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Encyclopedia > Mars bar
Mars bar (UK style)
Mars bar (UK style)

The Mars Bar is a chocolate bar manufactured by Mars Incorporated. It was first manufactured in Slough in the United Kingdom in 1932 as a sweeter version of the American Milky Way bar which Mars produced in the USA (not to be confused with the European version of the Milky Way, which is a different confectionery). Mars bar (UK style). ... Mars bar (UK style). ... Candy bar redirects here. ... Mars, Incorporated (alternatively known as Masterfoods®, especially in recent years) is a world-wide manufacturer of confectionery. ... The Slough Trading Estate founded in Slough, Berkshire in 1920, was the UK’s first business park. ... Year 1932 (MCMXXXII) was a leap year starting on Friday (the link will display full 1932 calendar) of the Gregorian calendar. ... Milky Way candy bar (US version) Milky Way chocolate bar (European version) The Milky Way bar was created in 1923 by Frank C. Mars and was the first filled candy bar. ...


A different chocolate bar with the same name was sold in the USA until 2002 when its name was changed to Snickers Almond Bar. It contained then, and still does, plain nougat, almonds, caramel and milk chocolate.[1]

Contents

International variations

Chocolate bars sold as the Mars Bar vary in different regions of the world.[2] The American version (discontinued in 2002)[3] is no longer sold anywhere, and has been replaced with the similar (but not identical) Snickers Almond.[3] You can still find the original Mars bars in the United States in certain stores and online at places such as Amazon.com.[citation needed] Amazon. ...


UK Mars Bar

In 2002, the UK Mars Bar was reformulated and repackaged.[4] The nougat was made lighter, the chocolate on top became noticeably thinner, and the overall weight of the bar was reduced slightly. This brought it closer in style to the European Milky Way and the North American 3 Musketeers bars. The packaging was also redesigned with a less-bold and more cursive logo. Milky Way candy bar (US version) Milky Way chocolate bar (European version) The Milky Way bar was created in 1923 by Frank C. Mars and was the first filled candy bar. ... Modern 3 Musketeers in the wrapper. ...


Additionally, the famous slogan "A Mars a day helps you work, rest and play" was also replaced with "Pleasure you can't measure". The reasoning behind this was to increase its "treat" appeal to the female market; previously, Mars had been associated with a somewhat masculine and sporty image.


In the UK, most Mars Bars are made in Slough. The Slough Trading Estate founded in Slough, Berkshire in 1920, was the UK’s first business park. ...


Canada

Since the summer of 2006, all Mars Bars produced in Canada are peanut-free. Mars is one of the few chocolate bars in North America for which no size of the product has any trace of peanuts.


Limited editions

Mars Midnight

Several limited-edition variants of Mars Bars have been released in various countries. (These have often been permanent releases in other countries). They include: Image File history File links Mars_midnight. ... Image File history File links Mars_midnight. ...

  • Mars Almond
  • Mars Dark and Light
  • Mars Midnight, same filling as a normal Mars Bar but covered in dark chocolate. As Mars Dark, it is now on permanent release in Canada.
  • Mars Gold
  • Mars Mini Eggs (Available around Easter)
  • Pirates of the Caribbean: Dead Man's Chest Mars Bar
  • Mars Triple Chocolate (Australia)
  • Mars Lava (Australia - Orange flavoured))
  • Mars Fling (Australia)
  • Mars Miniatures, 5 fun size bars in the same packet
  • Mars XXX (Australia) sold in gold wrapping.
  • Mars Chill (Australia and New Zealand)- wrapper had 'Mars' written in white, turned to blue when cold
  • Mars Rocks (Australia), released by Mars Snackfood Australia in August 2007, is made of chocolate-malt nougat topped with a layer of caramel and covered with milk chocolate embedded with "crispies" (whose main ingredients are wheat flour and sugar).

This article is about the Christian festival. ...

