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Encyclopedia > McWorld

McWorld is a term sometimes used a) to describe the spreading of McDonald's restaurants throughout the world, as the result of globalization, and b) more often and more generally to describe the effects of international McDonaldization of services and commercialization of goods and services as an element of globalization as a whole. Like "McJob," this term naturally is not currently favored by McDonald's Corporation. McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants. ... Globalization (or globalisation) refers to the worldwide phenomenon of technological, economic, political and cultural exchanges, brought about by modern communication, transportation and legal infrastructure as well as the political choice to consciously open cross-border links in international trade and finance. ... McDonaldization is the process by which a society takes on the characteristics of a fast-food restaurant. ... This article needs cleanup. ... McJob is slang for a low-pay, low-prestige job that requires few skills and offers very little chance of intracompany advancement. ...

Critics claim that fast food chain restaurants such as McDonald's are destructive towards many aspects of the indigenous cultures in countries where they have been introduced. McDonald's itself, however, does make some effort to preserve indigenous culture; for example, McDonald's restaurants in India serve no beef and include "quick-service" versions of traditional Indian vegetarian foods. Although critics note that many fast food restaurant menus include high-calorie and/or high-fat items, McDonalds has however attempted to lose the unhealthy image by introducing new menus such as the "Salads Plus" menu, and new items such as sandwiches. Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ...

In 1996, Rutgers political science professor Benjamin Barber published a bestselling book titled Jihad vs. McWorld [1], which describes international commercialization as one of two great clashing forces of the 21st century, the other being tribalistic religious fundamentalism. A 1999 book entitled Mustard Seed Versus Mcworld by evangelical minister Tom Sine implores Christians to reject the diminution of religious values that he contends results from excessive commercialization.[2] 1996 (MCMXCVI) was a leap year starting on Monday of the Gregorian calendar, and was designated the International Year for the Eradication of Poverty. ... Rutgers University Rutgers, The State University of New Jersey, is located in New Brunswick, Piscataway, Camden and Newark, New Jersey. ... Political science is a social science discipline that deals with the theory and practice of politics and the description and analysis of political systems and political behavior. ... Benjamin R. Barber (born August 2, 1939) is a political scientist and professor at the University of Maryland, College Park, perhaps best known popularly for his 1996 bestseller, *Jihad Vs. ... Jihad vs. ... 1999 (MCMXCIX) was a common year starting on Friday, and was designated the International Year of Older Persons by the United Nations. ... The word evangelicalism usually refers to a tendency in diverse branches of Protestantism, typified by an emphasis on evangelism, a personal experience of conversion, biblically-oriented faith, and a belief in the relevance of Christian faith to cultural issues. ... In most Protestant churches, a minister is a member of the ordained clergy who leads a congregation or participates in a role in a parachurch ministry; such a person may also be called a Pastor, Preacher, Bishop, Chaplain or Elder. ... This article is about the religous people known as Christians. ...


McWorld was originally the name of a TV campaign by the restaurant that ran many of its ads during Saturday morning cartoons of the early '90s, featuring the exciting McDonald's-related happenings that would purportedly occur if kids ran the world. These included fantasies such as having gym class every period in school and eating McDonald's at every meal [3]. In addition to planet Earth, McWorld ads featured kids ruling school, space, and other arenas typically dominated by an adult hegemony; adults were portrayed as inferior and ineffective. Memorably, each spot concluded with the phrase, "Hey, it could happen! MCWORLD!", as a rockin' guitar chord played in the background. The term was also a planet visited by the cast of the flash cartoon Bonus Stage parodying the globalization (or rather galaxy-wide spreading) of McDonalds. Saturday morning cartoon is the colloquial term for the typical television animation programming that was typically scheduled on Saturday mornings on the major American television networks since the mid 1960s. ... Bonus Stage Bonus Stage (abbreviated BS) is an action/adventure/comedy flash animated series by Matt Wilson that focuses attention on the randomness, sarcasm, and parodic moments of life. ...

  Results from FactBites:
Jihad Vs. McWorld (4312 words)
For McWorld, it is the antipolitics of globalism: bureaucratic, technocratic, and meritocratic, focused (as Marx predicted it would be) on the administration of things--with people, however, among the chief things to be administered.
And if McWorld is indifferent to democracy, there is nonetheless a form of democratic government that suits global markets passably well--representative government in its federal or, better still, confederal variation.
And democracy remains both a form of coherence as binding as McWorld and a secular faith potentially as inspiriting as Jihad.
  More results at FactBites »



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