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Encyclopedia > PepsiCo
PepsiCo, Inc.
Type Public (NYSEPEP)
Founded New York City, U.S. 1965
Headquarters Purchase, New York, U.S.
Key people Indra Nooyi - Chairwoman, President & CEO, John Compton - CEO PepsiCo Americas, Michael White - CEO PepsiCo International, Richard Goodman PhD - CFO
Industry Food and beverage
Products Pepsi
Diet Pepsi
Mountain Dew
Sierra Mist
Starbucks Frappuccino
Lipton Iced Tea
Izze
Tropicana Products
Naked Juice
Gatorade
Propel Fitness Water
Quaker Oats
Lay's
Doritos
Tostitos
Fritos
Revenue $39.5 billion USD (2007)[1]
Net income $5.6 billion USD (2007)
16.06% profit margin
Employees 168,000(2006)
Divisions PepsiCo Americas (PepsiCo Americas Food, PepsiCo Americas Beverages), PepsiCo International
Slogan Performance with Purpose
Website PepsiCo.com

PepsiCo, Incorporated (NYSEPEP) is the largest global American beverage and snack company.[citation needed] The company manufactures, markets and sells a variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. Besides the Pepsi-Cola brands (including Mountain Dew), the company manufactures Quaker Oats, Gatorade, Frito-Lay, SoBe, and Tropicana. General public redirects here. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... New York, New York and NYC redirect here. ... For other uses of terms redirecting here, see US (disambiguation), USA (disambiguation), and United States (disambiguation) Motto In God We Trust(since 1956) (From Many, One; Latin, traditional) Anthem The Star-Spangled Banner Capital Washington, D.C. Largest city New York City National language English (de facto)1 Demonym American... Year 1965 (MCMLXV) was a common year starting on Friday (link will display full calendar) of the 1965 Gregorian calendar. ... Purchase, New York is part of the town of Harrison, in Westchester County. ... For other uses of terms redirecting here, see US (disambiguation), USA (disambiguation), and United States (disambiguation) Motto In God We Trust(since 1956) (From Many, One; Latin, traditional) Anthem The Star-Spangled Banner Capital Washington, D.C. Largest city New York City National language English (de facto)1 Demonym American... Indra Krishnamurthy Nooyi (born October 28, 1955 in Chennai, Tamil Nadu, India) is the chairman and chief executive officer of PepsiCo, the worlds fourth-largest food and beverage company. ... The word drink is primarily a verb, meaning to ingest liquids, see Drinking. ... Pepsi Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. ... Diet Pepsi is a low-calorie carbonated cola. ... Mountain Dew is a caffeinated, sweet, citrus-flavored soft drink produced by PepsiCo, Inc. ... This does not cite its references or sources. ... For other uses of Starbuck, see Starbuck. ... This article does not cite any references or sources. ... Lipton Iced Tea is an iced tea brand sold by Lipton through a worldwide partnership with Pepsi. ... Izze is the brand name of a line of carbonated juice drinks produced by the Izze Beverage Company. ... Tropicana Orange Juice Tropicana Products, an American based company, was founded in Bradenton, Florida, USA in 1947 by Anthony T. Rossi. ... Naked Juice is a brand of fruit drinks, marketed as all-natural and without added sugar or preservatives. ... Gatoradeis a non-carbonated sports drink marketed by the Quaker Oats Company, a division of PepsiCo. ... Propel Fitness Water is a lightly flavored, non-carbonated water beverage containing antioxidant vitamins C and E, along with B vitamins. ... Quaker Oats Company makes many types and flavors of oatmeal. ... Lays is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1938. ... Nacho Cheese Doritos Mexican Nacho Flavored Doritos, Israel (old style) Cool American Flavored Doritos found in Amsterdam. ... A ready-to-eat nacho tray of Tostitos. ... Fritos Logo Fritos® is the name of a brand of corn chips made by Frito-Lay. ... For the tax agency in Ireland of the same name, see Revenue Commissioners. ... USD redirects here. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... Net income is equal to the income that a firm has after subtracting costs and expenses from the total revenue. ... USD redirects here. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... Profit margin is a measure of profitability. ... This article is about work. ... A division of a business entity is a portion of that business that operates under a different name. ... Look up slogan in Wiktionary, the free dictionary. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... The word drink is primarily a verb, meaning to ingest liquids, see Drinking. ... A snack food is seen in Western culture as a type of food that is not meant to be eaten as part of one of the main meals of the day (breakfast, lunch, supper). ... For the chemical reaction forming calcium carbonate, see carbonatation. ... For the chemical reaction forming calcium carbonate, see carbonatation. ... For sodium in the diet, see Salt. ... The word grain has several meanings, most being descriptive of a small piece or particle. ... The current Pepsi logo Pepsi-Cola (often shortened to Pepsi), is a carbonated cola soft drink manufactured by PepsiCo, and the principal rival of Coca-Cola. ... Mountain Dew is a caffeinated, sweet, citrus-flavored soft drink produced by PepsiCo, Inc. ... -1... Gatoradeis a non-carbonated sports drink marketed by the Quaker Oats Company, a division of PepsiCo. ... External links Frito-Lay Frito-Lay Canada Frito-Lay company history Frito-Lay company timeline Categories: Food and drink stubs | PepsiCo subsidiaries | Food companies of the United States | Snack companies of the United States ... This article is about a brand of drink. ... Tropicana Orange Juice Tropicana Products, an American based company, was founded in Bradenton, Florida, USA in 1947 by Anthony T. Rossi. ...


Indra Nooyi, chief executive of PepsiCo since 2006, has focused on maintaining the company's leadership in the snack food industry by being on the forefront of marketing healthier snacks and striving for a net-zero impact on the environment. [1]. This focus on healthier foods and lifestyles is part of Nooyi's "Performance With Purpose" philosophy. Indra Krishnamurthy Nooyi (born October 28, 1955 in Chennai, Tamil Nadu, India) is the chairman and chief executive officer of PepsiCo, the worlds fourth-largest food and beverage company. ...


The company formed for distribution and bottling is The Pepsi Bottling Group (NYSEPBG). PepsiCo is a SIC 2080 (beverage) company. The Pepsi Bottling Group, Inc. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... Beverages These companies are listed by the United States Securities and Exchange Commission as being in the Beverages industry and given the Standard Industrial Classification number of 2080. ...

