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Encyclopedia > McDonald's
McDonald's Corporation
Image:McDonalds1.gif
Type Public (NYSE: MCD)
Founded May 15, 1940 in San Bernardino, California
Founder Dick and Mac McDonald
Headquarters Oak Brook, Illinois, USA
Key people Ray Kroc, corporate founder
Jim Skinner, CEO
Ralph Alvarez, president and COO
Ronald McDonald, corporate spokesman
Industry Restaurants
Products Fast food, including hamburgers (and its signature Big Mac and Quarter Pounder sandwiches), Chicken McNuggets, french fries, milkshakes, salads, baked individual-sized pies, sundaes, children's meal ensembles, and breakfast items (including its signature Egg McMuffin sandwich)
Revenue $20.460 Billion USD (2005)
Net income $2.602 Billion USD (2005)
Employees 447,000 (2005)[1]
Slogan i'm lovin' it
Website www.mcdonalds.com

McDonald's Corporation (NYSE: MCD) is the world's largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. More recently, it also offers salads, fruit and carrot sticks. Image File history File links Information_icon. ... Shortcut: WP:-( Vandalism is indisputable bad-faith addition, deletion, or change to content, made in a deliberate attempt to compromise the integrity of the encyclopedia. ... Image File history File links No higher resolution available. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange privately-owned by the NYSE Group (NYX). ... May 15 is the 135th day of the year in the Gregorian Calendar (136th in leap years). ... 1940 (MCMXL) was a leap year starting on Monday (the link is to a full 1940 calendar). ... The San Bernardino skyline viewed from Grand Terrace, California San Bernardino is the county seat of San Bernardino County, California, United States. ... For the computer game previously called Entrepreneur, see The Corporate Machine. ... Richard Dick J. McDonald (February 16, 1909 – July 14, 1998) and Maurice Mac McDonald (November 26, 1902 – December 11, 1971) were two early American fast food pioneers, originally from Manchester, New Hampshire, who established the first McDonalds restaurant in 1940. ... This article or section does not adequately cite its references or sources. ... A Chief Executive Officer (CEO), or Chief Executive, is the highest-ranking corporate officer, administrator, corporate administrator, executive, or executive officer, in charge of total management of a corporation, company, organization or agency. ... Ralph Alvarez (born 1951 in Cuba) is a Cuban-American businessman and the current President and COO of McDonalds. ... President is a title held by many leaders of organizations, companies, trade unions, universities, and countries. ... A Chief Operating Officer (COO) is a corporate officer responsible for managing the day-to-day activities of the corporation. ... Listen to this article · (info) This audio file was created from an article revision dated 2006-01-14, and may not reflect subsequent edits to the article. ... A spokesperson (person could be replaced with the gender of the person), or spokesmodel is a person who speaks on behalf of others, but is understood not to be necessarily part of the others (e. ... A typical restaurant in uptown Manhattan A restaurant is an establishment that serves prepared food and beverages to be consumed on the premises. ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... This article is about the sandwich known as a hamburger. ... The Big Mac is a type of hamburger, a signature sandwich sold by the McDonalds chain of fast-food restaurants since 1968, made with two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. ... A Quarter Pounder is a McDonalds hamburger made from approximately 1/4 pound (4 ounces or 114 grams) of beef, weighed before cooking. ... This article or section does not adequately cite its references or sources. ... French fried potatoes, commonly known as French fries or fries (North America) or chips (United Kingdom, Republic of Ireland and Commonwealth) are pieces of potato that have been chopped into batons and deep fried. ... A strawberry milkshake 100 g corresponds to 95 ml. ... Salad Platter Salad is a term applied broadly to many food preparations that are a mixture of chopped or sliced ingredients. ... This article is about the baked good, for other uses see Pie (disambiguation). ... Strawberry Sundae In the United States, one of the most familiar ice cream desserts is the ice cream sundae. ... The Egg McMuffin, introduced in 1973 by operator Herb Peterson in Santa Barbara, California, is the brand name for a breakfast sandwich available at McDonalds consisting of a slice of canadian bacon, a poached egg, and a slice of cheese on an English muffin. ... Revenue is a U.S. business term for the amount of money that a company earns from its activities in a given period, mostly from sales of products and/or services to customers. ... Image File history File links No higher resolution available. ... ISO 4217 Code USD User(s) the United States, the British Indian Ocean Territory[1], the British Virgin Islands, East Timor, Ecuador, El Salvador, the Marshall Islands, Micronesia, Palau, Panama, Turks and Caicos Islands, and the insular areas of the United States Inflation 2. ... Net income is equal to the income that a firm has after subtracting costs and expenses from the total revenue. ... Image File history File links No higher resolution available. ... ISO 4217 Code USD User(s) the United States, the British Indian Ocean Territory[1], the British Virgin Islands, East Timor, Ecuador, El Salvador, the Marshall Islands, Micronesia, Palau, Panama, Turks and Caicos Islands, and the insular areas of the United States Inflation 2. ... Employment is a contract between two parties, one being the employer and the other being the employee. ... Look up slogan in Wiktionary, the free dictionary. ... im lovin it is an international branding campaign by McDonalds Corporation primarily aimed at people aged 15-24. ... A website (or Web site) is a collection of web pages, images, videos and other digital assets and hosted on a particular domain or subdomain on the World Wide Web. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange privately-owned by the NYSE Group (NYX). ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... // The following is a list of fast-food restaurant chains. ... For other uses, see Hamburger (disambiguation). ... For other uses, see Chicken (disambiguation). ... French fried potatoes, commonly known as French fries or just fries (North America) or chips (United Kingdom, Republic of Ireland and Commonwealth) are pieces of potato that have been cut into batons and deep fried. ... A strawberry milkshake 100 g corresponds to 95 ml. ... A soft drink is a drink that contains no alcohol. ... Salad Platter Salad is a term applied broadly to many food preparations that are a mixture of chopped or sliced ingredients. ... For other uses, see Fruit (disambiguation). ... Binomial name Daucus carota L. Percentages are relative to US recommendations for adults. ...