Spinoff products

Mars Midnight Ice Cream

Other products have also been released using the Mars branding. Image File history File linksMetadata Mars_Midnight_Ice_Cream. ... Image File history File linksMetadata Mars_Midnight_Ice_Cream. ...

  • Mars Delight
  • Mars Drink
  • Mars Ice Cream
  • Mars Midnight Ice Cream
  • Mars Cake Bar
  • Mars Bisc & (Australia - A biscuit with Mars topping)
  • Mars Pods (Australia - a small crunchy biscuit with Mars filling)
  • Mars Muffin
  • Mars Planets - Small balls similar to Maltesers with nougat, crunchy and caramel fillings

Mars Muffin in a spinoff product from Mars bar. ...

Custom packaging

Mars Believe
Mars Believe

The Original Mars bar in "Believe" packaging was sold in the UK from 18 April 2006 until the end of the 2006 FIFA World Cup in July. "Believe" took prominence on the packaging ("Original Mars" appeared in smaller print) to indicate support for the England national football team. Advertising in other nations of the UK was tailored to reflect their own teams after the public condemnation, although in Scotland the "Believe" packaging was still used - and sales dropped dramatically. Image File history File linksMetadata Mars_Believe_Bar. ... Image File history File linksMetadata Mars_Believe_Bar. ... is the 108th day of the year (109th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... 2006 World Cup redirects here. ... First international  Scotland 0 - 0 England (Partick, Scotland; 30 November 1872) Biggest win  Ireland 0 - 13 England (Belfast, Ireland; 18 February 1882) Biggest defeat  Hungary 7 - 1 England (Budapest, Hungary; 23 May 1954) World Cup Appearances 12 (First in 1950) Best result Winners, 1966 European Championship Appearances 7 (First in...


Advertising slogans

Former

  • "Mars macht Mobil bei Arbeit, Sport und Spiel" - Germany (1990s)
  • "A Mars a day helps you work, rest and play" - United Kingdom, Australia (pre-2002)
  • "Feels good to be back! " - Australia (2005)
  • "Un Mars, et ça repart" - France (late 1990s and renewed from 2006)
  • "Mars, que du bonheur" (Mars, only happiness) - France

Also see: 2002 (number). ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...

Current

  • "Recharge on Mars" - Canada
  • "Another way to make your day" - UK
  • "Out of this world!" - Australia, UK
  • "MARS® LEGEND™" - Australia
  • "Earth - what you'd eat if you lived on mars" - New Zealand and Australia"
  • "Mars, pleasure you can't measure" - Europe
  • "Mars, geeft je energie" (Gives you energy) - The Netherlands
  • "Nimm Mars, gib Gas" (Take Mars, step on the gas) - Germany
  • "Un Mars, et ça repart" - France

Deep-fried Mars Bar

Main article: Deep-fried Mars bar

This is a Mars bar which has been coated with batter and deep-fried in oil or beef fat. It is a Scottish invention, with first reports of battered Mars bars being sold dating back to 1995[5], although an ice-cream vendor in Manchester claims to have invented it in the early 1990s.[citation needed] Homemade deep-fried Mars Bars A deep-fried Mars Bar is an ordinary Mars Bar fried in a type of batter used in the British Isles for fish, black and white pudding, sausage, and often haggis. ...


Deep-fried Mars bars are available from some fish-and-chip shops in Britain, Ireland, Australia, New Zealand and Canada.[citation needed]


Australian recall

In July 2005, Mars Bars, along with the Snickers bar, were recalled due to an anonymous extortion attempt against Star City Casino in Sydney. The extortionist claimed to have poisoned seven Mars and Snickers bars at random in New South Wales. As a result Masterfoods Corporation, the company that manufactures Mars Bars in Australia, recalled the entire Mars and Snickers product from store shelves in New South Wales and the Australian Capital Territory. Nineteen people were possibly affected, with two being admitted to hospital. In the later half of August 2005, the threat to the public was deemed negligible and the bars returned to shelves, accompanied by a state-wide advertising campaign incorporating the slogan "Feels good to be back". Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Snickers (original) Snickers (original) Snickers (original) Snickers is a sweet bar made by Mars, Incorporated. ... This article does not cite any references or sources. ... This article is about the metropolitan area in Australia. ... NSW redirects here. ... Mars, Incorporated (alternatively known as Masterfoods®, especially in recent years) is a world-wide manufacturer of confectionery. ...


