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Encyclopedia > Southwest Airlines
Southwest Airlines
IATA
WN
ICAO
SWA
Callsign
SOUTHWEST
Founded 1971
Focus cities
Frequent flyer program Rapid Rewards
Fleet size 535
Destinations 64
Company slogan A Symbol of Freedom / You Are Now Free to Move About The Country
Headquarters Dallas, Texas
Key people Gary C. Kelly (Chairman and CEO)
Herb Kelleher (Co-Founder)
Laura Wright (CFO)
Colleen Barrett (President)
Website: http://www.southwest.com

Southwest Airlines Co. (NYSELUV) is an American low-cost airline based in Dallas, Texas, with its largest focus city at Las Vegas' McCarran International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and (as of December 31, 2007) also the largest airline in the world by number of passengers carried.[7] It is also the 6th largest U.S. airline by revenue.[8] It also maintains the third-largest fleet of aircraft among all of the world's commercial airlines. As of July 12, 2008, Southwest operates approximately 3,500 flights daily. Japan Transocean Air (日本トランスオーシャン航空 Nihon Toransuōshan KōkÅ« or JTA) is an airline subsidiary of Japan Airlines. ... Air Southwest is an airline based at Plymouth City Airport, Plymouth, England. ... China Southwest Airlines is an airline based in the Peoples Republic of China. ... Image File history File links Southwest_Airlines_Logo. ... IATA airline designators, sometimes called IATA reservation codes, are two-character codes assigned by the International Air Transport Association (IATA) to the worlds airlines in accordance with the provisions of Resolution 762. ... It has been suggested that this article or section be merged with ICAO airline code. ... Most airlines employ a distinctive and internationally recognised call sign that is normally spoken during airband radio transmissions as a prefix to the flight number. ... In the airline industry, a focus city is a location that is not a hub, but from which the airline has flights to at least several destinations other than its hubs. ... FAA diagram of McCarran International Airport “LAS” redirects here. ... For other uses, see Midway Airport (disambiguation). ... PHX redirects here. ... Baltimore/Washington International Thurgood Marshall Airport (IATA: BWI, ICAO: KBWI) serves the Baltimore-Washington Metropolitan Area in the United States. ... William P. Hobby Airport (IATA: HOU, ICAO: KHOU, FAA LID: HOU) is a public airport located 8 miles (13 km) southeast of the central business district of Houston, Harris County, Texas, USA. The airport covers 1,304 acres and has four runways. ... Dallas Love Field (IATA: DAL, ICAO: KDAL, FAA LID: DAL) is a public airport located five miles (8 km) northwest of the central business district (CBD) of the City of Dallas, in Dallas County, Texas, USA. The airport covers 1,300 acres and has three runways. ... Oakland International Airport (IATA: OAK, ICAO: KOAK, FAA LID: OAK), also known as Metropolitan Oakland International Airport, is an airport located 4 miles (6 km) south of downtown Oakland in Alameda County, California. ... LAX and KLAX redirect here. ... MCO and KMCO redirect here. ... , FAA diagram of San Diego International Airport San Diego International Airport (IATA: SAN, ICAO: KSAN, FAA LID: SAN), also known as Lindbergh Field, is a public airport located two miles (3 km) west of the central business district of San Diego, a city in San Diego County, California, United States... Nashville International Airport (IATA: BNA, ICAO: KBNA) is an airport in southeastern Nashville, Tennessee. ... KDEN redirects here. ... Membership cards of FFP This article is about airline frequent flyer programs. ... This article is about the American airline. ... For other uses, see Dallas (disambiguation). ... For other uses, see Texas (disambiguation). ... Gary C. Kelly is the chief executive officer of Southwest Airlines. ... A Chairman is the presiding officer of a meeting, organization, committee, or other deliberative body. ... Chief Executive redirects here. ... Herbert D. Kelleher (born March 12, 1931) is the co-founder, Chairman and former CEO of Southwest Airlines (based in the United States). ... CFO redirects here. ... Colleen Barrett is the current President of Southwest Airlines. ... For other uses, see President (disambiguation). ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... A Ryanair Boeing 737-800 A low-cost carrier or low-cost airline (also known as a no-frills or discount carrier / airline) is an airline that offers generally low fares in exchange for eliminating many traditional passenger services. ... An Airbus A380 of Emirates Airline An airline provides air transport services for passengers or freight. ... For other uses, see Dallas (disambiguation). ... For further information, see Las Vegas metropolitan area and Las Vegas Strip. ... FAA diagram of McCarran International Airport “LAS” redirects here. ... There are several methods to measure the size of an airline, so several different lists of the worlds largest airlines are available. ... There are several methods to measure the size of an airline, so several different lists of the worlds largest airlines are available. ...


Southwest Airlines has carried more customers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation’s Bureau of Transportation Statistics.[9] Southwest Airlines is one of the world's most profitable airlines and in January 2008, posted a profit for the 35th consecutive year.[10]

Contents

History

Southwest Airlines was originally incorporated to serve three cities in Texas as Air Southwest on March 15, 1967, by Rollin King and Herb Kelleher. According to frequently-cited story, King described the concept to Kelleher over dinner by drawing on a paper napkin a triangle symbolizing the routes.(Dallas, Houston, San Antonio)[11] is the 74th day of the year (75th in leap years) in the Gregorian calendar. ... Year 1967 (MCMLXVII) was a common year starting on Sunday (link will display full calendar) of the 1967 Gregorian calendar. ... Rollin W. King is a co-founder and former Director of Southwest Airlines. ... Herbert D. Kelleher (born March 12, 1931) is the co-founder, Chairman and former CEO of Southwest Airlines (based in the United States). ...


Some of the incumbent airlines of the time (Braniff, Trans-Texas, and Continental Airlines) initiated legal action, and thus began a three-year legal battle to keep Air Southwest on the ground. Air Southwest eventually prevailed in the Texas Supreme Court, which ultimately upheld Air Southwest's right to fly in Texas.[12] The decision became final on December 7, 1970, when the U.S. Supreme Court declined to review the case without comment.[13] That date is considered by many to be the de facto beginning of deregulation in the airline industry. One of many different airplane livery designs of Braniff International Airlines. ... Texas International was a United States airline, known until 1969 as Trans-Texas Airways. ... Continental Airlines (NYSE: CAL) is a U.S. certificated air carrier. ... The U.S. state of Texas has two courts of last resort: the Texas Supreme Court, which is the highest state appellate court for civil matters (including juvenile delinquency, which the law considers to be a civil matter and not criminal) and the Texas Court of Criminal Appeals, the highest... For other uses, see Texas (disambiguation). ... is the 341st day of the year (342nd in leap years) in the Gregorian calendar. ... Year 1970 (MCMLXX) was a common year starting on Thursday (link shows full calendar) of the Gregorian calendar. ... The Supreme Court of the United States (sometimes colloquially referred to by the acronym SCOTUS[1]) is the highest judicial body in the United States and leads the federal judiciary. ... Deregulation is the process by which governments remove, reduce, or simplify restrictions on business and individuals in order to (in theory) encourage the efficient operation of markets. ...


The story of Southwest's legal fight was turned into a children's book, Gumwrappers and Goggles by Winifred Barnum in 1983. In the story, TJ Love, a small jet, is taken to court by two larger jets to keep him from their hangar, and then to try and stop him from flying at all. Taken to court, TJ Love's right to fly is upheld after an impassioned plea from The Lawyer. While no company names are mentioned in the book, TJ Love's colors are those of Southwest Airlines, and the two other jets are colored in Braniff and Continental's colors. The Lawyer is designed to resemble Herb Kelleher. The book was adapted into a stage musical, Show your Spirit, sponsored by Southwest Airlines, and played only in towns serviced by the airline.[14] Winifred Barnum (also know as Winifred Barnum-Newman) is a childrens Author and Illistrator. ...


Southwest Airlines founder Herb Kelleher studied California-based Pacific Southwest Airlines extensively and used many of the airline's ideas to form the corporate culture at Southwest, and even on early flights used the same "Long Legs And Short Nights" theme for stewardesses on board typical Southwest Airlines flights. PSA logo from the 1980s Pacific Southwest Airlines (PSA) (IATA: PS, ICAO: PSA, and Callsign: PSA) was an airline headquartered in San Diego, California. ...


The airline adopted the first profit-sharing plan in the U.S. airline industry in 1973. Through this plan and others, employees own about 10 percent of the company stock. For other uses, see Stock (disambiguation). ...


The airline is about 87 percent unionized. The pilots are represented by the Southwest Airlines Pilots' Association, a union separate from the much larger ALPA union.


First flights

In early 1971, Air Southwest changed its name to Southwest Airlines, and the first flight was on June 18, 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio,[15] short hops with no-frills service and a simple fare structure, features that became the basis for Southwest's popularity and rapid growth in the coming years. is the 169th day of the year (170th in leap years) in the Gregorian calendar. ... Year 1971 (MCMLXXI) was a common year starting on Friday (link will display full calendar) of the 1971 Gregorian calendar. ... Dallas Love Field (IATA: DAL, ICAO: KDAL, FAA LID: DAL) is a public airport located five miles (8 km) northwest of the central business district (CBD) of the City of Dallas, in Dallas County, Texas, USA. The airport covers 1,300 acres and has three runways. ... For other uses, see Dallas (disambiguation). ... Houston redirects here. ... San Antonio redirects here. ...


The start of service in June 1971 was accomplished with three 737-200 aircraft; a fourth was added in September of the same year. The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ...


Over time, Southwest has added improved 737 variants but has stayed within the Boeing 737 family to hold down operating costs. Because this technique simplified training, maintenance, and ground operations, it revolutionized the industry's approach to building aircraft fleets. The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ...


In January 2005, Southwest retired its last 737-200, the oldest type in its fleet. To celebrate "putting the -200s to bed", selected employees donned Southwest pajamas for an early morning flight to celebrate the final landing at Dallas Love.


Early losses and financial troubles

The rest of 1971 and 1972 saw operating losses. One of the four aircraft was sold to Frontier Airlines and the proceeds used to make payroll and cover other expenses. Southwest continued to operate a schedule predicated on four aircraft but using only three, and in so doing the "ten minute turn" was born, and was the standard ground time for many years.[16] Frontier Airlines was formed by a merger of Arizona Airways, Challenger Airlines, and Monarch Airlines on June 1, 1950, with headquarters at Stapleton Field in Denver, Colorado. ...


Southwest turned its first annual profit in 1973, and has done so every year since — a record unmatched by any other commercial airline.[17] Southwest has used financial techniques such as fuel hedging to bolster its profitability and counteract many of the fiscal disadvantages of operating an airline. Fuel hedging is the practice, often employed by airline companies, of making advance purchases of fuel at a fixed price for future delivery to protect against the shock of anticipated rises in price. ...


By 1979 Southwest flew to all of the cities they currently serve in Texas, along with Beaumont. Interstate service began to New Orleans in 1979, and Albuquerque in 1980. Oklahoma City and Tulsa were added shortly thereafter. In 1981 Southwest co-launched the 737-300 with USAir. In 1982 the first expansion beyond the Texas area took Southwest to the West Coast, adding Phoenix, Las Vegas and San Diego. In late 1984 the 737-300 was placed into service. Chicago Midway and St. Louis service began in March 1985, spreading low-fare service into Midwest markets. The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ... The US Airways logo A US Airways 737 at Chicago OHare US Airways is an airline based in Arlington, Virginia. ...


Southwest hired its first African-American pilot, Louis Freeman, in 1980. In 1992, he was named the first African-American chief pilot of any major U.S. airline.[18] The Pilot in Command (PIC) of an aircraft is the person aboard the aircraft who is ultimately responsible for its operation and safety during flight. ...

A Southwest 737-300 at Portland International Airport
A Southwest 737-300 at Portland International Airport

Image File history File links Metadata Size of this preview: 800 × 562 pixelsFull resolution (2744 × 1928 pixel, file size: 2. ... Image File history File links Metadata Size of this preview: 800 × 562 pixelsFull resolution (2744 × 1928 pixel, file size: 2. ... This article is about the airport of Portland, Oregon. ...

Fuel cost containment measures

Southwest Airlines earned a reputation for being very aggressive and proactive about containing fuel costs as a key to maintaining profit margins. [19] With fuel being an airline's most important varaible cost, Southwest's measures have become a model for the industry.