Contents

History

Headquartered in Purchase, New York, The Pepsi Cola Company began in 1898, but it only became known as PepsiCo when it merged with Frito Lay in 1965. Until 1997, it also owned KFC, Pizza Hut, and Taco Bell, but these fast-food restaurants were spun off into Tricon Global Restaurants, now Yum! Brands, Inc. PepsiCo purchased Tropicana in 1998, and Quaker Oats in 2001. Purchase, New York is part of the town of Harrison, in Westchester County. ... Frito-Lay North America (FLNA) is a division of PepsiCo, Inc. ... KFC, also known as Kentucky Fried Chicken, is a food chain based in Louisville, Kentucky, known mainly for its fried chicken. ... Pizza Hut Inc. ... Taco Bell Corp. ... A fast-food restaurant is a restaurant characterized both by food which is supplied quickly after ordering, and by minimal service. ... Categories: Companies traded on NYSE | Corporation stubs | Companies based in Kentucky | Food companies of the United States | Fortune 500 companies | Louisville businesses | Retail companies of the United States ... Yum! Brands, Inc. ... Tropicana may mean: Tropicana Club, legendary nightclubs of Havana and New York Tropicana Products, a food company known for orange juice Tropicana Field, a stadium whose naming rights were purchased by Tropicana Products Tropicana 400, a NASCAR race, also sponsored by Tropicana Products Tropicana Resort & Casino, a hotel/casino in... Quaker Oats Company makes many types and flavors of oatmeal. ...


Corporate governance

Current members of the board of directors of PepsiCo are Indra Nooyi C.E.O., Robert E. Allen, Dina Dublon, Victor Dzau, Ray Hunt, Alberto Ibargüen, Arthur Martinez, Steven Reinemund, Sharon Rockefeller, James Schiro, Franklin Thomas, Cynthia Trudell, and River King. Chairman of the Board redirects here. ... Indra Krishnamurthy Nooyi (born October 28, 1955 in Chennai, Tamil Nadu, India) is the chairman and chief executive officer of PepsiCo, the worlds fourth-largest food and beverage company. ... Robert Eugene Allen (born 1935) was a U.S. telecommunications businessman. ... Dina Dublon is a current member of the board of directors at Microsoft. ... Ray Lee Hunt (1943-). Inherited most of fathers H.L. Hunt Hunt Oil Co. ... Alberto Ibargüen is President and CEO of the John S. and James L. Knight Foundation in Miami, Florida. ...


On October 1, 2006, former Chief Financial Officer and President Indra Nooyi replaced Steve Reinemund as chief executive officer. Nooyi remains the corporation's president, and became Chairman of the Board in May 2007. is the 274th day of the year (275th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Indra Krishnamurthy Nooyi (born October 28, 1955 in Chennai, Tamil Nadu, India) is the chairman and chief executive officer of PepsiCo, the worlds fourth-largest food and beverage company. ... A chair or seat is also a seat of office, authority, or dignity, such as the chairperson of a committee, or a professorship at a college or university, or the individual that presides over business proceedings. ... For other uses, see May (disambiguation). ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ...


Since becoming CEO, Indra Nooyi has reorganized PepsiCo to make it less fixated on the U.S. and broadened the power structure by doubling her executive team to 29. She has installed an Italian native, Massimo d'Amore, atop the division that includes the troublesome U.S. soft drink business, and recruited a former Mayo Clinic endocrinologist to head up R&D.


Mike White is the President of PepsiCo International Division.


Former top executives at PepsiCo

John Sculley (born April 6, 1939) was a vice-president (1970-1977) and president of PepsiCo (1977-1983), until he became CEO of Apple on April 8, 1983, a position he held until leaving in 1993. ... Donald M. Kendall, during the administration of US President Nixon, was the CEO of PepsiCo. ... Wayne Calloway was chairman and CEO of PepsiCo from 1986 until the mid 1990s. ... Christopher A. Sinclair (b. ... Alfred Nu Steele (1901 - 1959) was a U.S. drink businessman. ... For other persons named Joan Crawford, see Joan Crawford (disambiguation). ...

Performance with Purpose

Indra Nooyi's motto "Performance with Purpose" essentially boils down to balancing the profit motive with making healthier snacks, striving for a net-zero impact on the environment, and taking care of your workforce. "If all you want is to screw this company down tight and get double-digit earnings growth and nothing else, then I'm the wrong person," she says. "Companies today are bigger than many economies. We are little republics. We are engines of efficiency. If companies don't do [responsible] things, who is going to? Why not start making change now?"


PepsiCo brands

PepsiCo owns five different billion-dollar brands. These are Pepsi, Tropicana, Frito-Lay, Quaker, and Gatorade. The company owns many other brands as well.

