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Encyclopedia > Sex in advertising

Sex in advertising is the use of sexual attraction as a tool of persuasion to draw interest to a particular product, for purpose of sale, generally using attractive models. This article or section is incomplete and may require expansion and/or cleanup. ... Persuasion is a form of influence. ... Sale is the name of several places: Sale, Victoria, Australia Sale, Greater Manchester, England Sale, Italy (pronunciation: SAH-leh) - in the province of Alessandria Salè, Morocco Sale Marasino (first pronunciation: SAH-leh), an Italian commune in the province of Brescia Sale is also a type of contract for the exchange...

Sexuality Portal

Nudity and beefcake in advertising often fall in this category, even if it is often only suggestively so. Image File history File links Portal. ... Nudity or nakedness is the state of wearing no clothing. ... Classic American Beefcake: Actor Gregory Harrison Beefcake is a slang word for erotic images or realistic photos of any well-muscled, well-built man, in a word play on cheesecake, used since 1934 of images of sexy young women. ...

Nudity Portal
Images of pretty women often appear in ads even without connection to the product being sold. This provocatively clad woman lends "sex appeal" to a 1921 ad for tire valve caps.
Images of pretty women often appear in ads even without connection to the product being sold. This provocatively clad woman lends "sex appeal" to a 1921 ad for tire valve caps.

Contents

Image File history File linksMetadata CFportal. ... Advertisment from April, 1921 magazine. ... Advertisment from April, 1921 magazine. ...

History

More recent studies have indicated an expanded overtness of illustrations depicting women as alluring or enticing sex objects. Over the past two decades, the use of increasingly explicit sexual appeals in consumer-oriented print advertising and particularly of women as sex objects has become almost commonplace. Sexuality is considered one of the most powerful tools of marketing and particularly advertising. Post-advertising sales response studies have shown it can be very effective for attracting immediate interest, holding that interest, and, in the context of that interest, introducing a product that somehow correlates with that interest. Sexual objectification is objectification of a sexual partner, that is, seeing them as a sexual object, and their sexual attributes, without recognition of their existence as a living person with emotions and feelings of their own. ... This article is about the issues and phenomena pertaining to human sexual function and behavior. ... Marketing is a social and managerial function that attempts to create, expand and maintain a collection of customers. ... Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Advertising is drawing public attention to goods and services by promois performed through a variety of media. ...


Further evidence comes from Gallup & Robinson, an advertising and marketing research firm which reports that in more than 50 years of testing advertising effectiveness, it has found the use of the erotic to be a significantly above-average technique in communicating with the marketplace, "...although one of the more dangerous for the advertiser. Weighted down with taboos and volatile attitudes, sex is a Code Red advertising technique ... handle with care ... seller beware; all of which makes it even more intriguing." This research has led to the popular idea that "sex sells". Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Advertising is drawing public attention to goods and services by promois performed through a variety of media. ... Research is the search for and retrieval of existing, discovery or creation of new information or knowledge for a specific purpose. ... Eroticism is an aesthetic focused on sexual desire, especially the feelings of anticipation of sexual activity. ...


The use of sex in advertising can be highly overt or extremely subtle: from relatively explicit displays of sexual acts, down to the use of basic cosmetics to enhance attractive features. The more subtle end of this spectrum has penetrated all types of media including news casts, documentaries, and even fast-food advertisements. The use is not limited to visual media either: one of the criteria in selecting DJs and announcers is the "sexiness" of their voice. The examples and perspective in this article or section may not represent a worldwide view. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... // Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). ... For other meanings of DJ, see DJ (disambiguation). ...


Use of sexual imagery in advertising has been criticised on different grounds. Conservatives, especially religious ones, often consider it obscene. Many feminists feel it objectifies women (as women are more often portrayed in a sexual manner than men). Some claim it reinforces sexism. Conservatism is a political philosophy that generally favors free markets, traditional values and strong foreign defense. ... The examples and perspective in this article or section may not represent a worldwide view. ... Feminism is a collection of social theories, political movements and moral philosophies, largely motivated by or concerned with the liberation of women. ... The sign of the headquarters of the National Association Opposed To Woman Suffrage Sexism is commonly considered to be discrimination and/or hatred against people based on their sex rather than their individual merits, but can also refer to any and all systemic differentiations based on the sex of the...

