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Encyclopedia > Mars, Incorporated
Mars Incorporated
Type Private
Founded 1911 in Tacoma, Washington, USA
Headquarters McLean, Virginia, USA
Key people Frank C. Mars (founder)
John Mars (chairman)
Mars family (owners)
Industry Confectionery manufacturing
Products Mars · M&M's · Bounty · Snickers · Twix · Whiskas · Pedigree · Uncle Ben's
Revenue US$21 billion (2006)[1]
Employees 40,000 (2006)[1]
Website mars.com

Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with US$21 billion in annual sales in 2006. Headquartered in McLean, Virginia, USA, the company is entirely owned by the Mars family, making it one of the largest privately owned U.S. corporations. Most of its activities in the US are based in Hackettstown, New Jersey. The term privately held company refers to ownership of a business company in two different ways—first, referring to ownership by non-governmental organizations; and second, referring to ownership of the companys stock by a relatively small number of holders who do not trade the stock publicly. ... Year 1911 (MCMXI) was a common year starting on Sunday (link will display the full calendar) of the Gregorian calendar (or a common year starting on Saturday of the 13-day-slower Julian calendar). ... Nickname: Location of Tacoma in Pierce County and Washington State Coordinates: , Country State County Pierce Government  - Mayor Bill Baarsma (D) Area  - City  62. ... Boundaries of the McLean CDP as of 2003. ... Frank C. Mars was the founder of the American company Mars, Incorporated, which makes mostly chocolate candy. ... John Mars is the son of Forrest Mars Sr. ... The Mars family is a family that owns the candy company Mars, Inc. ... It has been suggested that Candy be merged into this article or section. ... Mars bar (UK style) The Mars Bar is a chocolate bar manufactured by Mars Incorporated. ... M&Ms small size wrapper. ... Bounty chocolate bars (September 2006). ... Snickers (original) Snickers (original) Snickers is a chocolate bar made by Mars, Incorporated. ... North American Twix Logo North American Twix Twix opened Inside candy Twix is a chocolate snack or candy bar made by Mars, Inc. ... Whiskas logo Whiskas is a brand of cat food marketed throughout the world. ... Pedigree Petfoods was a company that manufactured pet food located at Melton Mowbray, Leicestershire, England with another factory in Peterborough, Cambridgeshire. ... Uncle Ben’s is a brand name for parboiled (“converted”) rice and related food products. ... For the tax agency in Ireland of the same name, see Revenue Commissioners. ... This article is about work. ... A website (alternatively, web site or Web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet. ... It has been suggested that Candy be merged into this article or section. ... USD redirects here. ... Boundaries of the McLean CDP as of 2003. ... This article is about the U.S. state. ... The Mars family is a family that owns the candy company Mars, Inc. ... This is a list of companies from the United States: #Current companies #Former companies, including acquired and merged ones #By industry #By location #See also Contents: Top - 0–9 A B C D E F G H I J K L M N O P Q R S T U... Motto: Map of Hackettstown in Warren County Coordinates: Country State County Warren Incorporated March 9, 1853 Government  - Type Faulkner Act (Mayor-Council)  - Mayor Michael B. Lavery (R, 2008) Area  - Total 3. ...


The European Division, known as Masterfoods Europe, is headquartered in Brussels, Belgium. The name Masterfoods originally came from a food business founded by the Lewis family in 1949 in Australia, and acquired by Mars in 1967. This article is about the settlement itself. ...


The company announced at the end of 2007 all business units adopted the name Mars as their names. Masterfoods ceased to be a business name but presumably continues as the brand name of food products in Australia. It is not clear why Masterfoods was replacing Mars as a business name in some parts of the world.