Hedging fuel

Southwest has a longtime program to hedge fuel prices. It has purchased fuel options years in advance to smooth out fluctuations in fuel costs. In finance, a hedge is an investment that is taken out specifically to reduce or cancel out the risk in another investment. ... Jet fuel is a type of aviation fuel designed for use in jet-engined aircraft. ... This article is about options traded in financial markets. ...


In 2000, Southwest said it had "adjusted its hedging strategy" to "utilize financial derivative instruments... when it appears the Company can take advantage of market conditions." Additionally, the company hoped to "take advantage of historically low jet fuel prices." SEC statement Southwest's decision proved to be a prescient and, for a time, extremely profitable effort.


To lock in the low historical prices Southwest believed were occurring at that time, Southwest used a mixture of swaps and call options to secure fuel in future years while paying prices they believed were low. The company also stated that with this new strategy, it faced substantial risks if the oil prices continued to go down, but they did not. Previously, Southwest had been more interested in reducing volatility of oil prices. Now, they hoped to reap large gains from oil price appreciation. Swap can refer generically to the exchanging of one thing for another; see also Barter. ... This article does not cite any references or sources. ...


In 2001, Southwest again substantially increased its hedging in response to projections of increased crude oil prices. The use of these hedges helped Southwest maintain its profitability during the oil shocks related to the Iraq War and later Hurricane Katrina. For other uses, see Iraq war (disambiguation). ... This article is about the Atlantic hurricane of 2005. ...


According to an annual report, here is the company's fuel hedge for forward years ("approximate" per barrel basis, as of mid-January): 2007 is 95% hedged at $50/barrel; 2008 is 65% hedged at $49/barrel; 2009 is over 50% hedged at $51/barrel; 2010 is over 25% hedged at $63/barrel; 2011 is over 15% hedged at $64/barrel; 2012 is 15% hedged at $63/barrel.


According to its 2006 Annual Report, Southwest paid low prices for fuel thanks to the benefit of fuel hedges:

  • 2004 - 82.8 cents/gallon
  • 2005 - 103.3 cents/gallon
  • 2006 - 153.0 cents/gallon

These are well below market rates, which Southwest factors into its low operating costs. However, this below-market oil cost will not continue forever; executives have said that Southwest faces increased exposure to the raw oil market every year. This is not a good sign for the airline, which is also facing tough competition from US legacy carriers that have lowered costs through bankruptcy. Southwest CEO Gary Kelly has decided to slow the airline's growth as a response to this cost. Operating costs are the recurring expenses which are related to the operation of a business, or a device, component, piece of equipment or facility. ...


Some analysts have argued against the style of profit-motivated energy trading Southwest did between 1999 and the early 2000s. They suggested that rather than hedging business risk, (such as a hedge on weather to a farmer), Southwest was simply speculating on energy prices, without a formal rationale for doing so.[20]


At present, Southwest has enjoyed much positive press (and a strong financial boost) from its energy trading skills.[21][22][23] However, while most analysts agree that volatility hedges can be beneficial,[24] speculative hedges are not widely supported as a continuing strategy for profits.[25]


Blended winglets

All of Southwest's 737-700s have blended winglets. Additionally, Southwest began installing blended winglets on up to 90 of its 737-300 aircraft beginning in mid-January 2007, with AAR of Indianapolis, Indiana, accomplishing the work. The first modified aircraft, N368SW, resumed service on February 22, 2007. Rutan VariEze, the first aircraft to use winglets in 1975 Learjet 28/29, the first production jet aircraft to use winglets in 1977 McDonnell Douglas MD-11, one of the first airliners to benefit from winglet research Wingtip devices are usually intended to improve the efficiency of fixed-wing aircraft. ...


Jet engine pressure-washing

In 2008, Southwest contracted with Pratt and Whitney to supply the proprietary Ecopower water pressure-washing system, which allows Southwest to clean grime and contaminants off engine turbine blades while the aircraft is parked at the gate. Frequent use of the Ecopower system is estimated to improve fuel efficiency for Southwest and other customers by about 1.9%.[26][27] 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Common Era (or Anno Domini), in accordance with the Gregorian calendar. ... Pratt & Whitney is an American owned aircraft engine manufacturer whose products are widely used in both civil and military aircraft. ...


Taxi procedure

Southwest Airlines instructs its pilots to taxi to and from the gate on one engine. The second engine is started shortly before reaching the runway during departure, and shut down shortly after leaving the runway on arrival.[28]


Southwest.com

On March 16, 1995, Southwest became one of the first airlines to have a web site. Originally called the "Southwest Airlines Home Gate", customers could view schedules, a route map, and company information at http://www.iflyswa.com.[29] The company later obtained the rights to its current home on the web, http://www.southwest.com, from an unaffiliated business. Southwest consistently rejects syndicating its fares to fare search sites such as expedia.com or orbitz.com.[30] is the 75th day of the year (76th in leap years) in the Gregorian calendar. ... Year 1995 (MCMXCV) was a common year starting on Sunday. ... Expedia, Inc. ... Orbitz, Inc. ...


Southwest.com is the number one airline web site for online revenue, according to PhoCusWright. Nielsen/Netratings also reports that Southwest.com is the largest airline site in terms of unique visitors.[31] In 2006, 70 percent of flight bookings and 73 percent of revenue was generated from bookings on southwest.com. As of June 2007, 69 percent of Southwest passengers checked in for their flights online or at a kiosk.[31] When TV viewers or entertainment professionals in the United States mention ratings they are often referring to Nielsen Ratings, a system developed by Nielsen Media Research to determine the audience size and composition of television programming. ...


Violations of safety requirements

On March 6, 2008, Federal Aviation Administration (FAA) inspectors submitted documents to the United States Congress, alleging that Southwest allowed 117 of its aircraft to fly carrying passengers despite the fact that the planes were "not airworthy" according to air safety investigators.[32] In some cases the planes were allowed to fly for up to 30 months after the inspection deadlines had passed, rendering them unfit to fly. Records indicate that thousands of passengers were flown on aircraft deemed unsafe by federal standards. Southwest declined comment at the time, and US Representative James Oberstar advised a hearing would be held. [33][34] FAA redirects here. ... Type Bicameral Houses Senate House of Representatives President of the Senate President pro tempore Dick Cheney, (R) since January 20, 2001 Robert C. Byrd, (D) since January 4, 2007 Speaker of the House Nancy Pelosi, (D) since January 4, 2007 Members 535 plus 4 Delegates and 1 Resident Commissioner Political... The House of Representatives is the larger of two houses that make up the U.S. Congress, the other being the United States Senate. ... Oberstar speaks at a rally for farms James Louis Oberstar (born September 10, 1934), is a United States politician. ...


On March 12, 2008, Southwest Airlines voluntarily grounded 44 planes to check if they needed further inspection. Federal Aviation Administration claims that Southwest Airlines flew almost 60,000 flights without fuselage inspection. Southwest Airlines could be facing a $10.2 million fine if they violated FAA regulations. There have also been rumors that the FAA knew about Southwest Airlines violations but decided not to fine the airline because it would disrupt the service of Southwest.[35] FAA redirects here. ...


Leadership

Southwest Airlines is headed by Gary C. Kelly. Kelly has served as the airline's CEO since 1994, and was named chairman on May 21, 2008, replacing previous Southwest Airlines CEO and co-founder Herb Kelleher. Kelly will also become president of Southwest Airlines later this year, replacing Colleen Barrett when her contract expires on July 15, 2008. [36] Gary C. Kelly is the chief executive officer of Southwest Airlines. ... Chief Executive redirects here. ... A Chairman is the presiding officer of a meeting, organization, committee, or other deliberative body. ... is the 141st day of the year (142nd in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Common Era (or Anno Domini), in accordance with the Gregorian calendar. ... Herbert D. Kelleher (born March 12, 1931) is the co-founder, Chairman and former CEO of Southwest Airlines (based in the United States). ... For other uses, see President (disambiguation). ... Colleen Barrett is the current President of Southwest Airlines. ... is the 196th day of the year (197th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Common Era (or Anno Domini), in accordance with the Gregorian calendar. ...


The Wright Amendment

Main article: Wright Amendment
A Southwest 737-700 preparing to land at Lindbergh Field in San Diego. Complete elimination of the Wright Amendment would allow non-stop service from Dallas Love Field to airports as far west as California
A Southwest 737-700 preparing to land at Lindbergh Field in San Diego. Complete elimination of the Wright Amendment would allow non-stop service from Dallas Love Field to airports as far west as California

After the opening of Dallas-Fort Worth Regional Airport, which was the original name of Dallas-Fort Worth International Airport in 1974, Southwest was the only airline to remain at Love Field. The Wright Amendment of 1979 was a federal law which originally limited traffic from Dallass Love Field airport to points within Texas, Louisiana, Arkansas, Oklahoma, and New Mexico. ... Image File history File links Size of this preview: 800 × 521 pixelsFull resolution (1383 × 900 pixel, file size: 105 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... Image File history File links Size of this preview: 800 × 521 pixelsFull resolution (1383 × 900 pixel, file size: 105 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... , FAA diagram of San Diego International Airport San Diego International Airport (IATA: SAN, ICAO: KSAN, FAA LID: SAN), also known as Lindbergh Field, is a public airport located two miles (3 km) west of the central business district of San Diego, a city in San Diego County, California, United States... San Diego redirects here. ... The Wright Amendment of 1979 was a federal law which originally limited traffic from Dallass Love Field airport to points within Texas, Louisiana, Arkansas, Oklahoma, and New Mexico. ... Dallas Love Field (IATA: DAL, ICAO: KDAL, FAA LID: DAL) is a public airport located five miles (8 km) northwest of the central business district (CBD) of the City of Dallas, in Dallas County, Texas, USA. The airport covers 1,300 acres and has three runways. ... This article is about the U.S state. ... Dallas-Fort Worth International Airport (IATA: DFW, ICAO: KDFW, FAA LID: DFW) is located between the cities of Dallas and Fort Worth,[2] and is the busiest airport in the U.S. state of Texas. ...


When airline deregulation came in 1978, Southwest began planning to offer interstate service from Love Field. This caused a number of interest groups affiliated with Dallas-Ft. Worth Airport, including the city of Fort Worth, to push the Wright Amendment through Congress to restrict such flights.[37] Under the restrictions of the amendment, Southwest, and all other airlines, were barred from operating, or even ticketing passengers on flights from Love Field to destinations beyond the states immediately surrounding Texas. In effect, to travel through Love Field, a passenger and luggage would have to deplane and fly on a separate ticket, on a separate aircraft. Airline deregulation is the process of removing entry and price restrictions on airlines affecting, in particular, the carriers permitted to serve specific routes. ... Nickname: Motto: Where the West Begins Location of Fort Worth in Tarrant County, Texas Coordinates: , Country State Counties Tarrant, Denton Government  - Mayor Michael J. Moncrief Area  - City 298. ... The Wright Amendment of 1979 was a federal law which originally limited traffic from Dallass Love Field airport to points within Texas, Louisiana, Arkansas, Oklahoma, and New Mexico. ...


The Wright Amendment's restrictions didn't apply to aircraft configured with 56 or fewer seats. In 2000, Legend Airlines attempted to operate long distance business-class flights using older DC-9s with 56 seats, but did not have the resources to survive American's legal and marketing attacks, and quickly ceased operations. Southwest has not used the 56 seat loophole, even with its market strength at Love Field and the availability of more modern regional jets such as the CRJ-700/900 and the Embraer ERJ 145 family. Legend Airlines was an airline that flew primarily from Dallas Love Field from 1996-2000. ... The Douglas DC-9 is a twin-engined jet airliner, first manufactured in 1965 and, in much modified form and under a succession of different names, still in production today as the Boeing 717. ... SN Brussels Airlines Avro RJ85 regional jet A regional jet (RJ) is a small short-range jet aircraft that is intended to fly passengers from smaller airports to larger ones, thereby feeding the larger hubs with passengers. ... The Bombardier Canadair Regional Jet (CRJ) is a regional airliner manufactured by Bombardier based on the Canadair Challenger business jet. ... This article does not cite any references or sources. ...