In 2007, Nooyi spent $1.3 billion on healthier-alternative brands like Naked Juice, a California maker of soy drinks and organic juice. Pepsi Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. ... 1982 Pepsi Free can Pepsi Free was introduced in 1982 by PepsiCo, Inc. ... Diet Pepsi is a low-calorie carbonated cola. ... Pepsi Light was a sugar-free, low-calorie cola with lemon flavor introduced by PepsiCo, Inc. ... 1982 Pepsi Free can Pepsi Free was introduced in 1982 by PepsiCo, Inc. ... 1982 Pepsi Free can Pepsi Free was introduced in 1982 by PepsiCo, Inc. ... Wild Cherry Pepsi is a cherry-flavoured cola first introduced in 1988. ... We dont have an article called Pepsi Lime Start this article Search for Pepsi Lime in. ... Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to regular Pepsi and Diet Pepsi. ... Pepsi Twist is a lemon flavored cola, marketed by PepsiCo as an alternative to regular Pepsi. ... Pepsi ONE (so named because it contains one calorie per eight-fluid ounce (230 ml) serving) is a sugar-free cola, marketed by PepsiCo in the United States as an alternative to regular Pepsi and Diet Pepsi. ... Frawg is a new (As of 2005) apple-flavored caffeinated soda to the USA. Introduced by Pepsi and available for at least one year only at 7-Eleven stores, it is available as a Slurpee or fountain drink. ... Mountain Dew is a caffeinated, sweet, citrus-flavored soft drink produced by PepsiCo, Inc. ... Mug Root Beer is a brand name of root beer made by the Pepsi company. ... This does not cite its references or sources. ... Tropicana Orange Juice Tropicana Products, an American based company, was founded in Bradenton, Florida, USA in 1947 by Anthony T. Rossi. ... This article is about a soft drink. ... Aquafina is a brand of bottled water. ... It has been suggested that this article or section be merged with Tawa. ... Dole Food Company, Inc. ... Gatoradeis a non-carbonated sports drink marketed by the Quaker Oats Company, a division of PepsiCo. ... Izze is the brand name of a line of carbonated juice drinks produced by the Izze Beverage Company. ... AMP is an energy drink produced and distributed by PepsiCo under the Mountain Dew soft drink brand. ... Propel Fitness Water is a lightly flavored, non-carbonated water beverage containing antioxidant vitamins C and E, along with B vitamins. ... This article is about a brand of drink. ... -1... Ben & Jerrys is a brand of ice cream, frozen yogurt, sorbet, and ice cream novelty products, manufactured by Ben & Jerrys Homemade Holdings, Inc. ... Tropicana Orange Juice Tropicana Products, an American based company, was founded in Bradenton, Florida, USA in 1947 by Anthony T. Rossi. ... Copella is a British fruit juice company based in Boxford,_Suffolk. ... The brand name of soft drink produced by PepsiCo. ... Manzanita Sol green apple softdrink. ... Logo of Mirinda. ... Paso de los Toros (Bulls pass) is a Uruguayan commercial carbonated soft drink. ... Shani is a soft drink produced by PepsiCo which is only sold and marketted outside the U.S. ... Teem was a lemon-lime-flavored soft drink produced by The Pepsi-Cola Company. ... Triple Kola is a brand of soft drink from the PepsiCo company, sold in Peru. ... External links Frito-Lay Frito-Lay Canada Frito-Lay company history Frito-Lay company timeline Categories: Food and drink stubs | PepsiCo subsidiaries | Food companies of the United States | Snack companies of the United States ... Barcel is a maker of tortilla, potato chips and other snack foods. ... Baked Cheetos package showing anthropomorphic cartoon cheetah Chester Cheetah. ... For other uses, see Crackerjack (disambiguation). ... Nacho Cheese Doritos Mexican Nacho Flavored Doritos, Israel (old style) Cool American Flavored Doritos found in Amsterdam. ... Fritos Logo Fritos® is the name of a brand of corn chips made by Frito-Lay. ... A bag of Funyuns Funyuns is the brand name of an onion-flavored corn chip introduced in 1969. ... Gamesa is Mexicos largest cookie company. ... Lays is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1938. ... Miss Vickies is a popular brand of potato chips made by Frito-Lay, a company owned by PepsiCo Inc. ... Munchos are a Frito-Lay brand potato crisp snack. ... Nik Naks are a type of expanded corn snack manufactured by the Golden Wonder company in the United Kingdom. ... Quavers are a popular British snack produced by Walkers. ... Rold Gold is the name of a brand of pretzels, now owned by Frito-Lay. ... Ruffles is the name of a brand of ruffled potato chips produced by Frito-Lay. ... This article does not cite any references or sources. ... Smartfood Popcorn Smartfood Popcorn is a white cheddar cheese-flavored popcorn offered by the Frito-Lay company. ... The Smiths Snackfood Company is a company best known for producing and selling a range of snack food such as crisps/chips in Australia (despite being started in the UK). ... Harvest Cheddar Sun Chips (original bag design) Sun Chips is a brand of semi-rippled, multigrain chips produced by Frito-Lay. ... A ready-to-eat nacho tray of Tostitos. ... This article is about the snack food manufacturer. ... Wotsits is a brand of puffed cornmeal snack sold by Walkers (previously sold by Golden Wonder — Before buying the brand Walkers sold a rival known as Cheetos. ... Quaker Oats Company makes many types and flavors of oatmeal. ... Aunt Jemima is a trademark for pancake flour, syrup, and other breakfast foods. ... A box of the popular Capn Crunch breakfast cereal, featuring the Capn Crunch character. ... King Vitaman was a brand of presweetened breakfast cereal produced by Quaker Oats and sold in the United States. ... Life is a breakfast cereal made of whole grain oats, distributed by the Quaker Oats Company. ... Quisp and Quake were two sugar-sweetened breakfast cereals originally released around 1965 in the U.S. by the Quaker Oats Company and generally advertised together (during the same commercial) as products competing against each other. ... box of Quisp cereal TV commercial with Quisp and Quake Quisp (Quick Server Pages) is also the name of a web application framework with its own embedded SQL database [1] Quisp and Quake were two sugar-sweetened breakfast cereals originally released in 1966 in the U.S. by the Quaker... This page meets Wikipedias criteria for speedy deletion. ... For the NBA basketball team, see San Antonio Spurs Tottenham Hotspur Football Club is an English professional football club, who play in the FA Premier League. ... Naked Juice is a brand of fruit drinks, marketed as all-natural and without added sugar or preservatives. ...


Partnerships

PepsiCo also has formed partnerships with several brands it does not own, in order to distribute these or market them with its own brands.

This article does not cite any references or sources. ... Starbucks (NASDAQ: SBUX, SEHK: 4337) is a large multinational chain of coffee shops with corporate headquarters in Seattle, Washington. ... Lipton Original Iced Tea is a ready-to-drink iced tea brand sold by Lipton through a worldwide partnership with Pepsi. ... Lipton Iced Tea is an iced tea brand sold by Lipton through a worldwide partnership with Pepsi. ... Ben & Jerrys is a brand of ice cream, frozen yogurt, sorbet, and ice cream novelty products, manufactured by Ben & Jerrys Homemade Holdings, Inc. ... Dole Food Company, Inc. ... Sunny Delight is a popular orange-flavored drink, manufactured until recently by Procter & Gamble. ... Procter & Gamble Co. ...

Discontinued lines

  • All Sport, a line of sports drinks. All-Sport was lightly carbonated; in contrast, rivals Gatorade and Coke-owned POWERade were non-carbonated. The 2001 purchase of Quaker Oats (in effect acquiring Gatorade) made All Sport expendable, and the brand was sold to another company.
  • Crystal Pepsi, a clear version of Pepsi-Cola.
  • FruitWorks: Flavors were Strawberry Melon, Peach Papaya, Tangerine Citrus, Apple Raspberry, and Pink Lemonade. Two other flavors, Passion Orange and Guava Berry, were available in Hawaii only.
  • Josta: launched 1995, "with Guarana," the first energy drink launched by a major soft drink company in the US, is now the subject of a "Save Josta" campaign.
  • Matika: Run in August 2001, it was a tea/juice alternative beverage, sweetened with Cane Sugar & containing Ginseng. Dragonfruit Potion, Magic Mombin, Mythical Mango, Rising Starfruit, Skyhigh Berry
  • Mazagran: launched 1995
  • Mr. Green (SoBe)
  • Patio: line of flavored drinks (1960-late '70s)
  • Pepsi Edge, a mid-calorie version of Pepsi-Cola.
  • Pepsi Blue, a berry-flavored, blue version of Pepsi-Cola.
  • Pepsi Kona: launched 1997, a coffee-flavored version of Pepsi-Cola.
  • Slice, a line of fruit-flavored carbonated soft drinks.
  • Smooth Moos: launched 1995, a flavored milk-based drink.
  • Storm: launched March 15, 1998, replaced by Sierra Mist.

