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RoadShow(路訊通, formerly known as "資訊娛樂共同睇" [paraphrased as Integrated View of Information and Entertainment]) is a "Multi-Media On Board" (MMOB) service on transit vehicles in Hong Kong. It was launched by Kowloon Motor Bus Company (KMB) on 26 November 2000. In addition to the MMOB business, the RoadShow is also involved in the outdoor advertising in Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. This logo is copied from RoadShow, claiming fair use. ... The Kowloon Motor Bus Company (1933) Limited (KMB) is the largest of the three franchaised bus operators in the urban area of Hong Kong, and one of the largest privately-owned public bus operators in the world. ... November 26 is the 330th day (331st on leap years) of the year in the Gregorian calendar. ... Jump to: navigation, search This article is about the year 2000. ...   Beijing[?] (Chinese: 北京; pinyin: ; Wade-Giles: Pei-ching; Postal System Pinyin: Peking) is the capital of the Peoples Republic of China (PRC). ... Jump to: navigation, search Shanghai (Chinese: 上海; pinyin: ; Shanghainese IPA: ), situated on the banks of the Yangtze River Delta, is Chinas largest city. ... Location within China Guangzhou (Simplified Chinese: 广州; Traditional Chinese: 廣州; pinyin: ; Wade-Giles: Kuang-chou; Jyutping: Gwong2zau1; Yale: GwóngjaÅ«) is the capital of the Guangdong Province in southern China. ... Evening skyline of Shenzhen. ...

Contents

Jump to: navigation, search ImageMetadata File history File links Roadshow02. ...


The Corporation

RoadShow Holdings Ltd(路訊通控股有限公司, HKSE: 0888) is currently a member of KMB Group. KMB has 74% of the franchised bus market share and 27% of the public transport market share in Hong Kong. At the same time, Citybus, another Hong Kong bus company which involved in RoadShow's MMOB business, owns 14% of the bus market share. The Hong Kong Stock Exchange (SEHK) is the stock exchange of Hong Kong. ... Citybus is one of the three major bus operators in Hong Kong. ...


RoadShow Holdings Limited is owned 73% by the KMB Holdings and the remaining 27% goes to public investors. There are four wholly owned subsidiaries under RoadShow Holdings Limited. They are RoadVision Holdings (China) Limited, RoadShow Media Holdings Limited, RoadShow Creations Limited and RoadShow Media Limited. At the same time, the group holds 60% of share of its subsidiary the Bus Focus Limited.


Reorganization arrangements were made in response to the listing of RoadShow Holdings Ltd in 2001. Subsidiaries in RoadShow were assigned to different business aspects. Jump to: navigation, search 2001: A Space Odyssey. ...


RoadShow Media Ltd

RoadShow Media Ltd is responsible for providing management and administrative services in relation to bus body advertising of the KMB fleet. Service charge will be paid to RoadShow Media Ltd by KMB Public Bus Services Holdings Ltd.


Bus Focus Ltd

Bus Focus Ltd has come into an agreement with KMB Group on the advertising on a number of bus shelters. Bus Focus Ltd enjoys the right to operate the advertising business on bus shelters while KMB Group receives a royalty on a revenue sharing basis, subject to a minimum payment.


RoadVision Holdings (China) Ltd

RoadVision Holdings (China) Ltd responsible for the development of the corporation in China. It holds interests in certain subsidiaries ,and also an associate company which engaged in outdoor advertising in Mainland China. It, on the other hand, manages a worldwide multi-dimensional advertising network which covers more than 200 cities in the Mainland China.


RoadShow Creations Ltd

RoadShow Creations Ltd manages the merchandising business of the corporation. The business includes selling of a variety of commemorative items, bus models and souvenirs.


Business

RoadShow business includes of three main areas: MMOB, Transit Network and Merchandising business. The company aims at providing their clients with an effective advertising medium, which it argues to provide repetitive high impact, low cost advertising and a large audience, the potential for consumer impulse buying and mass reach of a diversified audience.


MMOB

The Group's MMOB business includes installing, operating and maintaining equipment and LCD units in transit vehicles for the transmission of tailor-made programmes and advertisements, source programme content and marketing and selling advertising on the MMOB system.


