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Encyclopedia > Mass communication

Mass communication is the term used to describe the academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media. Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). ...


In the United States, many university journalism departments evolved into schools or colleges of mass communication or "journalism and mass communication," as reflected in the names of two major academic organizations. In addition to studying practical skills of journalism, public relations or advertising, students also may major in "mass communication" or "mass communication research." The latter is often the title given to doctoral studies in such schools, whether the focus of the student's research is journalism practice, history, law or media effects. Departmental structures within such colleges may separate research and instruction in professional or technical aspects of newspaper and magazine publishing, radio, television, and film. Mass communication research includes media institutions and processes, such as diffusion of information, and media effects, such as persuasion or manipulation of public opinion. Representation of a university class, 1350s. ... Journalism is a discipline of collecting, analyzing, verifying, and presenting news regarding current events, trends, issues and people. ... Public relations is the art and science of managing communication between an organization and its key publics to build, manage and sustain its positive image. ... Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Advertising is the business of drawing public attention to goods and services, performed through a variety of media. ... The examples and perspective in this article or section may not represent a worldwide view. ... Film is a term that encompasses motion pictures as individual projects, as well as the field in general. ...


With the Internet's increased role in delivering news and information, mass communication studies -- and media organizations -- have increasingly focused on the convergence of publishing, broadcasting and digital communication.


The academic mass communication discipline historically differs from media studies and communication studies programs with roots in departments of theatre, film or speech, and with more interest in "qualitative," interpretive theory, critical or cultural approaches to communication study. In contrast, many mass communication programs historically lean toward empirical analysis and quantitative research -- from statistical content analysis of media messages to survey research, public opinion polling, and experimental research, including an increasing interest in "New Media" and "Computer Mediated Communication." However, the nature of these programs varies from university to university. Media studies is an area of scholarly inquiry approached from both humanities and social science perspectives that considers the nature and effects of mass media upon individuals and society, as well as analysing actual media content and representations. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... Qualitative is an important qualifier in the following subject titles: Qualitative identity Qualitative marketing research Qualitative method Qualitative research THE BIG J This is a disambiguation page — a list of pages that otherwise might share the same title. ...


Graduates of Mass Communication programs work in a variety of fields in traditional news media and publishing, advertising, public relations and research institutes.


Such programs are accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).


The Association for Education in Journalism and Mass Communication (AEJMC) is the major membership organization for academics in the field, offering regional and national conferences and refereed publications. The Association for Education in Journalism and Mass Communication (AEJMC) is the major membership organization for academics in the field, offering regional and national conferences and refereed publications. ...


The International Communication Association (ICA) and National Communication Association (formerly the Speech Communication Association) include divisions and publications that overlap with those of AEJMC, but AEJMC historically has stronger ties to the mass communication professions in the United States. The National Communication Association (NCA) is the American national professional organization for the Communication Studies discipline. ...


  Results from FactBites:
 
Department of Mass Communication (322 words)
Mass communication broadly is covered in three courses all majors take: introduction to mass communication, mass media law, and ethics and issues in mass communication.
Mass communication courses that are required on the broadcast and journalism tracks are mentioned in their respective sections below.
Mass communication courses were taught in the Department of Communications 1962-1987 and have been taught in the Department of Mass Communication since 1987.
Mass Communication Courses India: Journalism, Film & TV courses, Pubic Relations, Films Television (439 words)
The dictionary suggests that Mass Communication is a collective term used to describe the academic study of various means of communication by which individuals and entities relay information to large segments of the population all at once through mass media.
And mass media is that particular medium through which the information is communicated to a large section of the audience.
In a nutshell, Mass Communication is the study of mass media and mass media includes all types of medium used to convey the information to the audience.
  More results at FactBites »

 
 

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