The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion. 1940 (MCMXL) was a leap year starting on Monday (the link is to a full 1940 calendar). ... Toms Restaurant, a restaurant in New York made familiar by Suzanne Vega and the television sitcom Seinfeld A restaurant is an establishment that serves prepared food and beverages to order, to be consumed on the premises. ... Richard Dick J. McDonald (February 16, 1909 – July 14, 1998) and Maurice Mac McDonald (November 26, 1902 – December 11, 1971) were two early American fast food pioneers, originally from Manchester, New Hampshire, who established the first McDonalds restaurant in 1940. ... The San Bernardino skyline viewed from Grand Terrace, California San Bernardino is the county seat of San Bernardino County, California, United States. ... Official language(s) English Capital Sacramento Largest city Los Angeles Area  Ranked 3rd  - Total 158,302 sq mi (410,000 km²)  - Width 250 miles (400 km)  - Length 770 miles (1,240 km)  - % water 4. ... 1948 (MCMXLVIII) was a leap year starting on Thursday (the link is to a full 1948 calendar). ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... Franchising (from the French for honesty[citation needed]) is a method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and usually a percentage piece of gross sales or gross profits as well as... This article or section does not adequately cite its references or sources. ... Incorporated City in 1925. ... Official language(s) English Capital Springfield Largest city Chicago Area  Ranked 25th  - Total 57,918 sq mi (149,998 km²)  - Width 210 miles (340 km)  - Length 390 miles (629 km)  - % water 4. ... April 15 is the 105th day of the year in the Gregorian calendar (106th in leap years). ... 1955 (MCMLV) was a common year starting on Saturday of the Gregorian calendar. ...


With the successful expansion of McDonald's into many international markets, the company became a symbol of globalization and the spread of the American way of life. Its prominence also made it a frequent subject of public debates about obesity, corporate ethics and consumer responsibility. A KFC franchise in Kuwait. ... The American way of life is an expression that refers to the lifestyle of people living in the United States. ... Business ethics is a form of the art of applied ethics that examines ethical rules and principles within a commercial context, the various moral or ethical problems that can arise in a business setting, and any special duties or obligations that apply to persons who are engaged in commerce. ... This article is about consumers in economics. ... Almanac · Categories · Glossaries · Lists · Overviews · Portals · Questions · Site news · Index Art | Culture | Geography | Health | History | Mathematics | People | Philosophy | Science | Society | Technology Wikipedia is an encyclopedia written by its users in over 200 languages worldwide. ...

Contents

Corporate overview

A typical Australian McDonalds drive thru.
A typical Australian McDonalds drive thru.

McDonald's restaurants are found in 120 countries and territories around the world and serve nearly 54 million customers each day. The company also operates other restaurant brands, such as Piles Café and Boston Market, and has a minority stake in Pret a Manger. The company owned a majority stake in Chipotle Mexican Grill until completing its divestment in October 2006. Until December 2003, it also owned Donatos Pizza. It also has a subsidiary, Redbox, which started in 2003 as 18-foot (5.5 m) wide automated convenience stores, but as of 2005, has focused on DVD rental machines. Image File history File linksMetadata Size of this preview: 800 × 600 pixel Image in higher resolution (2592 × 1944 pixel, file size: 954 KB, MIME type: image/jpeg) A car orders lunch at the McDonalds drive-thru in Charnwood, Australian Capital Territory. ... Image File history File linksMetadata Size of this preview: 800 × 600 pixel Image in higher resolution (2592 × 1944 pixel, file size: 954 KB, MIME type: image/jpeg) A car orders lunch at the McDonalds drive-thru in Charnwood, Australian Capital Territory. ... McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants [1]. Although McDonalds did not invent the hamburger or fast food, its name has become nearly synonymous with both. ... Wikibooks has more about this subject: Marketing A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. ... Boston Market (formerly Boston Chicken), headquartered in Golden, Colorado, is a chain of American fast-food restaurants that was founded in December 1985, in Newton, Massachusetts. ... Inside a Pret a Manger, Strand, London Pret a Manager (informally Pret) is a UK sandwich retailer. ... Chipotle Mexican Grill (NYSE: CMG) is a Denver, Colorado-based chain of restaurants specializing in San Francisco burritos and tacos. ... In finance and economics, divestment or divestiture is the reduction of some kind of asset, for either financial or social goals. ... October 2006 is the tenth month of that year and has yet to occur. ... December 2003: January - February - March - April - May - June - July - August - September - October - November - December - → Events December 31, 2003 In Taiwan, President Chen Shui-bian signs a law that allows referendums to be held. ... Media:Example. ... This article or section does not adequately cite its references or sources. ... 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... This article or section does not adequately cite its references or sources. ... 2005 is a common year starting on Saturday of the Gregorian calendar. ...


Types of restaurants

The site of the first McDonald's to be franchised by Ray Kroc is now a museum in Des Plaines, Illinois. The building is a replica of the original, which was the ninth McDonald's restaurant opened.
The site of the first McDonald's to be franchised by Ray Kroc is now a museum in Des Plaines, Illinois. The building is a replica of the original, which was the ninth McDonald's restaurant opened.

Most standalone McDonald's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or McDrive as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the latter two steps are frequently combined; it was first introduced in Arizona in 1975, following the lead of other fast-food chains. In some countries "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service. There are also a few locations, located mostly in downtown districts, that offer Walk-Thru service in place of Drive-Thru. Image File history File linksMetadata Size of this preview: 800 × 511 pixel Image in higher resolution (1024 × 654 pixel, file size: 128 KB, MIME type: image/jpeg) Other versions DCP_2489. ... Image File history File linksMetadata Size of this preview: 800 × 511 pixel Image in higher resolution (1024 × 654 pixel, file size: 128 KB, MIME type: image/jpeg) Other versions DCP_2489. ... The McDonalds Museum is located near the site of the former McDonalds restaurant in Des Plaines, Illinois opened by Ray Kroc in 1955, which the company usually refers to as The Original McDonalds. ... Incorporated City in 1925. ... Counter service is a form of service in restaurants, pubs, and bars where food or drinks are ordered at the counter. ... A drive-thru window at a fast food restaurant. ... Highway in Pennsylvania, USA The Pan-American Highway, in the Peruvian town of Máncora, where it serves as the main street. ... A drive-thru window at a fast food restaurant. ...


