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Encyclopedia > Sony Bravia
Sony Bravia model logo
Sony Bravia model logo

BRAVIA is a Sony brand used to market its high-definition LCD TVs. The name is an acronym of "Best Resolution Audio Visual Integrated Architecture". All new Sony high-definition flat-panel LCD TVs in North America now carry the BRAVIA logo. Image File history File links Bravia. ... Image File history File links Bravia. ... Sony is a Japanese leading manufacturer of audio, video, communications, and information technology products for the consumer and professional market. ... McDonalds, represented by the Golden Arches, is one of the worlds most famous brands In marketing, a brand is the symbolic embodiment of all the information connected with a company, product or service. ... It has been suggested that High Definition Video be merged into this article or section. ... Liquid crystal display television is, as indicated by its name, a television using LCD technology (generally TFT), as opposed to cathode ray or plasma for its visual output. ... Acronyms and initialisms are abbreviations formed from the initial letter or letters of words, such as NATO and XHTML, and are pronounced in a way that is distinct from the full pronunciation of what the letters stand for. ... Liquid crystal display television is, as indicated by its name, a television using LCD technology (generally TFT), as opposed to cathode ray or plasma for its visual output. ... World map showing North America A satellite composite image of North America. ...

Screenshot of the Bravia advert
Screenshot of the Bravia advert

The launch of the BRAVIA brand was supported by an advertising campaign featuring 250,000 brightly-colored rubber balls bouncing down a San Francisco street. The television and cinema advertisments were accompanied by the song Heartbeats, written by Swedish duo The Knife and performed by José González. The track became very popular on radio stations in the UK, and helped his debut album Veneer reach #7 in the UK charts. Image File history File links Bravia_ad. ... Image File history File links Bravia_ad. ... An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ... This page is a candidate for speedy deletion. ... The Knife is an electronic indie duo from Sweden formed in 1999. ... José González is a Swedish singer-songwriter. ... Veneer is the debut album by the Swedish singer/songwriter José González, released in 2003 in Sweden, 25 April 2005 in the UK and on 6 September 2005 in the United States. ...


Additionally, Sony recently launched a consumer education web site [1] that aims to demystify consumers' confusion surrounding high-definition technology.


External links

Sony Bravia "bouncing ball" advert


  Results from FactBites:
 
Sony BRAVIA to Offer Exclusive New Advertising Content to PSP® (PlayStation®Portable) (986 words)
Sony BRAVIA will be taking their relationship with PSP one stage further to produce content designed specifically for the PSP audience on Yourpsp.com as well as bravia-advert.com.
As such, Sony BRAVIA will be increasing the quality of content available for bloggers, forums and social media to download and increasing the channels through which it is distributed.
Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.22 billion (yen 1,118 billion) for the fiscal year ended March 31, 2006.
Sony Bravia KDL-V40XBR1 Reviews. Flat-panel and Plasma TVs Reviews by CNET. (1113 words)
The major exception is the control for CineMotion (Sony's name for 2:3 pull-down), which resides in the Setup menu rather than the Picture menu.
After calibration, the color temperature improved greatly, coming close to the 6,500K standard except in the darkest parts of the picture, which were still tinged noticeably blue.
The panel evinced a nasty red push that we were unable to correct during calibration.
  More results at FactBites »

 
 

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