Roadshow provides entertainment and advertisements to the passengers of public transit vehicles in Hong Kong. The programmes are broadcasted to around 3 millions audience a day by a series of strategically mounted, vibration- resistant LCD monitors, each offering a 160 degree viewing angle, installed in over 4000 transit vehicles from KMB, Long Win Bus (a subsidiary of KMB), Citybus (Hong Kong) and AMS (maxicab). LCD redirects here. ... Long Win Bus Company Limited (龍運巴士) provides bus services for northern Lantau Island (Tung Chung new town) and the Hong Kong International Airport. ...


Each bus has 4 high resolution LCD screens, which included two 15" screens on the lower deck and two 17" screens on the upper deck. Audio bus TV broadcasts one-hour pre-recorded VCD programmes 16-18 times a day. The audio of the television broadcasts is delivered via 15 public speakers that line both sides of the passageways on the two decks with four-channel stereo systems.


Transit network

Another business of RoadShow is advertising on the transit vehicle exterior or transit vehicle shelters. The advertisements make use of the visibilitiy of transit vehicles or vehicle shelters in the street. This outdoor media platform provides over 4,200 buses with exterior panels on double deck buses together with 2,500 bus shelters panels for display of advertising space.

Advertising on transit vehicle exterior
Advertising on transit vehicle exterior

Jump to: navigation, search Image File history File links Ad_on_bus. ... Jump to: navigation, search Image File history File links Ad_on_bus. ...

Transit Vehicle Exteriors

The advertising on the transit vehicle exterior is produced from a high resolution vinyl which can be visible from distance by pedestrians. Transit vehicle exterior advertising includes advertisements on the entire transit vehicle body as well as on panels on the sides and back of the transit vehicle. The vinyl displays are able to withstand the rigors of cleaning and all types of weather, and they can also be removed without harming the paint on the transit vehicle throught the use of a special adhesive.

Advertising on the transit vehicle shelters
Advertising on the transit vehicle shelters

Jump to: navigation, search Image File history File links Shelter. ... Jump to: navigation, search Image File history File links Shelter. ...

Transit Vehicle Shelters

While major transit vehicle shelters are traditional shelters, there are increasingly modern transit vehicle shelters constructed of lightweight stainless steel providing comfort to waiting passengers and also an advertising medium to advertisers. Transit vehicle shelter panels mostly have two sides, both of which can display advertisements. The back of the panels is illuminated to highlight the advertisements and to reach both the vehicular and the pedestrian audiences. Advertisements for display in transit vehicle shelters consist of posters supplied by the advertiser.

Cyber bus stop
Cyber bus stop

Jump to: navigation, search Image File history File links Future. ... Jump to: navigation, search Image File history File links Future. ...

Future Product Developments

Bus stop stations called Cyber bus stops are interactive computer terminals locating at certain transit vehicle shelters along major routes as well as inside major transit vehicle terminals. Passengers and pedestrians can access to route information and website via touch-screen display panels.

Bus Model of KMB Fleet
Bus Model of KMB Fleet

Jump to: navigation, search Image File history File links Roadshow7. ... Jump to: navigation, search Image File history File links Roadshow7. ...

Merchandising

RoadShow merchandising business sells a variety of commemorative items, bus models and souvenirs with the KMB logo.The bus models sold are with special livery and replicate buses operated by Kowloon Motor Bus. These souvenirs are popular among both the public and collectors.Public can purchase the items by using the e-purchase system for instant shopping, or visiting the Kowloon Motor Bus Customer Service Centres in person and choose. All of the bus models are limited editions and attract collectors.


Business in Mainland China

RoadShow began operating on the Mainland in 2002 when it gained the rights to display advertising at the "Lamplight Rainbow" Tunnel on Huahai Road(淮海路) in Shanghai(上海). Subsequently, its assets grew to include bus bodies, bus shelters and telephone booths in Beijing(北京), Guangzhou(廣州) and Shenzhen(深圳). It also began offering advertising agency services for the Guangzhou Metro mass transit system and outdoor media assets in other regions such as Tianjin(天津), Chengdu(成都) and Xi'an(西安). Jump to: navigation, search 2002(MMII) is a common year starting on Tuesday of the Gregorian calendar. ... Tianjin (Chinese: 天津; pinyin: ; Postal System Pinyin: Tientsin) is one of the four municipalities of the Peoples Republic of China. ... Jump to: navigation, search Location within China Chengdu (Chinese: 成都; pinyin: ; Wade-Giles: Cheng-tu) is the capital of Sichuan province and a sub-provincial city, located in southwest China, and bordering Tibet. ... Jump to: navigation, search City nickname: Changan Location Location of Xian Government City Shaanxi Mayor Sun Qingyun Physical characteristics Area      Land      Water 9,983 km²      9,983 km²      0. ...