Animal products controversy

In May 2007 Masterfoods announced that Mars Bars, along with many of their other products such as Snickers, Maltesers, Minstrels and Twix would no longer be suitable for vegetarians because of the introduction of rennet, a chemical sourced from calves’ stomachs used in the production of whey.[6] Masterfoods confirmed that many other products such as Easter eggs and ice cream would also be affected. Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... Snickers (original) Snickers (original) Snickers (original) Snickers is a sweet bar made by Mars, Incorporated. ... This image has an uncertain copyright status and is pending deletion. ... North American Twix Logo North American Twix Twix opened Inside candy Twix is a chocolate snack or candy bar made by Mars, Inc. ... For animals adapted to eat primarily plants, sometimes referred to as vegetarian animals, see Herbivore. ... Rennet (IPA pronunciation: ) is a natural complex of enzymes produced in any mammalian stomach to digest the mothers milk. ... Percentages are relative to US recommendations for adults. ... This article is about the Christian festival. ...


The decision was condemned by several groups, with the Vegetarian Society stating that "at a time when more and more consumers are concerned about the provenance of their food, Masterfoods’ decision to use non-vegetarian whey is a backward step". The Vegetarian Society is a British registered charity established on 30 September 1847 with the aim of promoting understanding and respect for vegetarian lifestyles. ...


However, Masterfoods later abandoned these plans, stating that it became "very clear, very quickly" that it had made a mistake.[7]


In popular culture

  • Rock group The Undertones released a song called "Mars Bars", which has several references to the product. The then-current UK (and US) advertising slogan "A Mars a day helps you work, rest and play" is incorporated into the song's lyrics.
  • The terrorists in Die Hard (1988) are shown throughout the movie eating Mars Bars and drinking Coca-Cola.
  • In the book Total Recall, Hauser's briefcase was full of Mars Bars. He fed them to rats to mislead the villains.
  • 'Mars Bar' is used as a rhyming slang phrase in parts of South East England and London to refer to a scar.
  • On the television show Veronica Mars, episode 14 of the recently concluded third season was named "Mars, Bars", during which main character Veronica is in jail for some of the episode. Fans of the show have been sending Mars chocolate bars to The CW offices and network President Dawn Ostroff in an effort to save the show from cancellation after it was excluded from The CW Fall 2007 schedule, and officially canceled on June 12, 2007.[8]
  • In the children's book, Maniac Magee, a secondary character's nickname is "Mars Bar", and is always mentioned with him constantly eating a Mars Bar.
  • On a rural road in Maine in 1999, horror writer Stephen King was struck and seriously injured by a van whose driver told investigators that he had been on his way to get "some of those Marses[sic] Bars they have up to the store." King later wrote that on hearing this, it occurred to him that he had "nearly been killed by a character out of one of [his] own novels."
  • The 2007 Season Opener for NBC's TV series 'Scrubs' has a intro segment where Turk wonders if they still make Mars Bars.

The picture cover of The Undertones 1979 Youve Got My Number (Why Dont You Use It!) single The Undertones are a Northern Irish rock band formed in Derry, Northern Ireland in 1975. ... This article is about the 1988 action film. ... Year 1988 (MCMLXXXVIII) was a leap year starting on Friday (link displays 1988 Gregorian calendar). ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... At Bedford Rhythm Festival, 2006. ... Urgh! A Music War is a British film released in 1981 featuring performances of punk and New Wave music, filmed in 1980. ... This article is about the Veronica Mars television series. ... Mars, Bars is episode 14 of season 3 of the television show Veronica Mars. ... The Crimson White, known colloquially as The CW, is the student-run newspaper of the University of Alabama. ... Dawn Ostroff (born 1960) is President of Entertainment of The CW Television Network. ... The Crimson White, known colloquially as The CW, is the student-run newspaper of the University of Alabama. ... Maniac Magee is a novel written by Jerry Spinelli and was published in 1990. ... For other persons named Stephen King, see Stephen King (disambiguation). ...