Specially themed restaurants also exist, such as the "Solid Gold McDonald's," a 1950s rock-and-roll themed restaurant. In Victoria, British Columbia, there is also a McDonald's with a 24 carat gold chandaleir and similar light fixtures.


Children's areas

Some McDonald's in suburban areas and certain cities feature large indoor or outdoor playgrounds, called "McDonald's PlayPlace" (if indoors) or "Playland" (outdoors). The first PlayPlace with the familiar crawl-tube design with ball pits and slides was introduced in 1987 in the USA, with many more being constructed soon after. Some PlayPlace playgrounds have been renovated into "R Gym" areas. Combination playground structure for small children; slides, climbers (stairs in this case), playhouse A playground is an area designed for children to play freely. ...


"R Gyms" are in-restaurant play area that features interactive game zones designed for children aged 4 to 12. Equipped with stationary bicycles attached to video games, dance pads, basketball hoops, monkey bars, an obstacle course, and other games which emphasize physical activity. [2]


The "R Gym" features the Toddler Zone, an active play environment with age appropriate games that develop physical coordination and social skills; the Active Zone, designed for children aged four-to-eight that promotes physical fitness through fun play; the Sports Zone which features a series of sport oriented activities to promote aerobic exercise for children aged 9-to-12; the Parent Zone which features seating and provides a monitoring area for their children; and the Dining Area which allows families to eat.


Redesign

In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of their restaurants, the first major redesign since the 1970s. [3] [4] For the Manfred Mann album, see 2006 (album). ... Template:A year The 1970s decade refers to the years from 1970 to 1979, inclusive. ...


The new design will include the traditional McDonald's yellow and red colors, but the red will be muted to terra cotta, the yellow will turn golden for a more "sunny" look, and olive and sage green will be added. To warm up their look, the restaurants will have less plastic and more brick and wood, with modern hanging lights to produce a softer glow. Contemporary art or framed photographs will hang on the walls.


The exterior will have golden awnings and a "swish brow" instead of the traditional double-slanted mansard roof. Château of Dampierre-en-Yvelines: domesticated Baroque at the center of Louis XIVs inner circle A Mansard or Mansard roof in architecture refers to a style of hip and totally awesome roof characterized by two slopes on each of its four sides with the lower slope being much...


The new restaurants will feature areas:

  • The "linger" zone will offer armchairs, sofas, and Wi-Fi connections, a concept introduced by Starbucks.
  • The "grab and go" zone will feature tall counters with bar stools for customers who eat alone; Plasma TVs will offer them news and weather reports.
  • The "flexible" zone will be targeted toward families and will have booths featuring fabric cushions with colorful patterns and flexible seating.

Different music will be targeted to each zone. Official Wi-Fi logo Wi-Fi is a brand originally licensed by the Wi-Fi Alliance to describe the underlying technology of wireless local area networks (WLAN) based on the IEEE 802. ... A plasma display is an emissive flat panel display where light is created by phosphors excited by a plasma discharge between two flat panels of glass. ...


Business model

The McDonald's Corporation's business model is slightly different from that of most other fast-food chains. In addition to ordinary franchise fees, supplies, and percentage of sales, McDonald's also collects rent, partially linked to sales. As a condition of the franchise agreement, the Corporation owns the properties on which most McDonald's franchises are located. The UK business model is different, in that fewer than 30% of restaurants are franchised, with the majority under the ownership of the company. McDonald's trains its franchisees and others at Hamburger University in Oak Brook, Illinois. The term business model describes a broad range of informal and formal models that are used by enterprises to represent various aspects of business, such as operational processes, organizational structures, and financial forecasts. ... Franchising (from the French for honesty[citation needed]) is a method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and usually a percentage piece of gross sales or gross profits as well as... It has been suggested that this article or section be merged with rental agreement. ... The campus of Hamburger University. ... Template:Chicagoland McCity Oak Brook is a suburb of Chicago in DuPage County, Illinois in the Elmhurst-Villa Park-Lombard-Oakbrook area. ...


According to Fast Food Nation by Eric Schlosser (2001), nearly one in eight workers in the U.S. have at some time been employed by McDonald's. (According to a news piece on Fox News this figure is one in ten). The book also states that McDonald's is the largest private operator of playgrounds in the U.S., as well as the single largest purchaser of beef, pork, potatoes, and apples. The meatfoods McDonald's uses vary with the culture of the host country. Fast Food Nation, paperback edition Fast Food Nation: The Dark Side of the All-American Meal (2001) is a book by investigative journalist Eric Schlosser that examines the local and global influence of the United States fast food industry. ... Eric Schlosser (born 1959) is an American journalist and author. ... Motto: (Out Of Many, One) (traditional) In God We Trust (1956 to date) Anthem: The Star-Spangled Banner Capital Washington D.C. Largest city New York City None at federal level (English de facto) Government Federal constitutional republic  - President George Walker Bush (R)  - Vice President Dick Cheney (R) Independence from... For other uses, see Beef (disambiguation). ... Two halves of pork being delivered Pork is the culinary name for meat from pigs. ... Binomial name Solanum tuberosum L. The potato (Solanum tuberosum) is a perennial plant of the Solanaceae, or nightshade, family, commonly grown for its starchy tuber. ... This article is about the tree and its fruit. ...


McCafé

 This is inside a Dublin McCafe.
This is inside a Dublin McCafe.