All Sport was a sports drink similar to Gatorade and POWERade. ... Gatoradeis a non-carbonated sports drink marketed by the Quaker Oats Company, a division of PepsiCo. ... For the hockey arena, see Powerade Centre. ... Quaker Oats Company makes many types and flavors of oatmeal. ... This article does not cite any references or sources. ... This article is about the U.S. State. ... Josta is a soft drink brand that was produced by PepsiCo. ... Year 1995 (MCMXCV) was a common year starting on Sunday. ... Binomial name Kunth Guarana (Brazillian name guaraná) (IPA: , or ), Paullinia cupana (syn. ... A variety of energy drinks are available; the skinny bullet can shape is popular. ... 2001 : January - February - March - April - May - June - July - August - September - October - November - December Deaths: August 25 - Aaliyah Films: August 10 - Osmosis Jones played by Chris Rock, starring Bill Murray August 24 - Bubble Boy Categories: 2001 by month ... Mazagran is a kind of drinkware usually used for coffee, which is named after a town of Mazagran in Algeria. ... Year 1995 (MCMXCV) was a common year starting on Sunday. ... This article is about a brand of drink. ... Pepsi Edge was s cola-flavored beverage distributed by Pepsi-Co in 2004. ... Pepsi Blue was a soda made by PepsiCo and launched in mid-2002. ... Pepsi Kona Pepsi Kona was a short-lived Pepsi product that was market tested in the Lehigh Valley, Pennsylvania between 1994 and 1996. ... For the band, see 1997 (band). ... Slice is a line of fruit-flavored soft drinks manufactured by PepsiCo and introduced in 1984, with the Lemon-Lime and Mandarin Orange flavors. ... Year 1995 (MCMXCV) was a common year starting on Sunday. ... Storm was a caffeinated lemon-lime flavored soft drink test marketed by PepsiCo in some areas of the U.S. in 1998 as Pepsis attempt to enter the U.S. clear lemon-lime soda market. ... is the 74th day of the year (75th in leap years) in the Gregorian calendar. ... Year 1998 (MCMXCVIII) was a common year starting on Thursday (link will display full 1998 Gregorian calendar). ... This does not cite its references or sources. ...

Former brands

PepsiCo owned a number of restaurant chains until it exited that business in 1997, selling some, and spinning off others into a new company Tricon Global Restaurants, now known as Yum! Brands, Inc.. PepsiCo also previously owned several other brands that it later sold. Yum! Brands, Inc. ...

California Pizza Kitchen NASDAQ: CPKI is a casual dining restaurant chain that specializes in California-style pizza. ... Chevys Fresh Mex is a chain of casual dining restaurants serving Mexican-inspired cuisine. ... DAngelo Sandwich Shops is a chain of sub sandwich shops located throughout New England similar to Subway and Quiznos. ... Papa Ginos is a restaurant chain based in Dedham, Massachusetts specializing in American-style pizza along with pasta, subs, salads, and a variety of appetizers. ... East Side Marios (Le plus-new yorkais des restos! in Quebec) is a Canadian casual dining restaurant owned by Prime Restaurants that operates in Canada and the United States. ... Hot n Now was a Midwestern burger fast-food restaurant that went bankrupt, after which it was sold to STEN corporation. ... KFC, also known as Kentucky Fried Chicken, is a food chain based in Louisville, Kentucky, known mainly for its fried chicken. ... Year 1986 (MCMLXXXVI) was a common year starting on Wednesday (link displays 1986 Gregorian calendar). ... RJR Nabisco, Inc. ... North American Van Lines, or NAVL, is a large, United States based trucking company that is mainly dedicated to helping clients during the process of moving. ... Pizza Hut Inc. ... An early Stolichnaya promotional image. ... Taco Bell Corp. ... Wilson Sporting Goods (or simply Wilson) is a sporting goods company that is based in Chicago, Illinois. ...

Diversity

PepsiCo received a 100 percent rating on the Corporate Equality Index released by the Human Rights Campaign starting in 2004, the third year of the report. [2] The Corporate Equality Index is a report published by the Human Rights Campaign Foundation as a tool to rate American businesses on their treatment of gay, lesbian, bisexual and transgender employees, consumers and investors. ... HRC logo The Human Rights Campaign (HRC) is one of the largest lesbian, gay, bisexual, and transgender (LGBT) equal rights organization in the United States. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ...


Tampering

During the summer of 1993, PepsiCo managed to stave off a runaway hoax pertaining to alleged product tampering. Syringes were claimed to have been found in cans of Diet Pepsi -- first in Seattle, then throughout the U.S. over the next few days. With the arrests of several of the fraudulent claimants, reports of found hypodermic needles ceased. PepsiCo's subsequent handling of the situation via carefully-worded press releases and VNRs is frequently cited as a textbook example of how exactly to handle falsely spread rumors about a company.[3] Year 1993 (MCMXCIII) was a common year starting on Friday (link will display full 1993 Gregorian calendar). ... A syringe consists of a plunger fitted to a tube with a small opening on one end used either to inject or suck out a liquid. ... The plaintiff, claimant, or complainant is the party initiating a lawsuit, (also known as an action). ... A video news release (VNR) is a video segment created by a PR firm, advertising agency, marketing firm, corporation, or government agency and provided to television news stations for the purpose of informing, shaping public opinion, or to promote and publicize individuals, commercial products and services, or other interests. ...


Criticisms

PepsiCo in India

PepsiCo gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. [4] Others claim that firstly Pepsi was banned from import in India, in 1970, for having refused to release the list of its ingredients and in 1993, the ban was lifted, with Pepsi arriving on the market shortly afterwards. These controversies are a reminder of "India's sometimes acrimonious relationship with huge multinational companies." Indeed, some argue that PepsiCo and The Coca-Cola Company have "been major targets in part because they are well-known foreign companies that draw plenty of attention." [5] Year 1988 (MCMLXXXVIII) was a leap year starting on Friday (link displays 1988 Gregorian calendar). ... , This article is about the Indian state of Punjab. ... Year 1991 (MCMXCI) was a common year starting on Tuesday (link will display the 1991 Gregorian calendar). ... Year 1994 (MCMXCIV) The year 1994 was designated as the International Year of the Family and the International Year of the Sport and the Olympic Ideal by the United Nations. ... The Coca-Cola Company (NYSE: KO) is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. ...


In 2003, the Centre for Science and Environment (CSE), a non-governmental organization in New Delhi, said aerated waters produced by soft drinks manufacturers in India, including multinational giants PepsiCo and The Coca-Cola Company, contained toxins, including lindane, DDT, malathion and chlorpyrifospesticides that can contribute to cancer, a breakdown of the immune system and cause birth defects. Tested products included Coke, Pepsi, 7 Up, Mirinda, Fanta, Thums Up, Limca, and Sprite. CSE found that the Indian-produced Pepsi's soft drink products had 36 times the level of pesticide residues permitted under European Union regulations; Coca Cola's 30 times. [6]CSE said it had tested the same products in the US and found no such residues. However, this was the European standard for water, not for other drinks. No law bans the presence of pesticides in drinks in India. The Centre for Science and Environment (CSE) is an Indian non-governmental organization seeking to create public awareness in India about science, technology, the environment, and sustainable development. ... NGO redirects here. ... This article is about the capital city of India. ... For a list of biologically injurious substances, including toxins and other materials, as well as their effects, see poison. ... Lindane is an insecticide, also known as gamma-Hexachlorocyclohexane (HCH) and benzene hexachloride (BHC). ... For other uses, see DDT (disambiguation). ... Malathion is a organophosphate parasympathomimetic which binds irreversibly to cholinesterase. ... Chlorpyrifos Chlorpyrifos is a toxic crystalline organophosphate insecticide (C9H11Cl3NO3PS) that inhibits acetylcholinesterase and is used to control insect pests. ... the plane is spreading pesticide. ... Cancer is a class of diseases or disorders characterized by uncontrolled division of cells and the ability of these to spread, either by direct growth into adjacent tissue through invasion, or by implantation into distant sites by metastasis (where cancer cells are transported through the bloodstream or lymphatic system). ... A scanning electron microscope image of a single neutrophil (yellow), engulfing anthrax bacteria (orange). ... A congenital disorder is a medical condition or defect that is present at or before birth (for example, congenital heart disease). ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... Pepsi Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. ... This article is about a soft drink. ... Logo of Mirinda. ... Fanta is a global brand of fruit-flavored soft drink from the Coca-Cola Company. ... This article or section does not cite any references or sources. ... Limca is a lemon and lime flavoured carbonated soft drink made in India and certain parts of the U.S. It is less bubblier than its American counterparts like Seven Up and Sprite, and it has a slight flavor of ginger. ... Sprite is a clear soda, lemon-lime flavored, caffeine free soft drink, produced by the Coca-Cola Company. ... For other uses, see Europe (disambiguation). ... A cropduster spreading pesticide. ...