Mars is most famous for its eponymous Mars Bar, as well as other confectionery such as Milky Way, M&M's, Twix, Skittles and Snickers. They also produce non-confectionery snacks (including Combos) and other foods (including Uncle Ben's and European Pasta Sauce Brand Dolmio) as well as pet foods (such as Whiskas, Chappy and Pedigree brands). Mars' purchase of Doane Petcare Company in June 2006 significantly increased its position in the US dry pet food category. Mars bar (UK style) The Mars Bar is a chocolate bar manufactured by Mars Incorporated. ... Milky Way candy bar (US version) Milky Way chocolate bar (European version including Australia) The Milky Way bar is a candy bar distributed by the Mars candy company. ... M&Ms small size wrapper. ... North American Twix Logo North American Twix Twix opened Inside candy Twix is a chocolate snack or candy bar made by Mars, Inc. ... Skittles sweets - Aka Candy, terminology used within the US and Canada Skittles are small, round fruit chews that come in hard, sugar shells with the letter s printed on them, representing the sweets name. ... Snickers (original) Snickers (original) Snickers is a chocolate bar made by Mars, Incorporated. ... This article is about the snack food product. ... Uncle Ben’s is a brand name for parboiled (“converted”) rice and related food products. ... Dolmio is a brand name of a range of pasta sauces made by Masterfoods. ... Whiskas logo Whiskas is a brand of cat food marketed throughout the world. ... Pedigree Petfoods was a company that manufactured pet food located at Melton Mowbray, Leicestershire, England with another factory in Peterborough, Cambridgeshire. ...


On April 28, 2008, Mars, Incorporated, together with Berkshire Hathaway Incorporated announced the buyout of Wm. Wrigley Jr. Company, the world's largest chewing gum producer, for $23 billion in an all cash deal. The two companies together are expected to generate sales in excess of $27 billion and unseat Cadbury Schweppes as the world's largest confectionary manufacturer. is the 118th day of the year (119th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance to the Gregorian calendar. ... The Wrigley Company (NYSE: WWY) was founded on April 1, 1891 originally selling products such as soap and baking powder. ... Cadbury Schweppes plc (Cadbury Trebor Bassett), (NYSE: CSG) is a confectionery and beverage company with its headquarters in London. ...

Contents

Company history

The company was founded in Tacoma, Washington, in 1911, when Frank Clarence Mars and his wife Ethel started producing and selling candy. In 1920, he was inspired by a popular type of milkshakes[2] and in 1923 the Milky Way bar was born.[3] The company grew quickly. Nickname: Location of Tacoma in Pierce County and Washington State Coordinates: , Country State County Pierce Government  - Mayor Bill Baarsma (D) Area  - City  62. ... Frank Clarence Mars (September 24, 1884 – 1934) was the founder of the American company Mars, Incorporated, which makes mostly chocolate candy. ...


Mars is still a family owned business, belonging to the Mars family. The company is famous for its secrecy. Through the years, repeated attempts to get inside the company have taken place but to no avail. In 1992, a writer from The Washington Post was allowed limited access into the heart of the company. When the final article appeared, it supposedly talked about some of the more embarrassing and forgotten moments in the company's history. In 1999, for example, the company did not acknowledge that Forrest Mars, Sr., had died or that he had worked for the company.[4] Forrest Edward Mars Sr. ...


The company argues that due to private ownership, there is no need to account to anyone but themselves. In the same spirit, Mars, Inc., does not cooperate with many widely publicized organizations, such as Fairtrade, arguing that its own internal standards, rooted in the "Five Principles" deliver even better results. An example is the company's Cocoa Sustainability initiative.[5]


Despite its secrecy, Mars Incorporated has developed a reputation across its leading markets to be excellent training grounds for managers. In the UK, for instance, many CEOs of large companies learned their trade at Mars, Inc. Recently, the company caught on to that and re-branded their employer brand to "Mars - The Ultimate Business School".[6]


Moving into fourth generation family ownership, the company recently passed from family leadership into non-family leadership; however, the business is still owned by the family. The global CEO of Mars, Inc. is Paul Michaels. Michaels is part of a new group of non-family management that has taken over since the retirement of John and Forrest Mars, Jr. The family now oversees the business as a council or board of directors. // Traditionally, a generation has been defined as “the average interval of time between the birth of parents and the birth of their offspring. ... A family business is a company owned, controlled, and operated by members of one or several families. ... John Franklyn Mars is the son of Forrest Mars, Sr. ... Forrest Mars Jr. ...


