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Encyclopedia > Sales promotion
Marketing
Key concepts

Product / Price / Promotion
Placement / Service / Retail
Marketing research
Marketing strategy
Marketing management
For the magazine, see Marketing (magazine). ... This article does not cite any references or sources. ... Wikibooks has more about this subject: Marketing Scale model of a Wheaties cereal box at a pep rally Promotion is one of the four key aspects of the marketing mix. ... Wikibooks has more about this subject: Marketing Distribution is one of the 4 aspects of marketing. ... This article is about a term used in economics. ... Drawing of a self-service store. ... Wikibooks has more about this subject: Marketing “Consumer research” redirects here. ... This article does not cite any references or sources. ... Wikibooks has more about this subject: Marketing Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. ...

Promotional content

Advertising / Branding
Direct marketing / Personal Sales
Product placement / Public relations
Publicity / Sales promotion
Underwriting “Advert” redirects here. ... A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. ... Wikibooks has more about this subject: Marketing Direct marketing is a discipline within marketing that involves contacting individual customers (business-to-business or consumer) directly and obtaining their responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. ... Sales are the activities involved in providing products or services in return for money or other compensation. ... Wikibooks has more about this subject: Marketing Product placement advertisements are promotional ads placed by marketers using real commercial products and services in media, where the presence of a particular brand is the result of an economic exchange. ... // Public relations (PR) Public Relations- a promotion intended to create goodwill for a person or institutions image. ... Wikibooks has more about this subject: Marketing Look up publicity in Wiktionary, the free dictionary. ... An underwriting spot is an announcement made on public broadcasting outlets, especially in the United States, in exchange for funding. ...

Promotional media

Printing / Publication / Broadcasting
Out-of-home / Internet marketing
Point of sale / Novelty items
Digital marketing / In-game
Word of mouth
For other uses, see Print. ... Look up publication in Wiktionary, the free dictionary. ... Broadcasting is the distribution of audio and/or video signals which transmit programs to an audience. ... Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. ... Wikibooks has more about this subject: Marketing Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. ... This article or section does not cite its references or sources. ... It has been suggested that Advertising Specialties be merged into this article or section. ... Digital Marketing refers to the practice of marketing services, products and other items using digital tools and techniques that have appeared relatively recently since the rise of the Internet as a mainstream communications platform. ... In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. ... Word-of-mouth marketing is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services. ...

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Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. Media and non-media marketing communications are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include: Image File history File links Wikibooks-logo-en. ... Advertising, Public Relations, Sales Promotion, and Personal Selling are all aspects of the Promotional Mix. ... Advertising, Public Relations, Sales Promotion, and Personal Selling are all aspects of the Promotional Mix. ... “Advert” redirects here. ... Sales are the activities involved in providing products or services in return for money or other compensation. ... Wikibooks has more about this subject: Marketing Look up publicity in Wiktionary, the free dictionary. ... // Public relations (PR) Public Relations- a promotion intended to create goodwill for a person or institutions image. ...

Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmick by many. In marketing a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. ... Discounts and allowances are modifications to the basic price. ... This article, image, template or category should belong in one or more categories. ... Contest may refer to: A contest, is an event in which two or more individuals or teams compete against each other, often for a prize or similar incentive. ... Point of Purchase: In-store retail display units, equipment and components. ... For other uses, see rebate (disambiguation). ... This article or section does not cite any references or sources. ... Customers are waiting in front of a famous fashion shop for its grand opening in Hong Kong. ... Wikibooks has more about this subject: Marketing Distribution is one of the 4 aspects of marketing. ... A drawing of a self-service store Retailing consists of the sale of goods/merchandise for personal or household consumption either from a fixed location such as a department store or kiosk, or away from a fixed location and related subordinated services (Definition of the WTO (last page). ... Consumers refers to individuals or households that purchase and use goods and services generated within the economy. ... In commerce, a wholesaler buys goods in large quantities from their manufacturers or importers, and then sells smaller quantities to retailers, who in turn sell to the general public. ... A gimmick is a unique or quirky special feature that makes something stand out from its contemporaries. ...


