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Encyclopedia > Page formatting
Consumer magazine sponsored advertisements and covers rely heavily on professional page layout skills to compete for visual attention.
Consumer magazine sponsored advertisements and covers rely heavily on professional page layout skills to compete for visual attention.

Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page. Beginning from early illuminated pages in hand-copied books of the Middle Ages and proceeding down to intricate modern magazine and catalog layouts, proper page design has long been a consideration in printed material. With print media, elements usually consist of type (text), images (pictures), and occasionally place-holder graphics for elements that are not printed with ink such as die/laser cutting, foil stamping or blind embossing. magazine sample File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... This article or section is in need of attention from an expert on the subject. ... Look up Illumination in Wiktionary, the free dictionary. ... The Middle Ages formed the middle period in a traditional schematic division of European history into three ages: the classical civilization of Antiquity, the Middle Ages, and modern times, beginning with the Renaissance. ... This article or section is in need of attention from an expert on the subject. ... For images in Wikipedia, see Wikipedia:Images. ... A die is a tool used in the manufacturing industry to create a wide variety of products and components. ... Laser cutting is a technology which uses a laser to cut materials, and is usually used in industrial manufacturing. ... This article or section does not cite its references or sources. ...


Since the advent of personal computing, page layout skills have expanded to electronic media as well as print media. The electronic page is better known as a (GUI) graphical user interface when interactive elements are included. Page layout for interactive media overlaps with (and is often called) interface design. This usually includes interactive elements and multimedia in addition to text and still images. Interactivity takes page layout skills from planning attraction and eye flow to the next level of planning user experience in collaboration with software engineers and creative directors. Electronic media are those communications mediums which are based on electronic or electromechanical means of production and most often distinguished from print media. ... An electronic page is a term to encompass the grouping of content between basic breaking points in documents that originate or remain as visual electronic documents. ... GUI can refer to the following: GUI is short for graphical user interface, a term used to describe a type of interface in computing. ... A widget (or control) is an interface component that a computer user interacts with, such as a window or a text box. ... New media usually refers to a group of relatively recent mass media based on new information technology. ... User interface design is the overall process of designing the interaction between a human (user) and a machine (computer). ... This article or section does not cite its references or sources. ... In the fields of information science, communication, and industrial design, there is debate over the meaning of Interactivity. ... User experience is a term used to describe the overall experience and satisfaction a user has when using a product or system. ... Software engineering (SE) is the profession concerned with specifying, designing, developing and maintaining software applications by applying technologies and practices from computer science, project management, and other fields. ... To meet Wikipedias quality standards, this article or section may require cleanup. ...


A page layout can be designed in a rough paper and pencil sketch before producing, or produced during the design process to the final form. Both design and production can be achieved using hand tools or page layout software. Producing the most popular electronic page (the web page) may require knowledge of markup languages along with WYSIWYG editors to compensate for incompatibility between platforms. Special considerations must be made for how the layout of an HTML page will change (reflow) when resized by the end-user. Cascading style sheets are often required to keep the page layout consistent between web browsers. Apple Pages being used with one of the free templates Desktop publishing (also known as DTP) combines a personal computer and page layout software to create publication documents on a computer for either large scale publishing or small scale local economical multifunction peripheral output and distribution. ... A screenshot of a web page. ... A specialized markup language using SGML is used to write the electronic version of the Oxford English Dictionary. ... An HTML editor is a software application for creating web pages. ... In computing, HyperText Markup Language (HTML) is the predominant markup language for the creation of web pages. ... The end user is a central concept in software engineering, referring to an abstraction of the group of persons who will ultimately use a piece of software (i. ... Cascading Style Sheets (CSS) is a computer language used to describe the presentation of a structured document written in HTML, XHTML or XML. The CSS specification is maintained by the World Wide Web Consortium (W3C). ... An example of a web browser (Mozilla Firefox running under Microsoft Windows). ...


Grids versus templates

Grids and templates are page layout design patterns used in advertising campaigns and multiple page publications, including web sites. Look up template in Wiktionary, the free dictionary. ... An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ... A website, Web site or WWW site (often shortened to just site) is a collection of webpages, that is, HTML/XHTML documents accessible via HTTP on the Internet; all publicly accessible websites in existence comprise the World Wide Web. ...

  • A grid is a set of invisible to the end-user/audience guidelines (visible in the design process) for aligning and repeating elements on a page. A page layout may or may not stay within those guidelines, depending on how much repetition or variety the design style in the series calls for. Grids are meant to be flexible. Using a grid to layout elements on the page may require just as much or more graphic design skill than was required to design the grid.
  • In contrast, a template is more rigid. A template involves repeated elements mostly visible to the end-user/audience. Using a template to layout elements usually involves less graphic design skill than was required to design the template. Templates are used for minimal modification of background elements and frequent modification (or swapping) of foreground content.

Most desktop publishing software allows for grids in the form of a page filled with automatic dots placed at a specified equal horizontal and vertical distance apart. Automatic margins and booklet spine (gutter) lines maybe specified for global use throughout the document. Multiple additional horizontal and vertical lines may be placed at any point on the page. Invisible to the end-user/audience shapes may be placed on the page as guidelines for page layout and print processing as well. Software templates are achieved by duplicating a template data file, or with master page features in a multiple page document. Master pages may include both grid elements and template elements such as header and footer elements, automatic page numbering, and automatic table of contents features.


Front-end versus back-end

With modern media technology, there is much overlap between visual communications (front-end) and information technology (back-end). Large print publications (thick books, especially instructional in nature) and electronic pages (web pages) require meta data for automatic indexing, automatic reformatting, database publishing, dynamic page display and end-user interactivity. Much of the meta data (meta tags) must be hand coded or specified during the page layout process. This divides the task of page layout between artists and engineers, or tasks the artist/engineer to do both. Visual communication is the communication of ideas through the visual display of information. ... Information Technology (IT)[1] is a broad subject concerned with the use of technology in managing and processing information, especially in large organizations. ... Metadata can refer to a number of things: Metadata (computing) Metadata (corporation) This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ... Meta tags are used to provide structured data about data. ...


More complex projects may require two separate designs: page layout design as the front-end, and function coding as the back-end. In this case, the front-end may be designed using the alternate page layout technology such as image editing software or on paper with hand rendering methods. Most image editing software includes features for converting a page layout for use in a WYSIWYG editor or features to export graphics for desktop publishing software. WYSIWYG editors and desktop publishing software allow front-end design prior to back end-coding in most cases. Interface design and database publishing may involve more technical knowledge or collaboration with information technology engineering in the front-end. In computer graphics, graphics software or image editing software is a program or collection of programs that enable a person to manipulate visual images on a computer. ...


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