Southwest's efforts to repeal or even alter the Wright Amendment had been met with opposition from American Airlines and Dallas Ft. Worth International Airport. Both American Airlines and DFW contended that repeal of the Wright Amendment restrictions would cripple DFW,[38] while Southwest contended that repeal of the Wright Amendment would be beneficial to both Love Field and DFW.[17] Continental Airlines has a successful hub and spoke operation at Houston Bush Intercontinental Airport despite unrestricted competition from Southwest at Houston Hobby Airport. The Wright Amendment of 1979 was a federal law which originally limited traffic from Dallass Love Field airport to points within Texas, Louisiana, Arkansas, Oklahoma, and New Mexico. ... American Airlines, Inc. ... Continental Airlines (NYSE: CAL) is a U.S. certificated air carrier. ... The Spoke-hub distribution paradigm derives its name from a bicycle wheel, which consists of a number of spokes jutting outward from a central hub. ... George Bush Intercontinental Airport (IATA: IAH, ICAO: KIAH, FAA LID: IAH)[2] is an international airport in the city of Houston, Texas, United States serving the Greater Houston area. ... William P. Hobby Airport (IATA: HOU, ICAO: KHOU, FAA LID: HOU) is a public airport located 8 miles (13 km) southeast of the central business district of Houston, Harris County, Texas, USA. The airport covers 1,304 acres and has four runways. ...


In 1997, Southwest's effort began to pay off with the Shelby Amendment, which added the states of Alabama, Mississippi, and Kansas to the list of permissible destination states. Southwest now offers service between Dallas Love Field and Jackson, MS, via a connection at Houston, which it couldn't do prior to the enactment of the Shelby Amendment. Richard Craig Dick Shelby (born May 6, 1934) is an American politician. ... This article is about the U.S. State. ... This article is about the U.S. state. ... This article is about the U.S. state. ...


Since late 2004, Southwest has actively sought the full repeal of the Wright Amendment restrictions. In late 2005, Missouri was added to the list of permissible destination states via a transportation appropriations bill. New service from Love Field to St. Louis and Kansas City quickly started in December 2005. This article is about the U.S. state. ...


At a June 15, 2006 joint press conference held by the City of Dallas, the City of Ft. Worth, Dallas-Ft. Worth Airport, American Airlines, and Southwest Airlines, the said parties announced a tentative agreement on how the Wright Amendment was to be phased out. Both the U.S. Senate and House of Representatives passed Wright-related legislation on September 29, 2006, and it was signed into law by President George W. Bush on October 13, 2006. The new law became effective on October 16, 2006, when the FAA Administrator notified Congress that any new aviation operations occurring as a result of the new law could be accommodated without adverse effect to the airspace. June 15 is the 166th day of the year (167th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 272nd day of the year (273rd in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... George Walker Bush (born July 6, 1946) is the forty-third and current President of the United States of America, originally inaugurated on January 20, 2001. ... is the 286th day of the year (287th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 289th day of the year (290th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...

Southwest's tribute to Arizona undergoes maintenance at Portland International Airport
Southwest's tribute to Arizona undergoes maintenance at Portland International Airport

Southwest started selling tickets under the new law on October 19, 2006. Highlights of the agreement are the immediate elimination of through-ticketing prohibitions, and unrestricted flights to domestic destinations eight years after the legislation takes effect. This agreement was a resounding victory for Southwest Airlines because nationwide service became possible, and the law defined the maximum number of gates at Love Field. Southwest controls all of the Love Field gates except for the two each that American and Continental control. The future of the Legend Airlines terminal for use by commercial airlines is in doubt because of the limit on number of gates. Image File history File links Metadata Size of this preview: 800 × 532 pixelsFull resolution (3008 × 2000 pixel, file size: 3. ... Image File history File links Metadata Size of this preview: 800 × 532 pixelsFull resolution (3008 × 2000 pixel, file size: 3. ... Official language(s) English Spoken language(s) English 74. ... This article is about the airport of Portland, Oregon. ... is the 292nd day of the year (293rd in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...


Southwest remains the dominant passenger airline at Love Field, maintains its headquarters, hangars, and flight simulators adjacent thereto, and reflects its ties to Love Field in its ticker symbol (LUV). A stock symbol or ticker symbol is a mnemonic used to uniquely identify publicly-traded shares of a corporation on a particular stock market. ...


Despite the restrictions on its home base, Southwest proceeded to build a successful business on an unusual model: flying multiple short, quick trips into the secondary (more efficient and less costly) airports of major cities, using primarily only one aircraft type, the Boeing 737. The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ...


Destinations

Southwest Airlines currently flies to 64 destinations throughout the United States. The airline added its 64th destination on August 26, 2007 when it resumed service from San Francisco, California. // This is a list of destinations that Southwest Airlines currently serves (as of September 2007). ... Motto: (traditional) In God We Trust (official, 1956–present) Anthem: The Star-Spangled Banner Capital Washington, D.C. Largest city New York City Official language(s) None at the federal level; English de facto Government Federal Republic  - President George W. Bush (R)  - Vice President Dick Cheney (R) Independence - Declared - Recognized... is the 238th day of the year (239th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... This page is a candidate for speedy deletion. ... This article is about the U.S state. ...


Current service

Ramp operations at William P. Hobby Airport, with a Boeing 737-300 parked at a gate
Ramp operations at William P. Hobby Airport, with a Boeing 737-300 parked at a gate

Southwest does not use the more traditional "hub and spoke" flight routing system of most other major airlines, preferring instead the "Point to Point" system. Currently, Southwest serves 64 cities in 32 states, with more than 3,300 flights a day. It has notably large operations in certain airports. Las Vegas's McCarran International Airport has non-stop service to all but eight of Southwest's locations.[39] Other airports with large Southwest operations include Chicago Midway International Airport, Phoenix Sky Harbor International Airport, Baltimore-Washington International Airport, Orlando International Airport, Tampa International Airport and Houston's William P. Hobby Airport, with all of these airports operating non-stop flights to more than half of the Southwest system. An average of 80 percent of Southwest passengers are local passengers, meaning only 20 percent of all passengers are connecting passengers. This is significantly higher than most airlines, where passengers often connect in hub cities.[40] Image File history File linksMetadata Size of this preview: 800 × 599 pixelsFull resolution (2392 × 1792 pixel, file size: 651 KB, MIME type: image/jpeg) File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File linksMetadata Size of this preview: 800 × 599 pixelsFull resolution (2392 × 1792 pixel, file size: 651 KB, MIME type: image/jpeg) File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... William P. Hobby Airport (IATA: HOU, ICAO: KHOU, FAA LID: HOU) is a public airport located 8 miles (13 km) southeast of the central business district of Houston, Harris County, Texas, USA. The airport covers 1,304 acres and has four runways. ... The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ... The Spoke-hub distribution paradigm (also known as a hub and spoke model or hub and spoke network) derives its name from a bicycle wheel, which consists of a number of spokes extending outward from a central hub. ... Point-to-point transit refers to a transportation system where a plane, bus or train travels directly to a destination rather than going through a central hub as opposed to the spoke-hub distribution paradigm where the transportation goes to a central location where the passenger changes to another train... FAA diagram of McCarran International Airport “LAS” redirects here. ... For other uses, see Midway Airport (disambiguation). ... PHX redirects here. ... Baltimore/Washington International Thurgood Marshall Airport (IATA: BWI, ICAO: KBWI) serves the Baltimore-Washington Metropolitan Area in the United States. ... MCO and KMCO redirect here. ... FAA diagram of Tampa International Airport (TPA) Drew Field in 1948 Aerial of TPA in 1971 Aerial of TPA in 2004 Tampa International Airport (IATA: TPA, ICAO: KTPA, FAA LID: TPA) is a public airport located six miles (10 km) west of the central business district of Tampa, in Hillsborough... William P. Hobby Airport (IATA: HOU, ICAO: KHOU, FAA LID: HOU) is a public airport located 8 miles (13 km) southeast of the central business district of Houston, Harris County, Texas, USA. The airport covers 1,304 acres and has four runways. ...


As part of its effort to control costs, Southwest tries to use secondary airports which generally have lower costs and may, or may not be, more convenient to travelers than the major airports to the same destinations. For example, Southwest flies to Midway Airport in Chicago, Fort Lauderdale-Hollywood International Airport and West Palm Beach in South Florida, Love Field in Dallas, Hobby Airport in Houston, Manchester-Boston Regional Airport in Manchester, New Hampshire and T. F. Green Airport in Providence, Rhode Island, instead of O'Hare International Airport, Miami International Airport, DFW International, IAH Intercontinental in Houston, and Logan International Airport in New England, respectively. Southwest also serves the New York Metropolitan area at Islip Airport. For other uses, see Midway Airport (disambiguation). ... For other uses, see Chicago (disambiguation). ... , FAA diagram of FLL FLL redirects here. ... This article does not cite any references or sources. ... Location of metropolitan area in the state of Florida Major cities Miami, Florida Fort Lauderdale, Florida West Palm Beach, Florida Area  - Total  - Water 15,896 km² (6,137 mi²) 2,621 km² (1,011 mi²) 16. ... Dallas Love Field (IATA: DAL, ICAO: KDAL, FAA LID: DAL) is a public airport located five miles (8 km) northwest of the central business district (CBD) of the City of Dallas, in Dallas County, Texas, USA. The airport covers 1,300 acres and has three runways. ... Dallas redirects here. ... William P. Hobby Airport (IATA: HOU, ICAO: KHOU, FAA LID: HOU) is a public airport located 8 miles (13 km) southeast of the central business district of Houston, Harris County, Texas, USA. The airport covers 1,304 acres and has four runways. ... Houston redirects here. ... , For the airport in the United Kingdom, see Manchester Airport. ... Nickname: Location in Hillsborough County, New Hampshire Coordinates: Country United States State New Hampshire County Hillsborough County Incorporated 1751 Government  - Mayor Frank Guinta (R) Area  - City  34. ... Runway layout at PVD T. F. Green Airport (IATA: PVD, ICAO: KPVD, FAA LID: PVD), also known as Theodore Francis Green State Airport, is a public airport located in Warwick, six miles (10 km) south of Providence, in Kent County, Rhode Island, USA. Dedicated in 1931, the airport was named... Providence redirects here. ... OHare International Airport (IATA: ORD, ICAO: KORD, FAA LID: ORD) is an airport located in Chicago, Illinois, United States, 17 miles (27 km) northwest of the Chicago Loop. ... , Destinations with direct service from Miami Miami International Airport (IATA: MIA, ICAO: KMIA, FAA LID: MIA) is a public airport located eight miles (13 km) northwest of the central business district of Miami, in unincorporated Miami-Dade County, Florida, United States. ... Dallas-Fort Worth International Airport (IATA: DFW, ICAO: KDFW, FAA LID: DFW) is located between the cities of Dallas and Fort Worth,[2] and is the busiest airport in the U.S. state of Texas. ... George Bush Intercontinental Airport (IATA: IAH, ICAO: KIAH, FAA LID: IAH)[2] is an international airport in the city of Houston, Texas, United States serving the Greater Houston area. ... For the Logan airport in Billings, Montana, see Billings Logan International Airport. ... This article is about the region in the United States of America. ... A Southwest Airlines 737 departing Runway 24. ...

