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Encyclopedia > Regina vacuum cleaners

Regina was a floor care company that started in 1892 making music boxes. Regina started out selling canister vacuums. By the 30s, they started selling stick cleaners, or how they called it, "Electrik Brooms". During WWII Regina made bomb fuses for the Allied Forces. Regular canister vacuum cleaner for home use. ... German soldiers at the Battle of Stalingrad World War II was the most extensive and costly armed conflict in the history of the world, involving the great majority of the worlds nations, being fought simultaneously in several major theatres, and costing tens of millions of lives. ...


By the 70's they were selling carpet cleaners and shampooers. By the 80s, 90s, they were selling uprights and hand-held vacuums. They introduced a portable whirlpool under the Homespa brand. CEO Don Sheelen created this market leading product. During the 1980's Regina started to expand their business making small appliances for the Canadian market.


The first generation of uprights were well made, in the mid 80's the then CEO of Regina Don Sheelan redesigned the uprights making major improvements. Sheelan invented the Regina Steemer--the first easy to use upright steam cleaner---a breakthrough product that created a whole new segment of floorcare.


The Regina logo changed during the years. There was a logo that lasted 1892 to the 1960s. Then it changed again in the 70s. The next change was in the 80s.


During the 1990's the Regina name went through a series of changes. It was purchased for $17 million in May 1995 by Phillips Electronics after a fierce bidding war with Bissel Inc. Then in March 1997 the Oreck Corp. took over the management from Phillips. According to Bruce Oreck, general counsel for Oreck Corp., the company planned to treat Regina much as it did its own Oreck brand --as an upper-tier line to be distributed by high-end retailers and through direct-response television.



The, Regina name was adopted by the Royal Corporation in the early 2000s they make a carpet cleaner and a vacuum cleaner under the Regina name, the Logo is different from the 80's 90's logo. During the early 90s,before the company's demise the dirty Peanuts character, Pig-Pen, was put on commercials for Regina. His dirt was sucked up by the Regina logo. Pig-Pen is a character in the comic strip Peanuts by Charles M. Schulz. ...


 
 

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