McCafé is a café style accompaniment to McDonald's restaurants. Image File history File links Download high-resolution version (1024x768, 295 KB) Due to popularity of Starbucks and coffeeshops in general, McDonalds introduced McCafes to capitalize on this latest trend. ... Image File history File links Download high-resolution version (1024x768, 295 KB) Due to popularity of Starbucks and coffeeshops in general, McDonalds introduced McCafes to capitalize on this latest trend. ... WGS-84 (GPS) Coordinates: 53. ... It has been suggested that this article or section be merged with McDonalds. ... Coffeehouse in Damascus A coffeehouse, coffee shop, or café shares some of the characteristics of a bar, and some of the characteristics of a restaurant. ...


Due to popularity of Starbucks and coffeeshops in general, McDonald's introduced McCafes to capitalize on this latest trend. McCafé is a concept of McDonald's Australia in 1993. Today most McDonald's in Australia have McCafés located within the existing McDonald's restaurant. In Tasmania there are McCafés in every store. Starbucks is the worlds largest chain of coffee shops. ...


As of the end of 2003 there were over 600 McCafés worldwide.


McCafe is also becoming increasingly present in southeastern Michigan restaurants, according to an internal source. The company looks to have all restaurants McCafe capable by the end of the 2007 fiscal year. The first McCafés will open in March. Official language(s) None (English, de-facto) Capital Lansing Largest city Detroit Area  Ranked 11th  - Total 97,990 sq mi (253,793 km²)  - Width 239 miles (385 km)  - Length 491 miles (790 km)  - % water 41. ...


According to a March 2006 article in Consumer Reports, McDonald's beat out Starbucks, Burger King, and Dunkin' Donuts in a coffee taste test. This was surprising news to some, as McDonald's has been historically known for burgers, fries, and shakes, not coffee.[2] Consumer Reports, an American magazine published monthly by Consumers Union, publishes reviews and comparisons of consumer products and services based on reporting and results from its in-house testing laboratory. ... Starbucks is the worlds largest chain of coffee shops. ... Burger King, Seoul, South Korea Burger King is a large international chain of fast food restaurants, predominantly selling burgers, french fries, soft drinks, desserts, and various sandwiches. ... Dunkin Donuts is an international coffee and donut retailer founded in 1950 in Quincy, Massachusetts, USA by William Rosenberg. ... For other uses, see Hamburger (disambiguation). ... French fried potatoes, commonly known as French fries or fries (North America) or chips (United Kingdom, Republic of Ireland and Commonwealth) are pieces of potato that have been chopped into batons and deep fried. ... A strawberry milkshake 100 g corresponds to 95 ml. ...


Global impact

Countries with McDonald's stores
Countries with McDonald's stores
A McDonalds on the Champs-Élysées, Paris, France.
A McDonalds on the Champs-Élysées, Paris, France.

McDonald's has become emblematic of globalization, sometimes referred as the "McDonaldization" of society. The Economist magazine uses the "Big Mac index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Because McDonald's is closely identified with United States culture and lifestyle, its international business expansion has been termed part of Americanization and American cultural imperialism. McDonald's remains a target of anti-globalization protesters worldwide. Image File history File links Unbalanced_scales. ... Image File history File links Download high resolution version (1357x628, 68 KB) Summary English Locations of McDonalds with year of founding of store as listed on w:List of countries with McDonalds franchises. ... Image File history File links Download high resolution version (1357x628, 68 KB) Summary English Locations of McDonalds with year of founding of store as listed on w:List of countries with McDonalds franchises. ... Image File history File linksMetadata Champs-mcdonalds. ... Image File history File linksMetadata Champs-mcdonalds. ... The Champs-Élysées (pronounced  , literally the Elysian Fields) is a broad avenue in Paris. ... City flag City coat of arms Motto: Fluctuat nec mergitur (Latin: Tossed by the waves, she does not sink) Paris Eiffel tower as seen from the esplanade du Trocadéro. ... A KFC franchise in Kuwait. ... McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society. ... The Economist is a weekly news and international affairs publication owned by The Economist Newspaper Ltd and edited in London, UK. It has been in continuous publication since September 1843. ... McDonalds Big Mac purchased in Australia The Big Mac index is an informal way of measuring the purchasing power parity (PPP) between two currencies and provides a test of the extent to which market exchange rates result in goods costing the same in different countries. ... The Big Mac is a type of hamburger, a signature sandwich sold by the McDonalds chain of fast-food restaurants since 1968, made with two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. ... Purchasing power parity (PPP) is in economics the method of using the long-run equilibrium exchange rate of two currencies to equalize the currencies purchasing power. ... Cultural imperialism is the practice of promoting, distinguishing, separating, artificially injecting of the culture or language of one nation in another. ...


Thomas Friedman observed that no country with a McDonald's had gone to war with another. His "Golden Arches Theory" has since been intact however faces challenges. First when the U.S. invaded Panama (which has had McDonald's restaurants since the late-1970s) in 1989, and later when NATO bombed Serbia in 1999 (however Friedman argues that the Kosovo Crisis was a Civil War - which does not count in the theory). Thomas Loren Friedman, OBE (born July 20, 1953) is an American journalist and author, as well as a three-time winner of the Pulitzer Prize and an op-ed columnist for The New York Times. ... McDonalds is one of the most successful restaurant franchisers in the world, with locations in over 100 countries and territories. ... Template:A year The 1970s decade refers to the years from 1970 to 1979, inclusive. ... The term Kosovo War or Kosovo Conflict is often used to describe two sequential and at times parallel armed conflicts (a civil war followed by an international war) in the southern Serbian province called Kosovo (officially Kosovo and Metohia), part of the former Federal Republic of Yugoslavia. ...


