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Encyclopedia > Old Navy
Old Navy Clothings Co.
Type Subsidiary
Founded 1994
Headquarters San Francisco, California
Industry Retail
Products Family fashion and accessories
Slogan Only You
Website oldnavy.com

Old Navy is a brand of clothing and chain of stores owned by Gap Inc.. Old Navy's corporate operations are within Gap in San Francisco and San Bruno, California. It is one of the first major corporations to house headquarters in the new Mission Bay district of San Francisco. Gap, Inc. was run by President and CEO Paul Pressler from September 2002 - January 22, 2007. Robert J. Fisher will serve as Interim Chief Executive Officer commencing January 22, 2007.[1] Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... A subsidiary, in business, is an entity that is controlled by another entity. ... Year 1994 (MCMXCIV) The year 1994 was designated as the International Year of the Family and the International Year of the Sport and the Olympic Ideal by the United Nations. ... San Francisco redirects here. ... Drawing of a self-service store. ... Clothing protects the vulnerable nude human body from the extremes of weather, other features of our environment, and for safety reasons. ... Fashion accessories are items apart from the garment itself, which complement the whole outfit. ... Look up slogan in Wiktionary, the free dictionary. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... For other uses, see Brand (disambiguation). ... Gap Inc. ... Gap, Incorporated (NYSE: GPS) is an American clothing and accessories retailer based in San Francisco, California and founded in 1969 by Donald Fisher and Doris Fisher. ... This page is a candidate for speedy deletion. ... The San Bruno police station next to the BART station at the Shops at Tanforan. ... Official language(s) English Capital Sacramento Largest city Los Angeles Largest metro area Greater Los Angeles Area  Ranked 3rd  - Total 158,302 sq mi (410,000 km²)  - Width 250 miles (400 km)  - Length 770 miles (1,240 km)  - % water 4. ... Mission Bay is a 303 acre neighborhood on the central bayshore of San Francisco, bounded by Townsend Street on the north, San Francisco Bay on the east, Mariposa Street on the south, and 7th Street and Interstate 280 on the west. ... Paul Pressler was the president and CEO of Gap, Inc. ... 2002 : January - February - March - April - May - June - July - August - September - October - November - December A timeline of events in the news for September, 2002. ... is the 22nd day of the year in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 22nd day of the year in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ...

Contents

History

Old Navy opened its first three stores in Colma, San Leandro and Pittsburg in Northern California in 1994[2]. These first three stores were originally constructed as Gap Warehouse stores[clarify]. The size and scale of the stores were larger and more diverse than any stores opened by the company before. Within the first year of existence, Old Navy opened 57 stores. As of 2007, Old Navy has more than 1,000 stores in the United States and Canada[3]. The largest Old Navy stores are its flagship stores, located in New York City, the Mall of America, Seattle, Chicago, and San Francisco[4]. The largest of these is located on Market Street in San Francisco. Colma is a small town in San Mateo County, California, at the northern end of the San Francisco Peninsula next to Daly City and South San Francisco. ... San Leandro is a city in Alameda County, California, United States. ... For other places with the same name, see Pittsburg. ... Official language(s) English Capital Sacramento Largest city Los Angeles Largest metro area Greater Los Angeles Area  Ranked 3rd  - Total 158,302 sq mi (410,000 km²)  - Width 250 miles (400 km)  - Length 770 miles (1,240 km)  - % water 4. ... Year 1994 (MCMXCIV) The year 1994 was designated as the International Year of the Family and the International Year of the Sport and the Olympic Ideal by the United Nations. ... 2007 is a common year starting on Monday of the Gregorian calendar. ... New York, New York and NYC redirect here. ... Mall of America (also MOA, MoA, or the Megamall) is a shopping mall located in the Twin Cities suburb of Bloomington, Minnesota. ... Seattle redirects here. ... Nickname: Motto: Urbs in Horto (Latin: City in a Garden), I Will Location in the Chicago metro area and Illinois Coordinates: , Country State Counties Cook, DuPage Settled 1770s Incorporated March 4, 1837 Government  - Mayor Richard M. Daley (D) Area  - City 234. ... San Francisco redirects here. ... An F Market streetcar turns around at the foot of Market Street, in front of the Ferry Building. ... San Francisco redirects here. ...

An Old Navy store in Canada.
An Old Navy store in Canada.