A Southwest plane prepares for its next flight at Bob Hope Airport in Burbank, California
A Southwest plane prepares for its next flight at Bob Hope Airport in Burbank, California

Southwest makes exceptions to the philosophy of serving secondary airports by flying into some larger airports in major cities, such as Phoenix Sky Harbor International Airport, Lambert St. Louis International Airport, Orlando International Airport, Detroit Metropolitan Airport, Philadelphia International, Denver International Airport, Cleveland Hopkins International Airport, Seattle-Tacoma International and Pittsburgh International. In the Baltimore-Washington market, Southwest has limited flights into one major airport (Washington Dulles International Airport) while maintaining their east-coast focus city at the region's other major airport, Baltimore-Washington International Airport. In the Los Angeles market Southwest flies to both the major city airport, Los Angeles International (LAX), and to three of the four secondary airports, Burbank-Bob Hope Airport, John Wayne Airport, and LA/Ontario International Airport (it does not serve Long Beach Airport). With the restoration of service out of San Francisco International Airport on August 26, 2007, Southwest now serves all three airports in the San Francisco Bay Area; the other two being Oakland International Airport and San Jose International Airport. Image File history File links Metadata Size of this preview: 398 × 599 pixelsFull resolution (851 × 1280 pixel, file size: 193 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... Image File history File links Metadata Size of this preview: 398 × 599 pixelsFull resolution (851 × 1280 pixel, file size: 193 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... Bob Hope Airport (IATA: BUR, ICAO: KBUR, FAA LID: BUR) is a public airport located three miles (5 km) northwest of the central business district of Burbank, a city in Los Angeles County, California, United States. ... For the community in Santa Clara County, California, see Burbank, Santa Clara County, California. ... PHX redirects here. ... Lambert-St. ... MCO and KMCO redirect here. ... Detroit Metropolitan Wayne County Airport (IATA: DTW, ICAO: KDTW), sometimes called Detroit Metropolitan Airport, Detroit Metro Wayne Airport, Metro Airport, or simply DTW, is a major airport in Romulus, Michigan, a suburb of Detroit. ... “PHL” redirects here. ... KDEN redirects here. ... This article does not cite any references or sources. ... Seattle-Tacoma International Airport (IATA: SEA, ICAO: KSEA, FAA LID: SEA), also known as Sea-Tac Airport, is located in SeaTac, Washington, United States at the intersections of State Route 518, State Route 99 and State Route 509. ... PIT redirects here. ... , FAA Airport Diagram Washington Dulles International Airport (IATA: IAD, ICAO: KIAD, FAA LID: IAD) is a public airport located 25 miles (40 km) west of the central business district of Washington, D.C., in Loudoun County and Fairfax County, Virginia, United States. ... Baltimore/Washington International Thurgood Marshall Airport (IATA: BWI, ICAO: KBWI) serves the Baltimore-Washington Metropolitan Area in the United States. ... LAX and KLAX redirect here. ... Bob Hope Airport, formerly known as the Burbank-Glendale-Pasadena Airport, is located in Burbank, California, United States (including Hawaii). ... John Wayne Airport (IATA: SNA, ICAO: KSNA, FAA LID: SNA) is located four miles (6 km) south of the central business district of Santa Ana, in an unincorporated area of Orange County, California. ... The terminal at ONT This article is about an airport in California in the United States. ... Long Beach Airports terminal building Long Beach Airport (IATA: LGB, ICAO: KLGB, FAA LID: LGB), also known as Daugherty Field, is located in Long Beach, California, and serves Los Angeles and Orange Counties. ... For the television series, see San Francisco International Airport (TV series). ... is the 238th day of the year (239th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Bay Area redirects here. ... Oakland International Airport (IATA: OAK, ICAO: KOAK, FAA LID: OAK), also known as Metropolitan Oakland International Airport, is an airport located 4 miles (6 km) south of downtown Oakland in Alameda County, California. ... For the Costa Rican airport, see Juan Santamaría International Airport. ...


Southwest withdrew from Houston Intercontinental in favor of using smaller airports with fewer operations nearby. Besides Houston (Intercontinental) and Denver (Stapleton International), the airline has withdrawn completely from airports in Beaumont, Texas and Detroit, Michigan (Detroit City Airport). George Bush Intercontinental Airport (IATA: IAH, ICAO: KIAH, FAA LID: IAH)[2] is an international airport in the city of Houston, Texas, United States serving the Greater Houston area. ... Location in the state of Texas Coordinates: , Counties Settled 1835 Incorporation 1838 Gentilic Beaumonter Government  - Type Council-Manager  - Mayor Becky Ames  - City Manager Kyle Hayes  - Mayor Pro - Tem Nancy Beaulieu Area  - City 222. ... Detroit redirects here. ... Coleman A. Young International Airport (IATA: DET, ICAO: KDET) (formerly known as Detroit City Airport) is a municipal airport in Detroit, Michigan. ...


The airline also once served Stapleton International Airport in Denver but withdrew in 1986 because of excessive ATC delays during poor weather exacerbated by minimal separation between the runways. Southwest returned to Denver in 2006 with service to the new Denver International Airport. Southwest is expanding its Denver service faster than it has at any previous Southwest city[41] at the cost of service to Orlando, Kansas City and Baltimore.[42] Stapleton highlighted on this map of Denvers neighborhoods. ... Nickname: Location of Denver in the State of Colorado Location of Colorado in the United States Coordinates: , Country United States State State of Colorado City and County Denver[1] Founded 1858-11-22, as Denver City, K.T.[2] Incorporated 1861-11-07, as Denver City, C.T.[3] Consolidated... KDEN redirects here. ...


On October 5, 2006, Southwest Airlines started operations at Washington-Dulles Airport (IAD) with 12 daily flights from two gates in Concourse B. For other uses, see 5th October (Serbia). ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... , FAA Airport Diagram Washington Dulles International Airport (IATA: IAD, ICAO: KIAD, FAA LID: IAD) is a public airport located 25 miles (40 km) west of the central business district of Washington, D.C., in Loudoun County and Fairfax County, Virginia, United States. ...


Southwest is the largest intrastate airline in California, with 694 flights total in the state, 370 of which are intra-California.


Markets lacking Southwest service

Due to congestion at certain airports and intense competition from airlines such as Delta, Northwest, Continental and others,[citation needed] some markets are not cost-effective for Southwest. New York City-area flights are serviced from Long Island MacArthur Airport instead of directly through the three main New York-area airports (LaGuardia Airport, Kennedy (JFK) International, or Newark Liberty International). Severe overscheduling of flights at these airports creates rampant flight delays which would hamper Southwest's business model of keeping its planes in service in the air as much as possible. Other large cities without Southwest service include Atlanta, Charlotte, Cincinnati, Memphis, Milwaukee, and Minneapolis/St. Paul. Southwest lost codeshare service to Washington-Reagan on November 28, 2007 and also New York-LaGuardia on January 7, 2008, as ATA Airlines discontinued service to those cites. Delta Air Lines, Inc. ... Northwest Airlines, Inc. ... Continental Airlines (NYSE: CAL) is a U.S. certificated air carrier. ... A Southwest Airlines 737 departing Runway 24. ... LaGuardia Airport (IATA: LGA, ICAO: KLGA, FAA LID: LGA) (pronounced ) is an airport serving New York City, New York, United States, located on the waterfront of Flushing Bay, and borders the neighborhoods of Astoria, Jackson Heights and East Elmhurst in the borough of Queens. ... John F. Kennedy International Airport (IATA Airport Code: JFK, ICAO Airport Code: KJFK) is the main international airport in New York City, and is one of the largest airports in the world. ... Newark Liberty International Airport (IATA Airport Code EWR; ICAO Airport Code KEWR) is an international airport within the city limits of both Newark and Elizabeth, New Jersey, United States. ... Atlanta Airport redirects here. ... This article is about airport in Charlotte, North Carolina. ... ... Memphis International Airport (IATA: MEM, ICAO: KMEM) is a public airport located 3 miles (5 km) south of the city of Memphis in Shelby County, Tennessee, USA. Northwest Airlines operates its third-largest passenger hub in Memphis, with routes to a number of destinations in North America, as well as... “Mitchell Field” redirects here. ... Minneapolis-Saint Paul International Airport (IATA: MSP, ICAO: KMSP) is the largest and busiest airport in the five-state upper Midwestern region of Minnesota, Iowa, South Dakota, Wisconsin and North Dakota. ... is the 332nd day of the year (333rd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 7th day of the year in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Common Era (or Anno Domini), in accordance with the Gregorian calendar. ...


With the exception of Florida, the southeastern part of the U.S. route map geographically has a large string of voids. There are only five cities served by Southwest in the whole region - Birmingham, Nashville, Raleigh/Durham, Louisville and Jackson. Another void also persists in the mid northern part of the US stretching from Wisconsin to Montana/Wyoming and also Alaska. According to the airline's route map, 16 states are without Southwest service in their cities.[43] Nickname: Location in Jefferson County in the state of Alabama Coordinates: , Country State Counties Jefferson, Shelby Incorporated December 19, 1871 Government  - Type Mayor - Council  - Mayor Bernard Kincaid (Current) Larry Langford (Mayor-Elect) Area  - City 151. ... Nashville redirects here. ... To meet Wikipedias quality standards, this article or section can be improved by converting lengthy lists to text. ... Louisville redirects here. ... This article is about Jackson, the city and related subjects within the city. ...


For Seattle in 2005, Southwest proposed service to Boeing Field, which is a smaller airport closer to downtown than Seattle-Tacoma International Airport. However, King County leaders refused to allow a terminal to be built or service to begin.[44] Boeing Field, officially King County International Airport (IATA: BFI, ICAO: KBFI) is a two-runway airport owned and run by King County, Washington. ... Seattle-Tacoma International Airport (IATA: SEA, ICAO: KSEA, FAA LID: SEA), also known as Sea-Tac Airport, is located in SeaTac, Washington, United States at the intersections of State Route 518, State Route 99 and State Route 509. ...


At this time, Southwest does not serve any destinations outside the United States. While other low cost carriers such as AirTran, Frontier, and JetBlue have started to fly to international destinations, Southwest Airlines has not ruled out the possibility of an international market in the future, as they are well within range of Mexico, Central America, Canada, and the Caribbean with their 737-700 aircraft. England and Ireland are also in range of the aircraft. The range of the 737-700 is 3,365 NM and a flight from Thurgood Marshall International Airport in Baltimore to London's Heathrow Airport is 3158 nm. On the Westbound flight, the aircraft may have to stop for fuel. CEO Gary Kelly stated in June of 2007 that because of shrinking profits, the airline will likely slow its rate of expansion.[45] AirTran Airways is a low-cost airline that is a Delaware corporation with headquarters in Orlando, Florida, USA and is a subsidiary of AirTran Holdings. ... This article is about the company founded in 1994. ... For the Jet Blue database used in Exchange Server and Active Directory, see Extensible Storage Engine. ...


Top ten airports

The following airports, as of July 12, 2008, are the top ten most served by Southwest Airlines:[31]

Southwest Airlines top ten airports
City Daily departures Number of gates Nonstop cities served Service established
Las Vegas 243 21 55 1982
Chicago-Midway 228 29 47 1985
Phoenix 205 24 43 1982
Baltimore/Washington 168 26 38 1993
Houston-Hobby 148 17 29 1971
Dallas-Love Field 144 14 16 1971
Oakland 134 13 21 1989
Los Angeles (LAX) 128 11 19 1982
Orlando 114 14 37 1996
San Diego 110 10 19 1982

FAA diagram of McCarran International Airport “LAS” redirects here. ... For other uses, see Midway Airport (disambiguation). ... PHX redirects here. ... Baltimore/Washington International Thurgood Marshall Airport (IATA: BWI, ICAO: KBWI) serves the Baltimore-Washington Metropolitan Area in the United States. ... William P. Hobby Airport (IATA: HOU, ICAO: KHOU, FAA LID: HOU) is a public airport located 8 miles (13 km) southeast of the central business district of Houston, Harris County, Texas, USA. The airport covers 1,304 acres and has four runways. ... Dallas Love Field (IATA: DAL, ICAO: KDAL, FAA LID: DAL) is a public airport located five miles (8 km) northwest of the central business district (CBD) of the City of Dallas, in Dallas County, Texas, USA. The airport covers 1,300 acres and has three runways. ... Oakland International Airport (IATA: OAK, ICAO: KOAK, FAA LID: OAK), also known as Metropolitan Oakland International Airport, is an airport located 4 miles (6 km) south of downtown Oakland in Alameda County, California. ... LAX and KLAX redirect here. ... MCO and KMCO redirect here. ... , FAA diagram of San Diego International Airport San Diego International Airport (IATA: SAN, ICAO: KSAN, FAA LID: SAN), also known as Lindbergh Field, is a public airport located two miles (3 km) west of the central business district of San Diego, a city in San Diego County, California, United States...

New service

Southwest announced that they will be participating in Disney's Magical Express program in Orlando, FL. The program allows passengers to check their bags through from their home airport through to their rooms at a Walt Disney World resort.[46] Cinderella Castle, at the center of the Magic Kingdom, is Walt Disney World Resorts most recognizable icon Introduction Owned and operated by The Walt Disney Company, the Walt Disney World Resort in Florida, USA is home to four theme parks, two water parks, several resort hotels and golf courses...


