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Encyclopedia > Media market

A media market, broadcast market, media region, designated market area, DMA or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content. They can coincide with metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in ratings, which are compiled in the United States by Nielsen Media Research (television) and Arbitron (radio). A radio station is an audio (sound) broadcasting service, traditionally broadcast through the air as radio waves (a form of electromagnetic radiation) from a transmitter to an antenna and a thus to a receiving device. ... Metropolitan area in Western Tokyo as seen from Tokyo Tower A metropolitan area is a large population center consisting of a large city and its adjacent zone of influence, or of several neighboring cities or towns and adjoining areas, with one or more large cities serving as its hub or... Rating is a means of classifying things in different categories. ... Nielsen Media Research (NMR) is a U.S. firm, headquartered in New York City, and operating primarily from Oldsmar, FL, which measures media audiences, including television, radio and newspapers. ... Arbitron is a radio audience research company in the United States. ...


Markets are identified by the largest city, which is usually located in the center. However, geography and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as Wichita-Hutchinson, Kansas, Chico-Redding, California, Albany-Schenectady-Troy, New York, and Harrisburg-Lebanon-Lancaster-York, Pennsylvania). Nickname: Air Capital Location in the state of Kansas County Sedgwick  - Mayor Carlos Mayans Area    - City 359. ... Hutchinson is the largest city and county seat of Reno County, Kansas, 219 miles (353 km) west of Kansas City, Mo. ... Nickname: City of Roses, City of Trees Location of Chico in California Coordinates: Country State County United States California Butte Settled 1843 Founded 1860 Incorporated January 8, 1872 Government  - Mayor Andrew Holcombe  - City Council Scott Gruendl Steve Bertagna Larry Wahl Ann Schwab Mary Flynn Tom Nickell  - City Manager Greg Jones... Redding from space, April 1994 Redding is the county seat of Shasta County, California, USA, located on the Sacramento River and on Interstate 5 south of Shasta Lake. ... Location in Albany County and the State of New York Coordinates: Country United States State New York County Albany Founded 1614 Incorporated 1686 Government  - Mayor Gerald D. Jennings Area  - City  21. ... Union Colleges Nott Memorial, one of the most recognized buildings in Schenectady Schenectady (IPA ) is a city in Schenectady County, New York, United States, of which it is the county seat. ... Looking west down Broadway at downtown Troy. ... Location in Pennsylvania Coordinates: Country United States State Pennsylvania County Dauphin Incorporated 1791 Charter 1860 Government  - Mayor Stephen R. Reed (D) Area  - City  11. ... Nickname: The Red Rose City Location in Pennsylvania Coordinates: Country United States State Pennsylvania County Lancaster Founded 1730 Incorporated March 10, 1818  - Mayor Rick Gray (D) Area    - City  7. ... Nickname: The White Rose City Coordinates: Country United States State Pennsylvania County York Incorporated  - Borough September 24, 1787  - City January 11, 1887 Mayor John Brenner Area    - City 13. ...


In North America, radio markets are generally a bit smaller than their television counterparts, as broadcast power restrictions are stricter for radio than TV, and TV reaches further via cable. AM band and FM band radio ratings are sometimes separated, as are broadcast and cable television. Market researchers also subdivide ratings demographically between different age groups, genders, and ethnic backgrounds; as well as psychographically between income levels and other non-physical factors. This information is used by advertisers to determine how to reach a specific audience. In countries such as the United Kingdom, a government body defines the media markets; in countries such as the United States, media regions are defined by a privately held institution, without government status. World map showing North America A satellite composite image of North America. ... Mediumwave radio transmissions (sometimes called Medium frequency or MF) are those between the frequencies of 300 kHz and 3000 kHz. ... In most of the world, the FM broadcast band, used for broadcasting FM radio stations, goes from 87. ... Terrestrial television (also known as over-the-air, OTA or broadcast television) was the traditional method of television broadcast signal delivery prior to the advent of cable and satellite television. ... Coaxial cable is often used to transmit cable television into the house. ... Research is often described as an active, diligent, and systematic process of inquiry aimed at discovering, interpreting, and revising facts. ... A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. ... The effects of ageing on a human face Elderly woman Ageing or aging is the process of becoming older. ... Gender often refers to the distinctions between males and females in common usage. ... This article or section should be merged with ethnic group Ethnicity is the cultural characteristics that connect a particular group or groups of people to each other. ... In marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. ... Income, generally defined, is the money that is received as a result of the normal business activities of an individual or a business. ... Commercialism redirects here. ... An audience is a group of people who participate in an experience or encounter a work of art, literature, theatre, music or academics in any medium. ...

Contents

United States

Television

A Designated Market Area (DMA) is a group of counties in the United States that are covered by a specific group of television stations. The term was coined by Nielsen Media Research, and they control the trademark on it. There are 210 DMAs in the United States. A television station is a type of broadcast station that broadcasts both audio and video to television receivers in a particular area. ... Nielsen Media Research (NMR) is a U.S. firm, headquartered in New York City, and operating primarily from Oldsmar, FL, which measures media audiences, including television, radio and newspapers. ...


These market areas can also be used to define restrictions on rebroadcasting of broadcast television signals. Generally speaking, only stations within the same market area can be rebroadcast. The only exception to this rule is the "significantly viewed" list.[1]


See also List of television stations in North America by media market. Map of United States Designated Market Areas (DMAs). ...


Radio

Arbitron also maintains similar areas for radio stations; each is called an area of dominant influence (ADI). There are 286 ADI's in the United States. Arbitron is a radio audience research company in the United States. ... A radio station is an audio (sound) broadcasting service, traditionally broadcast through the air as radio waves (a form of electromagnetic radiation) from a transmitter to an antenna and a thus to a receiving device. ...


See Also List of United States radio markets This is a list of radio Markets in the United States ranked by Arbitron . ...


Canada

Canada also has a similar system, run by the Bureau of Broadcast Measurement (BBM). The Bureau of Broadcast Measurement, or BBM, is an audience measurement organization for Canadian television and radio broadcasting. ...


External links

See also


  Results from FactBites:
 
Media market - Wikipedia, the free encyclopedia (411 words)
A media market, broadcast market, media region or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers or Internet content.
Markets are identified by the largest city, which is usually located in the center.
In countries such as the United Kingdom, a government body defines the media markets; in countries such as the United States, media regions are defined by a privately held institution, without government status.
Concentration of media ownership - Wikipedia, the free encyclopedia (1746 words)
Concentration of media ownership (also known as media consolidation or media convergence) is a commonly used term among media critics, policy makers, and others to characterize ownership structure of mass media industries.
The similar market structure exists for U.S. television broadcasting, cable systems, and newspaper industries, all of which are characterized by the existence of large-scale owners.
In small markets where the population could not adequately support multiple television stations competing for advertising dollars, the CRTC began permitting twinstick operations, in which the same company operated both CBC and CTV affiliates in the same market, in 1967.
  More results at FactBites »

 
 

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