In the United States the company has manufacturing facilities in Hackettstown, New Jersey; Albany, Georgia; Burr Ridge, Chicago and Mattoon, Illinois; Cleveland, Tennessee; Columbia, South Carolina; Columbus, Ohio; Elizabethtown, Pennsylvania; Greenville, Mississippi; Greenville and Waco, Texas; Henderson and Reno, Nevada; and Vernon, California. Nickname: Location in Dougherty County and the state of Georgia Coordinates: , Country State County Dougherty Government  - Mayor Willie Adams, Jr. ... Incorporated Village in 1956. ... Flag Seal Nickname: The Windy City Motto: Urbs In Horto (Latin: City in a Garden), I Will Location Location in Chicagoland and northern Illinois Coordinates , Government Country State Counties United States Illinois Cook, DuPage Mayor Richard M. Daley (D) Geographical characteristics Area     City 606. ... Mattoon is a city in Coles County, Illinois, United States. ... Cleveland is a city in Bradley County, Tennessee, United States. ... For other uses, see Columbia (disambiguation). ... Nickname: Location in the state of Ohio, USA Coordinates: , Country State Counties Franklin, Fairfield, Delaware Government  - Mayor Michael B. Coleman (D) Area  - City 212. ... Elizabethtown is a borough located in Lancaster County, Pennsylvania, 17 miles (27 km) southeast of Harrisburg. ... Greenville is a city located in Washington County, Mississippi. ... Flag of Greenville Greenville is a city in Hunt County, Texas, in the United States. ... For the Branch Davidian siege in Waco, Texas, see Waco Siege. ... A view of Black Mountain above Henderson, Nevada. ... Reno redirects here. ... Location of Vernon, California Vernon is a city in Los Angeles County, California, United States. ...


Until sold in June 2006, a division of Mars known as Mars Electronics International produced, among other products, coin mechanisms such as those used in vending machines. MEI also manufactured bill validators, which were among the most common bill validators found in the US. MEI (a division of Mars Incorporated) is one of the worlds leading manufacturers of electronic bill acceptors, coin mechanisms and other electronic payment systems. ...


A further Mars business - FourSquare - utilise those products formerly made at MEI in their vending machines. Four Square comprises the FLAVIA and KLIX brands. FLAVIA operates within the US, UK and Japanese markets, while KLIX operates within UK, Germany and France.


In 2007, Mars Incorporated undertook a major rebranding operation which saw, among other global changes, FourSquare being renamed to Mars Drinks, the pet food division (formerly part of Masterfoods) being renamed to Mars Petfoods and Masterfoods itself (the largest division of Mars, Incorporated) being renamed to Mars Snacks[citation needed].


Mars Limited

Mars Limited is the name of the British branch of Mars, Inc. The company is based in Slough, UK. Mars brands manufactured for the UK market but not for the US include Maltesers and Tunes. Slough (pronounced ) is a town and unitary authority (Borough of Slough) in England. ... The United Kingdom of Great Britain and Northern Ireland is a country in western Europe, and member of the Commonwealth of Nations, the G8, the European Union, and NATO. Usually known simply as the United Kingdom, the UK, or (inaccurately) as Great Britain or Britain, the UK has four constituent... TUNES is an open project to develop a free, reflective computing system, based on the idea of metaprogramming. ...


In 1932, Forrest Mars, Sr., opened what was then Mars (Europe) headquarters, and remains Mars (UK) headquarters in Slough, UK[4] on the then-new Slough Trading Estate after a disagreement with his father, Frank C. Mars. In this factory, he produced the first Mars Bar, based on the American Milky Way.[7] The Slough Trading Estate founded in Slough, Berkshire in 1920, was the UK’s first business park. ... Frank C. Mars was the founder of the American company Mars, Incorporated, which makes mostly chocolate candy. ... Mars bar (UK style) The Mars Bar is a chocolate bar manufactured by Mars Incorporated. ... Milky Way candy bar (US version) Milky Way chocolate bar (European version including Australia) The Milky Way bar is a candy bar distributed by the Mars candy company. ...


Many brands which were later introduced in the US were first created and sold in Britain; these include Starburst, Skittles, Twix, Snickers and Topic. United States may refer to: Places: United States of America SS United States, the fastest ocean liner ever built. ... In astronomy, starburst is a generic term to describe a region of space with a much higher than normal star formation. ... Skittles sweets - Aka Candy, terminology used within the US and Canada Skittles are small, round fruit chews that come in hard, sugar shells with the letter s printed on them, representing the sweets name. ... North American Twix Logo North American Twix Twix opened Inside candy Twix is a chocolate snack or candy bar made by Mars, Inc. ... Snickers (original) Snickers (original) Snickers is a chocolate bar made by Mars, Incorporated. ... A selection of Topics Topic is a chocolate bar made by Masterfoods in France and the United Kingdom, but is sold throughout Europe and the United States. ...