The Coca-Cola Company and PepsiCo angrily denied allegations that their products manufactured in India contained toxin levels far above the norms permitted in the developed world. But an Indian parliamentary committee, in 2004, backed up CSE's findings and a government-appointed committee, is now trying to develop the world's first pesticides standards for soft drinks. Coke and PepsiCo opposed the move, arguing that lab tests aren't reliable enough to detect minute traces of pesticides in complex drinks. On December 7, 2004, India's Supreme Court ruled that both PepsiCo and competitor The Coca-Cola Company must label all cans and bottles of the respective soft drinks with a consumer warning after tests showed unacceptable levels of residual pesticides.[citation needed] Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... is the 341st day of the year (342nd in leap years) in the Gregorian calendar. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... The Supreme Court of India is the highest court of the land as established by Part V, Chapter IV of the Constitution of India. ...


Both companies continue to maintain that their products meet all international safety standards without yet implementing the Supreme Court ruling.[citation needed] As of 2005, The Coca-Cola Company and PepsiCo together hold 95% market share of soft-drink sales in India. [7] PepsiCo has also been alleged[attribution needed] to practice "water piracy" due to its role in exploitation of ground water resources resulting in scarcity of drinking water for the natives of Puthussery panchayat in the Palakkad district in Kerala, India. Local residents have been pressuring the government to close down the PepsiCo unit in the village. 2005 is a common year starting on Saturday of the Gregorian calendar. ... The term soft drink (more commonly known as soda, pop, or soda pop in parts of the United States and Canada, or fizzy drinks in the U.K.[1]; sometimes called minerals in Ireland) refers to drinks, often carbonated, that do not contain alcohol. ... Groundwater is any water found below the land surface. ... // The Panchayat (पंचायत in Devanagiri) is an Indian political system that groups five villages in a quincunx (four peripheral villages around a central one were laid out as the 5 side of a die). ... This article does not cite any references or sources. ... , Kerala ( ; Malayalam: കേരളം; ) is a state on the Malabar Coast of southwestern India. ...


In 2006, the CSE again found that soda drinks, including both Pepsi and Coca-Cola, had high levels of pesticides in their drinks. Both PepsiCo and The Coca-Cola Company maintain that their drinks are safe for consumption and have published newspaper advertisements that say pesticide levels in their products are less than those in other foods such as tea, fruit and dairy products.[8] In the Indian state of Kerala, sale and production of Pepsi-Cola, along with other soft drinks, was banned by the state government in 2006[9], but this was reversed by the Kerala High Court merely a month later.[10] Five other Indian states have announced partial bans on the drinks in schools, colleges and hospitals.[11] Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... , Kerala ( ; Malayalam: കേരളം; ) is a state on the Malabar Coast of southwestern India. ... Photograph of High Court complex from outside High Court of Kerala is the highest Court in the State of Kerala and in the Union Territory of Lakshadweep. ...


Pesticide Residuals Controversy

Timeline

• 6th, August, 2003 – The Delhi based Center for Science and Environment (CSE) reveals that it has conducted a study on samples of 12 major soft drink brands sold in the country for the residual levels of pesticides and found the levels to be far too high when compared with the same in the samples from developed countries.


• 6th, August, 2003 – Both the Cola giants join hands when faced with adversity. The PepsiCo India holding chairman Rajiv Bakshi assures that the company’s products are of highest quality and conform to very stringent standards set by “independent accredited laboratories”. He expresses the opinion that the company is open for inspection by “an independent accredited authority comprising experienced people”


• 7th, August, 2003 – Pepsi India comes up with a press release stating that all Pepsi products conform to the most stringent of quality standards world over. The regular testing and stringency norms at Pepsi, it seems, require the most sophisticated and specialized tests and equipment to be able to detect the pesticide residue at 0.1 parts per billion levels. Moreover, CSE is not a government accredited body certified for the capability of carrying any such tests, says the press release. The press release also cites the name of “an independent world-class laboratory” – VIMTA, which was accredited by the National Accreditation Board for Testing & Calibration for Laboratories (NABL), as having tested the Pepsi products against several stringent norms. Mutual mudslinging begins as the company openly questions the credibility of the tests done by CSE and its capability in conducting such tests.


• 10th, August, 2003 – The Pandora’s Box is opened. While the Cola giants stick to their story of CSE’s claims to be baseless and utter rubbish, CSE reiterates that the soft drink majors follow double standards with the samples from US containing no pesticides, whereas the samples from Indian plants contain 30 to 35 times more than the acceptable levels of pesticide residues stipulated by European Economic Commission (EEC). The Cola giants start contemplating legal action in the wake of steep fall in sales.


• 22nd, August, 2003 – Union Health minister Sushma Swaraj issues statement that only three samples out of the 12 in the contention meet the EEC norms; while the other samples have residue levels above the acceptable limits, they are only 2 to 6 times more than the acceptable level unlike 30 to 35 times as claimed by the CSE; This has been the result of tests conducted by two laboratories, the Mysore-based Central Food Technological Research Institute (CFTRI) and the Kolkata-based Central Food Laboratory (CFL).


• 23rd, August, 2003 – The government appoints a 15-member all party Joint Parliamentary Committee under the leadership of Sharad Pawar to delve into the issue and submit a report on the same in the next session. The committee is also expected to suggest the safety standards for pesticide residue levels in soft drinks, fruit juices and other beverages that have water as the main ingredient.


• February, 2004 – The JPC submits its report to the parliament, saying that the tests conducted by CSE are accurate and India needs to come up with a set of standards for carbonated beverages. Central Committee on Food Standards (CCFS) endorses the JPC report and says it will set final standards. Bureau of Indian Standards (BIS) also starts revising its standards.


