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Encyclopedia > Public service announcement

A public service announcement (PSA) or community service announcement (CSA) is a non-commercial advertisement typically on radio or television, ostensibly broadcast for the public good. PSA is a three letter acronym which may stand for: Pacific Sociological Association Pacific Southwest Airlines, a former U.S. airline that used to fly passenger services inside California and to other nearby Western areas during the 1970s and early 1980s; its trademark was a smile drawn under their planes... Commercialism redirects here. ... In economics, a public good is a good that is hard or even impossible to produce for private profit, because the market fails to account for its large beneficial externalities. ...


The main concept is to modify public attitudes by raising awareness about specific issues.

Contents

PSAs in the United States

The most common topics of PSAs are health and safety, although any message considered to be "helpful" to the public can be a PSA. A typical PSA will be part of a public awareness campaign to inform or educate the public against smoking or compulsive gambling. Often, a celebrity may promote a foundation and ask for support from viewers or listeners, an example being Michael J. Fox's PSAs in the U.S. supporting research into Parkinson's Disease, or featuring "scaring straight" Crips street gang leader Stanley "Tookie" Williams from prison, urging the young not to join gangs. Some religious groups produce PSAs about non-religious themes such as family values as a means of increasing awareness of their church, and to show the role the church has in serving the community. Examples include a long-running campaign from The Church of Jesus Christ of Latter-day Saints, and more recently the United Methodist Church. Also, the military produces PSAs to recruit enlistees, alongside paid advertising and sponsorship efforts. An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ... Addiction is a chronic or recurrent condition proposed to be precipitated by one or more of the following: genetic, biological/pharmacological and social factors. ... A Foundation is a type of philanthropic organization set up by either individuals or institutions as a legal entity (either as a corporation or trust) with the purpose of distributing grants to support causes in line with the goals of the foundation. ... For other persons named Michael Fox, see Michael Fox (disambiguation). ... Motto: (Out Of Many, One) (traditional) In God We Trust (1956 to date) Anthem: The Star-Spangled Banner Capital Washington D.C. Largest city New York City None at federal level (English de facto) Government Federal constitutional republic  - President George Walker Bush (R)  - Vice President Dick Cheney (R) Independence from... Scared Straight! was a documentary directed by Arnold Shapiro and released in 1978. ... The blue bandanas worn by most Crip gangs. ... A gang is a group of individuals who share a common identity and, in current usage, engage in illegal activities. ... Stanley Tookie Williams (born 1954) was the founder, along with Raymond Washington, of the Crips, a Los Angeles youth protection organization that grew into one of the most widely_known and notorious street gangs. ... This article is about family values as a political concept. ... The Salt Lake Temple of The Church of Jesus Christ of Latter-day Saints is the largest attraction in the citys Temple Square. ... This article is about the current denomination africa. ...


In the U.S, the role of PSAs was affected by deregulation of the broadcasting industry in the 1980's. Previously, a broadcast license was assigned to a television or radio station that was expected to serve as a "public trustee" by airing, among other requirements, frequent PSAs. Continued licensure no longer depends strictly on programming content, and the number of PSAs that are deliberately scheduled has declined, yet new PSAs continue to be produced and aired. Deregulation is the process by which governments remove, reduce, or simplify restrictions on business and individuals in order to (in theory) encourage the efficient operation of markets. ...


Today TV or radio stations typically use PSAs as a way to fill unsold commercial time, or to demonstrate their commitment to a particular cause. Some non-profit organizations such as the American Cancer Society and Red Cross choose to ensure usage by purchasing commercial airtime. Smaller organizations like the American Indian College Fund rely solely on donated media space to get their message out. The American Cancer Society (ACS) is a medical organization with a corporate attitude in the United States. ... The Anarchist Black Cross was originally called the Anarchist Red Cross. The band Redd Kross was originally called Red Cross. This article needs to be cleaned up to conform to a higher standard of quality. ...


The Ad Council, while the largest producer of PSAs in the United States, requires substantial funding from the organizations that qualify for their work. The Advertising Council, commonly known as the Ad Council, is a private non-profit organization that distributes public service announcements on behalf of various sponsors, including both non-profit organizations and government agencies. ...