In 1994, the Founder of Gap, Inc. and the CEO were visiting Paris, France and came upon a place distinctly named Old Navy and it struck a chord with them. (The Old Navy official site says, "Old Navy was named after a bar in Paris."[5]) A branding consultant two weeks before the trip abroad had presented them with the name 'Elevator'. The concept name was received with mixed reviews. It has been said that the name was chosen because the stores were to imitate the look and feel of a traditional military surplus store. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor and the name Old Navy stuck. Image File history File links Size of this preview: 800 × 402 pixelsFull resolution‎ (1,294 × 650 pixels, file size: 196 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... Image File history File links Size of this preview: 800 × 402 pixelsFull resolution‎ (1,294 × 650 pixels, file size: 196 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... Year 1994 (MCMXCIV) The year 1994 was designated as the International Year of the Family and the International Year of the Sport and the Olympic Ideal by the United Nations. ... A surplus store sells items that are used, or purchased but never used, but no longer needed. ...


The online store, oldnavy.com, launched operations in 2000. Year 2000 (MM) was a leap year starting on Saturday (link will display full 2000 Gregorian calendar). ...


In 1999, Old Navy expanded its franchise to 6 locations in Puerto Rico. In 2001, Old Navy opened 12 stores in the Greater Toronto Area, Canada. Furthermore, in 2004, 7 stores were opened in the province of Quebec (including 6 in the Montreal Area). This article is about the year. ... Year 2001 (MMI) was a common year starting on Monday (link displays the 2001 Gregorian calendar). ... A map of Torontos Census Metropolitan Area, which contains a large portion of the Greater Toronto Area. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... This article is about the Canadian province. ... Nickname: Motto: Concordia Salus (well-being through harmony) Coordinates: , Country Province Region Montréal Founded 1642 Established 1832 Government  - Mayor Gérald Tremblay Area [1][2][3]  - Total 365. ...


Concept

Old Navy logo used until 2006

Old Navy's target market largely consists of middle class families and teenagers. The clothing is more affordable than its other Gap Inc. counterparts. Old Navy's stores contain specialized sections for infants, boys, girls, men, and women. Most recently, Old Navy launched a re-worked line of denim for women sizes 0 to 20. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses, along with a line of clothing and toys for dogs. Old Navy logo, deeming fair use This work is copyrighted. ... Old Navy logo, deeming fair use This work is copyrighted. ... Target market may be defined as a market which an organisation sets its views on, either because it is witnessing an increasing demand for the product produced by the organisation, either because it represents a blue ocean for the organisation to exploit before its competitors get there, so as to... The middle class (or middle classes) comprises a social group once defined by exception as an intermediate social class between the nobility and the peasantry. ... “Young Men” redirects here. ... Gap Inc. ...


For many years Old Navy has attempted to put out a product a year that focuses on attempting to catch on, some more successful than others. The products that stand out are the Tech Vest and the Performance Fleece. Those two were the most successful and from there they went downhill.


Flagship stores also have "collection" business clothes for women, plus size and maternity sections. As of summer 2007 however, plus-size clothing is only available online and has been pulled from all stores due to low sales.[citation needed] Previously, Old Navy attempted to launch a bath and body line, called ONbody, but dropped the effort after only a few months.[citation needed] Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ...


Old Navy informally bills itself as an all-American brand. The chain releases a shirt every summer emblazoned with an American flag. Each year's shirt features a slightly altered flag graphic with the year listed underneath. Alternatively, they also offer shirts with the Puerto Rican flag on them. In its Canadian stores, a similar shirt with the Canadian flag is sold. Union Jack. ... Flag of Puerto Rico (1995 - present) Flag of Puerto Rico (1952 - 1995) Pro-independence Flag (1892) The Flag of Puerto Rico was designed in 1894. ... The National Flag of Canada, popularly known as the Maple Leaf and lUnifolié (French for the one-leafed), is a base red flag with a white square in its centre featuring a stylized, 11-pointed, red maple leaf. ...


Within the next five years, Old Navy plans to renovate all their US stores. The new Old Navy will have hardwood floors, natural lighting, and a garden inside the store. Old Navy hopes to shed its warehouse-like atmosphere and induce a more comfortable, natural shopping experience.[citation needed]


Starting late September 2007, Old Navy offers Old Navy Visa cards. Unlike the regular ON credit card, these cards can be used anywhere but still bear the Old Navy logo on the front. Customers get 5% cash back on purchases at any Gap Inc. store (Gap, Baby Gap, Banana Republic, Old Navy), and 1% cash back on all other purchases. The previous "Stuff 'n Save" promotions and the 10% off your first purchase are still included.


Effective October 1st, Todd Oldham will become Old Navy's creative director.