Some observers have suggested that the company should be given credit for increasing the standard of service in markets it enters. A group of anthropologists in a study entitled Golden Arches East (Stanford University Press, 1998, edited by James L. Watson) looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions. In East Asia in particular, MacDonald's have become a symbol for the desire to embrace Western cultural norms. McDonald's have recently taken to partnering up with Sinopec, China's second largest oil company, in the People's Republic of China, as it begins to take advantage of China's growing use of personal vehicles by opening numerous drive-thru restaurants. [3] East Asia is a subregion of Asia that can be defined in either geographical or cultural terms. ... Sinopec, the China Petroleum and Chemical Corporation (Chinese: 中国石化, HKEX: 386; NYSE: SNP; LSE: SNP), is one of the major petroleum companies in China. ... A drive-through refers to a type of restaurant or part of a restaurant that serves customers in their vehicles. ...


In addition to its effect on business standards, McDonald's has also been instrumental in changing local customs. By popularizing the idea of a quick restaurant meal, Watson's study suggests, McDonald's led to the easing or elimination of various taboos, such as eating while walking in Japan. McDonald's also flattens the social strata during dining — there is no problem of losing face for certain customers (who might be embarrassed when someone else ordered a more expensive item in a restaurant); the food at McDonald's is all similarly priced. Face refers to two separate but related concepts in Chinese social relations. ...

Criticism

Potted plants at a McDonald's.
Potted plants at a McDonald's.

Because McDonald's multi-national, multi-billion dollar business and standardized products and procedures have come to symbolize globalization and the American way of life, the company has often found itself a target of activism and a focal point of public debate. In particular, it has generated much discussion about corporate ethics, consumer responsibility, obesity, the environment, intellectual property, animal rights, the death of many due to heart problems, to offense of both the Islamic religion and the Jewish religion, and the destruction of modern society. Image File history File links Unbalanced_scales. ... Image File history File linksMetadata Download high resolution version (3072x2048, 3778 KB) Summary Photo of Landscaping by McDonalds at Rest Stop in Framingham, Ma. ... Image File history File linksMetadata Download high resolution version (3072x2048, 3778 KB) Summary Photo of Landscaping by McDonalds at Rest Stop in Framingham, Ma. ...


Since the mid-1990s, a backlash against globalization has been well-documented in the media, on the internet and in books like Naomi Klein's No Logo. McDonald's restaurants have been the targets of protests, peaceful and otherwise, by environmental, anti-globalization and animal rights activists. The company's litigious approach to protecting its business interests has not helped its image in the minds of its opponents. Naomi Klein (born May 5, 1970 [1]) is a Canadian journalist, author and activist. ... Front cover of No Logo. ...


This conflict, and the company's approach to resolving it, was epitomized in the early 1990s by what came to be known as the McLibel case. Two British activists, David Morris and Helen Steel, distributed leaflets entitled What's wrong with McDonald's? on the streets of London. McDonald's wrote to Steel and Morris demanding they desist and apologise, and, when they refused, sued them for libel. For the band, see 1990s (band). ... The McLibel case is the nickname for an English court action filed by McDonalds Corporation against unemployed environmental activists Helen Steel and David Morris. ... David Morris could be: One of the two defendants in the McLibel case. ... The McLibel case is the nickname for an English court action filed by McDonalds Corporation against unemployed environmental activists Helen Steel and David Morris. ...


The trial, lasting more than two years, was described as 'the worst PR disaster in history' for the firm. The company's advertising techniques and business practices were scrutinized in the High Court of Justice in London and reported extensively in the press, who saw the case as a David and Goliath battle (under UK law, legal aid could not be granted for a defamation suit, so Steel and Morris did most of their own legal casework while McDonald's was represented by an extensive legal team). Her Majestys High Court of Justice (usually known more simply as the High Court) is, together with the Crown Court and the Court of Appeal, part of the Supreme Court of England and Wales: see Courts of England and Wales. ... This article is about the capital of England and the United Kingdom. ...


In June 1997, the judge ruled in favor of McDonald's, awarding the company £60,000 damages, which was later was reduced to £40,000 by the Court of Appeal. The amount was low because the judge ruled that some of the claims made by Morris and Steel had been proved, including that McDonald's exploited children in its advertising, was anti-trade union and indirectly exploited and caused suffering to animals. Steel and Morris announced they had no intention of ever paying, and the company later confirmed it would not be pursuing the money. 1997 is a common year starting on Wednesday of the Gregorian calendar. ...


Steel and Morris later successfully challenged UK libel law in the European Court, arguing that it was an infringement of the right to free speech. The Government was forced to re-write the legislation as a result. In 2005, a film by Ken Loach was made about the court case.


In 2001, Eric Schlosser's book Fast Food Nation included criticism of McDonald's' business practices. Among the critiques are allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers. The book also brings into question McDonald's advertisement techniques where it targets children. While the book does mention other fast-food chains, it focuses primarily on McDonald's. Eric Schlosser (born 1959) is an American journalist and author. ... Fast Food Nation, paperback edition Fast Food Nation: The Dark Side of the All-American Meal (2001) is a book by investigative journalist Eric Schlosser that examines the local and global influence of the United States fast food industry. ...


In June 2004, the UK's Private Eye reported that McDonald's was handing out meal vouchers, balloons, and toys to children in paediatric wards. This was especially controversial as the report was made within weeks of a British Government report stating that the present generation may be the first to die before their parents due to spiraling obesity in the British population. Private eye may mean: Look up Private eye on Wiktionary, the free dictionary Private Eye a fortnightly British satirical magazine-newspaper, edited by Ian Hislop (as of 2005) A private investigator, a private detective for hire (see also crime fiction and detective fiction) Private Eye, a song by Alkaline Trio... Clinical Examination Pediatrics (also spelled paediatrics) is the branch of medicine that deals with the medical care of infants, children, and adolescents (from newborn to age 16-21, depending on the country). ... The United Kingdom is a unitary state and a democratic constitutional monarchy. ...


In 2002, vegetarian groups, largely Hindu, successfully sued and won against McDonald's for misrepresenting their French fries as vegetarian.[4] Even after the discontinuation of frying the French fries in beef tallow in 1990, the French fries still had beef extract added to them. The French fries sold in the U.S. still contain beef and animal flavoring. McDonald's biscuits also contain beef flavoring along with animal flavoring.


