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Encyclopedia > Strauss (company)
Strauss
Type Public
Founded 2004
Headquarters Israel
Website http://www.strauss-elite.com

Strauss[1], (Hebrew: שטראוס) formerly known as Strauss-Elite (Hebrew: שטראוס עלית), is a food products manufacturer in Israel. It is the shared trademark of two companies - Strauss and Elite, that merged in 2004. Strauss mostly focuses on dairy products while Elite focuses on chocolate, coffee, and dry snack foods. 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... A website (or Web site) is a collection of web pages, images, videos and other digital assets and hosted on a particular domain or subdomain on the World Wide Web. ... “Hebrew” redirects here. ... “Hebrew” redirects here. ... Dairy products are generally defined as foodstuffs produced from milk. ... Chocolate most commonly comes in dark, milk, and white varieties, with cocoa solids contributing to the brown coloration. ... A cup of coffee Workers sorting and pulping coffee beans in Guatemala Coffee is a widely consumed beverage prepared from the roasted seeds—commonly referred to as beans—of the coffee plant. ... Potato chips or crisps. ...

Contents

History of Strauss

Strauss was founded in the 1930s as a commercial dairy of German Jewish immigrants in Nahariya. At first, the milking business wasn't successful enough so they started making cheese, which did become successful. In the 1950s, Strauss grew and began focusing on ice cream products, with about 50 employees in their Nahariya factory. Nahariyya (נהריה; unofficially also spelled Nahariya or Naharia) is a city in the North District in Israel. ...


In 1969, after Groupe Danone purchased a part of the company's ownership, Strauss expanded from ice cream manufacture and began producing puddings and other individual packaged dairy desserts, the most popular of which was "Dani" and about 15 years later, "Milky". In 1975, Michael Strauss became the CEO of the company. Danone factory in Bieruń, Poland Groupe Danone (Euronext: BN, NYSE: DA) (known as Dannon in the United States) is an international food products company with its central headquarters in Paris, France. ... A Chief Executive Officer (CEO), or Chief Executive, is the highest-ranking corporate officer, administrator, corporate administrator, executive, or executive officer, in charge of total management of a corporation, company, organization or agency. ...


In 1995, the company went into the prepared salads business. The Strauss hummus brand, "Achla", became very popular in Israel. In 1997, the company purchased 50% of the ownership of the Yotvata dairy. The same year, Strauss purchased Elite and grew to over 7000 employees and a US$1 billion/year turnover (though the formal merger between the companies occurred only in 2004). In 2001, Ofra Strauss, Michael's daughter, became the CEO of the company. Wikibooks Cookbook has an article on Hummus Hummus with oil and lemon juice Classic hummus, on a Yemeni serving dish Hummus or hummus bi tahini (Arabic: ; Hebrew: ; Armenian համոս) also spelled hamos, houmous, hommus, hummous or humus) is a dip made of ground chickpeas, sesame tahini, lemon juice, and garlic. ... Kibbutz Yotvata (Hebrew: יטבתה) is a kibbutz along the Arava road in the southern Negev in Israel. ... A Chief Executive Officer (CEO), or Chief Executive, is the highest-ranking corporate officer, administrator, corporate administrator, executive, or executive officer, in charge of total management of a corporation, company, organization or agency. ...


Strauss was labeled by the Israel AntiTrust Authority as a monopoly,[2] a status that essentially places the company under government regulation limiting the way it can change the price of its products to protect the consumer and smaller competitors. The term monopolization refers to an offense under Section 2 of the American Sherman Antitrust Act, passed in 1890. ...