Programming

Recently all of the RoadShow's programmes are prepared in a video compact disc (VCD). There are 3 different versions of VCD available in the 4,000 buses. There is a certain pattern in distributing different versions of disc, which version A and B will be available in 1,200 buses respectively and version C for 1,600 buses. All discs are distributed on a daily, random and rotational basis over the fleet. Video CD or VCD is a standard format for storing video on a Compact Disc. ...



Apart from TV advertisements, a number of programme segments have been introduced to RoadShow's programme development. These segments are not only produced by the production team of RoadShow, but also from independent production bodies and other local (e.g. ATV and RTHK) and non-local media agencies (e.g. Phoenix TV and BBC and also Taiwan TV programmes). Current ATV logo Asia Television Limited (ATV) (亞洲電視廣播有限公司) is the first television station in Hong Kong, established on May 29, 1957. ... Radio Television Hong Kong (RTHK) (香港電台); is a public corporation, operated as a department of the SAR government and headed by Mr. ... Phoenix Television (鳳凰衛星電視) is a Hong Kong-based television broadcaster that aims to promote a free flow of information and entertainment within the Greater China region. ... Corporate logo of the British Broadcasting Corporation The British Broadcasting Corporation (BBC) is the national broadcaster of the United Kingdom. ...



In September 2001, RoadShow and ATV have agreed to become strategic partners and struck a 3-year deal that entitles RoadShow the exclusive right to show ATV programme highlights. TV drama highlights, weekly news summary, game show as well as infotainment programmes have been aired on RoadShow. In addition, RTHK is now providing programme content freely to RoadShow as well.



RoadShow also co-operates with other organizations and companies to produce programmes. For example, the programme Weekends Game Review, which introduces new PC games, is a co-product by RoadShow and Cross Media, a Hong Kong publication company. Besides, RoadShow also sponsors some outdoor activities, like concerts, and broadcasts the behind-the-scenes footage.


The content of segments can be catagorized in the following classification.


Type [Example(s)]

  • Cartoon [Charming Pink Panther]
  • Celebrity Chat [RoadShow House of Stars]
  • Family and Health [Strategy to Health]
  • iClub Interactive Game [iClub Mobile Phone Ringtone Downloading, iClub Jetso Delivery]
  • Infotainment [Youth Voice by Breakthrough, Trend Fascination, Police Information Station]
  • Lifestyle [Delicacies in Hong Kong]
  • Music and Movie [Music on Road and Power Pick]
  • News and Current Affairs [Weekly News Summary]
  • Science [Mobile Digital Station]
  • Society, Education and Community [When We Were Young by RTHK, The Disney Oral Classroom, Oxfam: the Road to Poverty Alleviation in China, Haven of Hope Christian Service]
  • Special [Your LegCo, Meeting Room of Scarlett Pong, Halloween Party for Singles]
  • Sports and Recreation [J.League Soccer News]
  • Travelogue [3 Minutes to the World]


Most of the RoadShow's programmes are in Cantonese with Chinese language subtitles. But increasingly there are more English and Putonghua programmes available for passengers. This article is on all of the Yue dialects. ... Chinese (written) language (pinyin: zhōngw n) written in Chinese characters The Chinese language (汉语/漢語, 华语/華語, or 中文; Pinyin: H nyǔ, Hu yǔ, or Zhōngw n) is a member of the Sino-Tibetan family of languages. ... The English language is a West Germanic language that originates in England. ... Standard Mandarin refers to the official Chinese spoken language used by the Peoples Republic of China, the Republic of China on Taiwan, Malaysia and Singapore. ...