The bar formerly sold in the US as the Mars Bar is now marketed in that country as the Snickers Almond Bar and is not sold consistently in the UK where it has appeared with other special editions that are released occasionally. For other uses, see Almond (disambiguation). ...


Confusingly, the Milky Way in Europe and worldwide is known as the 3 Musketeers in America. Similarly, the Snickers bar was previously marketed in Britain and the Republic of Ireland as Marathon until 1990; M&M's were known as Treets in the UK, France, Germany and the Netherlands, also until 1990; Dove is known as Galaxy in the UK, Republic of Ireland and the Middle East; and Starburst was known in the UK and Ireland as Opal Fruits until 1998. Milky Way candy bar (US version) Milky Way chocolate bar (European version including Australia) The Milky Way bar is a candy bar distributed by the Mars candy company. ... Modern 3 Musketeers in the wrapper. ... Snickers (original) Snickers (original) Snickers is a chocolate bar made by Mars, Incorporated. ... M&Ms small size wrapper. ... Dove is a brand of chocolate candy produced by Mars, Incorporated. ... Wrapper from 150gram Galaxy bar (UK) Screenshot from 1980s UK advert Galaxy is a brand of milk chocolate made and marketed by the Mars company (one of several related products punning upon the name Mars by using an astronomical name). ... A map showing countries commonly considered to be part of the Middle East The Middle East is a region comprising the lands around the southern and eastern parts of the Mediterranean Sea, a territory that extends from the eastern Mediterranean Sea to the Persian Gulf. ... Starburst is the brand name of a chewy, square-shaped, fruit-flavored candy manufactured by Mars, Incorporated. ...


The two factories in Slough were located on Liverpool Road and Dundee Road; the one on Liverpool Road closed in 2007, with Twix and Starburst production moving to the Netherlands and the Czech Republic.[8]


In 1963 a large factory was opened in Veghel, The Netherlands. This factory has currently the biggest production volume of Mars factories and is even the biggest chocolate factory of the world.[citation needed] Most confectionery products for Europe are produced in Slough, UK and Veghel, The Netherlands. Veghel (pronounced ) is a municipality and a town in the southern Netherlands. ... Slough (pronounced ) is a town and unitary authority (Borough of Slough) in England. ... The United Kingdom of Great Britain and Northern Ireland is a country in western Europe, and member of the Commonwealth of Nations, the G8, the European Union, and NATO. Usually known simply as the United Kingdom, the UK, or (inaccurately) as Great Britain or Britain, the UK has four constituent... Veghel (pronounced ) is a municipality and a town in the southern Netherlands. ... For other uses, see Netherlands (disambiguation). ...


Many confectionery products for the Australian market are produced in Ballarat, Victoria, Australia. Ballarat is a city in regional Victoria, Australia, approximately 120 kilometres north-west of Melbourne, with a population of 84,000 people. ... VIC redirects here. ...


Effem Inc

Effem Inc is the Canadian Division of Mars, Inc. The company is based in Bolton, Ontario. Effem, Incorporated is the Canadian division of Mars, Incorporated a privately held multi-national company and a world leader in food, pet care products and confectionery products. ...


Criticism

During the US telecast of Super Bowl XLI, Snickers, a Mars, Inc. brand, ran an ad campaign with NFL approval and logo, portraying two men who accidentally kiss each other while biting into a candy bar and respond with violence. The ad's imagery created negative publicity, including statements from HRC and GLAAD, that led to the ads and those on their related website being pulled. Image File history File links Emblem-important. ... Date February 4, 2007 Stadium Dolphin Stadium City Miami Gardens, Florida MVP Peyton Manning, Quarterback, Colts Favorite Colts by 6. ... Snickers (original) Snickers (original) Snickers is a chocolate bar made by Mars, Incorporated. ... NFL logo For other uses of the abbreviation NFL, see NFL (disambiguation). ... HRC logo The Human Rights Campaign (HRC) is one of the largest lesbian, gay, bisexual, and transgender (LGBT) equal rights organization in the United States. ... Gay and Lesbian Alliance Against Defamation or GLAAD is an organization intended to promote and ensure fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation. ...


