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Encyclopedia > Takara

Takara Co., Ltd. was a Japanese toy company founded in 1955. Takara merged with another prominent Japanese toy company, Tomy Co., Ltd., on March 1, 2006. Image File history File links Information_icon. ... A teddy bear A toy is an object used in play. ... 1955 (MCMLV) was a common year starting on Saturday of the Gregorian calendar. ... TOMY Co. ... March 1 is the 60th day of the year in the Gregorian calendar (61st in leap years). ... For the Manfred Mann album, see 2006 (album). ...


While Japanese commercial law allows wide lattitude in translating Japanese corporate names into official English names, the merged company took the unusual step of adopting the one-sided TOMY Company, Ltd. name in official English, while taking the combined name K.K. Takara-Tomy (株式会社タカラトミー ) TYO: 7867 in official Japanese. Additionally, international subsidiaries of Takara were merged into Tomy's subsidiaries, therefore, while the "Takara" brand is still in use for some products, officially in English, Takara as a corporate entity no longer exists. Confusingly, the Japanese company's corporate logo is a simple amalgamation of the former Takara and Tomy English logos. The logo, combined with the tendency for direct translations of Japanese information into English, have caused much of the press and the general English-speaking public to persist in calling the merged company "Takara-Tomy" even in English. The Tokyo Stock Exchange ), or TSE, is one of the largest stock exchange markets in the world by monetary volume located in Tokyo, Japan, second only to the New York Stock Exchange. ...


Takara is perhaps best known for producing the transforming Diaclone and Micro Change toylines which were collectively re-branded as Transformers for the western market by Hasbro in 1984. Takara is also the originator of the hit toylines Battle Beasts (BeastFormers in Japan), e-kara karaoke microphone, Battle B-Daman and Beyblade, all of which Hasbro also sold or distributed internationally. Takara continues to sell Microman, the basis for the popular toyline Micronauts, sold internationally by the now defunct Mego since the 70s and Choro-Q a mini pullback car, which has been running since 1978 and is marketed outside Japan as Penny Racer. Takara Toys Diaclone toys were transforming vehicles piloted by miniature Micromen called an Inch-Man. ... Takara Toys Micro Change toy line were objects that could transform into robots to fight beside other Microman toys. ... Various Transformers toys. ... Hasbro (NYSE: HAS) is an American toy and game company. ... 1984 (MCMLXXXIV) was a leap year starting on Sunday of the Gregorian calendar. ... Battle Beasts is the name of a line of small 2 tall action figure toys and were produced by Hasbro and Takara starting in 1984. ... Please wikify (format) this article as suggested in the Guide to layout and the Manual of Style. ... Mego can refer to: Mego Records, an Austrian record label. ... Choro-Q (チョロQ ) is a series of Japanese 3-4cm long pullback toy cars first made by Takara in 1978, and known in the US as Penny Racers. ... Choro-Q (チョロQ ) is a series of Japanese 3-4cm long pullback toy cars first made by Takara in 1978, It is known in the US as Penny Racers. ...


