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Encyclopedia > Sierra Trading Post

Based in Cheyenne, Wyoming, Sierra Trading Post sells outdoor and adventure gear, shoes and boots, casual clothing, fine suits and apparel, children's clothing and home decor. They are able to offer everyday savings of 35-70% because they buy closeouts, overstocks and seconds from more than 1,000 name brand manufacturers from all over the world. Merchandise is sold through four retail stores, nine catalog titles, and a website. Image File history File links SierraTradingPost_logo. ... Location in Wyoming Coordinates: County Laramie County Founded 1867 Mayor Jack R. Spiker Area    - City 57. ... Closeout as in closeout sale is the final sale in the case of the final closure of a retailer because of a relocation, a fire (fire sale) or, especially, because of a bankruptcy. ... Surplus means the quantity left over, after conducting an activity; the quantity which has not been used up, and can refer to: budget surplus, the opposite of a budget deficit economic surplus Surplus product or surplus value in Marxian economics physical surplus in the economic theory of Piero Sraffa Operating... Manufacturing is the transformation of raw materials into finished goods for sale, or intermediate processes involving the production or finishing of semi-manufactures. ... In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, usually in a shop, also called store. ... Mail order is a term which describes the buying of goods or services by mail delivery. ...


Since it opened for business in 1986, Sierra Trading Post has become an In-Home Outlet Mall with a catalog mailing list of over three million customers world-wide. SierraTradingPost.com, first launched in December of 1998, has continued to grow as well, and was included in the Internet Retailer Top 400 List in 2004 and the Top 500 List in 2005. 1986 (MCMLXXXVI) was a common year starting on Wednesday of the Gregorian calendar. ... The Nebraska Crossing Outlet Mall An outlet mall (or outlet centre) is a type of shopping mall, in which manufacturers sell their products directly to the public through their own branded stores. ... 1998 (MCMXCVIII) was a common year starting on Thursday of the Gregorian calendar, and was designated the International Year of the Ocean. ... 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ...

Contents

Retail Stores

Sierra Trading Post operates three brick-and-mortar outlets. The original business, including warehouse and retail store, was located in Reno, Nevada, where the store is still in operation. There is also a retail store at the current headquarters in Cheyenne, Wyoming, and a second Wyoming store in Cody. A new store will be opening in Boise, Idaho in February of 2007. Customers can browse a selection of merchandise ranging from fine Italian business suits to whitewater kayaks, attractively displayed in a rustic "trading post" setting. In the jargon of eCommerce, brick and mortar businesses are companies that have a physical presence (for example, a building made of bricks and mortar) and offer face-to-face consumer experiences, as opposed to an Internet-only presence (see online shop for comparison). ... Inside Green Logistics Co. ... City nickname: The Biggest Little City in the World Downtown Reno at night Founded May 13, 1868 County Washoe County Mayor Bob Cashell Area  - Total  - Land  - Water 179. ... Official language(s) English Capital Cheyenne Largest city Cheyenne Area  Ranked 10th  - Total 97,818 sq mi (253,348 km²)  - Width 280 miles (450 km)  - Length 360 miles (580 km)  - % water 0. ... Cody is a city in Park County, Wyoming and named after William Frederick Cody, primarily known as Buffalo Bill, from William Codys part in the creation of the original town. ... Nickname: City of Trees Motto: Energy Peril Success Location of Boise in the State of Idaho Coordinates: Country United States State Idaho County Ada Founded 1863 Incorporated 1864 Mayor David H. Bieter (NP) Area    - City {{{area_total}}} km²  (64 sq mi) Population    - City (2005) 193,161  - Metro 526,656 Time zone... A suit, also known as a business suit, comprises a collection of matching clothing consisting of: a coat (commonly known as a jacket) a waistcoat (optional) (USA vest) a pair of trousers (USA pants) Though not part of a suit, a shirt and tie very frequently accompany it. ... Whitewater kayaking is the sport of paddling a kayak on a moving body of water, typically a river. ... A trading post is a place where trading of goods takes place. ...