• June, 2004 – Pesticide Residue Sub-Committee of CCFS meets and decides to do year-long monitoring.


• November, 2004 – CCFS meets and decides to set up National Expert Committee to study the matter.


• 8th, August, 2006 – Four states – Gujarat, Madhya Pradesh, Rajasthan and Chattisgarh ban the sale of Coke and Pepsi in the educational and governmental institutions. The ban is a consequence of CSE’s report stating that even now, the pesticide levels in these drinks are more than 24 times above the limits set by BIS. While the top management of both the companies insists that their products adhere to the most stringent norms and are safe for consumption, CSE toughens its stand that the Cola companies are misleading the general public and have a long way to go before actually meeting those safety norms.


• 10th, August, 2006 – Kerala announces a complete ban on production and sale of carbonated soft drinks, including Coca-Cola and Pepsi, while Karnataka announces a ban on sale of colas in schools and state-run hospitals.


• 14th, August, 2006 – PepsiCo India Chairman Rajeev Bakshi reiterates that the company’s products in India are as safe as anywhere else in the world. He expresses the company’s willingness to support the government in setting up criteria for pesticide residues in soft drinks, but insists that a protocol for testing has to be developed, which is not to stall notification of BIS norms, but a measure to ensure that the testing procedure is validated by series of labs in India and the world over.


• 22nd, August, 2006 – The expert committee constituted by union health minister Anubumani Ramadoss quashes the CSE’s report on pesticide residue levels stating that the experiment methodology has lot of flaws in it right from sampling to reporting the residue levels.


• 22nd, September, 2006 – The Kerala High Court quashes the government’s ban on production and sale of the Colas in the state. The state government is exploring other alternatives.


• 10th, January, 2007 – Pepsi India Holding chairman Rajeev Bakshi exits Indian operations.


• 16th, February, 2007 – The apex court accepts the appeal of Kerala state government against the High Court judgment quashing the ban on production and sale of Coca-Cola and Pepsi in the state.


[12]


Matter of Contention

The presence of pesticide residues in the samples of soft drinks manufactured and distributed in India by the Pepsi India holding company are at levels greater than those present in the samples of similar products in US and Europe. Each of the three major parties involved, i.e., The Cola companies, CSE and the government, differ on what is acceptable standard for the pesticide residue levels in the soft drinks. While the Cola companies contend that their products in India are as safe as they are elsewhere, CSE is particular about the fact that the pesticides present in the soft drinks are carcinogenic in nature and the Cola companies are apathetic about this fact. The government neither cracked the whip on the Cola companies, nor did it play dumb spectator. The government says that while it is true that the residue levels of pesticides in soft drinks are above the EEC norms, they are not as high as those values reported by CSE. The matter has led to contemplation of setting criteria for the standard levels of pesticide residues in non-alcoholic beverages in India. The issue is alive for the past three years and no specific measures have come out till now in this regard.


Soft Drinks Market in India

India is one of the top five markets in terms of growth of the soft drinks market. The per capita consumption of soft drinks in the country is estimated to be around 6 bottles per annum in the year 2003. It is very low compared to the corresponding figures in US (600+ bottles per annum). But being one of the fastest growing markets and by the sheer volumes, India is a promising market for soft drinks. The major players in soft drinks market in India are PepsiCo and Coca-Cola Co. like elsewhere in the world. Coca-Cola acquired a number of local brands like Limca, Gold Spot and Thums Up when it entered Indian market second time. Pepsi Co’s soft drink portfolio consists of Miranda and 7Up along with Pepsi. The market share of each of the company is more or less the same, though there is a conflict in the estimates quoted by different sources [13]


The major ingredient in a soft drink is water. It constitutes close to 90% of the soft drink content. Added to this, the drink also contains sweeteners, Carbon dioxide, Citric Acid/Malic acid, Colors, Preservatives, Anti Oxidants and other emulsifying agents, etc.[14]


Social Implications

The first time when CSE conducted tests on samples of 12 soft drinks, it found out that the pesticide residue levels in these samples are as high as 30 to 35 times that of the levels acceptable by EEC norms.


Indian soft drinks market is not under any regulation. Prevention of Food adulteration act 1954 does not include soft drinks. None of the BIS standards that existed before August 2003 had any guidelines or set criteria for the residue levels of pesticides in the soft drinks. But different international agencies have set standards for the residue levels of pesticides. The European Economic Community (EEC) sets the maximum admissible concentration of individual pesticides and related products in drinking water at 0.1 parts per billion to ensure that the toxicity is not dangerous to human beings. For a few pesticides like aldrin, dieldin and heptachlor epoxide the admissible limit is even more stringent, i.e., 0.03 parts per billion.[15]


The samples tested were found to contain four pesticides more often than others – Lindane, DDT and its metabolites, Malathion and Chlorpyrifos. Each of these can have detrimental effects on the general well-being of human beings. Lindane accumulates in the fat tissues and can cause damage to liver, kidney and is suspected to be carcinogenic in nature. DDT and its metabolites are found in almost 80% of the samples tested. DDT and its metabolites have negative impact on the potency levels of human beings and can increase the incidence risk of breast cancer among the female population. Chlorpyrifos is suspected to effect the functioning of the brain. It also affects the immunological system of the body. Malathion is also carcinogenic in nature.


Some of those who sympathize with PepsiCo in this whole pesticide saga say that the per capita consumption of soft drinks in India is too small for any of these pesticide residues in the soft drinks to have any appreciable effect if at all on the consumers. Though this may be true to certain extent, it has been scientifically proven that the excretion of some of the aforementioned pesticides from the human body is extremely slow even after the intake ceases. Moreover, all the aforementioned pesticides are proven to be highly carcinogenic in nature.


The main reason cited for the highly unacceptable levels of pesticide residue levels in the soft drinks is mainly because of the negligence on the part of the companies to process the ground water before using it in the manufacturing process. The ground water in general, is contaminated because of unregulated and indiscriminate use of pesticides in India.


The public response to CSE’s findings has been very sharp as reflected by steep drop in sales of the soft drinks immediately following the release of CSE’s findings. [16] Though there was no hue and cry all over, the general public seems to have taken strong notice of the fact that all is not well with the soft drinks produced and marketed by the Cola Companies. The blatant denials by the head honchos did not allay the fears of the general public.


Political Implications

The government’s response initially was guarded in nature. The government has conducted its own investigation into the matter and came out with the verdict that though the samples did contain pesticide residues, the levels were not as high as those stated by CSE. Lack of any specific guidelines or set criteria in this case has meant that the Cola Companies have not flouted any legality and could not be wronged for what they were doing. One positive that came out was that the government started tinkering with the idea of coming up with standards for acceptable levels of pesticide residues in the soft drinks and other beverages.


