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Encyclopedia > Store brand

Store brands (or own brands in the UK) are brands which are specific to a retail store or store chain. The retailer can manufacture goods under its own label, re-brand private label goods, or outsource manufacture of store brand items to multiple third parties - often the same manufacturers that produce brand label goods. Store brand goods are generally cheaper than national brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. A brand is a name, logo, slogan, and/or design scheme associated with a product or service. ... This article or section does not cite its references or sources. ... A drawing of a self-service store Retailing consists of the sale of goods/merchandise for personal or household consumption either from a fixed location such as a department store or kiosk, or away from a fixed location and related subordinated services (Definition of the WTO (last page). ... Swedish grocery store where private label products (under the brands Hemköp and Eldorado, Axfood) are placed along with other brands such as Knorr (Unilever) and Blå band (Campbell Soup). ... Consumers refers to individuals or households that purchase and use goods and services generated within the economy. ... Commercialism redirects here. ...

In some retail sectors, store brands account for 40 to 50 percent of sales. Store branding is a mature industry; consequently, some store brands have been able to position themselves as premium brands. Sometimes store-branded goods mimic the shape, packaging, and labeling of national brands, or get premium display treatment from retailers. (For example, "Dr. Thunder" and "Mountain Lightning" are the names of the Sam's Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) — This article is about managing the life of a product in the market. ... Sams Choice is a private label brand created by Wal-Mart Stores, Inc. ... This article or section does not cite any references or sources. ... Mountain Dew is a caffeinated, sweet, citrus-flavored soft drink produced by PepsiCo, Inc. ...

Although the store brand market is poised for growth, retailers realise that it is premium national brands which cause the consumer to select a store. Once the consumer arrives to buy a national brand, the retailer typically makes more profit by selling a store brand, which has higher margins. This has lead to a spurt in the academic and trade literature on the subject of positioning the store brand vis-a-vis the national brand.


List of store brands

Department store and discount store brands

  • Berkley & Jensen - B&J Wholesale Club
  • Insignia, Dynex, Init, Geek Squad, and Rocket Fish - Best Buy
  • Nexxtech, Verge - Circuit City
  • Kirkland Signature - Costco
  • Shaver Lake - Gottschalks
  • American Fare - Kmart
  • apt.9, Croft & Barrow - Kohl's
  • Arizona Jeans, Stafford, Towncraft - JCPenney
  • Alfani, American Rag, Charter Club, Club Room, First Impressions, Frango, greendog, Hotel Collection, I•N•C, Material London, Style & Co., T Tahari, Tasso Elba, The Cellar, Tools of the Trade - Macy's
  • Meijer, Shop Force, gfm, jUMP - Meijer
  • Cambridge Classics, Cheetah, High Sierra - Mervyns
  • Basque, Blaq, Heritage, Jane Lamerton, Kenji, Maddox, Miss Shop, Mosaic, Reserve, Sansui, Soho, Tokito, Urbane, Vue - Myer
  • BP, Caslon, John W. Nordstrom, JWN, Nordstrom, Pure Stuff, Rubbish - Nordstrom
  • Ativa, Foray, Break Escape - Office Depot
  • Accurian, Enercell, Optimus, and Presidian - Radio Shack
  • Canyon River Blues, Covington, Craftsman, DieHard, Kenmore - Sears, Kmart
  • Xhilaration, Merona, Cherokee, Durabuilt, Michael Graves Design, Archer Farms, Target, TruTech - Target
  • List of Hudson's Bay Company brands - Listing of Hudson's Bay Company store brands, such as Mantles, Outline, Request, Sportek, Beaumark, Home Styles, Truly, etc.
  • List of Wal-Mart brands - Listing of Wal-Mart store brands, such as Great Value, Mainstays, Sam's Choice, Equate, etc.

Best Buy is sometimes called the big blue box because of the prominent design on Best Buy stores resembling a blue box. ... Circuit City (NYSE: CC) is a Fortune 200 company, and the third largest consumer electronics retailer in the United States with over $11 billion USD in sales[1], behind Best Buy and Wal-Mart. ... Kirkland Signature logo Kirkland Signature is Costcos store brand. ... Costco Wholesale Corporation (NASDAQ: COST) is the largest membership warehouse club chain in the world based on sales volume, headquartered in Issaquah, Washington, United States,[1] with its flagship warehouse in nearby Seattle. ... Gottschalks Logo Gottschalks (NYSE: GOT[1]) is an American department store. ... This article does not cite any references or sources. ... Kohls Corporation (NYSE: KSS) is a department store chain headquartered in Menomonee Falls, Wisconsin, a suburb of Milwaukee. ... J. C. Penney Company, Inc. ... Alfani is a popular house brand for clothing, shoes, and accessories for Bloomingdales and Macys, which belong to a major chain of department stores called FDS (Federated Department Stores). ... Macys is a chain of American department stores with its flagship store in Herald Square, New York City, which has been billed as the worlds largest store since completion of the Seventh Avenue addition in 1924. ... For the unrelated chain of hypermarkets that is owned by Kroger, see Fred Meyer. ... Mervyns is a department store chain based in Hayward, California. ... Myer Emporium. ... Nordstrom, Inc. ... Office Depot (NYSE: ODP) is one of the worlds leading suppliers of office products and services. ... RadioShack Corporation (formerly Radio Shack) (NYSE: RSH) runs a chain of electronics retail stores in the United States, as well as parts of Europe. ... Craftsman is a line of tools and lawn and garden equipment, owned by The KCD IP, LLC. The tools are sold in Sears and Kmart stores. ... Diehard is a premium brand of automotive battery marketed by Sears Holdings Corporation. ... Kenmore may refer to: Kenmore, Scotland. ... Sears Holdings Corporation (NASDAQ: SHLD) is the fourth largest retailer in the United States, behind Wal-Mart, The Home Depot, and Kroger. ... This article does not cite any references or sources. ... This article is about the United States retail company. ... The Hudsons Bay Company, like most large retail and grocery chains, offers store brands, commonly referred to as generic brands, which are lower cost alternatives to name brand products. ... A collection of Wal-Mart store brand items. ...