Future Development on Programming

KMB is now undertaking an experimental project to introduce the Global Positioning System (GPS) on bus tracking and bus fleet management. Apart from the traffic management purpose, the usage of GPS on the fleet can also provide real time information to RoadShow, which means that real time news, weather and traffic information will be available in RoadShow in the future. Jump to: navigation, search Over fifty GPS satellites such as this NAVSTAR have been launched since 1978. ...


However, in dense urban areas with congested high-rise buildings, the satellite signals to the GPS receiver are often blocked and the accuracy of the results adversely affected. KMB claims that GPS would only be installed to the whole fleet until the problem is solved.


Advertisement

Mega Rear
Mega Rear
whole bus
whole bus


MMOB serves as a mobile podium for advertising in Hong Kong. It's special feature is to provide a large number of passengers with frequent broadcasting on advertisements, those mobile advertisements can arouse consumers' impromptu intention on shopping. It is a popular channel for companies to promote their products for different reasons: Jump to: navigation, search Image File history File links Business_transit_mega. ... Jump to: navigation, search Image File history File links Business_transit_mega. ... Jump to: navigation, search ImageMetadata File history File links Adonabus. ... Jump to: navigation, search ImageMetadata File history File links Adonabus. ...

  • When people watch television at home they are often engaged in other activities. They are sometimes eating, looking after their children, knitting, cooking etc. In this way watching television becomes a secondary activity. But at the bus the consumers don't have a lot of other activities to engage in. Here, watching television becomes a primary activity.
  • By choosing bus-routes for their commercials, advertisers can easily identify consumers traveling to shopping centers and entertainment venues on transit vehicles. They are on their way to spend money and will easily recall the information given by the advertisers while they are shopping.

In addition to MMOB services, RoadShow also served as the agency in managing a number of outdoor advertisements on exterior of buses and in bus shelter panels in Greater China Region.


Movement against RoadShow

A Captive Audience

The main argument against MMOB argues the fact that the travellers cannot turn off the programs, turn down the volume or change channel. This implies that they cannot skip the commercials. Public transport franchises enjoy "monopoly" over many routes. Many passengers have no real alternative means of transport. The term "captive audience" is repeated. Human brain cannot ignore sound or vision. RoadShow's website describes bus television as "a highly effective multi-media advertising platform that pushes your products and services to reach a mass audience in a captive environment".


On the other side, there are passengers who welcome MMOB. Especially short-distance travellers, welcome the free infotainment. By short-distance travellers, it means travellers who travel for less than 10 minutes. Others supporting bus television believe that the income from commercials will ultimately help to reduce pressure on fare increase and ensure more efficient public bus services.


Anti-bus TV Noise Groups

The "Hush the Bus" logo
The "Hush the Bus" logo

The introduction of this "Multi-media On Board" on franchised public transport is controversial. Members of the public and newspaper columnists have complained in the media about the problems of noise pollution, ubiquitous commercialism, exploitationof passengers' captive situation, abuse of public transport franchises, and the lack of options for passengers who prefer not to watch or listen to television broadcasts. Jump to: navigation, search Image File history File links HushtheBus. ... Jump to: navigation, search Image File history File links HushtheBus. ...


The installation of commercial TV services in buses was met with opposition from it's beginning. The opposition came from passengers who found the noise from commercial broadcasting on buses disturbing. A concern group called Hush the Bus (HTB, 靜巴運動) was formed on 4 May 2002. It aims to reduce passenger annoyance from bus TV. Prior to the establishment of HTB, what later became members of it lobbyed against multi-media advertising on public transport under the ban of the Citizens Party. Members have met with government officials, legislators and executives of the bus companies. HTB has managed to continue to interact with it's supporters and is persistent in it's lobbying work. But in the main it has remained a minority. It has been argued that it's activities highlight the weak power of environmental or civic groups contra profit-making corporations. May 4 is the 124th day of the year in the Gregorian calendar (125th in leap years). ... Jump to: navigation, search 2002(MMII) is a common year starting on Tuesday of the Gregorian calendar. ...


Also there is NO Bus TVProject, which is supported by Hong Kong Consumer Advocates, established to protect kids from being captured by the broadcast of TV on public bus. They conduct surveys on buses and report the data on websites and they expose the flaw of why the bus companies so eager to run bus TV. They advocate safe and fair public transportation facilities in Hong Kong.