Economics

It has been observed on several occasions that the price of a Mars Bar correlates fairly accurately with the change in value of the pound sterling since World War II.[9] GBP redirects here. ... Combatants Allied powers: China France Great Britain Soviet Union United States and others Axis powers: Germany Italy Japan and others Commanders Chiang Kai-shek Charles de Gaulle Winston Churchill Joseph Stalin Franklin Roosevelt Adolf Hitler Benito Mussolini Hideki Tōjō Casualties Military dead: 17,000,000 Civilian dead: 33,000...


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Audio sample Blue Monday is a dance pop song recorded and released as a single in 1983 by British band New Order. ... This article is about the alternative rock/electronic band New Order. ...

References

  1. ^ Snickers Almond Bars
  2. ^ Mars Bars. Practically Edible, "The Web's Biggest Food Encyclopedia". Retrieved on 2007-08-07. “What is sold outside the US as a "Mars bar" is sold in the US as "Milky Way". What is sold outside the US as "Milky Way" is sold inside the US as "3 Musketeers."”
  3. ^ a b Snickers Almond Mars Bar. candyfavorites.com. Retrieved on 2007-08-07. “[Snickers Almond] is the replacement for the classic Mars Bar which was discontinued in 2002”. Note: Despite title, illustration shows that product name does not include the word "Mars".
  4. ^ Guardian Unlimited, "Mars bar", 18 March 2002, accessed July 23, 2006.
  5. ^ Original source, Scottish Daily Record via:- "Deep-fried Mars myth is dispelled", BBC News online. BBC article dated 2004-12-17, retrieved 2006-11-15.
  6. ^ Mars starts using animal products, BBC News website.
  7. ^ http://news.bbc.co.uk/1/hi/uk/6673549.stm
  8. ^ http://community.tvguide.com/blog-entry/TVGuide-Editors-Blog/Ausiello-Report/Veronica-Mars-Officially/800016822
  9. ^ Mars Bar, Nico Colchester Fellowship, FT.com (Financial Times website). Article dated 2001-01-26, retrieved 2007-01-13.

Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 219th day of the year (220th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 219th day of the year (220th in leap years) in the Gregorian calendar. ... is the 204th day of the year (205th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Daily Record building at Central Quay, Glasgow The Daily Record is a combination of a comic for the mentally sub-normal and substitute tiolet paper, based in Glasgow. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... December 17 is the 351st day of the year (352nd in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 319th day of the year (320th in leap years) in the Gregorian calendar. ... Year 2001 (MMI) was a common year starting on Monday (link displays the 2001 Gregorian calendar). ... is the 26th day of the year in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 13th day of the year in the Gregorian calendar. ...

External links


  Results from FactBites:
 
Deep-fried Mars bar - Wikipedia, the free encyclopedia (630 words)
The practice of deep frying a Mars bar in batter, producing a deep-fried Mars bar (DFMB), is one reported in various media from the mid 1990s.
For this reason the Mars bar is typically chilled, but this too leads to problems, as an overly cold bar can also disintegrate (in this case from stresses imposed upon it by the differences in internal temperature when it is plunged into the hot oil).
It is known that the deep-fried Mars bar was preceded by the deep-fried pizza.
Mars Bar - Wikipedia, the free encyclopedia (506 words)
In July 2005, Mars Bars, along with the Snickers bar, were recalled due to an anonymous extortion attempt against Star City Casino in Sydney.
Mars Midnight Ice Cream that uses dark chocolate is a recently introduced variation on the Mars Ice Cream Bar.
The Mars Bar was introduced in the United States in 1936.
  More results at FactBites »

 
 

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