Academy Hall of Fame in 1984.
Berle, Milton (939 words)
Milton Berle's career is one of the longest and most varied in show business, spanning silent film, vaudeville, radio, motion pictures, and television.
Berle was noted for interj-ecting himself into the acts of his guests, which, along with his opening appear-ance in out-landish costumes, became a regular feature.
Berle continued to attract a substantial audience, but he was dropped by Buick at the end of the season in 1955.
  More results at FactBites »



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