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Encyclopedia > Tagline

A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture, often becoming snowclones. This article does not cite any references or sources. ... “Next big thing” redirects here. ... “Advert” redirects here. ... A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. ... For other uses, see Memory (disambiguation). ... Popular culture, sometimes called pop culture, consists of widespread cultural elements in any given society. ... A snowclone is a type of formula-based cliché which uses an old idiom in a new context. ...


Examples of famous movie/television taglines are:

  • Alien – In space, no one can hear you scream.
  • Alien vs. Predator — Whoever wins, we lose.
  • Love Story – Love means never having to say you're sorry.
  • Star Trek – To boldly go where no man has gone before.
  • Star Wars – A long time ago, in a galaxy far far away...
  • The X-Files – The truth is out there.
  • Jaws 2 - Just when you thought it was safe to go back in the water...

This article is about the first film in a series. ... Alien vs. ... Love Story is a 1970 romantic drama film written by Erich Segal based on his 1970 best-selling novel, and directed by Arthur Hiller. ... The current Star Trek franchise logo Star Trek is an American science fiction entertainment series and media franchise. ... Star Wars is an epic space opera saga and a fictional universe initially developed by George Lucas during the 1970s and expanded since that time. ... The X-Files is a Peabody- and Emmy Award-winning science fiction television series created by Chris Carter, which first aired on September 10, 1993, and ended on May 19, 2002. ... Jaws 2 is a 1978 horror–thriller film directed by Jeannot Szwarc. ...

See also

Look up tagline in Wiktionary, the free dictionary.

Wikipedia does not have an article with this exact name. ... Wiktionary (a portmanteau of wiki and dictionary) is a multilingual, Web-based project to create a free content dictionary, available in over 150 languages. ... The premise of a film or screenplay is the fundamental concept that drives the plot. ... A strapline is an advertising slogan used as a secondary sentence attached to a brand name. ... A signature block (often abbreviated as signature, sig block, sig file, or just sig) is a block of text automatically appended at the bottom of an e-mail message, Usenet article, or forum post. ...

References

External link


  Results from FactBites:
 
Tagline - Wikipedia, the free encyclopedia (223 words)
A tagline is a variant of a branding slogan typically used in marketing materials and advertising.
Some taglines are successful enough to warrant inclusion in popular culture, often becoming snowclones.
The term tagline was also used in the realm of computer bulletin board systems (BBS) of the late 1970s, 1980s and part of the 1990s to indicate a one-line pithy quote which may or may not be related to the particular message.
Corporate and Brand Tagline Creation | Branding Strategy Firms (270 words)
A tagline is an essential component of any branding strategy and communicates the positioning in a creative way to all the audiences of a brand, both internal and external.
As a branding tool, a tagline can help to define what a new product or company is all about, and breathe new life into an existing product or company without the cost of a full rebranding campaign.
In some industries, such as retail where taglines often function as slogans or campaign names, its effectiveness and use may be limited to a year or even only a season.
  More results at FactBites »

 
 

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