The political ramifications of the issue are there for all to see. The new UPA government that came into the power in May 2004 could not force the issue and this saw the pesticide issue taking backburner. Three years after the issue first saw the light, there was not much progress from the side of Pesticide Residue Sub-Committee of CCFS – the government supported body. CSE came up with fresh tests and still highly unacceptable levels of pesticide residues, this time taking the new BIS standards and guidelines for acceptable limits. Four states ruled by the opposition at the center, NDA, i.e., Gujarat, Madhya Pradesh, Rajasthan and Chattisgarh banned the sale of Coke and Pepsi in educational and government institutions. Karnataka and Kerala followed the suit, with the later even banning production of the soft drinks in the state.


Overall, the government did not play a proactive role in this issue as can be seen from the fact that three years after the issue first cropped up, the government is yet to come up with the standards for pesticide residue levels in the soft drinks. The fact that the ministry of health and CSE do not see eye to eye on the matter did not help the cause. Somehow, the matter has deviated substantially from the core issue, i.e., carcinogenic pesticide residue levels in the primary ingredient water. The CCFS is known to have been expending resources and time on the obesity inducing sugar, which anyway is not the major constituent of the soft drink composition. Moreover, the expert committee constituted by the ministry of health faulted the CSE’s methodology of conducting tests and hence the credibility of its tests.


Economic implications

Despite of the initial knee-jerk reaction, the general public by and large has not been paying much attention to the Pepsi pesticides issue. The ban imposed by some of the states will hit the profitability of the company’s operations. The thing really worth mentioning is the reluctance of both the Cola Companies in accepting the fact that they have been following different safety standards at different places. All through the issue, the chairman of Pepsi India Holding Rajeev Bakshi was adamant that Pepsi’s products in India are as safe as anywhere else. While it may be true that extremely low levels of per capita consumption render any fears of toxic effects of pesticides unreasonable, the reluctance of the Cola Companies in accepting the fact that the ground water used in the manufacturing process is not sufficiently treated, is an ominous sign to the consumer.


The cost involved with such processing and subsequent testing of the water samples for residue levels might not be exorbitant in comparison to the amount of damage from not taking any such initiative might cause in the long run. In the age of triple bottomline, the overall behavior of Pepsi India in the pesticides issue leaves a lot desired.


Greater Malaise

Leaving the obvious aside, the issue of pesticide residue levels in soft drinks manufactured and marketed by Pepsi Co in India has exposed a greater societal malaise that has gone unnoticed. It is the alarmingly indiscriminate and uncontrolled use of pesticides in the country. The issue is far greater to be specific to India alone. Many of the pesticides that are still in use in India and other developing countries are banned from usage in the developed world. Contaminated food along with nutrient deficiency is one of the main reasons for health related issues in the developing countries.[17] Image File history File links Unbalanced_scales. ...


Today, pesticide manufacturers are some of the most powerful corporations in the world.[18] Though the developed world ensured that pesticide usage in those countries is severely regulated, the developing countries became a prime market for all the pesticide manufacturing companies. In most developing countries, the usage of pesticides is not regulated. This has led to people abusing pesticides and companies abusing the lax regulation. India is no exception to this. The extensive use of pesticides means that the ground water may become contaminated and therefore by extension, the food also could be contaminated by the residual presence of pesticides.


PepsiCo in Burma

From 1991 until 1997, PepsiCo was one of the most notable companies to do business in Burma. PepsiCo's business partner, Thein Tun, was a noted business partner of the ruling Burmese military junta, which has been alleged to be responsible for some of the worst human rights violations in the world. Look up junta in Wiktionary, the free dictionary. ... When a government violates national or international law related to the protection of human rights, this is termed a human rights violation. ...


PepsiCo's involvement prompted one of the biggest Burma-related boycotts in history. The campaign was on a par with those against Texaco and Unocal, running around the same time, and currently against Total Oil. Look up Boycott in Wiktionary, the free dictionary. ... Texaco is the name of an American oil retail brand. ... The Unocal Corporation (NYSE: UCL), based in Los Angeles, California, was founded in 1890 as the Union Oil Company of California. ... Total, the globalized French oil company, is a leading multinational energy company with operations in more than 130 countries. ...


PepsiCo formally began their investment in Burma in November 1991 when they opened a bottling plant in the then-capital Rangoon, despite the call by Aung San Suu Kyi and the National League for Democracy for companies to avoid doing business in Burma until it returned to democracy. The campaign against Pepsi was initiated by the Asian-based Burma Rights Movement for Action. The campaign later gained growing strength in the West as Burmese human rights groups focused on campaigns against companies in Burma, including the oil giants Texaco, Unocal, Amoco, and Petro-Canada. Yangôn, formerly Rangoon, population 4,504,000 (2001), is the capital of Myanmar. ... Aung San Suu Kyi (Burmese: ; MLCTS: ; IPA: ); born 19 June 1945 in Rangoon, is a pro-democracy activist and leader of the National League for Democracy in Burma, and a noted prisoner of conscience and advocate of nonviolent resistance. ... The flag features a yellow dancing peacock, which has been a sign of freedom in modern Burmese history. ... For other uses, see Asia (disambiguation). ... Texaco is the name of an American oil retail brand. ... The Unocal Corporation (NYSE: UCL), based in Los Angeles, California, was founded in 1890 as the Union Oil Company of California. ... The American Oil Company, or Amoco, was a global chemical and oil company, founded in Baltimore in 1910 and incorporated in 1922 by Louis Blaustein and his son Jacob, but now part of BP. The firms early innovations include the gasoline tanker truck and the drive-through filling station. ... Petro-Canada is a Canadian oil and gas firm headquartered in Calgary, Alberta. ...


When Petro-Canada left Burma, Canadian and U.S. based Burmese democracy groups sharpened their focus on PepsiCo. The campaign received a massive boost when, in 1996, the Free Burma Coalition took the lead in forcing Pepsi out of American universities. This included the scrapping of a multi-million dollar deal at Harvard. Main articles: History of Canada, Timeline of Canadian history Canada has been inhabited by aboriginal peoples (known in Canada as First Nations) for at least 40,000 years. ... Free Burma Coalition was created in 1995 as an umbrella organization for the Free Burma movement. ... This is a list of colleges and universities in the United States, sorted by state. ... Harvard University is a private university in Cambridge, Massachusetts, USA, and a member of the Ivy League. ...


The campaign also spread to Europe, where the UK-based organization, Third World First, adopted the boycott. In response, in 1996, PepsiCo attempted to step out of the spotlight by selling its share of its Burmese joint venture to its partner but retaining its Burmese franchise agreement. Aung San Suu Kyi responded, "As far as we are concerned, Pepsi[Co] has not divested from Burma" and both human rights and environmental groups continued the pressure on Pepsi. Eventually, with the Burmese regime holding violent anti-democracy rallies and pressure from around the world mounting, PepsiCo announced in January 1997 that it would cut all ties with Burma. However, to this day, PepsiCo has not admitted that it was morally wrong to invest in Burma as some other companies have upon leaving the country. The United Kingdom of Great Britain and Northern Ireland is a country in western Europe, and member of the Commonwealth of Nations, the G8, the European Union, and NATO. Usually known simply as the United Kingdom, the UK, or (inaccurately) as Great Britain or Britain, the UK has four constituent... ... In law, an exclusive right is the power or right to perform an action in relation to an object or other thing which others cannnot perform. ...