Effective August 4, 2008 [47]

  • Daily nonstop service between Fort Lauderdale, FL (FLL) and Denver, CO (DEN)
  • Daily nonstop service between New Orleans, LA (MSY) and Denver, CO (DEN)
  • Daily nonstop service between Sacramento, CA (SMF) and Denver, CO (DEN)

Effective September 2, 2008 [48]

  • Daily nonstop service between Omaha, NE (OMA) and Denver, CO (DEN)
  • Daily nonstop service between San Francisco, CA (SFO) and Denver, CO (DEN)

Effective November 2, 2008 [49]

  • Daily nonstop service between Orange County, CA (SNA) and Denver, CO (DEN)
  • Daily nonstop service between Tulsa, OK (TUL) and Denver, CO (DEN)
  • Daily nonstop service between Albany, NY (ALB) and Fort Lauderdale, FL (FLL)
  • Daily nonstop service between Kansas City, MO (MCI) and Fort Lauderdale, FL (FLL)
  • Daily nonstop service between Las Vegas, NV (LAS) and Fort Lauderdale, FL (FLL)
  • Daily nonstop service between St. Louis, MO (STL) and Fort Myers, FL (RSW)

Discontinued service

Effective August 22, 2008

  • Daily nonstop service between St. Louis, MO (STL) and Los Angeles, CA (LAX)

Effective November 2, 2008 [50]

  • Daily nonstop service between Kansas City, MO (MCI) and Sacramento, CA (SMF)
  • Daily nonstop service between Oakland, CA (OAK) and Tucson, AZ (TUS)

International service

Prior to ATA's shutdown, Southwest Airlines had set a goal to codeshare with ATA and begin international codeshare services or ticket for international flights in 2009. Destinations served by ATA could have included Canada, the Caribbean, Mexico, and Europe. In 2010, Southwest plans to partner with other carriers for transatlantic and transpacific flights. On July 8, 2008, Southwest announced that it has agreed to a comprehensive codeshare agreement with Canada's second largest carrier WestJet. The terms of the codeshare should be finalized by the end of 2009.[51][52][53] July 8 is the 189th day of the year (190th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Common Era (or Anno Domini), in accordance with the Gregorian calendar. ... A WestJet Boeing 737-700 WestJet Airlines Ltd. ...


The Southwest Effect and Codeshare Agreements

Main article: The Southwest Effect
A Southwest plane lands in Las Vegas, Nevada. Southwest and US Airways are the dominant carriers at McCarran International Airport
A Southwest plane lands in Las Vegas, Nevada. Southwest and US Airways are the dominant carriers at McCarran International Airport

The success and profitability of Southwest's business model led to a common trend being named after the company, the Southwest Effect. Since Southwest's original mission in Texas was to make it less expensive than driving between two points (in the early 1970s, during the first major energy cost crisis in the U.S.), it developed a template for entering markets at rates that allowed the airline to be profitable, yet only on the basis of lean operations and high aircraft use. The key concept to the Southwest Effect is that when a low-fare carrier (or any aggressive and innovative company) enters a market, the market itself changes, and usually grows dramatically. For example, when fares drop by 50% from their historical averages, the number of new customers in that market may not just double, but actually quadruple, or more. The Southwest Effect is the characteristic increase in airline travel originating from a particular community after service to and from that community is inaugurated by Southwest Airlines or another airline that improves service or lowers cost. ... Image File history File links Metadata Size of this preview: 800 × 497 pixelsFull resolution (1123 × 698 pixel, file size: 568 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... Image File history File links Metadata Size of this preview: 800 × 497 pixelsFull resolution (1123 × 698 pixel, file size: 568 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... For further information, see Las Vegas metropolitan area and Las Vegas Strip. ... US Airways is a low-cost carrier[2][3] owned by US Airways Group, Inc. ... FAA diagram of McCarran International Airport “LAS” redirects here. ...


Southwest has been a major inspiration to other low-cost airlines, and its business model has been repeated many times around the world. Europe's easyJet and Ryanair are two of the best known airlines to follow Southwest's business strategy in that continent (though easyJet operates two different aircraft models today). Other airlines with a business model based on Southwest's system include Canada's WestJet, Malaysia's AirAsia (the first and biggest LCC in Asia), Qantas's Jetstar (although Jetstar now operates three aircraft types) and Thailand's Nok Air. EasyJet (LSE: EZJ), styled as easyJet, is a low cost airline officially known as easyJet Airline Company Limited, based at London Luton Airport. ... For the unrelated U.S. carrier, see Ryan International Airlines. ... A WestJet Boeing 737-700 WestJet Airlines Ltd. ... For the Taiwanese aircraft service company, see Air Asia (Taiwan). ... Qantas Airways Limited (IPA: ) (ASX:) is the national airline of Australia. ... For the aircraft, see Lockheed JetStar. ... Nok Air (Thai: ) is a low-cost airline based in Bangkok, Thailand. ...


Morris Air

One airline influenced by Southwest was Morris Air, founded by June Morris and David Neeleman, based in Utah and operating in the northwestern U.S. Southwest Airlines purchased Morris Air and absorbed the capital and routes into its inventory and service. David Neeleman worked with Southwest for a short period. When his non-compete agreement expired, Neeleman founded JetBlue Airways, a competing airline that also incorporates many principles and practices pioneered by Southwest, including building a positive, warm employee culture and operating a simple fleet.[54] Morris Air was a low-fare airline based in Salt Lake City, Utah USA. It began operations in 1992. ... David Neeleman (2006) David G. Neeleman (born October 16, 1959) is the founder and former CEO of JetBlue Airways. ... For the Jet Blue database used in Exchange Server and Active Directory, see Extensible Storage Engine. ...


TranStar Airlines

Southwest Airlines has mostly pursued a strategy of internal growth, rather than by acquisition of other airlines as commonly occurs. However, in addition to acquisition of Morris Air Transport (see above), Southwest did acquire competitor Muse Air in 1985, which operated McDonnell Douglas MD-80s. Muse Air was renamed TranStar Airlines. TranStar Airlines was a domestic U.S. carrier based in Houston, Texas from 1981 to 1987. ...


Icelandair

In 1997, Southwest and Icelandair entered into interline and marketing agreements allowing for joint fares, coordinated schedules, and transfer of passenger luggage between the two airlines at Baltimore. Icelandair operated flights between Baltimore and Keflavik Airport in Iceland. Connecting service between several U.S. cities and several European cities appeared in the Southwest timetable[55] The frequent flyer programs were not included in the agreement. This arrangement lasted for several years but is no longer in existence. Icelandair (OMX: ICEAIR ) is the flag carrier airline of Iceland, based in Reykjavík. ...


ATA Airlines

ATA Airlines, one of Southwest Airlines' main competitors in the Chicago market, historically operated out of Midway Airport alongside Southwest. ATA declared bankruptcy, and in 2004, Southwest injected capital into ATA that (among other things) would have resulted in Southwest's 27.5% ownership stake in ATA upon their exit from Chapter 11 bankruptcy proceedings. ATA Airlines, Inc. ... For other uses, see Midway Airport (disambiguation). ... Chapter 11 is a part of the United States Code dealing with bankruptcy. ...


In a departure from its traditional "go it alone" strategy, Southwest entered into its first domestic codesharing arrangement with ATA, which enabled Southwest Airlines to serve ATA markets in Hawaii, Washington D.C., and New York City. Code sharing is a business term which first originated in the airline industry. ... This article is about the U.S. State. ... , Ronald Reagan Washington National Airport (IATA: DCA, ICAO: KDCA, FAA LID: DCA) is a public airport located three miles (5 km) south of the central business district of Washington, D.C., in Arlington County, Virginia, United States. ... LaGuardia Airport (IATA: LGA, ICAO: KLGA, FAA LID: LGA) (pronounced ) is an airport serving New York City, New York, United States, located on the waterfront of Flushing Bay, and borders the neighborhoods of Astoria, Jackson Heights and East Elmhurst in the borough of Queens. ...


In late 2005, ATA secured $100 million in additional financing from the firm of Matlin Patterson, and Southwest's original deal with ATA was modified such that Southwest no longer retained the 27.5% stake (or any other financial interest) in ATA. The codeshare arrangement expanded to include all of ATA's 17 destinations and all of Southwest's 63 destinations. In 2006, Southwest's pilot union approved a codeshare sideletter to their contract with limitations on the growth of this and other codeshare agreements. While these restrictions today are minor, outsourcing remains a growing concern in the unions current contract negotiations.


During 2006, Southwest Airlines began marketing ATA only flights. ATA's dependence on the Southwest network continued to grow in 2006, and at the time of ATA's demise in April 2008, the airline offered over 70 flights a week to Hawaii from Southwest's hubs in PHX, LAS, LAX, and OAK. Additional connecting service was available to many other cities across the United States. Plans had been announced for ATA to offer exclusive international service for Southwest by 2010, but were scratched when ATA abruptly ended operations on April 3, 2008. There was no plan to open the ATA/Southwest codeshare to ATA's sister carriers; North American Airlines or World Airways, even though they are co-owned by the same corporate entity created from ATA Holdings. is the 93rd day of the year (94th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Common Era (or Anno Domini), in accordance with the Gregorian calendar. ... A North American Airlines Boeing 757 parked at the Rafael Hernández Airport, with Fed Ex and Tradewinds jets nearby. ... World Airways is an American non-scheduled airline currently headquartered in Peachtree City, Georgia. ...


The ATA/Southwest codeshare was terminated when ATA filed for Chapter 11 bankruptcy on April 3, 2008. As of 4:00 A.M. EDT on April 3, ATA discontinued all operations. [56] is the 93rd day of the year (94th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Common Era (or Anno Domini), in accordance with the Gregorian calendar. ...


WestJet Airlines

On July 8, 2008, Southwest Airlines officially announced the intent to begin a codeshare agreement with WestJet Airlines of Canada. The agreement would eventually include the ability of customers to purchase tickets on each others websites, as well as the synching of flights between Canada and the US. The partnership will be finalized by late 2009.[57]. WestJet (TSX: WJA) is a Canadian low-cost carrier based in Calgary, Alberta that flies to most major cities in Canada and ten cities in the United States. ...


Corporate culture

Southwest experience

Tickets cannot be purchased through common online venues like Orbitz or Travelocity; a minority are booked through travel agents. Most of Southwest's tickets are issued directly by the airline over the phone or online at the company's website which features Web-only fare discounts. This article is about the online travel agency. ... Travelocity is an online travel agency operated by Travelocity. ...


Unlike other major airlines, Southwest allows passengers to change reservations without additional cost. While this provides flexibility to customers, Southwest does not allow same-day standby travel on a different flight (usually a free service at other airlines) without upgrading to maximum fare.

Boarding area at a gate at Orlando International Airport
Boarding area at a gate at Orlando International Airport

Customers are not assigned seats; rather, they are assigned to one of three "boarding groups" depending on their check-in time (earlier check-ins get to board earlier), and are left to choose their own seats on the plane, which helps the airline to board passengers faster. At the May 2006 shareholders meeting, Southwest management announced a study of potentially adopting an assigned-seating system in 2008, as part of a reservations-technology overhaul now under way. As of November 8, 2007 Southwest has implemented an update to their Boarding Procedure in which passengers are now assigned their Boarding letter (A, B or C) along with a number which provides them a specific place in line (Example: A32). The idea behind this is to allow customers to not have to wait in line and spend their time relaxing or catching up on work. They have also introduced Business Select fares, which adds a guaranteed "A" group boarding pass, extra Rapid Rewards credit, and a drink. As a result of the boarding policy, several independent companies offered automatic check-in services for Southwest. These companies took customers' orders for check-in ahead of the 24 hour mark (when the airline makes a flight available for online check-in) and transmitted the necessary data for check-in to Southwest as soon as the airline opens up online check-in for a particular flight. The result of this service was that people using it generally get the first boarding group (known as the "A" boarding group). Southwest has not embraced this practice and in fact sued one company (boardfirst.com) in federal district court in Dallas for impermissible commercial use of its website and succeeded in getting the company shut down in October 2007. As a result of the litigation none of the paid early check-in services are currently operating. However one free service remains online: Seat-Sniper.com. Image File history File links Metadata Size of this preview: 450 × 600 pixelsFull resolution‎ (1,200 × 1,600 pixels, file size: 388 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... Image File history File links Metadata Size of this preview: 450 × 600 pixelsFull resolution‎ (1,200 × 1,600 pixels, file size: 388 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... MCO and KMCO redirect here. ... is the 312th day of the year (313th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ...


