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Encyclopedia > Merchandising
A coffee mug bearing the logo of a company or organization is a common example of product merchandising.

Merchandising refers to the methods, practices and operations conducted to promote and sustain certain categories of commercial activity. The term is understood to have different specific meanings depending on the context.[1] Image File history File links Wpcoffeemug. ... Image File history File links Wpcoffeemug. ... This article does not cite any references or sources. ... This article does not cite any references or sources. ...

Contents

Licensing

Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, who then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image.[2] For other senses of this word, see Trademark (disambiguation). ...


Entertainment and mass media

Children

One definition of merchandising is a marketing practice in which the brand or image from one product or service is used to sell another. It is most prominently seen in connection with films, usually those in current release and with television shows oriented towards children. Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... Film is a term that encompasses individual motion pictures, the field of film as an art form, and the motion picture industry. ...


Merchandising, especially in connection with child-oriented films and TV shows, often consists of toys made in the likeness of the show's characters or items which they use. However, sometimes it can be the other way around, with the show written to include the toys, as advertising for the merchandise. The first major example of this was the TV show "He-man and the Masters of the Universe," in the early 1980s, but this practice has been common in children's broadcasting ever since. He-Man as seen in a DC comic from December, 1982, one of his earliest appearances and preceding the debut of his animated series. ... This article does not cite any references or sources. ...


Sometimes merchandising from a television show can grow far beyond the original show, even lasting decades after the show has largely disappeared from popularity. In other cases, large amounts of merchandise can be generated from a pitifully small amount of source material (Mashimaro). Mashimaro is a Korean fictional character composed of a fat rabbit. ...


Adults

The most common adult-oriented merchandising is that related to professional sports teams (and their players). In professional sports, as opposed to amateur sports, athletes receive payment for their performance. ...


A smaller niche in merchandising is the marketing of more adult-oriented products in connection with similarly adult-oriented films and TV shows. This is common especially with the science fiction and horror genres. (Examples: Star Trek, McFarlane Toys) Occasionally shows which were intended more for children find a following among adults, and you can see a bit of a crossover, with products from that show oriented towards both adults and children. (Gundam model kits) Science fiction is a form of speculative fiction principally dealing with the impact of imagined science and technology, or both, upon society and persons as individuals. ... Horror fiction is, broadly, fiction in any medium intended to scare, unsettle, or horrify the reader. ... Look up genre in Wiktionary, the free dictionary. ... The current Star Trek franchise logo Star Trek is an American science fiction entertainment series and media franchise. ... Todd McFarlane (born March 16, 1961 in Calgary, Alberta, Canada) is a Canadian cartoonist, comic book writer, artist, toy manufacturer/designer, and media entrepreneur. ... This article does not cite any references or sources. ... A scale model is a representation or copy of an object that is larger or smaller than the actual size of the object being represented. ...


Sometimes a brand of non-media products can achieve enough recognition and respect that simply putting its name or images on a completely unrelated item can sell that item. (An example would be Harley-Davidson branded clothing.) A brand is a name, logo, slogan, and/or design scheme associated with a product or service. ... Logo on a 2003 Harley Davidson The Harley-Davidson Motor Company (NYSE: HDI) is a manufacturer of motorcycles based in Milwaukee, Wisconsin. ...


Promotional merchandising

Merchandising, as commonly used in Marketing also means the promotion of merchandise sales, as by coordinating production, marketing and developing advertising, display, and sales strategies to increase retail sales. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.


Trading industry

In Eastern Europe, particularly in Russia, the term “merchandising” is commonly used within the trading industry and denotes all marketing and sales stimulation activities around PoS (point of sale): design, creation, promotion, care and training of the sales staff.


Retail supply chain

Another definition of Merchandising is the Supply Chain practice of making products in retail outlets available to consumers, primarily by stocking shelves and displays. While this used to be done exclusively by the stores' employees, many retailers have found substantial savings in requiring it to be done by the manufacturer, vendor, or wholesaler that provides the products to the retail store. In the UK there are a number of organisations that supply merchandising services to support retail outlets with general stock replenishment and merchandising support in new stores, an example is Recruit Retail Services. By doing this, retail stores have been able to substantially reduce the number of employees needed to run the store. While stocking shelves and building displays is often done when the product is delivered, it is increasingly a separate activity from delivering the product. In Grocery Stores, for example, almost all products delivered directly to the store from a manufacturer or wholesaler will be stocked by the manufacturer's/wholesaler's employee who is a full time merchandiser. Product categories where this is common are Beverage (all types, alcoholic & non-alcoholic), Packaged Baked Goods (Bread & Pastries), Magazines & Books, and Health & Beauty products. For major food manufacturers in the Beverage and Baked Goods industries, their Merchandisers are often the single largest employee group within the company. For nationwide branded goods manufacturers such as The Coca-Cola Company and [PepsiCo], their respective merchandiser work forces number in the thousands.


References

  1. ^ Kunz, Grace (2005). Merchandising: Theory, Principles, And Practice. Fairchild Books. ISBN 1563673533. 

See also

  • Tie-in

  Results from FactBites:
 
merchandising: Definition and Much More from Answers.com (1412 words)
One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
Merchandising, especially in connection with child-oriented films and TV shows, often consists of toys made in the likeness of the show's characters or items which they use.
The most common adult-oriented merchandising is that related to professional sports teams (and their players).
Merchandising - Wikipedia, the free encyclopedia (663 words)
One definition of merchandising is a marketing practice in which the brand or image from one product or service is used to sell another.
The first major example of this was the TV show "He-man and the Masters of the Universe," in the early 1980s, but this practice has been common in children's broadcasting ever since.
The most common adult-oriented merchandising, however, is that related to professional sports teams (and their players).
  More results at FactBites »

 
 

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