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Encyclopedia > Product management
Marketing
Key concepts

Product / Price / Promotion
Placement / Service / Retail
Marketing research
Marketing strategy
Marketing management
Image File history File links Broom_icon. ... Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... This article or section does not adequately cite its references or sources. ... Scale model of a Wheaties cereal box at a pep rally Promotion is one of the four aspects of marketing. ... Wikibooks has more about this subject: Marketing Distribution is one of the four aspects of marketing. ... Wikibooks has more about this subject: Marketing In economics and marketing, a service is the non-material equivalent of a good. ... Drawing of a self-service store. ... Research is the search for and retrieval of existing, discovery or creation of new information or knowledge for a specific purpose. ... This article or section does not adequately cite its references or sources. ... Marketing management is the practical application of marketing techniques. ...

Promotional content

Advertising / Branding
Direct marketing / Personal Sales
Product placement / Public relations
Publicity / Sales promotion
Commercialism redirects here. ... A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. ... Wikibooks has more about this subject: Marketing Direct marketing is a discipline within marketing that involves contacting individual customers (business-to-business or consumer) directly and obtaining their responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. ... Sales, or the activity of selling, forms an integral part of commercial activity. ... Wikibooks has more about this subject: Marketing Product placement (PPL) is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange. ... Public relations (PR) is the business, organizational, philanthropic, or social function of managing communication between an organization and its audiences. ... Wikibooks has more about this subject: Marketing Look up publicity in Wiktionary, the free dictionary. ... Wikibooks has more about this subject: Marketing Sales promotion is one of the four aspects of promotional mix. ...

Promotional media

Printing / Publication / Broadcasting
Out-of-home / Internet marketing
Point of sale / Novelty items
Digital marketing / In-game
Word of mouth
For other articles which might have the same name, see Print (disambiguation). ... To publish is to make publicly known, and in reference to text and images, it can mean distributing paper copies to the public, or putting the content on a website. ... Broadcasting is the distribution of audio and/or video signals which transmit programs to an audience. ... Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. ... Wikibooks has more about this subject: Marketing Internet marketing is the use of the Internet to advertise and sell goods and services. ... This article or section does not cite its references or sources. ... A promotional item is merchandise given away free of charge to the public in an effort to promote a business or increase interest in, or sales of, a product. ... This article or section does not adequately cite its references or sources. ... In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. ... Word-of-mouth marketing is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services. ...

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Product management is an organizational function within a company dealing with the product planning or product marketing of a product or products at all stages of the product lifecycle.
Product Management is also a collective term used to describe the broad sum of diverse activities performed in the interest of delivering a particular product to market.
From a practical perspective, product management is an occupational domain which hold two professional disciplines: product planning and product marketing. This is because the product's functionality is created for the user via product planning efforts, and product value is presented to the buyer via product marketing activities. Image File history File links Wikibooks-logo-en. ... New Product Development is a business and engineering term which describes the complete process of bringing a new product to market. ... Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. ... // Product Marketing deals with the first of the 4Ps of marketing, which are Product, Pricing, Placement, and Promotion. ... Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. ... A buyer, sometimes called a merchandiser, is a person who purchases finished goods, typically for resale, for a firm, government, or organization. ... // Product Marketing deals with the first of the 4Ps of marketing, which are Product, Pricing, Placement, and Promotion. ...


Product planning and product marketing are very different but due to the collaborative nature of these two disciplines, some companies erroneously perceive them as being one discipline, which they call product management. Done carefully, it is very possible to functionally divide the product management domain into product planning and product marketing, yet retain the required synergy between the two disciplines.


Product planning typically deals with these activities:

Product marketing typically deals with these activities: — This article is about managing the life of a product in the market. ... In marketing, product differentiation is the modification of a product to make it more attractive to the target market. ...

  • Product positioning and outbound messaging
  • Promoting the product externally with press, customers, and partners
  • Bringing new products to market

Product management typically deals with these closely-related functions:

Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. ... // Product Marketing deals with the first of the 4Ps of marketing, which are Product, Pricing, Placement, and Promotion. ... Program management is the process of managing multiple on going projects. ... Project Management is the discipline of organizing and managing resources in such a way that these resources deliver all the work required to complete a project within defined scope, quality, time and cost constraints. ...

See also

The discipline of brand management was started at Procter & Gamble PLC as a result of a famous memo by Neil H. McElroy. ... Marketing management is the practical application of marketing techniques. ... Product catalogue managment refers to the support of product management in the management of product information in a structured and consistent way in the form of catalogues. ... This article or section does not cite its references or sources. ... // Product Marketing deals with the first of the 4Ps of marketing, which are Product, Pricing, Placement, and Promotion. ... Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. ... This article or section does not cite its references or sources. ... Software can be built and served as a Product as opposed to a Service. ...

External links


  Results from FactBites:
 
Product Management : Overview (199 words)
Product management is a pivotal role for both new startups and mature companies.
Product management not only manages the internal release process for a product, but also interfaces with external customers and the market to gather, evaluate and prioritize feedback.
As the company grows and scales, product management needs to be in place to insure a solid product direction and vision guides what the engineering team is working on and that all products fit with the company strategy and position.
Product management - Wikipedia, the free encyclopedia (230 words)
Product management is a function within a company dealing with the planning or marketing of a product or family of products at all stages of the product lifecycle.
Product Management is a collective term used to describe the broad sum of diverse activities performed in the interest of delivering a particular product to market.
From a practical perspective, product management is a domain that holds two disciplines: product planning and product marketing.
  More results at FactBites »

 
 

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