Takara was also a videogame developer and publisher, well-known during the early 1990s for porting some of SNK's Neo-Geo-based arcade games - especially the Fatal Fury and Samurai Shodown series - to less powerful home consoles such as the Sega Genesis and the SNES but also for the Game Boy (Fatal Fury 2, Samurai Shodown, World Heroes 2 Jet, The King of Fighters '95 and '96). It published its own 3-D fighting game series, Battle Arena Toshinden, although it was developed by Tamsoft. Takara also published other Japan-only games based on semi-popular franchises on that region. The extent of Takara's actual involvement in videogame development is largely unknown, however, since many of the company's games were developed by smaller companies not credited on the packaging or title screen, such as Tamsoft, BHE, E-game and KID corp, and therefore are often mistakenly credited to Takara. Takara purchased Atlus in 2003, and since 2004 no longer publishes videogames under the Takara brand name. A computer game is a game composed of a computer-controlled virtual universe that players interact with in order to achieve a defined goal or set of goals. ... This article is very long Some browsers may have difficulty rendering this article. ... SNK Playmore (formerly SNK) is a Japanese video game hardware and software company. ... Neo-Geo is the name of a cartridge-based arcade and home video game system released in 1990 by Japanese game company SNK. The system offered comparatively colorful 2D graphics and high-quality sound. ... Fatal Fury , lit. ... Samurai Shodown (Samurai Spirits in Japan), or SS for short, is the name of a fighting game series by SNK. It is considered to be the premier 2D weapons fighter, and is one of the best-known video games created by SNK. This series also started SNKs reputation for... The Mega Drive/Genesis was a 16-bit video game console released by Sega in Japan (1988), Europe (1990) and most of the rest of the world as the Mega Drive. ... The Super Nintendo Entertainment System, also known as Super Nintendo, Super NES or SNES, is a 16-bit video game console released by Nintendo in North America, Brazil, Europe, and Australia. ... For the entire Game Boy series of handheld consoles, see Game Boy line. ... This article or section does not adequately cite its references or sources. ... Battle Arena Toshinden (Toshinden in Japan) is a fighting game for the PlayStation. ... Tamsoft Corporation (株式会社タムソフト) is a Japanese video game developer, founded in 1992. ... Barnhouse Effect Co. ... Atlus is a Japanese computer and video game developer and publisher. ... 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ...


Takara has manufactured several unusual gadgets that it calls "life entertainment products," including Bow-lingual, which is claimed to "translate" the "barks, whines and yelps of more than 80 breeds of dog into human language".2 The Bowlingual was named one of the best inventions of 2002 by Time magazine.1 See also Yumemi Kobo "dream generator". (Clockwise from upper left) Time magazine covers from May 7, 1945; July 25, 1969; December 31, 1999; September 14, 2001; and April 21, 2003. ... Yumemi Kōbō (夢見 工房, also called the Dream Workshop) is a device sold by the Japanese company Takara Toys that is claimed to allow a user the ability to control what they would like to dream while asleep. ...


In 2005 another Takara product, Walkie bits was honored as a Time magazine best invention, this time in the robot category. Walkie bits are colorful, multi-function miniature robotic turtles. Though relatively simple in functionality, at 5cm long and less than 15g each, at their introduction they were said to be among the smallest ever mass produced programmable robots.


In the 80s the company received criticism for its original mascot, which was a golliwog-like character named Dakko-Chan. Takara later replaced it with a fantastical character called "21st Century Colorful Dakko-Chan", which bears enough similarity to connote the original symbol, while divesting the traits which brought criticism of the original character. Besides the design, the new Dakko-Chan may be any color, rather than the constant black of the original. Other criticisms include the companies notorious reusage of older toy molds, such as Steel Jeeg's remold for the Microman toyline. The Golliwog or Golliwogg is a blackfaced African American caricature created in the late 19th century. ... Steel Jeeg (鋼鉄ジーグ Kotetsu Jeeg) is an anime series created by manga artists Go Nagai and Tatsuya Yasuda, and produced by Toei Animation. ...


The company motto was 「遊びは文化」(asobi wa bunka) which means "playing is culture, creativity is education".


Takara and Tomy announced their merger on May 13, 2005, to become effective March 1, 2006. In English the legal name of the company is TOMY Co. Ltd. while in Japanese the legal company name is the combined name, K.K. Takara-Tomy (株式会社タカラトミー ). TYO: 7867 . The decision to use the Tomy name in English and the Takara-Tomy name in Japanese was made for practical reasons, rather than politics or pride. Tomy has built considerable brand recognition internationally, particularly in the area of infant and preschool products, where brand trust is very important. On the other hand, most of Takara's international hit products (Microman, Transformers, Battle Beasts, Beyblade, B-Daman, et al) have been sold and branded by other companies, most notably, Hasbro. Therefore, going through the costly process of registering and or changing the company name in all the countries where Tomy does business would have been expensive and unproductive. Thus, with the merged company's international subsidiaries continuing to use the Tomy name, it seemed appropriate to keep a domestic English name which matched that of the international subsidiaries. TOMY Co. ... May 13 is the 133rd day of the year in the Gregorian Calendar (134th in leap years). ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... March 1 is the 60th day of the year in the Gregorian calendar (61st in leap years). ... For the Manfred Mann album, see 2006 (album). ... The Tokyo Stock Exchange ), or TSE, is one of the largest stock exchange markets in the world by monetary volume located in Tokyo, Japan, second only to the New York Stock Exchange. ... TOMY Co. ... TOMY Co. ... Please wikify (format) this article as suggested in the Guide to layout and the Manual of Style. ... Various Transformers toys. ... Battle Beasts is the name of a line of small 2 tall action figure toys and were produced by Hasbro and Takara starting in 1984. ... Original run 8 January 2001 – 24 December 2001 No. ... Hasbro (NYSE: HAS) is an American toy and game company. ... TOMY Co. ...