Advertisement campaigns

The most notable aspect of Old Navy's television advertisements are their kitschy, satirical and corny tone toward a retro time period, vaguely between 1940 and 1960. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecuing. A common tagline used in their campaigns is " [insert clothing article here] for the whole family!" Kitsch is a term of German origin that has been used to categorize art that is considered an inferior copy of an existing style. ... Retro is a term used to describe the culture of the past. ...


Old Navy is also known for its advertising campaigns featuring celebrities such as Molly Sims, Morgan Fairchild, Joan Collins, Fran Drescher, Vanessa Anne Hudgens, Kristin Chenoweth, The Village People, Tim Armbruster and Lil' Kim. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog," Magic. According to Gap Inc., Magic, an Airedale terrier mix, was rescued from the streets of San Jose. Magic remains an informal mascot of the company, though Donovan has since died. Molly Sims (born May 25, 1973 in Murray, Kentucky) is an American model and actress. ... Morgan Fairchild (born February 3, 1950) is an American actress. ... Joan Henrietta Collins OBE (born May 23, 1933) is a Golden Globe Award winning English actress and bestselling author. ... Francine Joy Drescher (born September 30, 1957) is an American film and television actress. ... Vanessa Anne Hudgens (born December 14, 1988) is an American actress and singer. ... Kristi Dawn Chenoweth (born July 24, 1968) is an American singer and Tony Award-winning American musical theatre, film, and television actress. ... Village People were a disco band of the late 1970s. ... Kimberly Denise Jones, better known by her stage name Lil Kim[1], is an American multi-platinum rapper. ... For other meanings, see vogue. ... Carrie Donovan was the former style editor for The New York Times Magazine who is best known for her work in Old Navy commercials where she wore her trademark large spectacles and declared the merchandise was Fabulous!. Categories: People stubs ... For other uses, see San José. Nickname: Location of San Jose within Santa Clara County, California. ... Millie, once mascot of the City of Brampton, is now the Brampton Arts Councils representative. ...


Old Navy started a contest in June 2006 to choose a new mascot dog to replace Magic through a nationwide search contest. Paco, a mixed breed male from Venice Beach, California, was announced as the new Old Navy mascot on July 23, 2006. June 2006 : ← - January - February - March - April - May - June - July - August - September - October - November - December- → Extraordinary renditions. ... is the 204th day of the year (205th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...


Jeffersons stars Isabel Sanford and Sherman Hemsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s until Sanford died. This article does not cite any references or sources. ... Isabel Sanford (born as Eloise Gwendolyn Sanford August 29, 1917 – July 9, 2004) was an American actress most famous for her role as Louise Weezie Jefferson on the CBS television sitcoms All in the Family (1971-1975) and The Jeffersons (1975-1985). ... Sherman Hemsley (born February 1, 1938 in Philadelphia, Pennsylvania) is an Emmy Award nominated and Image Award winning African American character actor most famous for his roles as George Jefferson, on the television shows All in the Family and The Jeffersons and as Deacon Ernest Frye on Amen. ... For the band, see 1990s (band). ... This article is about the first decade of the 21st century. ...


The soundtracks played at Old Navy feature up-beat, modern music. Songs are mostly current, include remixes and indie beats, as well as upbeat pop and R&B/Hip Hop records.


References

  1. ^ United States Securities and Exchange Commission, Form 8-K [1]
  2. ^ http://www.oldnavy.com/customerService/info.do?cid=3337
  3. ^ Gap Inc. Store Count, as of August 4, 2007 [2]
  4. ^ http://www.oldnavy.com/customerService/info.do?cid=3334
  5. ^ Old Navy branding information[3]

is the 216th day of the year (217th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ...

External links

  • Official website
  • Gap Inc. - Parent company website

  Results from FactBites:
 
Gap taps Michael Cape to head Old Navy marketing | Reuters (511 words)
Family-oriented Old Navy, where clothing is cheaper than at the Gap, has seen its market share erode to a host of competitors such as Kohl's Corp. (KSS.N: Quote, Profile, Research) and Target Corp.(TGT.N: Quote, Profile, Research).
Old Navy's executive vice president of product design Ivy Ross also left the company in January and has not yet been replaced.
Old Navy President Robertson, a longtime department store executive, was tapped in October to reinvigorate Old Navy, following the departure of Jenny Ming, who was widely credited for Old Navy's success in its early days.
Old Navy - Wikipedia, the free encyclopedia (561 words)
Old Navy is a brand of clothing and chain of stores owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth and Towne brands.
Old Navy's corporate operations are with The Gap in San Francisco and San Bruno, California.
Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild, Joan Collins, Fran Drescher, and hip hop artist Lil Kim.
  More results at FactBites »

 
 

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