The sponsor Texaco not only included its own brand name as part of the show, it also made certain that Texaco employees were prominently featured during the course of the show, often appearing as smiling "guardian angels" who performed good deeds in one way or another, while the Texaco musical logo would play in the background.
Texaco dropped its sponsorship of the show in the early 1950s. Before its cancellation, the show's sponsorship was taken over by Buick, and the name of the show was changed to the Buick-Berle Show.
Berle was originally one of several rotating hosts for the program, but was selected as the permanent emcee in the fall of 1948, and quickly took the show to Number One in the early days of television ratings, swamping all competition with an 80 percent share of the viewing audience.
Berle was born in a five-story walkup at 68 West 118th Street in New York City.
MiltonBerle was one of the first seven people to be inducted into the Television Academy Hall of Fame in 1984.
Share your thoughts, questions and commentary here
Want to know more? Search encyclopedia, statistics and forums:
Press Releases |
The Wikipedia article included on this page is licensed under the
Images may be subject to relevant owners' copyright.
All other elements are (c) copyright NationMaster.com 2003-5. All Rights Reserved.
Usage implies agreement with terms, 1022, m