Consumer sales promotion techniques

  • Price deal: A temporary reduction in the price, such as happy hour
  • Loyalty rewards program: Consumers collect points, miles, or credits for purchases and redeem them for rewards. Two famous examples are Pepsi Stuff and AAdvantage.
  • Cents-off deal: Offers a brand at a lower price. Price reduction may be a percentage marked on the package.
  • Price-pack deal: The packaging offers a consumer a certain percentage more of the product for the same price (for example, 25 percent extra).
  • Coupons: coupons have become a standard mechanism for sales promotions.
  • Loss leader: the price of a popular product is temporarily reduced in order to stimulate other profitable sales
  • Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery.
  • On-shelf couponing: Coupons are present at the shelf where the product is available.
  • Checkout dispensers: On checkout the customer is given a coupon based on products purchased.
  • On-line couponing: Coupons are available on line. Consumers print them out and take them to the store.
  • Mobile couponing: Coupons are hola on a mobile phone. Consumers show the offer on a mobile phone to a salesperson for redemption.
  • Online interactive promotion game: Consumers play an interactive game associated with the promoted product. See an example of the Interactive Internet Ad for tomato ketchup.
  • Rebates: Consumers are offered money back if the receipt and barcode are mailed to the producer.
  • Contests/sweepstakes/games: The consumer is automatically entered into the event by purchasing the product.
  • Point-of-sale displays:
    • Aisle interrupter: A sign the juts into the aisle from the shelf.
    • Dangler: A sign that sways when a consumer walks by it.
    • Dump bin: A bin full of products dumped inside.
    • Glorifier: A small stage that elevates a product above other products.
    • Wobbler: A sign that jiggles.
    • Lipstick Board: A board on which messages are written in crayon.
    • Necker: A coupon placed on the 'neck' of a bottle.
    • YES unit: "your extra salesperson" is a pull-out fact sheet.

Happy hour is a period of time, which is usually an hour or two in the late afternoons Monday through Thursday, and sometimes Friday (usually taking place between 4 pm and 7 pm) during which some restaurants and bars give discounts for drinks, especially alcoholic drinks. ... Pepsi Stuff catalog cover Pepsi Stuff catalog page featuring Cindy Crawford Pepsi Stuff refers to a landmark marketing strategy and global integrated campaign launched by Pepsi, first in North America and then around the world, in the 1990s and continuing into the 2000s featuring merchandise that could be purchased with... AAdvantage is the frequent flyer program of American Airlines (AA). ... In marketing, a loss leader is an item that is sold below cost in an effort to stimulate other profitable sales. ... For other uses, see rebate (disambiguation). ... Wikipedia encoded in Code 128 Wikipedia encoded in Code 93 Wikipedia, the free encyclopedia encoded in the DataMatrix 2D barcode For the taxonomic method, see DNA barcoding. ... A fact sheet is a presentation of data on any subject in a format emphasizing brevity, key points of interest or concern, a fairly minimalist design aesthetic, and a general desire to convey the most relevant information in the least amount of space. ...

Trade sales promotion techniques

TOYS "R" US IS HOT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!AND SHES NOT A VERGIN:-P

  • Dealer loader: An incentive given to induce a retailer to purchase and display a product.
  • Trade contest: A contest to reward retailers that sell the most product.
  • Point-of-purchase displays: Extra sales tools given to retailers to boost sales.
  • Training programs: dealer employees are trained in selling the product.
  • Push money: also known as "spiffs". An extra commission paid to retail employees to push products.

Trade discounts (also called functional discounts): These are payments to distribution channel members for performing some function .


Political issues

!!!!Tyler Brown is a hater!!!! heavily regulated in many advanced industrial nations, with the notable exception of the United States. For example, Britain formerly operated under a resale price maintenance regime in which manufacturers could legally dictate the minimum resale price for virtually all goods; this practice was abolished in 1964.[1] Resale price maintenance is the practice whereby a manufacturer requires distributors of their product to sell at certain prices, or set a minimum price. ...


Most European countries also have controls on the scheduling and permissible types of sales promotions. Germany is notorious for having the most strict regulations. Famous examples include the car wash that was barred from giving free car washes to regular customers and a baker who could not give a free cloth bag to customers who bought more than 10 rolls.[2]


  Results from FactBites:
 
Sales promotion - Wikipedia, the free encyclopedia (2345 words)
Sales promotion is media and non-media marketing communications employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).
Sales promotions have traditionally been heavily regulated in many advanced industrial nations, with the notable exception of the United States.
SALES PROMOTION (1104 words)
Sales promotion is most commonly thought of as; cents-off coupons, sweepstakes, scratch-off games, and certain “giveaways” aimed at consumers within a short period of time and meant to generate quick sales or short-term volume.
While sales promotion can be produced in a relatively short period of time and does not carry the same indirect costs associated with traditional advertising, sales promotion is not thought of as a way to build a brand or enhance an image.
Sales promotion is used more often when you are faced with a large number of competitors.
  More results at FactBites »

 
 

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