From 1 May 2007, many Mars products made in the UK became unsuitable for vegetarians. The company announced that it would be using whey made with animal rennet (material from a calf's stomach lining, and a byproduct of veal) instead of using rennet made by micro organisms in products including Mars, Twix, Snickers, Maltesers, Bounty, Minstrels and Milky Way products.[9] The response from many thousands of consumers, particularly the Vegetarian Society's request for UK vegetarians to register their protests with Mars, generated a lot of press, and caused the company to abandon these plans shortly thereafter.[10] It has reportedly decided to switch to all-vegetarian sources in the near future in the UK.[11][12] In January 2008 the Metro newspaper reported that Mars had allegedly begun to incorporate animal derived rennet. For animals adapted to eat primarily plants, sometimes referred to as vegetarian animals, see Herbivore. ... Percentages are relative to US recommendations for adults. ... Rennet (IPA pronunciation: ) is a natural complex of enzymes produced in any mammalian stomach to digest the mothers milk. ... Veal is the meat of young calves (usually male) appreciated for its delicate taste and tender texture. ... The Vegetarian Society is a British registered charity established on 30 September 1847 with the aim of promoting understanding and respect for vegetarian lifestyles. ...


Mars has come under criticism by People for the Ethical Treatment of Animals for funding animal tests which the group alleges are inhumane, including a study regarding angiogenesis and spatial memory in which mice were force fed catechins, a candy ingredient, compelled to swim in paint, then dissected.[13] Other experiments involved life-threatening cardiac puncture of mice with inadequate anesthesia[who?]. PETA alleges that these experiments are not required by law, their only purpose being to promote increased consumption of Mars' products. People for the Ethical Treatment of Animals logo People for the Ethical Treatment of Animals (PETA) is an animal rights organization based in the United States. ... Angiogenesis is the physiological process involving the growth of new blood vessels from pre-existing vessels. ... In neuroscience, spatial memory is the part of memory responsible for recording information about ones environment and its spatial orientation. ... Catechin is a bioflavonoid and a powerful anti-oxidant. ... Dissected rat showing major organs. ... Anesthesia or anaesthesia (see spelling differences) has traditionally meant the condition of having the perception of pain and other sensations blocked. ...


Products

Many of Mars' products are famous-name brands, including:

Other confections, no longer produced, include: Modern 3 Musketeers in the wrapper. ... Bounty chocolate bars (September 2006). ... Tin of Celebrations with individual chocolates. ... Dove is a brand of chocolate candy produced by Mars, Incorporated. ... Flyte wrapper from the UK Flyte is a chocolate bar manufactured by Mars, Incorporated weighing 45g. ... Wrapper from 150gram Galaxy bar (UK) Screenshot from 1980s UK advert Galaxy is a brand of milk chocolate made and marketed by the Mars company (one of several related products punning upon the name Mars by using an astronomical name). ... Kudos is a granola cereal bar produced by M&M Mars. ... Lockets are a confectionery product manufactured by Mars Incorporated. ... M&Ms small size wrapper. ... Mars bar (UK style) The Mars Bar is a chocolate bar manufactured by Mars Incorporated. ... This article or section does not cite any references or sources. ... M-Azing is a confectionery manufactured by Mars Incorporated that consists of a milk chocolate candy bar with M&Ms Minis chocolate candies attached inside. ... Milky Way candy bar (US version) Milky Way chocolate bar (European version including Australia) The Milky Way bar is a candy bar distributed by the Mars candy company. ... This image has an uncertain copyright status and is pending deletion. ... Nutro is a brand name of dog and cat foods manufactured and marketed by Nutro Products, Inc. ... Pedigree Petfoods was a company that manufactured pet food located at Melton Mowbray, Leicestershire, England with another factory in Peterborough, Cambridgeshire. ... Promite (IPA pronunciation: ) is the registered brand name for a dark brown, salty food paste mainly used as a spread on sandwiches and toast similar to the better known Vegemite and Marmite. ... La Société Royal Canin is a French manufacturer and worldwide supplier of extremely high quality, specialized dog and cat foods. ... Sheba is a brand of canned cat food produced by Mars, Incorporated know for its higher quality compared to most canned cat foods. ... Skittles candy Skittles are small, round fruit chews that come in a hard candy shell with a letter s printed on it. ... Snickers (original) Snickers (original) Snickers is a chocolate bar made by Mars, Incorporated. ... Starburst is the brand name of a chewy, square-shaped, fruit-flavored candy manufactured by Mars, Incorporated. ... A selection of Topics Topic is a chocolate bar made by Masterfoods in France and the United Kingdom, but is sold throughout Europe and the United States. ... Tracker is a chewy granola bar manufactured by Mars Incorporated that is primarily available in the UK and Ireland. ... North American Twix Logo North American Twix Twix opened Inside candy Twix is a chocolate snack or candy bar made by Mars, Inc. ... Whiskas logo Whiskas is a brand of cat food marketed throughout the world. ...