Also in 2004, Morgan Spurlock's documentary film Super Size Me produced negative publicity for McDonald's, with allegations that McDonald's food was contributing heavily to the epidemic of obesity in American society, and failing to provide nutritional information about its food for its customers. For 30 days Spurlock ate nothing but McDonald's (supersizing whenever asked). He ate everything on the menu at least once and continued to eat after he was full. At the same time he consciously attempted to get little or no exercise. By the end of the month he reported mood swings and sexual dysfunction and had gained 24.5 pounds (11.11 kg). Others have disputed Spurlock's claims. (see below) Morgan Spurlock, in a promotional picture for Super Size Me Morgan Spurlock (born November 7, 1970) is an American independent film director, and screenwriter, known for the documentary film Super Size Me, in which he attempted to demonstrate the negative health effects of McDonalds food. ... Documentary film is a broad category of visual expression that is based on the attempt, in one fashion or another, to document reality. ... Super Size Me is an Academy Award-nominated 2004 documentary film, directed by and starring Morgan Spurlock, an American independent filmmaker. ... Sexual dysfunction or sexual malfunction (see also sexual function) is difficulty during any stage of the sexual act (which includes desire, arousal, orgasm, and resolution) that prevents the individual or couple from enjoying sexual activity. ...


After the film was shown at the Sundance Film Festival, but before its cinematic release, McDonald's stated it was phasing out its Supersize meal option and would begin offering several healthier menu items, though no link to the film was cited in this decision. However, while the healthier menu items have appeared, the Supersize meal option still remains available at some locations. The company also began a practice of putting nutritional information for all menu items in light grey small print on the reverse of their tray liners. It is currently phasing in nutritional labeling in clear black print on the actual packaging of its food items. The Sundance Film Festival is a film festival in the United States, and ranks alongside the Cannes, France, Moscow, Russia, Venice, Italy, Berlin, Germany, and Toronto, Canada festivals as one of the most prestigious in the world. ... Small print (also known as fine print in the United States) refers to the practice of including necessary legal terms, warnings, disclaimers or other phrases in small writing on commercial or contractual documents. ...


Anthony Bourdain on his show, No Reservations, has criticised McDonald's among other fast-food restaurants for its culinary blandness. Anthony Michael (Tony) Bourdain (born June 25, 1956 in New York City) is an American author and executive chef of Brasserie Les Halles in New York City. ...


Legal challenge over trans fats

In September 2002, McDonald’s announced it was voluntarily reducing the trans fat content of its cooking oil by February 2003. The oil was not changed. In the ensuing lawsuits, plaintiffs claimed that McDonald’s failed to inform the public that the oil was not changed. Since that time, it has been discovered that the trans fat content of some of their products are higher than they claimed (one McDonald's large fries contains 8 grams of trans fat). A trans fatty acid (commonly shortened to trans fat) is an unsaturated fatty acid molecule that contains a trans double bond between carbon atoms, which makes the molecule less kinked compared to cis fat. Research suggests a correlation between diets high in trans fats and diseases like atherosclerosis and coronary... A trans fatty acid (commonly shortened to trans fat) is an unsaturated fatty acid molecule that contains a trans double bond between carbon atoms, which makes the molecule less kinked compared to cis fat. Research suggests a correlation between diets high in trans fats and diseases like atherosclerosis and coronary...


Settlement of the lawsuit brought by BanTransFats.com and one private party requires McDonald’s to inform the public that the oil was not changed. McDonald’s will also donate $7 million to the American Heart Association for public education about the risks of consuming trans fat. [5] A trans fatty acid (commonly shortened to trans fat) is an unsaturated fatty acid molecule that contains a trans double bond between carbon atoms, which makes the molecule less kinked compared to cis fat. Research suggests a correlation between diets high in trans fats and diseases like atherosclerosis and coronary...


McDonald’s is also required to spend up to $1.5 million on publishing notices to ensure that the public knows the status of its trans fat initiative. If the cost of publishing the notices is less than $1.5 million, the difference will be donated to the American Heart Association. The California Superior Court for Marin County has entered an order preliminarily approving the settlement. A trans fatty acid (commonly shortened to trans fat) is an unsaturated fatty acid molecule that contains a trans double bond between carbon atoms, which makes the molecule less kinked compared to cis fat. Research suggests a correlation between diets high in trans fats and diseases like atherosclerosis and coronary...


In September 2006 McDonalds and all its products were classified healthy by the SAESUF foundation of health obesity. This was criticised heavily by American health nutritionists and argued that their data lacked validity.


Arguments in defense of McDonalds

In response to the backlash against McDonald's, the firm has sought to include some healthy choices in its menu and has introduced a new slogan to its recruitment posters: "Not bad for a McJob". (The word McJob, first attested in the mid-1980s[5] and later popularized by Canadian novelist Douglas Coupland in his book Generation X, has become a buzz word for low paid, unskilled work with few prospects or benefits and little security). McDonald's disputes the idea that its restaurant jobs have no prospects, noting that its CEO, Jim Skinner, started working at the company as a regular restaurant employee, and that 20 of its top 50 managers began work as regular crew members. [6] McJob is slang for a low-paying, low-prestige job that requires few skills and offers very little chance of intracompany advancement. ... Douglas Coupland (born December 30, 1961) is a major Canadian fiction writer as well as a playwright and visual artist. ...


In other cases, the firm has shown itself ready to adjust its business practices. When environmentally damaging packaging and waste produced by the company's restaurants became a public concern, McDonald's started a joint project with Friends of the Earth to eliminate the use of polystyrene containers, only in the United States, and to reduce the amount of waste produced. Friends of the Earth is an international network of environmental organizations in 70 countries. ... Polystyrene is a polymer made from the monomer styrene, a liquid hydrocarbon that is commercially manufactured from petroleum by the chemical industry. ...