They claim that Bus TV violate riders' rights to freedom of choice. And while some advertisements, content of the programmes might have:

  • violence
  • debasing music
  • movies not suitable for children
  • adult movies
  • boring talk show
  • superstitious talk show
  • aggressively pushing products and services
  • manipulative ads

which can bring great harms to people especially children.


They claim that Roadshow has interrupted their freedom as there are:

  • no on-off switch
  • no remote control
  • no option not to be bothered

Awards

Caring Company Award
Caring Company Award
  • 2005
    • Caring Company Award 2004/05
    • Gold Award for Cover Photo/ Design
    • Honors Award for Non-Traditional Annual Report

RoadShow received the Caring Company Award of the Hong Kong Council of Social Service for four consecutine years from 2002 to 2005. RoadShow was recognised for its efforts in caring for the community and commitmetn to good corporate citizenship through disseminating community service messages and broadcasting public educational programmes via MMOB. Image File history File links Image from her website, it is in her history section so I believe she will be fine with this image. ... Jump to: navigation, search 2005(MMV) is a common year starting on Saturday of the Gregorian calendar. ...

  • 2004
    • Gold Award for Overall Annual Report
    • Caring Company Award 2003/04
    • Champion Award in the 15th Hong Kong Print Awards in the Annual Report category
    • Awards of Annual Reports Competition 2004

RoadShow received the Gold Award for Overall Annual Reports in the media cpmpany category from the International Academy Awards of Annual Reports Competition 2004. The competition is hosted annually by the New York-based MerComm Inc Jump to: navigation, search 2004(MMIV) is a leap year starting on Thursday of the Gregorian calendar. ...

  • 2003
    • Gold Award for Cover Design
    • Silver Award for Non-Traditional Annual Report

RoadShow received the Gold Award for Cover Photo/Design and Silver Award for Non-traditional Annual Reports from the International Academy Awards of Annual Reports Competition in 2003. Jump to: navigation, search 2003(MMIII) is a common year starting on Wednesday of the Gregorian calendar. ...



RoadShow also received several awards between 2001 and 2002. Jump to: navigation, search 2001: A Space Odyssey. ... Jump to: navigation, search 2002(MMII) is a common year starting on Tuesday of the Gregorian calendar. ...


Directors and Executive Members

  • Chairman and Non-Executive Director: Mr John Chan Cho Chak (陳祖澤)
  • Deputy chairman and Non-Executive Director: Mr Michael Wong Yick-kam (黃奕鑑)
  • Group Managing Director: Ms Winnie J Ng (伍穎梅)
  • Director: Mr Mak Chun Keung (麥振強)
  • Director and Chief Operations Officer: Ms Amanda Lui Yee Fai (雷怡暉)
  • Chief Programme Officer: Mr Yeung Chun-yiu (楊振燿)
  • Chief Financial Officer: Mr Thomas Mak Hing Keung (麥興強)

Other MMOBs in Hong Kong

FirsTVision on New World First Bus
FirsTVision on New World First Bus
  • FirsTVision(新資訊)
  • M-Channel (M 頻道)
  • Newsline Express (新聞直線)

In March 2005, the Kowloon-Canton Railway Corporation (KCR) and i-CABLE Communications Limited (i-Cable) annouced the launching of "Newsline Express" on board the KCR trains. News information and advertisement will be delivered to passengers through the existing Passenger Information Display System (PIDS) on trains. Jump to: navigation, search ImageMetadata File history File links Roadshow8. ... Jump to: navigation, search ImageMetadata File history File links Roadshow8. ...


See also

Media in Hong Kong is available to the public conveniently in various forms, namely: television and radio channels, newspapers, magazines and the World Wide Web. ... The territory of Hong Kong has a highly developed and sophisticated transportation network, encompassing both public and private transport. ...

External links

  • Official site of RoadShow
  • Hush the Bus
  • Citizens Party
  • NO Bus TV
  • A Journal about Multi-media Advertising on Buses

References

  • Presentation materials provided by Kowloon Motor Bus Company (1933) Limited on RoadShow Multi-Media on Board Service to Legislative Council, Hong Kong (2002)
  • Official Website of RoadShow Holdings Limited
  • RoadShow Holdings Limited Annual Report (2004)

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