Takara-Tomy continue to use the former names as brand names domestically on toy lines which originated in each company, but most new toy lines or stand-alone products carry the new Takara-Tomy brand and logo. Staple toy lines such as Transformers, Choro-Q and Licca-chan are continuing, in many cases gaining synergy from the cross-marketing with Tomy's brands.


It should be noted that editorial policy of many Western (English language) business publications is to ignore "merger" declarations and declare one company to be bought by another, often by splitting hairs over the number of board members, etc. Therefore, in much of the English media the Takara-Tomy merger was characterized as a "take-over" of Takara by Tomy. This assumption was made easier by the adoption of only the Tomy name in English. It is true that several years of losses had put Takara in a financially weakened state at the time of the merger. On the other hand, Takara did in fact have significantly higher sales than Tomy for three years preceding the merger. However, it is common knowledge that over the years Takara and Tomy, which were located less than a kilometer apart in Tokyo and had admired and competed with each other as they grew side-by-side into world-class toy companies, had discussed merging several times, including times when Takara appeared stronger. Thus, ultimately, philosophically, culturally and legally under Japanese corporate law, the companies agreed to merge on an equal basis.


There has been much post-merger speculation on the control of brands such as Transformers now being with Tomy vs. Takara. Much of this arises due to the new use of the English "TOMY" copyright on all packaging, including former Takara brands shipped by Hasbro. This is simply the natural result of the practical decision to use only the Tomy name in English. In fact, internally, where 99% of the employees are Japanese and speak mainly Japanese, there is only one company, known in Japanese as "Takara-Tomy," and most all internal departments have a healthy mix of management from both former companies. The fact that the English name is Tomy bears little relevance for most employees.


Both Takara and pre-merger Tomy have had strong relationships with Hasbro, which has distributed Takara's hit products such as Transformers, Beyblade, e-Kara and Battle B-Daman and Tomy's Zoids brands internationally. Although the merged company has stated that the Transformers business with Hasbro and the OEM] business in general is not as profitable as direct distribution, the relationship with Hasbro on Transformers is low risk since Hasbro assumes the inventory risk internationally. This long-term relationship will certainly continue, as both Takara and Tomy have also long held the licenses to localize and distribute many Hasbro products in Japan, including The Game of Life, Blythe dolls, and Magic: The Gathering and Duel Masters trading card games by Takara and Monopoly, Furby, Super Soaker and Play-Doh by Tomy. Hasbro has also previously distributed Tomy's Pokemon toys in the US, though eventually started selling their own versions. TOMY Co. ... Hasbro (NYSE: HAS) is an American toy and game company. ... Hasbro (NYSE: HAS) is an American toy and game company. ... OEM is an acronym for any of the following: Object Exchange Model Office of Emergency Management, a general term for emergency management functions Office for Emergency Management, a World War II function within the Executive Office of the United States Government Oracle Enterprise Manager Original Equipment Manufacturer The DOS code... Hasbro (NYSE: HAS) is an American toy and game company. ... Hasbro (NYSE: HAS) is an American toy and game company. ... TOMY Co. ... Hasbro (NYSE: HAS) is an American toy and game company. ... TOMY Co. ...


Reference

1 Anonymous. 2002 Best Inventions: Dog Translator. Time. 18 November 2002.  

External links


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