Southwest historically allowed three pieces of luggage to be checked in free as opposed to the limit of two on the domestic flights of some other U.S. airlines. Starting January 29, 2008, passengers will be able to check up to two bags for free. A third bag will be accepted for a $25 charge.


Prior to the 2000s, Southwest served smaller meals than the meals served by full service airlines, with shorter flights receiving single small snacks and soft drinks, and longer flights (with a duration of about 3 hours or more) meriting "Snack Pack"s of prepackaged goods. In the 2000s these meals in a bag typically exceed the food served on full-service airlines like United Airlines or American Airlines.[citation needed] Southwest also offers free in-flight beverages (excluding alcohol). There is no video entertainment. Southwest is known for colorful boarding announcements and crews that burst out in song. The singing is unusual, and is quite popular among customers, but has been noted by some travel critics as being offensive and intrusive.[58] United Airlines is a major airline of the United States. ... American Airlines, Inc. ...


Southwest maintained excellent customer satisfaction ratings; in 2006, according to the Department of Transportation December year end operating statistics, Southwest ranked number one (lowest number of complaints) of all U.S. airlines for customer complaints, with 0.18 per 100,000 customers enplaned. Southwest Airlines has consistently received the fewest ratio of complaints per passengers boarded of all major U.S. carriers that have been reporting statistics to the Department of Transportation (DOT) since September 1987, which is when the DOT began tracking Customer Satisfaction statistics and publishing its Air Travel Consumer Report. The United States Department of Transportation (DOT) is a federal Cabinet department of the United States government concerned with transportation. ...


Rapid Rewards

Southwest's frequent flier program is called Rapid Rewards. Customers receive one credit for each one-way trip (even though the flight may have stopovers). A free ticket, expiring after 11 months, is automatically issued when a member accumulates 16 credits in a 24-month period. Double Rapid Rewards credits used to be awarded for online booking, but this policy was modified at the end of 2003. At that time the bonus was reduced to .5 credit for each segment booked online, (i.e., each round-trip ticket booked online received a total of 3 Rapid Rewards credits). This was discontinued in April 2005. In addition, one-half credit is also earned for using a Southwest partner to book any car rental and/or hotel stay, regardless of whether a Southwest flight is involved. This arrangement has won numerous Freddie Awards over the years. A Frequent Flyer Program is a service offered by many airlines to reward customer loyalty. ...


In February 2006, Southwest instituted capacity controls to redeeming its free tickets. This means that the airline limits the seats offered to frequent travelers using free certificates on each flight, whereas previously if there was a seat available, one could use the award, provided the passenger was not flying on one of the five blackout dates.


In early 2006, Southwest expanded its codeshare agreement with ATA Airlines and allowed redemption of award tickets on Hawaii flights at the rate of two awards per round trip flight. On April 3, 2008, ATA airlines ceased all flights due to bankruptcy, including the codeshare service to Hawaii. ATA Airlines, Inc. ...


Advertisements

The company has employed humor in its advertising. Slogans include "Just Plane Smart," "The Somebody Else Up There Who Loves You" and "THE Low Fare Airline". The airline's current slogan is "A Symbol of Freedom". A select history of print and video ads are available on the company website.[59]


Since the 1990s, Southwest has been running a television ad campaign based on the phrase "Wanna get away?" The commercials present comical, embarrassing situations in which people find themselves wanting to "get away". Most ads are accompanied by the sound clip "[ding] You are now free to move about the country"; self-parody of the in-flight announcement that "you are now free to move about the cabin".


The Southwest Airlines television commercial, “Flight Attendant,” was named in Adweek’s ‘Best Spots’ in August 2006.

Image File history File links Size of this preview: 800 × 587 pixelsFull resolution (814 × 597 pixel, file size: 62 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... Image File history File links Size of this preview: 800 × 587 pixelsFull resolution (814 × 597 pixel, file size: 62 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... For other uses, see Midway Airport (disambiguation). ...

"Just Plane Smart"

Shortly after Southwest started using the "Just Plane Smart" motto, Stevens Aviation, who had been using "Plane Smart" for their motto, threatened a trademark lawsuit.


Instead of a lawsuit, the CEOs for both companies staged an arm wrestling match. Held at the now demolished Dallas Sportatorium (the famed wrestling facility) and set for two out of three rounds, the loser of each round was to pay $5,000 to the charity of their choice, with the winner gaining the use of the trademarked phrase. A promotional video was created showing the CEOs "training" for the bout (with CEO Herb Kelleher being helped up during a sit up where a cigarette and glass of whiskey (Wild Turkey 101) was waiting) and distributed among the employees and as a video press release along with the video of the match itself. Herb Kelleher lost the match for Southwest, with Stevens Aviation winning the rights to the phrase. Kurt Herwald, CEO of Stevens Aviation, immediately granted the use of "Just Plane Smart" to Southwest Airlines. The net result was both companies having use of the trademark, $15,000 going to charity and a healthy dose of goodwill publicity for both companies. The Dallas Sportatorium, as it looked in the mid-1990s The Sportatorium, located in downtown Dallas, Texas (not to be confused with the Hollywood Sportatorium in Hollywood, Florida or the Tampa Sportatorium in Tampa, Florida), was a barnlike arena used primarily for professional wrestling events. ... Wikibooks has more about this subject: Marketing Look up publicity in Wiktionary, the free dictionary. ...


Employment

The President of Southwest is Colleen Barrett, who has been with the company since day one. Southwest's CFO is Laura Wright. In July 2007, it was announced that Herb Kelleher will resign his position as Chairman effective May 2008. Colleen Barrett will leave her post on the Board of Directors and Corporate Secretary in May 2008 and President in July 2008. Both will remain active employees of Southwest Airlines. Colleen Barrett is the current President of Southwest Airlines. ... CFO redirects here. ... Herbert D. Kelleher (born March 12, 1931) is the co-founder, Chairman and former CEO of Southwest Airlines (based in the United States). ... Colleen Barrett is the current President of Southwest Airlines. ...


Concerns attributed to labor unrest and complaints by the Transport Workers Union of America (TWU) representing Southwest flight attendants were reportedly a factor in the recent resignation of Kelleher's hand-picked replacement as CEO. Jim Parker resigned in July 2004 and was replaced by Chief Financial Officer Gary Kelly.[60] Labor unrest is labor organizing and strikes viewed from the perspective of the business community and sometimes the community at large and law enforcement. ... Transport Workers Union of America (TWU) is a United States labor union that was founded in 1934 by subway workers in New York City, then expanded to represent transit employees in other cities, primarily in the eastern U.S. This article discusses the parent union and its largest local, Local...


Organized labor

Although Southwest is considered a "low fare" airline, it is heavily unionized when compared to other airlines.[61] The Southwest Airline Pilots' Association, a union not affiliated with the Air Line Pilots Association, International, represents the airline's pilots.[62] The Aircraft Maintenance Technicians' are represented by the Aircraft Mechanics Fraternal Association (AMFA).[63] Customer Service Agents and Reservation Agents are represented by the International Association of Machinists and Aerospace Workers Union (IAM). Flight Attendants, Ramp agents and Operations agents are represented by the Transport Workers Union (TWU). Flight Dispatchers are represented by the Southwest Airlines Employee Association (SAEA). What is AMFA? The Aircraft Mechanics Fraternal Association is a craft oriented, independent aviation union. ...


Airline

The American version of the reality show Airline showcased Southwest Airlines passengers and employees in daily mishaps and life at some of Southwest's major airports (BWI, MDW, LAX, & HOU). The show premiered January 5, 2004 on the A&E Network, but was canceled after 70 episodes on December 15, 2005. Reality television is a genre of television programming in which the fortunes of real life people (as opposed to fictional characters played by actors) are followed. ... Airline is an American television reality show that showcases the daily happenings of passengers, ground workers and on-board staff members of Southwest Airlines. ... is the 5th day of the year in the Gregorian calendar. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... Biography is one of A&Es longest-running and most popular programs. ... is the 349th day of the year (350th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ...


Fleet

Current fleet

An example of a Southwest Boeing 737-700 with the airline's leather seating

The Southwest Airlines fleet consists of the following 535 aircraft as of June 26, 2008: Image File history File links Southwest_Airlines_Cabin. ... Image File history File links Southwest_Airlines_Cabin. ... The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ... is the 177th day of the year (178th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Common Era (or Anno Domini), in accordance with the Gregorian calendar. ...

Southwest Airlines Fleet
Aircraft Total Passengers
(Economy)
Routes Notes
Boeing 737-300 188 137 Short-medium haul Launch customer
90 will be fitted with blended winglets
Boeing 737-500 25 122 Short haul Launch customer
Boeing 737-700 322
(119 orders 2008-2015 [64])
137 All routes Launch customer
All are fitted with blended winglets

The airline operates more Boeing 737s in its fleet than any other airline in the world; Southwest is often cited as an example of an airline streamlining operations by having only one type of aircraft. However, Southwest operated leased 727-200 aircraft during the late-1970s and again in the mid-1980s and subsidiary TranStar Airlines operated DC-9s and MD-80s during the mid-1980s. Southwest has been a launch customer for all three of the Boeing 737 variants it currently operates, and was the first airline to put both the Model 500 and next-generation Model 700 into service. Southwest has a mix of old and new aircraft with both its "classic" and "next generation" 737 aircraft.[65] The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ... Rutan VariEze, the first aircraft to use winglets in 1975 Learjet 28/29, the first production jet aircraft to use winglets in 1977 McDonnell Douglas MD-11, one of the first airliners to benefit from winglet research Wingtip devices are usually intended to improve the efficiency of fixed-wing aircraft. ... The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ... The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ... Rutan VariEze, the first aircraft to use winglets in 1975 Learjet 28/29, the first production jet aircraft to use winglets in 1977 McDonnell Douglas MD-11, one of the first airliners to benefit from winglet research Wingtip devices are usually intended to improve the efficiency of fixed-wing aircraft. ... The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ... Sun Country 727 The Boeing 727 was, for a very long time, the most popular jet_liner in the world. ... TranStar Airlines was a domestic U.S. carrier based in Houston, Texas from 1981 to 1987. ... The Douglas DC-9 is a twin-engined jet airliner, first manufactured in 1965 and, in much modified form and under a succession of different names, still in production today as the Boeing 717. ... The Douglas DC-9 is a twin-engined jet airliner, first manufactured in 1965 and, in much modified form and under a succession of different names, still in production today as the Boeing 717. ...


As of June 2008, Southwest has an average fleet age of 13.6 years,[66] and fly an average of about 7 flights per day. The average aircraft trip length is 633 miles (1,019 km) with an average duration of one hour and 48 minutes. This means the daily utilization of each plane is, on average, 12 hours and 36 minutes.[31]


Southwest's seats are the same width as any other operator of 737s in the United States. However seats are approximately one inch narrower than Airbus A320 series operated by low cost carriers such as Frontier Airlines, JetBlue, Virgin America, US Airways, and several other competitors. Southwest's seat pitch averages between 32 and 33 inches (840 mm), which compares to average of 31 to 32 inches (810 mm) for U.S. domestic airlines. However, low-fare carrier JetBlue Airways offers from 32 inches (810 mm) to 36 inches.[67] The Airbus A320 family of short-to-medium range commercial passenger aircraft are manufactured by Airbus S.A.S.. Family members include the A318, A319, A320, and A321, as well as the ACJ business jet. ... This article is about the company founded in 1994. ... jetBlue Airways (NASDAQ: JBLU) is an American low-cost airline. ... Virgin America is a U.S. based low-cost airline that began service on 8 August 2007. ... US Airways is a low-cost carrier[2][3] owned by US Airways Group, Inc. ... For the Jet Blue database used in Exchange Server and Active Directory, see Extensible Storage Engine. ...


