Sing Pao Daily News (成報) is one of the oldest Chinese newspapers in Hong Kong and was first published on May 1, 1939 by the Sing Pao Newspaper Company Limited (成報報刊有限公司). It was initially published once every three days, and later once a day. According to Sing Pao, it circulates about 100,000 copies every day, with over 220,000 readers (as of 2003). People from Hong Kong, Macau, Taiwan and Mainland China can also buy and read it. In addition, people from all over the world can read Sing Pao anytime on the Internet simply by visiting its official site. (http://www.singpao.com)
Sing Pao consists of various News Sections:
- Local (http://www.singpao.com/dateredirect_index.html?file=local/index.html) — This section contains Hong Kong headlines, an editorial column, local news and related softnews, as well as a complaint board.
- International (http://www.singpao.com/dateredirect_index.html?file=international/index.html) (including PRC and Taiwan) — This section consists of international news, news from China, amusing international softnews, and profiles of international leaders.
- Economics (http://www.singpao.com/dateredirect_index.html?file=finance/index.html) — In this section, one can find Economic headlines, news on Chinese Business, finance information, investment tips, and information on the property market.
- Entertainment (http://www.singpao.com/dateredirect_index.html?file=gossip/index.html) — In this section, there is wide coverage of local and international entertainment news.
- Sports (http://www.singpao.com/dateredirect_index.html?file=sports/index.html) — This section focuses on football news, including football-gambling, NBA, and other news.
- Horse-racing (http://www.singpao.com/dateredirect_index.html?file=horseracing/index.html)
- Supplementary Sections (http://www.singpao.com/dateredirect_index.html?file=feature/index.html), such as Holiday, Foods and Drinks, Cars, Mobile phones, Computers and Software, Fashion and Beauty, Health, and Education.
Sing Pao especially targets teenagers and it has many school subscriptions. It has an editorial section for students, where young readers can summit their essays by post, fax or email (mailto:email@example.com). Therefore, readers have a chance to share and learn from the essays of others. In addition, readers can get all sorts of useful information on education in Hong Kong, ranging from kindergarten to tertiary institutions at the Teacher and Student Corner. There are some articles about further studies overseas as well.
To give readers a clearer picture of what is happening in this constantly changing world as well as Hong Kong, Sing Pao also provides Weekly International News Highlights and a Corner about the Hong Kong Legislative Council (http://www.legco.gov.hk/cindex.htm). In this section, readers not only get a quick overview of current affairs happening around the world but also an opportunity to express their views.
Improvement in Technology
In order to meet the advancement of the modern technology and the demands of IT people, Sing Pao introduced the PDA Channel. (http://www.singpao.com/special/pda/) By utilizing this channel, people using PDAs can download the most up-to-date news (including politics, current affairs, international affairs, entertainment, and even horse-racing information) from the official Sing Pao website. It is convenient to readers who often browse news online, and it can further enlarge the circle of possible users.
Change of Ownership
Sing Pao experienced a change of ownership in 2000 due to a decline in sales. In 2000, the StarEastNet Limited (http://www.stareastnet.com) (東魅網) and China Strategic Holdings Limited (中策集團) bought Sing Pao and announced that the reporting style would remain the same, but the main focus would shift to entertainment news and advertisements in order to satisfy public interest. Furthermore, Chief Executive Officer Ng-Ching has been targeting the Chinese market to properly expand its service as an advertisement agent. But the date to initiate the circulation of Sing Pao is unknown at this time.
However, in 2002, there was another change of ownership. Sun Media (陽光文化媒體集團) bought Sing Pao Media Group (including Sing Pao) for 1 billion (??). The company promised that they would re-structure the organization of Sing Pao and targeted the reduction of its loss in recent years until a balanced budget was reached.
Reliability and Criticism
According to the "Reliability of Hong Kong newspapers", research performed by the School of Journalism and Communication (http://www.com.cuhk.edu.hk/) of the Chinese University of Hong Kong (http://www.cuhk.hk/en/) in 2001 (results stated below), out of 10, Sing Pao received 6.48 from the public and 5.89 from journalists. Compared to the highest mark, 7.54 of Ming Pao, and the lowest mark, 4.45 of Sun Daily, the reliability of Sing Pao was above average.
Reliability research results of Hong Kong newspapers:
Newspapers Reliability Average mark (public) Average mark (journalists) Ming Pao (http://www.mingpao.com/) 7.54 7.27 SCMP (http://www.scmp.com/) 7.24 7.47 Sing Tao Daily (http://www.singtao.com/) 7.13 6.78 Sing Pao (http://www.singpao.com) 6.48 5.89 Wen Wei Po (http://www.wenweipo.com/) 5.93 5.92 Oriental Daily (http://www.orientaldaily.com.hk/) 5.76 5.14 Ta Kung Pao (http://www.takungpao.com/) 5.64 5.44 Apple Daily (http://www.atnext.com/) 5.15 5.08 Sun Daily (http://the-sun.com.hk/index.html) 5.13 4.45
Although Sing Pao has a motto of reporting the truth fairly and objectively, it has faced criticism too. On 4 February 2003, a reader complained to the Hong Kong Journalists Association (http://www.freeway.org.hk/hkja/) (香港記者協會) that Sing Pao published the full name, address, and picture of a victim in their paper, which violated their personal privacy.
- Sing Pao (http://www.singpao.com)
- StarEastNet (http://www.stareastnet.com)