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Encyclopedia > Rue21
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rue21, Inc.
Type Private
Founded 1977
Headquarters Warrendale, Pennsylvania
Key people Kim A. Reynolds, Sr.VP Merchandise
Industry Retail
Products Clothing and Apparel
Website www.rue21.com

Rue21, Inc. operates retail stores that offer casual apparel, footwear, and accessories for young women and men in the United States some of which are sold under the company's "Carbon" brand name. Rue21 operates approximately 300 stores and is headquartered in Warrendale, PA. Image File history File links Unbalanced_scales. ... Shortcut: WP:NPOVD Articles that have been linked to this page are the subject of an NPOV dispute (NPOV stands for Neutral Point Of View; see below). ... Image File history File links Rue21. ... Also: 1977 (album) by Ash. ... Warrendale is a northern suburb of Pittsburgh. ... Drawing of a self-service store. ... This article does not cite any references or sources. ... Girls wearing formal attire for dancing, an example of one of the many modern forms of clothing. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos and other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML...


In past years rue21 could have been considered a discount clothing store, however, over the past 5 years the merchandise has evolved to be trendy, fashionable and moderately priced and competes with American Eagle, Abercrombie and Buckle type retailers. In prior years the company's merchandise mirrored that of Old Navy and Gap clothing formates. However, judging by the number of rue21's new store openings, the declining popularity of Old Navy and the GAP, it seems rue21's merchandise strategy was prescience and worthy of a emerging prominent national retailer.


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