History of Elite

Doritos with Hebrew packaging (Mexican nacho flavour)

Elite was founded in the 1920's in Latvia by Eliyahu Fromenchenko. When Fromenchenko immigrated to Mandatory Palestine in 1933, he and his partners established a factory in Ramat Gan. Their most popular brand at the time was 'Cow Chocolate', only called so because of the cow pictured on the packaging. The company quickly grew and set up factories in Safed and Nazareth Illit. ImageMetadata File history File links Download high resolution version (960x1280, 564 KB) Summary Photo taken by self in Israel. ... ImageMetadata File history File links Download high resolution version (960x1280, 564 KB) Summary Photo taken by self in Israel. ... Flag Palestine and Transjordan were incorporated (under different legal and administrative arrangements) into the British Mandate of Palestine, issued by the League of Nations to Great Britain on 29 September, 1923 Capital Not specified Organizational structure League of Nations Mandate High Commissioner  - 1920 — 1925 Sir Herbert Louis Samuel  - 1945 — 1948... Ramat Gan (רמת-גן) is a city in Israel, on the central coastal strip, just east of Tel Aviv, and part of the metropolis known as Gush Dan, in the Tel Aviv District. ... Safed (Hebrew: צְפַת, Tiberian: , Israeli: Tsfat, Ashkenazi: Tzfas; Arabic: صفد ; KJV English: Zephath) is a city in the North District in Israel. ... Nazerat Illit (נצרת עילית; sometimes spelled Nazareth Illit) is a city in the North District in Israel. ...


In 1970, Elite purchased the "Leiber" candy company, giving Elite control of two of its most popular brands today: the Mekupelet chocolate bar and the local Bazooka chewing gum license. Bazooka is a brand of bubble gum that began to be marketed in the U.S. by the Brooklyn, New York based Topps Company shortly after World War II. The gum was packaged in a patriotic red, white, and blue color scheme, although Topps claims that it took the name...


The Israeli snack food market had been traditionally divided by Elite in the sweets market and Osem in the salty market. In 1991, Elite decided to expand by entering the salty snack market by establishing a new factory in Sderot and specifically producing 'Shosh', a copy of the Bamba snack, the most popular snack in Israel made by Osem. Elite became the local licensee of Frito-Lay products, producing the best-selling brand 'Tapuchips'. Later, Elite started selling coffee outside of Israel, especially in Europe and South America. The initiative, Café 3 Corações, did not reach its objectives, but it signaled Elite's start as an international company. Osem logo Osem (Hebrew: ) is one of the largest food corporations in Israel. ... Sederot (Hebrew: (help·info); unofficially also spelled Sderot) is a city in the Southern District of Israel in Israel. ... Bamba (Hebrew: במבה) is a snack manufactured by the Osem corporation in Holon, Israel. ... External links Frito-Lay Frito-Lay Canada Frito-Lay company history Frito-Lay company timeline Categories: Food and drink stubs | PepsiCo subsidiaries | Food companies of the United States | Snack companies of the United States ... World map showing the location of Europe. ... South America South America is a continent crossed by the equator, with most of its area in the Southern Hemisphere. ...


Similar to Strauss, Elite was also labeled a monopoly by the Israel AntiTrust Authority, in Elite's case the instant coffee, black coffee and chocolate fields.[3][4] In 2006, Elite paid 5 million NIS to the country without admitting to these allegations. Instant coffee Instant coffee is a beverage derived from brewed coffee beans. ... A cup of coffee Coffee as a drink, usually served hot, is prepared from the roasted seeds (beans) of the coffee plant. ... Chocolate most commonly comes in dark, milk, and white varieties, with cocoa solids contributing to the brown coloration. ...


International activity

Strauss-Elite is the largest coffee company in Central and Eastern Europe.[5]


In 2005, Strauss-Elite acquired control of the New York based Sabra salad producing company. NY redirects here. ...


In December 2005, Strauss-Elite merged its coffee activity with Santa Clara Indústria e Comércio de Alimentos in Brazil. The merged company, Santa Clara Participações, is the second largest coffee manufacturer in Brazil.


References

  1. ^ http://www.strauss-elite.com/images/Uploads/StraussElite-NewName.pdf
  2. ^ The Nfc article stating that Strauss is a monopoly. (Hebrew)
  3. ^ The ynet article stating that Elite is a monopoly in the fields of instant coffee and black coffee. (Hebrew)
  4. ^ The ynet article stating that Elite is a monopoly in the field of chocolate. (Hebrew)
  5. ^ Dun & Bradstreet profile.

External links

  • The official website of Strauss (Hebrew)
  • The official website of Elite (English)
  • The official website of Elite (Hebrew)
  • Santa Clara Coffee
  • Dun & Bradstreet profile

 
 

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