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Encyclopedia > Sponsor
Sponsorship Porsches during WTA championships in Madrid
Sponsorship Porsches during WTA championships in Madrid

To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor. Sponsorship typically benefits both the recipient (by providing material benefits) as well as the sponsor (as a marketing tool that enhances the sponsor's public image and provides access to a wider audience). Image File history File linksMetadata Size of this preview: 800 × 533 pixelsFull resolution (3504 × 2336 pixel, file size: 5. ... Image File history File linksMetadata Size of this preview: 800 × 533 pixelsFull resolution (3504 × 2336 pixel, file size: 5. ... This article is about the auto company. ... The Womens Tennis Association, is also known as the WTA Tour, and is to womens tennis what the ATP is to mens tennis. ... Motto: (Spanish for From Madrid to Heaven) Location Coordinates: , Country Spain Autonomous Community Comunidad Autónoma de Madrid Province Madrid Administrative Divisions 21 Neighborhoods 127 Founded 9th century Government  - Mayor Alberto Ruiz-Gallardón Jimémez (PP) Area  - Land 607 km² (234. ... Sponsor or sponsorship may refer to: Sponsorship – the support of an event, activity, person Sponsor (military) – weapons and equipment attached to the vehicles main chassis In 12 step parlance, a sponsor is one who takes a service commitment to help another to navigate the steps. ... A benefactor is a person or other entity providing money or other benefits to another; the person receiving them is called a beneficiary. ... Scale model of a Wheaties cereal box at a pep rally Promotion is one of the four aspects of marketing. ... This article does not cite any references or sources. ... Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled. ...

Sponsorship may be an arrangement to exchange advertising for the responsibility of funding a popular event or entity. For example, a corporate entity may provide equipment for a famous athlete or sports team in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can save a lot of money. This type of sponsorship, known as cause-related, is prominent in the sports, arts, media and charity sectors. “Corporate” redirects here. ... This article is about brands in marketing. ... Cause marketing or cause-related marketing refers to a type of marketing often involving the cooperative efforts of a for profit business and a non-profit organization for mutual benefit although many non-profits do all the work in-house. ...

When commercial radio stations began broadcasting in the early 1920s, the programs were aired without advertising. Many radio stations were established by radio equipment manufacturers and retailers and programming was provided to sell radio transmitters and receivers. This led to a system where radio and television programs were financed by selling sponsorship rights to businesses. Eventually, the broadcasters began selling smaller blocks of advertising time to several businesses. Sustaining program is a term used in the United States broadcasting industry for a program which does not have commercial sponsorship or advertising. ...

Sponsorship is also becoming increasingly important in education. Many companies want their logo on sponsored equipment in return. Formula One teams, for example, have heavily relied on the income from tobacco advertising. Other types of sponsorships revolve around companies paying for parts of television broadcasts and sporting events which bear their name. For example college bowl games now contain the name of their sponsor such as the Tostito's Fiesta Bowl. This article does not cite any references or sources. ... Formula One - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... Tobacco advertising is the promotion of tobacco use (typically cigarette smoking) by the tobacco industry through a variety of media. ...

Many times a company's motives for sponsorship are altruistic in order to create goodwill in the community which increases their good reputation. However, sponsorship is more commonly used to derive benefit from the associations created for a company's brand(s) or image as a result of the sponsorship. A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. ... It has been suggested that Corporate Visual Identity Management be merged into this article or section. ...

People may sponsor an individual or group of people to undertake a fundraising task, usually for a charity or other cause requiring funding. A charitable organization (also known as a charity) is a trust, company or unincorporated association established for charitable purposes only. ...

Sponsorship belongs to the promotional tool of Marketing. Scale model of a Wheaties cereal box at a pep rally Promotion is one of the four aspects of marketing. ... Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ...

In Japan, sponsorship is prevalent in television, as evidenced by each Japanese television series (after its opening sequence, its ending and subsequent episode preview).

See also

  Results from FactBites:
Sponsor a Child (889 words)
Sponsor a child with SOS Children, and you will be helping orphaned or abandoned children to grow up in a family with a mother, brothers and sisters, and a home of their own.
If you sponsor a child in Africa, in particular, the chances are quite high that have been orphaned due to HIV/AIDS, although for social reasons and to avoid stigmatisation we help any child who has lost his or her parents without establishing the cause of death etc.
Many people sponsor children with us to match the ages of their own children or grandchildren; it can be a great way to keep children in touch with the greater world picture and of the ways in which we are relatively fortunate in general in the first world.
Young driver sponsorship - Wisconsin Department of Transportation (322 words)
Any adult who signs as sponsor for a person under 18 years of age may file, with DMV, a written request that the license be canceled.
If you are under 18 years of age, an approved adult will need to sign as your sponsor.
If you do not have a sponsor, Proof of Insurance (SR22) is required.
  More results at FactBites »



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