Pepsico Philippines Controversy

The controversy started in 1992 when Pepsi announced that holders of "349" crowns were the winners in its daily "Number Fever" promo for May 25, 1992. But it was discovered that Pepsi distributed more than 800,000 caps with the number 349.


The softdrink giant refused to recognize the winning caps, saying it would only award the prize to holders of Pepsi bottle caps containing a pre-determined winning security code. It said there were 500,000 non-winning 349 crowns.


In 1994, Del Fierro organized Coalition 349, claiming a membership of 20,000, which filed a $400-million class suit against Pepsi in New York, but the court said the case fell under Philippine jurisdiction.


In 1994 Del Fierro and the Coalition 349, filed $400 million class action vs. PepsiCo in New York Eastern District court.


In 1995, the Eastern District court ordered the case dismissed and PepsiCo to submit to Philippine court jurisdiction. It was a continuance of the class suits since it was not tackled on the merit.


The Coalition, led by Vic del Fierro Jr, have figured prominently in all fact finding investigation in 1992 and 1993 and 349 developments in national and foreign media.


PepsiCo, Inc. submitted a formal stipulation in the Brooklyn Court where it acknowledged Vic Del Fierro and the Coalition 349 as representative of the Pepsi victims in the 1992 Pepsi Number Fever promotion.


PepsiCo lawyers in Manila were aware of PepsiCo New York curt stipulation. Instead of facing Del Fierro and the Coalition 349, they countered attack by maximizing its multiple harassment four (4) libel cases before the prosecutors hurriedly under pressure filed the cases into separate courts in Makati City (Judge Cesar Buenaventura and Judge Benjamin Pozon) against Del Fierro, which will end with a verdict to be issued by the two courts.


Instead of facing the Coalition, PepsiCo lawyers in the Philippines, cleverly picked and confronted their “organized their own obscure group of 349 victims with no verifiable address as conducted by 349 Coalition members) and with their assigned allied lawyers, collaborated to validate their fiction alibi that D.G. Consultares of Mexico is the one liable on the controversial promotions.


Strangely obvious in the discovery and review of the proceedings that the fact finding reports of three (3) investigative branches of government were all ignored.


At about the same time, PepsiCo lawyers moved to suspend ex parte and dismiss ex parte well known legitimate 349 cases earlier decided in 1994 which could serve as precedent for the claimants as in the Jowell Roque case in Malolos., Bulacan.


Upon orders of Judge Valentin Cruz of Malolos Bulacan, Jowell Roque was awarded the Number Fever prizes and the damages in 1994.


PepsiCo appealed this Jowell Roque case for retrial before the Court of Appeals. The higher court granted this and ordered the return of the case to lower Court of Malolos Regional Trial Court.


Pepsi lawyers moved ex parte instead for suspension of trial proceedings granted ex parte and finally ex-parte moved for the dismissal of the 1994 winning case.


Was Jowell Roque paid all the court awarded prizes and damages? Why should he suddenly lose interest?


It’s a fancy legal magic of fighting your own “allies to win” and validate Pepsi alibis which was not mentioned in fact finding government investigations. They deprived authentic 349 victims their basic constitutional right to presenting the truth in a fair trial.


To date after 16 years, PepsiCo has blocked the presentation of 349 documentary evidences in court which if done would conclude to the victory of the consumers. PepsiCo has become the nemesis of consumers.


Notes and references

is the 343rd day of the year (344th in leap years) in the Gregorian calendar. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... is the 217th day of the year (218th in leap years) in the Gregorian calendar. ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... is the 188th day of the year (189th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 221st day of the year (222nd in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance to the Gregorian calendar. ... is the 3rd day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 266th day of the year (267th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance to the Gregorian calendar. ... is the 3rd day of the year in the Gregorian calendar. ...

Related links

Pepsi Stuff catalog cover Pepsi Stuff catalog page featuring Cindy Crawford Pepsi Stuff refers to a landmark marketing strategy and global integrated campaign launched by Pepsi, first in North America and then around the world, in the 1990s and continuing into the 2000s featuring merchandise that could be purchased with... Cola Wars is the term used to describe the campaign of mutually-targeted television advertisements and marketing campaigns in the 1980s and 1990s between soft drink manufacturers Coca-Cola and Pepsi-Cola. ... This article or section does not cite its references or sources. ... PepsiCo has produced a number of variations on its primary cola, Pepsi, over the years, including: Pepsi Fire, one of many different types of Pepsi-Cola. ... Indra Krishnamurthy Nooyi (born October 28, 1955 in Chennai, Tamil Nadu, India) is the chairman and chief executive officer of PepsiCo, the worlds fourth-largest food and beverage company. ...

External links

For other uses, see Corporation (disambiguation). ... Chairman of the Board redirects here. ... Indra Krishnamurthy Nooyi (born October 28, 1955 in Chennai, Tamil Nadu, India) is the chairman and chief executive officer of PepsiCo, the worlds fourth-largest food and beverage company. ... Robert Eugene Allen (born 1935) was a U.S. telecommunications businessman. ... Dina Dublon is a current member of the board of directors at Microsoft. ... Alberto Ibargüen is President and CEO of the John S. and James L. Knight Foundation in Miami, Florida. ... This article is about brands in marketing. ... Pepsi Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. ... Tropicana Orange Juice Tropicana Products, an American based company, was founded in Bradenton, Florida, USA in 1947 by Anthony T. Rossi. ... External links Frito-Lay Frito-Lay Canada Frito-Lay company history Frito-Lay company timeline Categories: Food and drink stubs | PepsiCo subsidiaries | Food companies of the United States | Snack companies of the United States ... -1... Gatoradeis a non-carbonated sports drink marketed by the Quaker Oats Company, a division of PepsiCo. ... USD redirects here. ... A fiscal year (or financial year or accounting reference date) is a 12-month period used for calculating annual (yearly) financial statements in businesses and other organizations. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ...

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PepsiCo - Company - Overview (2074 words)
PepsiCo is a world leader in convenient foods and beverages, with 2006 revenues of more than $35 billion and 168,000 employees.
PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $92 billion.
PepsiCo (symbol: PEP) shares are traded principally on the New York Stock Exchange in the United States.
PepsiCo - SourceWatch (513 words)
PepsiCo is a global food company which comprises Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America.
In October 2006, around 90 companies, including PepsiCo, told ABC Radio Networks that they did not want their ads to play on radio stations that carried Air America Radio.
PepsiCo gave $302,092 to federal candidates in the 05/06 election cycle through its political action committee (PAC) - 26% to Democrats, 73% to Republicans, and 1% ($5,000) to independent Joseph Lieberman (I-CT).
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