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Encyclopedia > Sapient (company)
Type Public (NASDAQSAPE)
Founded 1990
Headquarters Cambridge, Massachusetts, United States
Key people Jeff Cunningham, Chairman
Alan Herrick, President and CEO
Joseph Tibbetts, CFO
Industry Automotive & Transportation, Education, Energy & Utilities, Financial Services, Government, Healthcare & Life Sciences, Retail & Consumer Products, Technology & Communications, Travel & Hospitality
Products Marketing Services, Business & IT Strategy, Business Applications, Business Intelligence, & Outsourcing
Website www.Sapient.com

Sapient NASDAQSAPE "helps clients innovate their businesses in the areas of marketing, business operations, and technology”. Sapient has a reputation of tackling complex initiatives in the consulting industry like: helping MIT create a new model for making course material available globally, working with the US Marine Corps on their supply chain, and re-architecting Sony’s web experience. It has offices in North America, Europe, and India and currently employs about 5000 people around the world. The company was founded in 1990 and is based in Cambridge, Massachusetts. Image File history File links Sapient_Logo. ... NASDAQ in Times Square, New York City. ... Image File history File links No higher resolution available. ... Location in Massachusetts Coordinates: Country United States State Massachusetts County Middlesex County Settled 1630 Incorporated 1636 Government  - Type Mayor-council city  - Mayor Kenneth Reeves (D) Area  - City  7. ... A website (alternatively, Web site) is a collection of Web pages, images, videos and other digital assets that is hosted on a Web server, usually accessible via the Internet or a LAN. A Web page is a document, typically written in HTML, that is almost always accessible via HTTP, a... NASDAQ in Times Square, New York City. ... Location in Massachusetts Coordinates: Country United States State Massachusetts County Middlesex County Settled 1630 Incorporated 1636 Government  - Type Mayor-council city  - Mayor Kenneth Reeves (D) Area  - City  7. ...

Sapient is an innovator and industry leader in interactive marketing, business and IT strategy consulting, creating and implementing business technology applications, business intelligence, web solutions, and outsourcing. Consulting Magazine has named Sapient as one of the 10 best consulting firms to work for two years in a row. Sapient has been named a best place to work in Germany, the UK, India, and Canada. Sapient is also the subject of a Harvard Business School case study on leadership and organizational culture. Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. ...




Over the course of Sapient’s 15 year history, it has been through many changes, oftentimes completely shifting its business consulting, and has taken on the role as one of the first movers in the growing outsourcing/offshoring field, and is now leading the explosive growth in interactive marketing. Outsourcing became part of the business lexicon during the 1980s and often refers to the delegation of non-core operations from internal production to an external entity specializing in the management of that operation. ... Offshoring describes the relocation of business processes from one country to another. ...

A new model

Sapient was founded on November 6, 1990 by Jerry Greenberg and Stuart Moore sharing the titles of Co-CEO and Co-Chairmen. They met at Cambridge Technology Group where they realized that the current practice of charging clients on a time and materials basis, along with a focus on technology implementation instead of meeting business needs, led to cost overruns and inefficient solutions. To address these problems, Sapient was founded on the principle of fixed-price fixed-time engagements. November 6 is the 310th day of the year (311th in leap years) in the Gregorian calendar. ... MCMXC redirects here; for the Enigma album, see MCMXC a. ... Jerry A. Greenberg is the Co-Chairman and Chief Executive Officer of Sapient, a business consulting and technology services firm headquartered at Cambridge, MA. He, along with Stuart Moore, founded Sapient in 1991. ... J. Stuart Moore is the Co-Founder and a Director of Sapient (NASDAQ:SAPE), a business consulting and technology services firm headquartered in Cambridge, MA. He was Co-Chairman and Co-CEO until June 2006. ...

During the first couple of years, Sapient worked primarily on developing client/server application solutions, helping corporations move away from large mainframe style systems architecture. This buisness space proved extremely profitable for Sapient, generating 1000% revenue growth for the company between 1992 and 1994.

Turning point

1994 proved to be a pivotal year for Sapient in demonstrating its ability to change with client needs. That year, Public Service Electric and Gas (PSE&G) hired Sapient to build a wireless network to connect all their trucks in realtime to the company databases. At that time, the PSE&G project proved to be the world’s largest wireless network at completion, and was built by only 25 people. 1994 also saw Sapient’s first Internet engagement. A large bank asked Sapient to conduct a workshop about the potential for the Internet, which drove Sapient to realize the Internet’s potential for their other clients. The Public Service Electric and Gas Company (commonly known as PSE&G) is a regulated, publicly owned gas and electric utility company in the state of New Jersey, USA. It is one of the largest combined electric and gas companies in the United States, and is New Jerseys oldest...

The Internet revolution

It was the advent of Internet that truly pushed Sapient to new heights. Between 1996 and 2000 Sapient grew rapidly. Sapient released its IPO in 1996. In order to be able to drive its necessary growth and meet client demands, Sapient acquired five other companies during this period, including Clement Mok’s renowned design firm Studio Archetype in 1998. By 2000 Sapient was worth over 17 times its IPO value, trading at a split-adjusted rate of over US$500 per share. In one of its first major engagements in the Internet space, Sapient created the first real-time, online banking tool that allowed customers to access their data at any time, day or night. In 1997 Sapient expanded overseas with the opening of its UK office. Wikipedia does not yet have an article with this exact name. ... Clement Mok is a designer, software publisher/developer, author, and design patent holder. ... ISO 4217 Code USD User(s) the United States, the British Indian Ocean Territory,[1] the British Virgin Islands, Cambodia, East Timor, Ecuador, El Salvador, the Marshall Islands, Micronesia, Palau, Panama, Turks and Caicos Islands, and the insular areas of the United States Inflation 2. ...