Throughout the McLibel trial, senior representatives of the firm said they were merely trying to protect its image from undue and unfounded attack. With regard to its numerous and often controversial copyright and trademark actions, McDonald's lawyers say they are simply protecting the company's intellectual property. This argument loses some credibility in light of the Viz Top Tips case, in which McDonald's copied text from the UK adult comic's popular feature almost verbatim (see the McDonald's advertising campaigns and slogans section). The case was settled out of court after McDonald's donated an undisclosed sum to the charity Comic Relief. The McLibel case is the nickname for an English court action filed by McDonalds Corporation against unemployed environmental activists Helen Steel and David Morris. ... Cover of Viz (issue 57) Viz is a popular British adult comic magazine that has been running since 1979. ... Comic relief is the inclusion of a humorous character or scene or witty dialogue in an otherwise serious work, often to relieve tension. ...


Following the release of the film Super Size Me, some people reported they had experienced no weight gain and suffered no ill effect by eating only at McDonald's for a month, but choosing menu items more judiciously and exercising frequently [6]. Merab Morgan, a North Carolina woman, was even able to lose weight [7]. She claimed that the transparency of nutritional information made it easy to control her daily caloric intake.


Legal cases

Main article: McDonald's legal cases

McDonald's has been involved in a number of lawsuits and other legal cases, most of which involved trademark disputes. The company has threatened many food businesses with legal action unless they drop the Mc or Mac from their trading name. In one noteworthy case, McDonald's sued a Scottish café owner called McDonald, even though the business in question dated back over a century (Sheriff Court (Glasgow and Strathkelvin), 21 November 1952) McDonalds has been involved in a number of lawsuits and other legal cases the course of the fast food chains 66-year history. ... A lawsuit is a civil action brought before a court in order to recover a right, obtain damages for an injury, obtain an injunction to prevent an injury, or obtain a declaratory judgment to prevent future legal disputes. ... A trademark or trade mark[1] is a distinctive sign of some kind which is used by an individual, business organization or other legal entity to uniquely identify the source of its products and/or services to consumers, and to distinguish its products or services from those of other entities. ...


It has also filed numerous defamation suits. The McLibel case is probably the best known of these even though it is not really known at all. In English and American law, and systems based on them, libel and slander are two forms of defamation (or defamation of character), which is the tort or delict of making a false statement of fact that injures someones reputation. ... Helen Steel and David Morris, the defendants in the McLibel case, at the launch of McSpotlight. ...


McDonald's has had to defend itself in several cases involving workers' rights. In 2001 the company was fined £12,400 by British magistrates for illegally employing and over-working child labor in one of its London restaurants. This is thought to be one of the largest fines imposed on a company for breaking laws relating to child working conditions (R v [2002] EWCA Crim 1094).


Possibly the most infamous legal case involving McDonald's was the 1994 decision in The McDonald's Coffee Case. 1994 (MCMXCIV) was a common year starting on Saturday of the Gregorian calendar, and was designated as the International Year of the Family and the International Year of the Sport and the Olympic Ideal by United Nations. ... Liebeck v. ...


McDonald's advertising campaigns and slogans

McDonald's Snack Wrap advertisement featuring the "open your snack hole" slogan (2007)
McDonald's Snack Wrap advertisement featuring the "open your snack hole" slogan (2007)

McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events from ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy. There have been many McDonalds TV campaigns and slogans over the years, and they are one of the most prevalent fast food advertisers. ... Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... The Snack Wrap is a menu item available at McDonalds in the United States and Canada. ... 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the Anno Domini (common) era. ... Little League is the name of a non-profit organization in the United States which organizes local childrens leagues of baseball and softball throughout the USA and the rest of the world. ... The five Olympic rings were designed in 1913, adopted in 1914 and debuted at the Games at Antwerp, 1920. ...


To date, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns.


In 1996, the British adult comic magazine Viz accused McDonald's of plagiarizing the name and format of its longstanding Top Tips feature, in which readers offer sarcastic tips. McDonald's had created an advertising campaign of the same name, which suggested the Top Tips (and then the alternative — save money by going to McDonald's). Some of the similarities were almost word-for-word: Cover of Viz (issue 57) Viz is a popular British adult comic magazine that has been running since 1979. ...

"Save a fortune on laundry bills. Give your dirty shirts to Oxfam. They will wash and iron them, and then you can buy them back for 50p." — Viz Top Tip, published May 1989.
"Save a fortune on laundry bills. Give your dirty shirts to a second-hand shop. They will wash and iron them, and then you can buy them back for 50p." — McDonald's advert, 1996.

The case was settled out of court for an undisclosed sum, which was donated to the charity Comic Relief. However, many Viz readers believed that the comic had given permission for their use, leading to Top Tips submissions such as: "Geordie magazine editors. Continue paying your mortgage and buying expensive train sets ... by simply licensing the Top Tips concept to a multinational burger corporation." Comic relief is the inclusion of a humorous character or scene or witty dialogue in an otherwise serious work, often to relieve tension. ...


In 2003, a ruling by the UK Advertising Standards Authority determined that the corporation had acted in breach of the codes of practice in describing how its French fries were prepared[8]. A McDonald's print ad stated that "after selecting certain potatoes" "we peel them, slice them, fry them and that's it." It showed a picture of a potato in a McDonald's fries box. In fact the product was sliced, pre-fried, sometimes had dextrose added, was then frozen, shipped, and re-fried and then had salt added. 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... The Advertising Standards Authority (ASA) is the independent British self regulatory organisation (SRO) of the advertising industry. ...