Southwest's 737-300 and 737-500 aircraft are not equipped with glass cockpit technology, as the 737-300s, 737-400s, and 737-500s of some other airlines are. Instead, the flight decks are fitted with analog gauges, more similar to those of the earlier 737-100 and 737-200 variants. Note the analog attitude deviation indicator (ADI) and horizontal situation indicator (HSI) (the blue-colored instrument and one below it) in this Southwest 737-3H4 and note the electronic versions of the same instruments (EADI and EHSI) in this United Airlines 737-322. There are electronic displays throughout the cockpit of the 737-700 and other "Next Generation" 737 variants, and Southwest has programmed their 737-7H4 models to emulate the appearance of the 737-300 and 737-500 for standardization purposes. All three versions of the Boeing 737 that Southwest operates use (HUD) Heads Up Display in the flight deck. This technology consists of a glass panel which folds down on the Captain's side, and displays primary flight information as a hologram. This article does not cite any references or sources. ...


Since production of the 737-300 and 737-500 has ended, recent Southwest orders have been exclusively for the 737-700 model. Retirements of some older 737-300 models commenced in December of 2007 from its original count of 194.


Southwest is the world's largest operator of the 737. Their current active fleet is over 500 aircraft. In terms of total 737 production (all models in history), deliveries of new aircraft from Boeing to Southwest accounts for approximately 9% of total production. Southwest has one of the largest fleets in North America. North American redirects here. ...


Retired fleet

Southwest Airlines Retired Fleet
Aircraft Year Retired Replacement Notes
Boeing 737-200 2005 Boeing 737-700 Southwest's first aircraft type

The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ... The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ...

Livery

Southwest Boeing 737-300 (N340SW) in the 1971-2000 livery
Southwest Boeing 737-300 (N340SW) in the 1971-2000 livery
Southwest Boeing 737-300 in the 2000 livery
The original blended winglets of Southwest Airlines meet the new, blue variant at Tucson International Airport.
The original blended winglets of Southwest Airlines meet the new, blue variant at Tucson International Airport.

Southwest's original primary livery was beige and red, with orange on the tail end, and pinstripes of white separating each section of color. The word Southwest appeared in white on the beige portion of the tail. (Although, on the original three 737-200s, from June of 1971, on the left side of the plane, the word Southwest was placed along the upper rear portion of the fuselage, with the word Airlines painted on the tail where Southwest is today N21SW. On the right side, the word Southwest was in the same place as today, but also had the word Airlines painted on the upper rear portion of the fuselage.N20SW. Image File history File linksMetadata Size of this preview: 800 × 536 pixelsFull resolution (1840 × 1232 pixel, file size: 679 KB, MIME type: image/jpeg) Southwest Airlines(Old Color) B737-3H4 N540SW Photo by Cassiopeia_sweet. ... Image File history File linksMetadata Size of this preview: 800 × 536 pixelsFull resolution (1840 × 1232 pixel, file size: 679 KB, MIME type: image/jpeg) Southwest Airlines(Old Color) B737-3H4 N540SW Photo by Cassiopeia_sweet. ... The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ... Image File history File linksMetadata Size of this preview: 800 × 519 pixel Image in higher resolution (1118 × 726 pixel, file size: 448 KB, MIME type: image/jpeg) I took this photo of a Southwest Airlines Jet landing at Baltimore-Washington International Thurgood Marshall Airport on March 4, 2007 from the... Image File history File linksMetadata Size of this preview: 800 × 519 pixel Image in higher resolution (1118 × 726 pixel, file size: 448 KB, MIME type: image/jpeg) I took this photo of a Southwest Airlines Jet landing at Baltimore-Washington International Thurgood Marshall Airport on March 4, 2007 from the... The Boeing 737 is a short to medium range, single aisle, narrow body jet airliner. ... Image File history File links Metadata Size of this preview: 800 × 600 pixelsFull resolution (2816 × 2112 pixel, file size: 1. ... Image File history File links Metadata Size of this preview: 800 × 600 pixelsFull resolution (2816 × 2112 pixel, file size: 1. ... Rutan VariEze, the first aircraft to use winglets in 1975 Learjet 28/29, the first production jet aircraft to use winglets in 1977 McDonnell Douglas MD-11, one of the first airliners to benefit from winglet research Wingtip devices are usually intended to improve the efficiency of fixed-wing aircraft. ... Tucson International Airport (IATA: TUS, ICAO: KTUS, FAA LID: TUS) is a public airport located six miles (10 km) south of the central business district of Tucson, a city in Pima County, Arizona, United States. ... Rather unusually, these Angels wear white hart (deer) badges, with the personal livery of King Richard II of England, who commissioned this, the Wilton diptych, about 1400 A livery is a uniform or other sign worn in a non-military context on a person or object (such as an airplane... For the album by The Arrogant Worms, see Beige (album). ... For other uses, see Red (disambiguation). ... The orange, the fruit from which the modern name of the orange colour comes. ... This article is about the color. ...


Southwest introduced the Canyon Blue Fleet in 2001, its first primary livery change in its 30-year history. Spirit One was the first plane painted in the color scheme. The new livery replaces the primary beige color with canyon blue and changes the Southwest text and pinstripes to gold. The pinstripe along the plane is drawn in a more curved pattern instead of the straight horizontal line separating the colors in the original. The original livery is gradually being phased out, but three aircraft will remain in the original livery to commemorate Southwest's original three cities. As of November 16, 2007, Southwest had nearly completed updating the fleet.[31] is the 320th day of the year (321st in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ...


Southwest's livery designs exploit the aesthetic appeal of blended winglets as well. The first planes to be fitted with the winglets remain in the plain colored winglet (matching the stripes on the fuselage), but later aircraft to be fitted have winglets with "SOUTHWEST.COM" written on them. All aircraft will eventually be repainted to the ".com" winglets. Special livery aircraft with winglets, such as Shamu, have plain white winglets.[31]


Some Southwest planes feature special themes, rather than the normal livery. These theme planes have been given special names, usually ending in "One". Some of the most well-known examples are:

  • Shamu: The three aircraft are painted to look like an Orca, with advertisements for SeaWorld. (N334SW), (N713SW), (N715SW)
    • The first aircraft to be painted in the "Shamu" scheme was N334SW (1988), a 737-300, and it was later followed by N507SW (Shamu II) and N501SW (Shamu III), both 737-500s. Subsequent to the retirement of Southwest's 737-200s, the 737-500s began to stay within a smaller geographic area formerly operated by the 737-200s, and as such, Sea World was no longer getting the optimal national exposure from these two aircraft. Two 737-700 aircraft, N713SW and N715SW, were repainted as the new Shamu aircraft, and both N501SW and N507SW were eventually repainted in Canyon Blue colors. All three current Shamu aircraft are no longer referred to as Shamu I, II, or III. The artwork on the nose of each aircraft simply states "Shamu". The overhead bins of these aircraft display ads for Sea World, except towards the front and back of the airplane, where the bins get smaller and are no longer uniform.
  • The Spirit of Kitty Hawk: (1984) Livery and title introduced the Boeing 737-300 aircraft to the Southwest Airlines fleet. This plane is the oldest in Southwest's fleet. (N300SW)
  • Lone Star One: (1990) The flag of the state of Texas applied across the aircraft. (N352SW)
  • Arizona One: (1994) The flag of the state of Arizona applied across the aircraft. (N383SW)
  • The June M. Morris: (1994) In honor of June Morris, Signature and Morris Air logo on the nose. Logo removed for Canyon Blue repaint. (N607SW, Original, Canyon Blue)
  • California One: (1995) The flag of the state of California applied across the aircraft. (N609SW)
  • Silver One: (1996) 25th Anniversary aircraft. Originally polished bare metal, it was later painted silver for easier maintenance. It was then re-painted with a silver metallic paint. This aircraft also featured silver seats, which were replaced to conform with the rest of the fleet for simplicity. Silver One also featured silver heart shaped drink stirrers.(N629SW, Original, Silver Paint, Canyon Blue)
  • Triple Crown One: (1997) Livery dedicated to the employees of Southwest, in recognition of Southwest receiving five Triple Crown airline industry awards (best on-time record, best baggage handling, and fewest customer complaints). The overhead bins in Triple Crown One one are inscribed with the names of all employees that worked for Southwest at the time, in honor of their part in winning the award.(N647SW)
  • Nolan Ryan Express: (1998) Commemorative sticker dedicated to famous Texas pitcher Nolan Ryan who is MLB's all-time strikeout leader with 5,714 strikeouts. (N742SW)
  • Nevada One: (1999) The flag of the state of Nevada applied across the aircraft. (N727SW)
  • New Mexico One: (2000) The flag of the state of New Mexico applied across the aircraft. (N781WN)
  • Spirit One: (2001) 30th Anniversary aircraft. (First Aircraft in New Canyon Blue paint scheme) (N793SA)
  • The Spirit of Hope: (2004) Dedicated to the Ronald McDonald House. Overhead bins are covered in artwork from kids at a Ronald McDonald House in Washington State. (N443WN), (The overhead bins)
  • Maryland One: (2005) The flag of the state of Maryland applied across the aircraft. (N214WN)
  • Slam Dunk One: (2005) Basketball superimposed on side of aircraft and a different NBA team logo on each overhead bin in the cabin, recognizing Southwest's partnership with the National Basketball Association. (N224WN)
  • Illinois One: (2008) The flag of the state of Illinois applied across the aircraft. (N918WN)
  • Southwest received both the 5,000th 737 produced (February 13, 2006) (N230WN) and the 2,000th "Next Generation" 737 produced (July 27, 2006) (N248WN). The 2,000th "Next Generation" 737 is marked as such in its livery, though the 5,000th 737 is not similarly marked on the outside. It does have a placard stating that it is the 5000th 737 on the upper part of the inside entry door frame.
  • Southwest received their 500th 737 on June 28, 2007. This aircraft is marked to honor this milestone. (N281WN)

All special planes prior to Spirit One originally wore the standard beige, red and orange livery colors on the vertical stabilizer and rudder. Subsequent special editions—Maryland One and Slam Dunk One, so far—feature tails with the canyon blue color scheme, and all earlier specials, with the exception of Triple Crown One have been repainted to match. Shamoo redirects here. ... Binomial name Orcinus orca Linnaeus, 1758 Orca range (in blue) The Orca or Killer Whale (Orcinus orca) is the largest species of the oceanic dolphin family (Delphinidae). ... For the unrelated theme park with a similar name in Australia, see Sea World. ... For other uses, see Texas (disambiguation). ... Official language(s) English Spoken language(s) English 74. ... This article is about the U.S state. ... Lynn Nolan Ryan, Jr. ... Major League Baseball (MLB) is the highest level of play in professional baseball in North America. ... This article is about the U.S. State of Nevada. ... For other uses, see New Mexico (disambiguation). ... Official language(s) None (English, de facto) Capital Annapolis Largest city Baltimore Largest metro area Baltimore-Washington Metropolitan Area Area  Ranked 42nd  - Total 12,407 sq mi (32,133 km²)  - Width 101 miles (145 km)  - Length 249 miles (400 km)  - % water 21  - Latitude 37° 53′ N to 39° 43′ N... This article is about the sport. ... NBA redirects here. ... This article is about the U.S. State. ...


Environmental record

In April 2007, The Port of Portland presented Southwest Airlines with the Environmental Excellence Award in recognition of an exemplary effort in the category of Environmental Innovation.[68]


Incidents and accidents

Southwest has had three major incidents of note and has never had a passenger fatality due to an accident. Image File history File links Metadata No higher resolution available. ... Image File history File links Metadata No higher resolution available. ... Southwest Airlines Flight 1248 (WN1248, SWA1248) was a scheduled passenger flight from Baltimore-Washington International Airport to Chicago Midway International Airport. ...

This article is about the day. ... Year 2000 (MM) was a leap year starting on Saturday. ... Excessive speed, a descent angle of 7 degrees, a late turn to final approach, a short and wet runway and failure to comply with company procedures regarding use of an onboard computer system and lack of standardized callouts all contributed to this accident. ... Bob Hope Airport (IATA: BUR, ICAO: KBUR, FAA LID: BUR) is a public airport located three miles (5 km) northwest of the central business district of Burbank, a city in Los Angeles County, California, United States. ... For the community in Santa Clara County, California, see Burbank, Santa Clara County, California. ... is the 223rd day of the year (224th in leap years) in the Gregorian calendar. ... Year 2000 (MM) was a leap year starting on Saturday. ... Jonathan Burton (1981 - August 11, 2000) was a Las Vegas resident who stormed the cockpit door of Southwest Airlines Flight 1763 from Las Vegas to Salt Lake City; the 19-year-old was subdued by eight other passengers with such force that he died of asphyxiation. ... The Las Vegas metropolitan area, includes the Las Vegas Valley a 600 square mile (1600 km²) basin, and surrounding areas, that are part of Clark County in southern Nevada. ... The Salt Lake Temple of The Church of Jesus Christ of Latter-day Saints is Salt Lake Citys top tourist draw. ... Unfriendly Skies is the ninth episode of the American crime drama CSI: Crime Scene Investigation which is set in Las Vegas, Nevada. ... CSI: Crime Scene Investigation is a popular Alliance Atlantis/CBS police procedural television series, running since October 2000, about a team of forensic scientists. ... Image File history File links WikiNews-Logo. ... Wikinews is a free-content news source and a project of the Wikimedia Foundation. ... is the 342nd day of the year (343rd in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Southwest Airlines Flight 1248 (WN1248, SWA1248) was a scheduled passenger flight from Baltimore-Washington International Airport to Chicago Midway International Airport. ... For other uses, see Midway Airport (disambiguation). ...

