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Encyclopedia > Structured interview

A structured interview (also known as a standardised interview or a researcher-administered survey) is a quantitative research method commonly employed in survey research. The aim of this approach is to ensure that each interviewee is presented with exactly the same questions in the same order. This ensures that answers can be reliably aggregated and that comparisons can be made with confidence between sample subgroups or between different survey periods. interview An interview is a conversation between two or more people (The interviewer and the interviewee) where questions are asked by the interviewer to obtain information from the interviewee. ... Quantitative research is the systematic scientific investigation of quantitative properties and phenomena and their relationships. ... Statistical surveys are used to collect quantitative information in the fields of marketing, political polling, and social science research. ...


Structured interviews are a means of collecting data for a statistical surveys. In this case the data are collected by an interviewer rather than through a self-administered questionnaire. Interviewers read the questions exactly as they appear on the survey questionnaire. The choice of answers to the questions is often fixed (close-ended) in advance, though open-ended questions can also be included within a structured interview. Statistical surveys are used to collect quantitative information about items in a population. ... A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. ...


A structured interview also standardises the order in which questions are asked of survey respondents, so the questions are always answered within the same context. This is important for minimising the impact of context effects, where the answers given to a survey question can depend on the nature of preceding questions. Though context effects can never be avoided, it is often desirable to hold them constant across all respondents.


External Links

  • Employment Interview Evaluation - This online tool measures your understanding of barriers to effective interviewing and provides feedback about issues that may be affecting your success as an interviewer.

  Results from FactBites:
 
Multi Stakeholder Processes - Semi-structured interviewing (422 words)
Semi-structured interviews are guided conversations where broad questions are asked, which do not constrain the conversation, and new questions are allowed to arise as a result of the discussion.
The process of a semi-structured interview involves the interviewer presenting the context of the study and its objectives to the interviewee or interview group (such as a family or household).
Group interviews require more attention to details, such as using simple language and avoiding technical jargon or expressions to be certain that the least informed person in the group understands the questions.
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