Parodies in popular media

McD's as depicted in Sleeper
McD's as depicted in Sleeper
  • The 1973 Woody Allen comedy film Sleeper shows a McDonald's supposedly 100 years in the future, with the once-iconic "Over (N) Billion Served" sign displaying "Over 795 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 Served" (a total of 51 zeros, just over half the zeros of a googol). In reality, once the volume of sold burgers reached the multi-billion level, the stores' signs were changed to the generic "Billions and Billions Served".
  • In the live-action Flintstones movie, there is a restaurant called "RocDonald's".
  • In episode 54 of the anime series Sonic X, Chris Thorndyke works in a restaurant called "Wacdonalds" with an upside down Golden Arches logo as a "W". This also appears in the anime series Inuyasha, the restaurant where Kagome eats, and in several episodes of the anime series SuperGALS.
  • Burger World, where the title characters of the cartoon Beavis and Butt-head work, receives similar treatment.
  • The comic strip Funky Winkerbean occasionally includes references to a "McArnold's".
  • Dave Chapelle uses a sketch in The Chappelle Show to show how a fictional McDonald's ("WacArnolds" on the show) breaks families apart, shortens people's lives, and pays the bare minimum.

Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... Woody Allen (born Allen Stewart Konigsberg on December 1, 1935) is a three-time Academy Award-winning American film director, writer, actor, musician, comedian and playwright. ... Sleeper (1973) is a futuristic science fiction comedy film, written by, directed by, and starring Woody Allen. ... A googole is the large number 10100, that is, the digit 1 followed by one hundred zeros (in decimal representation). ... This article or section does not adequately cite its references or sources. ... The main cast of the anime Cowboy Bebop (1998) (L to R: Spike Spiegel, Jet Black, Ed Tivrusky, Faye Valentine, and Ein the dog) For the oleo-resin, see Animé (oleo-resin). ... Sonic X ) is an animated television series, featuring video game hero Sonic the Hedgehog based on the storylines of the Sonic Adventure series. ... Serialized in Weekly Shonen Sunday Original run 1996 – 2007 (ongoing) No. ... Gals! is a shōjo manga written by mangaka Mihona Fujii. ... The Burger World franchise where Beavis & Butt-head are employed. ... This article or section does not adequately cite its references or sources. ... Coming to America is a 1988 comedy film directed by John Landis. ... Edward Eddie Regan Murphy (born April 3, 1961, Brooklyn, New York City) is a Golden Globe-winning and Academy Award-nominated American actor and comedian. ... Funky Winkerbean is a comic strip created by high school teacher Tom Batiuk (pronounced BAT-ick), which debuted on March 26, 1972. ... Dave Chappelle Dave Chappelle (born August 23, 1972) is an African American comedian, actor, and social commentator. ... Chappelles Show is a comedy series starring comedian Dave Chappelle. ...

Gallery

References

Wikimedia Commons has media related to:
Look up McDonald's in
Wiktionary, the free dictionary.
  1. ^ Hoover Fact Sheet
  2. ^ Consumer Reports
  3. ^ McDonald's deal with oil company marries China's new love of fast food, cars
  4. ^ Letter from McDonald's headquarters claiming fries are vegetarian
  5. ^ "Merriam-Webster: 'McJob' is here to stay". The Associated Press. November 11, 2003.
  6. ^ [1]

Image File history File links Commons-logo. ... Wikipedia does not have an article with this exact name. ... It has been suggested that French Wiktionary be merged into this article or section. ...

See also

This is a timeline of the history of McDonalds. ...

Competitors

Burger King, Seoul, South Korea Burger King is a large international chain of fast food restaurants, predominantly selling burgers, french fries, soft drinks, desserts, and various sandwiches. ... Wendys is a chain of fast food restaurants founded by Dave Thomas based in Dublin, Ohio and owned by the American corporation Wendys International, Inc. ...

Criticism

Fast Food Nation, paperback edition Fast Food Nation: The Dark Side of the All-American Meal (2001) is a book by investigative journalist Eric Schlosser that examines the local and global influence of the United States fast food industry. ... Eric Schlosser (born 1959) is an American journalist and author. ... Maxime, McDuff & McDo is the title of a 2002 French language (w/English subtitles) documentary film that shows the attempt of unionizing a McDonalds restaurant in Montreal Canada. ... Nickname: City of Mary Motto: Concordia Salus Coordinates: Country Canada Province Québec Founded 1642 Established 1832  - Mayor Gérald Tremblay Area [1] [2]    - City 185. ... McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society. ... George Ritzer (born 1940) is Distinguished University Professor at the University of Maryland, College Park. ... Helen Steel and David Morris, the defendants in the McLibel case, at the launch of McSpotlight. ... Super Size Me is an Academy Award-nominated 2004 documentary film, directed by and starring Morgan Spurlock, an American independent filmmaker. ... Morgan Spurlock, in a promotional picture for Super Size Me Morgan Spurlock (born November 7, 1970) is an American independent film director, and screenwriter, known for the documentary film Super Size Me, in which he attempted to demonstrate the negative health effects of McDonalds food. ...

Miscellaneous

  • Don Gorske, a McDonald's enthusiast, has consumed over 20,000 Big Mac hamburgers. He appeared on Super Size Me, is listed in the Guiness Book of World Records, and has a movie called MacDaddy.
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Open for Discussion (2394 words)
So, at McDonald's we can use our reach to help enhance consumer understanding of the issues that matter and increase awareness of what we, as a company, are doing to make a difference.
Kompogas' Biogas facility in Otelfingen is a large scale composting facility that takes McDonald's Switzerland's kitchen waste, along with municipal yard waste, and kitchen scraps/vegetable peelings and uses the material to create biogas to fuel cars and trucks and rich compost to be used on nearby farms.
For McDonald's restaurants the waste is collected at the restaurant and brought to a large dumpster at the distribution center where it is collected and picked up by Kompogas.
The Actual Facts about the Mcdonalds' Coffee Case (929 words)
McDonalds also said during discovery that, based on a consultants advice, it held its coffee at between 180 and 190 degrees fahrenheit to maintain optimum taste.
Further, McDonalds' quality assurance manager testified that the company actively enforces a requirement that coffee be held in the pot at 185 degrees, plus or minus five degrees.
McDonalds asserted that customers buy coffee on their way to work or home, intending to consume it there.
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