FACTOID # 9: The bookmobile capital of America is Kentucky.
 
 Home   Encyclopedia   Statistics   States A-Z   Flags   Maps   FAQ   About 
   
 
WHAT'S NEW
 

SEARCH ALL

FACTS & STATISTICS    Advanced view

Search encyclopedia, statistics and forums:

 

 

(* = Graphable)

 

 


Encyclopedia > Radio Project

The Radio Project was a social research project funded by the Rockefeller Foundation to look into the effects of mass media on society. Social research refers to research conducted by social scientists (primarily within sociology, but also within other disciplines such as social policy, human geography, social anthropology and education). ... The Rockefeller Foundation is a charitable organization that operates out of New York City. ...


In 1937, the Rockefeller Foundation started funding research to find the effects of new forms of mass media on society, especially radio. Several universities joined up and a headquarters was formed at the School of Public and International Affairs at Princeton University. The following people were involved: 1937 was a common year starting on Friday (link will take you to calendar). ... For other Princetons, see Princeton. ...

Among the Project's first studies were soap operas, known as radio dramas at the time. Paul Felix Lazarsfeld (1901-1976) was one of the major figures in 20th century American Sociology. ... Max Horkheimer (front left), Theodor Adorno (front right), and Jürgen Habermas in the background, right, in 1965 at Heidelberg Theodor Ludwig Wiesengrund Adorno (September 11, 1903 – August 6, 1969) was a German sociologist, philosopher, musicologist and composer. ... Gordon Willard Allport (November 11, 1897 - October 9 1967) was born in Montezuma, Indiana, in 1897. ... The Tavistock Institute is an outgrowth of the Tavistock Clinic, which was founded in 1920 in Tavistock Square in London. ... Frank Stanton (born 1908) was a U.S. businessman. ... CBS (Columbia Broadcasting System) is a major television network and radio broadcaster in the United States. ... The first TIME cover devoted to soap operas: Dated January 12, 1976, Bill Hayes and Susan Seaforth Hayes of Days of Our Lives are featured with the headline Soap Operas: Sex and suffering in the afternoon. A soap opera is an ongoing, episodic work of fiction, usually broadcast on television... Radio drama (audio drama), which had its greatest popularity in the U. S. and in most other countries before the spread of television, depends on dialogue, music and sound effects to help the listener imagine the story in her or his minds eye. It resembles reading, in some ways...


The Radio Project also researched the 1938 Halloween broadcast of The War of the Worlds. They found that of the estimated 6 million people who heard this broadcast, 25% thought it was real. Most of the people who panicked did not think that it was an invasion from Mars that was occurring, but rather one by the Germans. It was later determined that because of the radio broadcasts from the Munich crisis earlier in the year, the masses were prone to this. 1938 was a common year starting on Saturday (link will take you to calendar). ... On October 30, 1938, as a Halloween special, Orson Welles Mercury Theatre on the Air performed a live radio adaptation of H. G. Wells classic novel The War of the Worlds, which famously frightened many in the audience into believing that an actual Martian invasion was in progress. ...


A third research project was that of listening habits. Because of this, a new method was developed used to survey an audience. This was dubbed the Little Annie Project. The official name was the Stanton-Lazarsfeld Program Analyzer. This allowed one not only to find out if a viewer like the performance, but how they felt at any individual moment, through a dial which they would turn to express their preference (positive or negative). This has since become an essential tool in focus group research.


Theodor Adorno produced numerous of the effects of "atomized listening" which radio supported, and of which he was highly critical. However, because of profound methodological disagreements with Lazarsfeld over the use of techniques like listener surveys and "Little Annie" (Adorno though both grossly simplified and ignored the degree to which expressed tastes were the result of commercial marketing), Adorno's work never amounted to much and he left the project in 1941. Max Horkheimer (front left), Theodor Adorno (front right), and Jürgen Habermas in the background, right, in 1965 at Heidelberg Theodor Ludwig Wiesengrund Adorno (September 11, 1903 – August 6, 1969) was a German sociologist, philosopher, musicologist and composer. ...


  Results from FactBites:
 
Radio Project - definition of Radio Project in Encyclopedia (397 words)
The Radio Project was a social research project funded by the Rockefeller Foundation to look into the effects of mass media on society.
Among the Project's first studies were soap operas, known as radio dramas at the time.
Theodor Adorno produced numerous of the effects of "atomized listening" which radio supported, and of which he was highly critical.
  More results at FactBites »

 
 

COMMENTARY     


Share your thoughts, questions and commentary here
Your name
Your comments

Want to know more?
Search encyclopedia, statistics and forums:

 


Press Releases |  Feeds | Contact
The Wikipedia article included on this page is licensed under the GFDL.
Images may be subject to relevant owners' copyright.
All other elements are (c) copyright NationMaster.com 2003-5. All Rights Reserved.
Usage implies agreement with terms, 1022, m