Awards and recognitions

  • The American Brand Excellence Awards recognize leading national brands that best serve the needs of small- and medium-sized businesses. For 2007, Southwest Airlines came out tops in the Travel segment, based on a City Business Journals Network nationwide survey of 1,000 business decision-makers who evaluated 251 brands.
  • Southwest Airlines’ Rapid Rewards program was honored in InsideFlyer magazine’s 2006 annual Freddie Awards for Best Program of the Year, Best Award Redemption, Best Award, Best Web Site, and Best Bonus Promotion Honors.
  • For 2007, the eighth year in a row, Business Ethics magazine lists Southwest Airlines in its “100 Best Corporate Citizens,” a list that ranks public companies based on their corporate service to various stakeholder groups. Southwest is one of only 11 repeat winners that have made the list all eight years
  • In 2005 and again in 2008 The American Customer Satisfaction Index (ACSI) recognized Southwest Airlines as leading the industry in customer satisfaction. The ACSI, conducted by the University of Michigan, independently tracks customer satisfaction levels by measuring the household consumption experience. [71]
  • Since 2000, HISPANIC magazine has listed Southwest Airlines as Corporate 100 for leadership in providing opportunities for Hispanics and for supporting recruitment, scholarships, and minority vendor programs.
  • The Express Delivery & Logistics Association honored Southwest Airlines as the “2006 Airline of the Year.”
  • In 2005, American Small Business Travelers Alliance ranked Southwest Airlines as the "Best Airline Among Small Business Travelers."
  • Southwest president Colleen Barrett was chosen as 2007's Tony Jannus Award winner, becoming the first woman to be honored in the 44-year history of the respected aviation award.
  • Professional Women's magazine included Southwest Airlines in their 2006 ranking of the "Most Admired Companies Among Women."
  • According to Institutional Investor magazine, Southwest Airlines ranked number one in the Consumer category among all airlines as the “Most Shareholder Friendly Company” based on the effectiveness of Southwest’s governance and investor relations as part of their overall efforts to maximize share holder value.
  • Southwest Airlines took top honors in the ninth Business Travel News Annual Airlines Survey.
  • In 2006, Southwest ranked in GIjobs.nets list of 50 military friendly employers. At number 37, Southwest was the only major commercial airline to make the list.
  • In its January 2006 issue, Institutional Investor ranked Southwest CEO Gary Kelly as one of America's top CEO's. He was ranked best CEO in the airline sector.

Image File history File links Question_book-new. ... Since 1994, the American Customer Satisfaction Index (ACSI) has been a leading indicator of customer satisfaction, measuring satisfaction across the entire U.S. consumer economy. ...

References

  1. ^ Norfolk Airport News retrieved 5/1/2008
  2. ^ Connections on the Southwest Network retrived from erau.edu 5/1/2008
  3. ^ About MNAA/Nashville International Airport official site retrieved 5/1/2008
  4. ^ Local Flavors Land at Nashville International retrieved 5/1/2008
  5. ^ Southwest '03 Annual Report Top Ten ListOther references are presently dated/See them first
  6. ^ San Antonio Business Journal aritcle on Southwest and Denverretrived May 2008
  7. ^ International Air Transport Association. "Scheduled Passengers Carried". Retrieved on 2007-06-10.
  8. ^ FOXNews.com - Southwest Tweaks 'Cattle Call' Boarding Process - Business And Money | Business News | Financial News
  9. ^ Southwest has maintained this rating every month that statistics have been released..Southwest Airlines Industry Standings
  10. ^ "Southwest Airlines Reports Fourth Quarter Earnings and 35th Consecutive Year of Profitability". CNN.com (2008-01-23). Retrieved on 2008-01-28.
  11. ^ Gayle Sato Stodder (1997). "Making people count: Southwest Airlines - Company Profile". Retrieved on 2007-06-10. 
  12. ^ Reversed and injunction denied, Texas Aeronautical Commission et al. v. Braniff Airways et al., 454 S.W. 2d 199 (Supreme Court of Texas, May 13, 1970)
  13. ^ Certiorari denied, 400 U.S. 943 (1970)
  14. ^ "Winifred Barnum". Retrieved on 2007-06-09.
  15. ^ "We Weren't Just Airborne Yesterday". Southwest Airlines (2007-05-02). Retrieved on 2007-06-09.
  16. ^ Libby Sartain (1998). "Why and how Southwest Airlines uses consultants". Journal of Management Consulting. Retrieved on 2007-06-09.
  17. ^ a b Southwest Airlines. "The Case for Repeal". Retrieved on 2007-06-09.
  18. ^ "BWI Airport and Southwest Airlines Salute African American Aviation Pioneers - 1st African American Chief Pilot, 1st African American President of female flying organization highlight Feb. 24 program", Baltimore/Washington International Airport (2005-02-05). Retrieved on 2006-06-09. 
  19. ^ http://www.nytimes.com/2008/06/11/business/11air.html?_r=1&scp=1&sq=airlines+fuel+saving&st=nyt&oref=slogin
  20. ^ Carlos Blanco; J. Lehman and N. Shimoda (2005). "Airlines Hedging Strategies: The Shareholder Value Perspective". Retrieved on 2007-06-10. 
  21. ^ Southwest Airlines' fuel hedging pushes profits - USATODAY.com
  22. ^ Airlines That Hedged Against Fuel Costs Reap Benefits
  23. ^ Southwest Airlines gains advantage by hedging on long-term oil contracts - International Herald Tribune
  24. ^ Carlos Blanco; J. Lehman and N. Shimoda (2005). "Airlines Hedging Strategies: The Shareholder Value Perspective". Retrieved on 2007-06-10. 
  25. ^ 24/7 Wall St.: Southwest Airlines: Losing Its Fuel Hedge Competitive Advantages
  26. ^ Southwest Ecopower Press Release June 11, 2008
  27. ^ Engine Washing Cuts Fuel Costs, Wall Street Journal, June 11, 2008, p.B1
  28. ^ Engine Washing Cuts Fuel Costs, Wall Street Journal, June 11, 2008, p.B1
  29. ^ Brian Lusk. "LUV and the Blogosphere". Retrieved on 2007-06-24.
  30. ^ Susan Breslow Sardone. "Southwest Airlines - Fly Smart on Southwest - Air Southwest". Retrieved on 2007-06-10.
  31. ^ a b c d e f Southwest Airlines. "Southwest Airlines Fact Sheet". Retrieved on 2007-12-30.
  32. ^ Drew Griffin and Scott Bronstein (2008). "Records: Southwest Airlines flew 'unsafe' planes". Retrieved on 2008-03-06. 
  33. ^ Drew Griffin and Scott Bronstein (2008). "Records: Southwest Airlines flew 'unsafe' planes". Retrieved on 2008-03-06. 
  34. ^ Ivanovich, David. "Inspector: Southwest's FAA ties let planes fly with cracks". chron.com. Retrieved on 2008-04-03.
  35. ^ CNN. "Southwest grounds planes, places three on leave". Retrieved on 2008-03-12.
  36. ^ Southwest Airlines Names New Chairman of the Board
  37. ^ Southwest Airlines. "History of the Wright Amendment". Retrieved on 2007-06-10.
  38. ^ American Airlines. "New Comprehensive Study Shows Opening Dallas Love Field To Long-Haul Flying Would Have Serious Consequences". Retrieved on 2007-06-10.
  39. ^ "Where We Fly".
  40. ^ Jeremy Sickler. "Chapter 7: Flight Arrival Flow: Southwest vs. Legacy Carriers". Retrieved on 2007-06-10.
  41. ^ Southwest Airlines growing rapidly in Denver | Dallas Morning News | News for Dallas, Texas | Dallas Business News
  42. ^ Southwest Airlines cutting Orlando flights - Orlando Business Journal:
  43. ^ Southwest Airlines Cities
  44. ^ Airline Industry Information (2005-10-12). "Southwest Airlines addresses rejected offer at Boeing Field in King County". Retrieved on 2007-06-10. 
  45. ^ "Southwest Airlines Mulls Slowing Expansion" (2007-06-10). Retrieved on 2007-06-10. 
  46. ^ Garcia, Jason (2007-09-01). "Disney prepares to ramp up its popular airport-shuttle service". Retrieved on 2007-09-01. 
  47. ^ Southwest Airlines boosts Denver service | Dallas Morning News | News for Dallas, Texas | Dallas Business News
  48. ^ Southwest Airlines Announces More New Service in Denver: Financial News - Yahoo! Finance
  49. ^ Southwest Airlines November 2, 2008 Flight Changes| Southwest Airlines Press Room |
  50. ^ Southwest Airlines November 2, 2008 Flight Changes| Southwest Airlines Press Room |
  51. ^ http://cbs11tv.com/business/Southwest.Airlines.Canada.2.766199.html Southwest to offer flights to Canada
  52. ^ "Southwest Airlines working toward international flights via ATA" International Herald Tribune Article accessed November 12, 2007
  53. ^ Evolution at Southwest, Aviation Week and Space Technology, September 3, 2007, p. 46 (interview with Bob Jordan, Executive Vice President Strategy Procurement and Technology)
  54. ^ Peterson, Barbara (2004). Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry. Portfolio Hardcover. ISBN 1-59184-058-9. 
  55. ^ . Rob Kaiser (1997-02-21). "Southwest may add cities to Iceland deal", Baltimore Business Journal. Retrieved on 2007-06-10. 
  56. ^ ATA Airlines Files for Chapter 11 and Discontinues Operations Following Cancellation of Key Military Charter Agreement: Financial News - Yahoo! Finance
  57. ^ http://biz.yahoo.com/prnews/080708/latu024.html?.v=101
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  60. ^ Trebor Banstetter (2004-07-16). "Southwest Airlines CEO quits", Knight Ridder Newspapers. Retrieved on 2007-06-10. 
  61. ^ Southwest gets new CEO | Deseret News (Salt Lake City) | Find Articles at BNET.com
  62. ^ SWAPA
  63. ^ AMFA Home
  64. ^ Southwest Airlines Reports First Quarter Earnings: Financial News - Yahoo! Finance
  65. ^ Boeing Commercial Airplanes. "The Boeing Next-Generation 737 Family". Retrieved on 2006-06-10. 
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  68. ^ southwest fact sheet. Southwest Airlines' Recognitions [1]
  69. ^ Salt Lake City police. "Police report". Retrieved on 2007-06-22.
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  71. ^ "Airline Industry Scores", American Customer Satisfaction Index. Retrieved on 2008-05-15. 
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External links

  • Southwest Airlines official website
  • Spirit inflight magazine
  • Southwest Ecopower Press Release June 11, 2008

  Results from FactBites:
 
Southwest Airlines Guide (264 words)
Southwest Airlines was originally incorporated as Air Southwest on March 15, 1967 by Rollin King and Herb Kelleher.
Fare is low, since it uses the Boeing 737 aircraft, which allows for low maintenance cost and quicker turnaround times for flights, and by an emphasis on ticketless travel.
Southwest Airlines operates an open-seating policy, though passengers are boarded in three tiers (those with boarding cards "A" first, followed by "B", followed by "C"), so it pays to check-in early.
Southwest Airlines Spirit Magazine (132 words)
Southwest Airlines Spirit Magazine, Your destination for travel resources and entertainment.
Tim Brookes leads travelers to buried treasure in the Gem State capital.
An inside perspective from Southwest Airlines President Colleen Barrett.
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