Sapient's main office in New Delhi, India.

Image File history File linksMetadata Sapient_India_Office. ... Image File history File linksMetadata Sapient_India_Office. ... Culture Tourist Attractions Delhi offers a multitude of interesting places and attractions to the visitor, so much so that it becomes difficult to decide from where to begin exploring the city. ...

Creating a global presence

When the dot-com bubble burst in late 2000, Sapient’s fortunes took a turn for the worse along with nearly every other technology firm in America. However, unlike many other firms, and almost all of their direct competitors, Sapient was able to stay solvent principally because of its strong culture, focus on generating business results instead of developing single technologies, and large cash reserves. Also, even before the bubble burst Sapient had turned its eyes towards outsourcing to India as the next great way to make their clients successful. With that decision Sapient became the company it is today – a global innovator for Fortune 2000 companies. The dot-com bubble was a speculative bubble covering roughly 1995–2001 during which stock markets in Western nations saw their value increase rapidly from growth in the new Internet sector and related fields. ...


Today, Sapient provides marketing, business and IT strategy, business intelligence, business applications services, and outsourcing. In the past two years Sapient has acquired BIS (Business Intelligence Systems) and PGI (Planning Group International) to expand its SAP practice and interactive marketing capabilities, respectively. Based on its strong commitment to leadership and corporate culture, Harvard Business School has chosen to include a case study on Sapient in its required Core Curriculum for all first year MBA students. Additionally the Yale School of Management has added a case study to its curriculum which focuses on Sapient.


Marketing services

Sapient offers Experience Marketing, brand strategy and development, creative design, integrated marketing, marketing technologies, research analytics, and web solutions. Sapient’s marketing practice seeks to enable their clients to leverage the most current technologies to better reach their customers. It does this by using its abilities to increase demand, create better brand awareness, and drive more profitable customer relationships. In 2006, Advertising Age recognized Sapient as the second largest interactive marketing agency in the US.

Business & IT strategy

Sapient uses a unique Business Applications Planning (BAP) approach that provides proven, results-focused service designed to help its clients measure, manage, and maximize the value IT brings to business (See Missing Millions: Unlocking Strategic IT Value). Sapient’s industry focused teams help clients dramatically improve business processes and workflows to deliver significant returns through realigned strategy, operations, and systems.

Business applications

Sapient offers both custom built and package applications that allow its customers to meet their business needs. Sapient particularly excels at rapidly defining user requirements and gaining stakeholder alignment to create solutions that create the most value for their clients.

Business intelligence

Sapient helps their customers turn data into value by providing solutions which provide the right information to the right people at the right time. For example, Sapient offers data warehousing, SAP Business Intelligence solutions, and research and analytics.


Sapient’s outsourcing services include application design and development, application management, legacy application transition, operations management, sourcing strategy, and QA and testing. Outsourcing is a means to extract more value from Sapient’s client’s businesses. In 2006, Sapient was recognized as one of the "Outsourcing 100" by the International Association of Outsourcing Professionals.


Since the very beginning, culture is an extremely important part of everything that Sapient is and does as an organization. Sapient’s culture is built around six core values:

  • Client Focused Delivery
  • Creativity
  • Leadership
  • Openness
  • People Growth
  • Relationships

These six values inform everything that a Sapient person does on a daily basis. This means that Sapient people are expected to be absolutely committed to providing business value to the client, that they be willing to try new things and constantly innovate, that they are leaders despite their role, that he or she can admit mistakes, get feedback, share information, go straight to anyone at any level with a concern, that they are committed to growing the people around them and take the initiative for their own growth, and that they act with integrity and earn their partnerships both within and without the organization.

Sample of clients

Automotive and transportation
Energy and utilities
Financial services
Healthcare and life sciences
Retail & Consumer Products
Technology & Communications
Travel and hospitality

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Honors and awards

Harvard Business School (HBS)
  • All Harvard Business School students study
    Sapient as a part of HBS’s Core Curriculum
Consulting Magazine
  • Ten Best Consulting Firms to Work For in North America
  • Career Champion
  • Top 25 Consultants, Jerry Greenberg, CEO
Business Ethics Magazine
  • 100 Best Corporate Citizens
Interactive Marketing
  • Top 100 Interactive Agencies, No. 1, New Media Age
  • 2nd largest interactive agency in U.S., Advertising Age
Webby Awards: Honored for 3 Sites
  • Sapient
  • Nissan
  • Sony
InfoWorld 100 Awards
  • Essent listed as the only European finalist for Project of the Year
  • Massachusetts Institute of Technology OpenCourseWare (MIT-OCW)
For Developing Opodo.com
  • Revolution, Best Brand Building by an Online Business
  • CIMTIG Travel Advertising Awards, Best Travel Website
Ranked "A Best Place to Work"
  • India, Business Today & Mercer
  • Germany, Capital Magazine
  • US, Consulting Magazine
  • Canada, Canadian Business
  • UK, Financial Times & The Sunday Times


External links

  • Sapient- Sapient's Home Page
  • SAPE- Google Finance Link
  • Harvard Case Study- Harvard’s Case Study on Sapient



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