Pacers is a discontinued brand of popular mint flavoured confection. ... Spangles were Cellophane-wrapped square boiled sweets, bought in a paper tube comparable to Starburst in dimensions. ...

See also

Big Chocolate is a pejorative business term assigned to multi-national chocolate food producers, much akin to the terms assigned to Big Oil and Big Tobacco. According to Asamoah and Estis, Big Chocolate companies are Cadbury Schweppes; Mars, Incorporated; Nestlé; and The Hershey Company. ... The Mars family is a family that owns the candy company Mars, Inc. ...

Notes and references

  1. ^ a b Yahoo! Finance: Mars, Incorporated Company Profile
  2. ^ Mars.com: The Mars Story
  3. ^ Milky Way Brand Timeline
  4. ^ a b Chong, Liz. "Two Mars staff for trial on fraud charges", TimesOnline, 2005-08-29. Retrieved on 2007-08-18. 
  5. ^ Mars, Incorporated: Cocoa Sustainability, A Commitment to the Future
  6. ^ Mars - The Ultimate Business School
  7. ^ Slough History Online: Themes - "Smoke, Steam and (Computer) Chips: Mars - the Chocolate Planet"
  8. ^ BBC.co.uk: "Mars cuts 700 from UK workforce"
  9. ^ BBC.co.uk: "Mars starts using animal products" May 14, 2007
  10. ^ BBC.co.uk: "Mars bars get veggie status back" May 20, 2007
  11. ^ Telegraph: "Mars in damage limitation exercise" May 21, 2007
  12. ^ Mars UK press release Aug, 2007: "Introduction of vegetarian labelling on our leading UK confectionery brands"
  13. ^ van Praag H, Lucero MJ, Yeo GW, Stecker K, Heivand N, Zhao C, Yip E, Afanador M, Schroeter H, Hammerstone J, Gage FH Plant-Derived Flavanol Epicatechin Enhances Angiogenesis and Retention of Spatial Memory in Mice J Neuroscience, 27(22):5869-5878, May 30, 2007

Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... is the 241st day of the year (242nd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 230th day of the year (231st in leap years) in the Gregorian calendar. ...

External links

Mars Symbioscience Businesses:


  Results from FactBites:
 
Mars, Incorporated at AllExperts (669 words)
Mars is most famous for its Milky Way, Mars, M&M's, Twix and Snickers confectionery, as well as pet foods (such as the well-known Whiskas, Chappy and Pedigree brands), human foods (including Uncle Ben's) and non-confectionery snack foods (including Combos).
Mars Limited is the name of the British branch of Mars, Inc. The company is based in Slough, England.
The bar formerly sold in the U.S. as the Mars bar is now marketed in that country as the "Snickers Almond Bar" and is not sold consistently in the UK where it has appeared with other special editions that are released occasionally.
Tabberone's Temporary Restraining Order against Mars part 2. (1492 words)
Attempts to settle included negotiations for Mars, Incorporated to purchase all of the M&Ms® fabric in the possession of the Plaintiffs (see attachment #6) as well as subsequent negotiations for a licensing agreement where the Plaintiffs would become Mars licensees for 3 years concerning the use of the licensed M&Ms® fabrics (see attachment #7).
Mars, Incorporated was compensated for the use of the fabric.
The compensation to Mars, Incorporated, the lack of use disclaimers, and the sheer quantity and scope of distribution supports the Plaintiffs claim that the fabric was purchased with an implied use license that allowed the Plaintiffs to use the fabric in hand-crafted fabric items and resell them.
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