Supermarket store brands

Whole Foods Market NASDAQ: WFMI is an Austin, Texas-based natural foods grocer, which, as of November 2006, consisted of 188[3] locations in the United States, Canada, and the United Kingdom. ... The Great Atlantic and Pacific Tea Company, better known as A&P, is a United States and Canada. ... Archer Farms is Target Corporations food brand sold in SuperTarget and Target stores across the United States. ... This article is about the United States retail company. ... This article is being considered for deletion in accordance with Wikipedias deletion policy. ... J Sainsbury plc is the parent company of Sainsburys Supermarkets Ltd, commonly known as Sainsburys, a chain of supermarkets in the United Kingdom. ... This article does not cite its references or sources. ... Mercadona is the largest supermarket operator in Spain although Carrefour are the largest food retailer. ... A&P Canada is a Canadian supermarket company owned by Metro Inc. ... A typical Albertsons store. ... Shaws, along with sister store, Star Market, is a wholly-owned subsidiary of Eden Prairie, Minnesota-based Supervalu. ... ASDA is a chain of supermarkets in the United Kingdom offering food, clothing and general merchandise products. ... SuperValu is an Irish supermarket chain owned by the Musgraves wholesaler firm. ... For Maximum Value (or FMV) is a store brand sold by Kroger. ... Kroger headquarters in Cincinnati, Ohio. ... Piggly Wiggly is a supermarket chain in the Southeastern and Midwestern states of the United States. ... The Penn Traffic Company operates 109 supermarkets in Pennsylvania, upstate New York, Vermont and New Hampshire. ... Mercadona is the largest supermarket operator in Spain although Carrefour are the largest food retailer. ... H.E. Butt Grocery Company (abbreviated H-E-B) is a privately held San Antonio, Texas-based supermarket chain with over 300 stores throughout Texas and northern Mexico. ... F.W. Woolworth Company the original USA based chain of high street shops. ... Kroger headquarters in Cincinnati, Ohio. ... Safeway Inc. ... DeMoulas Market Basket, more commonly known as Market Basket, is a chain of 58 supermarkets in eastern New England. ... Market Pantry is the brand name under which Target Corporation distributes its generic food products. ... As a proper name, No Name can refer to: A 19th-century sensation novel by Wilkie Collins A folk boyband from Montenegro (see No Name (band)) A rock band from Slovakia (see No Name (Slovak band)) A private label brand of the Canadian food retailer Loblaw Companies Limited (see no... Loblaw Companies Limited is the largest food retailer in Canada, with over 1,690 supermarkets operating under a variety of names including: Atlantic Superstore, Atlantic SuperValu, Atlantic Cash & Carry, SaveEasy, Dominion-Superstores, Extra Foods, Maxi, Provigo, Fortinos, Loblaws, No Frills, Real Canadian Superstore, Valu-Mart, Your Independent Grocer, and Zehrs. ... Roundys is a supermarket chain with about 142 stores in Illinois, Minnesota, and Wisconsin. ... Roundys is a supermarket chain with about 142 stores in Illinois, Minnesota, and Wisconsin. ... Presidents Choice is the upscale private label brand of Loblaw Companies Limited, covering a wide variety of food, drinks and other products found, in Canada, only through Loblaw-owned or -supplied stores including Loblaws, Zehrs, Maxi, Provigo, The Real Canadian Superstore, Atlantic Superstore, and (in Newfoundland and Labrador) Dominion. ... Loblaws, Toronto, 2007 Loblaws is a supermarket chain of 68 stores, headquartered in Brampton, with stores across Ontario and Quebec. ... Publix Super Markets, Inc. ... Sobeys TSX: SBY is a Canadian supermarket chain headquartered in Stellarton, Nova Scotia. ... Tesco plc is a UK-based international grocery and general merchandising retail chain. ... Tesco plc is a UK-based international grocery and general merchandising retail chain. ... Trader Joes is a privately held chain of specialty grocery stores headquartered in Monrovia, California. ... Wegmans Food Markets, Inc. ...

External links

  • Private Label Manufacturers Association (PLMA)
  • Private Label Manufacturers Association International Council
  • PLMA Australia & New Zealand

  Results from FactBites:
Trust Store Brands (266 words)
Store brand over-the-counter (OTC) medicines have been around for years, offering consumers high quality products that they can trust at a great value.
The main differences between store brand OTCs and national brands are the inactive ingredients (color or shape of a tablet may be a bit different, for instance, however the active ingredients will relieve the symptoms just as effectively) and price (store brands cost, on average, 30% less).
Store brands are regulated by the Food and Drug Administration to guarantee effectiveness, just as advertised brands are.
The Growing Cachet of the Store Brand - New York Times (923 words)
That is a change from just 10 or 15 years ago, when store brands were rarely advertised and were often packaged anonymously, while national brands were broadly advertised and well marketed, down to the fees that manufacturers pay for prominent shelf placement.
Store brands, they found, edged their national counterparts, 51 percent to 49 percent.
Store brands can be from 10 percent to 50 percent cheaper than national brands, according to specialists who track food prices.
  More results at FactBites »



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