Ivory Soap ads in World War I show sailors bathing on deck...
Ivory Soap ads in World War I show sailors bathing on deck...
... and a male locker room with a homoerotic undertone
... and a male locker room with a homoerotic undertone

Increasingly, this argument has been complicated by growing awareness of androgynous and homoerotic themes used in marketing. Calvin Klein has been at the forefront of this movement, having himself declared, "Jeans are about sex. The abundance of bare flesh is the last gasp of advertisers trying to give redundant products a new identity." In recent years ads for jeans, perfumes and many other products have featured provocative images that were designed to elicit sexual responses from as large a cross section of the population as possible, to shock by their ambivalence, and often to appeal to repressed sexual desires, which are thought to carry a stronger emotional load. Image File history File links Ivoryso2. ... Image File history File links Ivoryso2. ... Image File history File links Download high-resolution version (441x668, 48 KB) World War 1 Ivory Soap ad with homosexual undertones [1]. File links The following pages on the English Wikipedia link to this file (pages on other projects are not listed): Sex in advertising User:Markaci/Nudity ... Image File history File links Download high-resolution version (441x668, 48 KB) World War 1 Ivory Soap ad with homosexual undertones [1]. File links The following pages on the English Wikipedia link to this file (pages on other projects are not listed): Sex in advertising User:Markaci/Nudity ... Androgyny is a term derived from the Greek words andras (άνδρας) (meaning man) and gyne (γυνή) (meaning woman) that can refer to two concepts regarding the mixing of both male and female genders or having a lack of gender identification. ... A Calvin Klein advertisement featuring Natalia Vodianova Calvin Richard Klein (born November 19, 1942) is a well-known American fashion designer. ... Blue Jeans Jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics including cotton and corduroy. ... Perfume is a mixture of fragrant essential oils and aroma compounds, fixatives, and solvents used to give the human body, objects, and living spaces a pleasant smell. ...


While for long nearly only women where shown as sex objects, increasing tolerance, more tempered censorship, emancipatory developments and increasing buying power of previously neglected appreciative target groups in rich markets (mainly in the west) have lead to a marked increase in the share of attractive male flesh 'on display'.


Recent Examples of Sex in Advertising

See also

Sexploitation is a term that was first used in the 1940s which describes media that is merely an excuse to purvey sex. ... Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Advertising is drawing public attention to goods and services by promois performed through a variety of media. ... Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. ... Nudity in art refers to nudity in all the artistic disciplines including vernacular and historical depictions. ... Jean Kilbourne Jean Kilbourne, Ed. ... Marketing is a social and managerial function that attempts to create, expand and maintain a collection of customers. ... Scale model of a Wheaties cereal box at a pep rally Promotion is one of the four aspects of marketing. ... The use of sex in film has been controversial since the earliest use of cinematography and the first portrayals of love scenes and nude scenes. ...

External links


  Results from FactBites:
 
Sex in advertising - Wikipedia, the free encyclopedia (621 words)
Sex in advertising is the use of sexual attraction as a tool of persuasion to draw interest to a particular product, for purpose of sale, generally using attractive models.
Further evidence comes from Gallup and Robinson, an advertising and marketing research firm which reports that in more than 50 years of testing advertising effectiveness, it has found the use of the erotic to be a significantly above-average technique in communicating with the marketplace, "...although one of the more dangerous for the advertiser.
The use of sex in advertising can be highly overt or extremely subtle: from relatively explicit displays of sexual acts, down to the use of basic cosmetics to enhance attractive features.
Take It Off: Sex in Advertising (476 words)
It is the responsibility of the advertiser to maintain the delicate balance between pushing the envelope to create a memorable advertisement and offending or outraging the public that they are trying to convince to buy the product or service.
Attention-getting techniques have always been the cornerstone of advertising; even if it makes a consumer look in disgust, the point is that the consumer looked, and if the imagery is pushing the envelope or shocking or borderline offensive, it becomes more memorable.
When a consumer sees an advertisement for lingerie, they are expecting a sexual portrayal because of the nature of the product, however, when the same consumer views an advertisement for potato chips, they are not expecting to see sexual imagery because the product and sex are ironically diametrically opposed.
  More results at FactBites »

 
 

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