SonyComputerEntertainment Inc. (SCEI) is a subsidiary of Sony Corporation that was established on November 16, 1993 in Tokyo, Japan.
Sony's first foray into the video game market, the PlayStation (formerly PSX, currently called PS one), was initially set to be an add-on for Nintendo's Super Nintendo Entertainment System and Super Famicom video game consoles as an answer to Sega's Sega CD.
Sony's follow-up console, the PlayStation 2 or PS2 was released in Japan on March 4, 2000 and later in North America on October 26, 2000.
Sony has not alleged that Bleem's depictions of the games played in different ways are inaccurate or misleading; it simply contends that Bleem may not use those screen shots because they are Sony's copyrighted material.
Sony argues that the market is in the screen shots themselves: Bleem's use of the screen shots impinges upon Sony's ability to use the screen shots for promotional purposes in the market.
Sony neither appears likely to prevail on the merits, nor has it shown how the balance of hardships tips in its favor to any degree.
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