The Standard Motor Company was founded in Coventry, England in 1903 by Reginald Walter Maudslay.
During World War I, the company produced a number of aircraft including Sopwith Pups and Bristol F.2-Bs.
By 1924 the company had a share of the market comparable to Austin, but by the late 1920s profits had fallen dramatically due to heavy reinvestment, a failed export contract and poor sales of the larger cars.
In the 1930s, fortunes impoved with new models, the "Standard-nine" and "Standard-ten" which addressed the low to mid range market.
During World War II, the company produced Mosquito aircraft.
Standard acquired Triumph Motor Company in 1945. A one-model policy was adopted in 1948 with the Vanguard.
The company was eventually merged with Leyland Trucks and the last Standard was produced in the UK 1963. Triumphs continued when Leyland became British Leyland Motor Corp. in 1968.
However, the Standard name lasted into the 1980s in India, where it manufactured the Triumph Herald as the Standard Herald, but with additional four-door and five-door estate models.
In 1970, Standard in India split with British Leyland, and introduced a four-door version of the Herald called the Standard Gazel in 1971, using the same 948 cm³ engine. The Gazel was built in small numbers—it has been suggested that it did so to keep its manufacturer's licence—until 1977. Productions of Standards ceased until the Standard 2000 was launched in 1985, based on the Rover SD1. The car was modified—it rode higher and had an old 1991 cm³ Standard Vanguard unit—and was not successful. It ceased production in 1987 and was the last car to bear the Standard name.
- Standard Cars of the mid-1930s (http://www.head2head.free-online.co.uk/Standard/stanmain.htm)
- Standard Motor Club (http://www.geocities.com/MotorCity/1087/smcintro.html)
- History of the Vanguard (http://come.to/s_vanguard)
- Unofficial Austin Rover Resource: Standards of India (http://www.austin-rover.co.uk/index.htm?standardindexf.htm)
- Hari's Motor World—Indian cars (http://www.geocities.com/MotorCity/Speedway/1442/)