Well-known PSAs

Crash test dummies have saved many thousands of lives. ... This page is about the original Transformers animated series. ... Heritage Minutes are sixty-second short films each illustrating an important moment in Canadian history. ... Hinterland Whos Who is a series of 60-second public service ads profiling Canadian animals and birds, produced by Environment Canada in the 1960s. ... Mrs. ... Iron Eyes Cody (April 3, 1904 – January 4, 1999) was an actor born in Kaplan, Louisiana. ... Keep America Beautiful Founded in 1953, the organization is best known for the famous Crying Indian public service advertisement, which launched on the first Earth Day in 1971. ... Love. ... Richard Wayne Van Dyke (born December 13, 1925) is an Emmy-Award winning American television and movie actor, comedian and dancer. ... McGruff the Crime Dog is an anthropomorphic cartoon dog created for the National Crime Prevention Council for use by American police in building crime awareness among children. ... One to Grow On is an educational public service announcement (PSA) that broadcast during NBCs saturday morning line-up from 1983 to 1989 when the network ran cartoons. ... Smokey Smokey Bear is the longest running public service campaign in United States history. ... Original logo for The More You Know campaign, has since been updated. ... NBC (an acronym for National Broadcasting Company) is an American television network headquartered in the GE Building in New York Citys Rockefeller Center. ... This is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used two televised public service announcements (PSAs) and a related poster campaign. ... I learned it by watching you! was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used a televised public service announcement. ... Woodsy Owl is a mascot for the United States Forest Service created in 1970. ... Mr. ... Heather Crowe (born April 23, 1945 in Yarmouth, Nova Scotia, died May 22, 2006 in Ottawa, Ontario) was a former Canadian waitress who became the public face of Canadas anti-smoking campaign. ... At the end of each episode of C.O.P.S., a special PSA segment known as C.O.P.S. For Kids is shown either in animated form featuring the C.O.P.S. and CROOKS or in live action form with real-life police officers giving kids information... Dont you put it in your mouth is a Canadian PSA from the early 1990s featuring two blue furry puppets, singing a song about not putting things in your mouth. ... sex Canada (French: Santé Canada) is the department of the government of Canada with responsibility for national public health. ... Based in Denver, CO, The American Indian College Fund provides scholarships and other support for the nations 32 tribal colleges and universities. ... Adventures of Sonic the Hedgehog (or AoStH for short) is an American animated television series that was first broadcast in September 1993, and has been running in cartoon syndication ever since. ... Captain Planet and the Planeteers is an American animated environmentalist television program, created by Ted Turner and produced by Barbara Pyle and Nicholas Boxer. ... Inspector Gadget is an animated television series about a clumsy, absent-minded, and oblivious detective, Inspector Gadget, who is a human being with various gadgets built into his anatomy. ...

See also

Public Information Films (known as PIFs) are a series of government commissioned short films, shown during television advertising breaks in the UK. The US equivalent is the Public Service Announcement (PSAs). ... Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for profit business and a non-profit organization for mutual benefit. ... An Australian anti-conscription propaganda poster from World War One U.S. propaganda poster, which warns against civilians sharing information on troop movements (National Archives) The much-imitated 1914 Lord Kitchener Wants You! poster Swedish Anti-Euro propaganda for the referendum of 2003. ...

External links

  • PSA Research Center, the only on-line information center dedicated solely to public service advertising, social issues and cause marketing.
  • Attack of the PSAs 2: The Sequel and Attack of the PSAs - Blogs Remember the PSAs that you grew up with? Well, they're back. Every Wednesday there will be a new video of some of our favorite Public Service Announcements throughout time. And remember... Knowledge is Power!
  • Ad Council, the largest producer of public service announcements in the United States.
  • Partnership for a Drug-Free America, a well-known sponsor of public service announcements on a specific theme. The group behind the "This is your brain on drugs" TV spot.
  • Goodwill Communications, Goodwill Communications, a distributor of public service materials to all media with a division specializing in cause related marketing.
  • American Indian College Fund, providing Tribal College scholarships to Native American students around the country.

  Results from FactBites:
 
KPFA Public Service Announcement (PSA) Guidelines (534 words)
Public service announcements run in the form of pre-recorded announcements, community calendar announcements, and live read scripts.
Announcements run at the bottom of each hours and are read during music programs at the station.
Pre-recorded public service announcements are recorded for events that collect an entrance fee for admission that will benefit a particular cause - a spaghetti dinner benefiting the Berkeley High School Varsity Basketball Team, an appearance by Danny Glover benefiting the NAACP of San Francisco.
Public Service Announcement (158 words)
"The Water Ballet," is a new public service announcement from the Federal Trade Commission on behalf of the Partnership for Healthy Weight Management.
And, with more than $30 billion being spent on weight loss products and services each year, consumers should know that there are strategies and tools available to help them become healthier.
Watch, listen or read to the 30-second Public Service Announcement for the Partnership for Healthy Weight Management.
  More results at FactBites »

 
 

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