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Encyclopedia > Market share

Market share, in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a company. Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives[1]. It is the process of specifying the organizations objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies... For the magazine, see Marketing (magazine). ... Look up Market in Wiktionary, the free dictionary. ... A Market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. ...


It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market.


It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share


Objectives

Increasing market share is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. In economics, a business is a legally-recognized organizational entity existing within an economically free country designed to sell goods and/or services to consumers, usually in an effort to generate profit. ... For a company to gain or maintain a sustainable competitive advantage, it must be ever vigilant, watching for changes in the business environment. ... Tax policy is the study of the best way to collect a tax for government revenue, a positive question as well as the study what what type of tax is best from theories of fairness, efficiency and utility (a normative question). ...


Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit. Market share has the potential to increase profits as profit leads to more customers with a higher demand for a particular product. In finance, the return on investment (ROI) or just return is a calculation used to determine whether a proposed investment is wise, and how well it will repay the investor. ... This article does not cite any references or sources. ... This article or section does not cite any references or sources. ...


See also

In economics, the concentration ratio of an industry is used as an indicator of the relative size of firms in relation to the industry as a whole. ... Wikibooks has more about this subject: Marketing Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. ... This article does not cite any references or sources. ... Patronage concentration is a term used in marketing. ... Pricing objectives or goals give direction to the whole pricing process. ... Strategic planning is an organizations process SCREW YOU, RILEY of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. ...

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