Catalogs

The Sierra Trading Post catalogs are the core of the In-Home Outlet Mall concept developed by founder Keith Richardson. The first catalog carried 16 pages of hand-drawn merchandise printed in two colors. Today there are nine catalog titles with hundreds of items represented in full-color digital photography. The catalog line has expanded to include several specialty titles as well as the company's original "core" catalog. All catalogs are mailed several times per year. Duotone is a form of printing halftones with two colors of ink, one usually black. ... It has been suggested that Digital photography/Temp be merged into this article or section. ...

  • The "core" catalog features the broadest range of merchandise offered by Sierra Trading Post. There are samples from Sierra's full product line in the "core" catalog pages, including high performance outdoor gear, sports equipment and apparel; a "Kid's Corner" for children's clothing and footwear; home furnishings, sleepwear, work apparel, footwear and dress and casual clothing.
  • The Sierra Woman catalog carries merchandise for the active working woman and stay-at-home mom. It features sports clothing, casual office wear, children's clothing, home decor, footwear for every walk of life and more.
  • The Sierra Woman Traditions catalog is merchandised to appeal to more sophisticated shoppers looking for values on everything from luxury linens and lingerie to classic, tailored styles for career, leisure and evening wear.
  • The Sierra Traditions for Men and the Sierra Woman Traditions catalogs feature higher-end suits, shoes and coats for men and women. Many of these products are manufactured by leading London and Italian tailors.
  • The Sierra Shoes, Etc. catalog handles shoes, boots and sandals including professional sports footwear for a wide variety of outdoor sporting needs such as mountaineering, biking and skiing.
  • Sierra Outdoors features equipment, gear and apparel for outdoor activities such as hunting, camping and fishing. Outdoor work wear and foot wear are also presented in the Outdoors catalog.
  • Sierra Adventure Edge is dedicated to gear and action apparel for customers who push the boundaries of their sport. All the latest high-tech running, biking, skiing and mountain gear and clothing can be found in this catalog.
  • Sierra Travel presents travel equipment, luggage and clothing for a variety of destinations, from business to leisure to adventure.
  • Every item in the Hot Deals catalog is priced at $99.95 or less and represents merchandise from every category sold at Sierra Trading Post.

Sports equipment includes any object used for sport or exercise. ... This article or section is not written in the formal tone expected of an encyclopedia article. ... ... Deep powder skiing Alpine skier carving a turn on piste Members of the U.S. Air Force skiing (and snowboarding) at Keystone Resorts 14th Annual SnoFest This article is about snow skiing. ... The examples and perspective in this article or section may not represent a worldwide view. ... Car camping is camping in a tent, but nearby the car for easier access and for supply storage Camping is an outdoor recreational activity, in which the campers get away from civilization and enjoy nature by spending one or more nights at a campsite. ... Fishing is the activity of hunting for fish by hooking, trapping, or gathering animals not classifiable as insects which breathe in water or pass their lives in water. ...

History

Founded in Reno Nevada 1986 by Keith Richardson and his wife Bobbi, Sierra Trading Post has grown from one catalog title and 500 square feet of office space to nine catalog titles and over 500 thousand square feet of operating space. Sierra Trading Post has always held itself accountable to three guiding principles: that customers should always be given the best possible service; that operating costs should be kept as low as possible in order to keep customer savings as high as possible; and that the company's business ethics be consistent with the owners' deeply held Christian faith. Operating costs are the recurring expenses which are related to the operation of a business, or a device, component, piece of equipment or facility. ... Business ethics is a form of applied ethics that examines ethical rules and principles within a commercial context, the various moral or ethical problems that can arise in a business setting, and any special duties or obligations that apply to persons who are engaged in commerce. ... For other uses of the term Christian, see Christian (disambiguation). ...


Competitors

Backcountry. ... Cabelas (NYSE: CAB) is a Sidney, Nebraska-based direct marketer and specialty retailer of hunting, fishing, camping and related outdoor merchandise. ... There are very few or no other articles that link to this one. ... The introduction to this article provides insufficient context for those unfamiliar with the subject matter. ... Modern R.E.I. Logo The REI store in Mountain View, California REI (Recreational Equipment Inc. ...

External links

  • Sierra Trading Post
  • Internet Retailer Top 500 List for 2005

 
 

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