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Encyclopedia > Market for Home Computing and Video Games
MCV
The cover of MCV issue 423
Editor Lisa Foster
Categories Computer and video games
Frequency Weekly
Circulation 9,156[1]
First Issue November 1998
Company Intent Media
Country United Kingdom
Language English
Website Official site
ISSN 1469-4832

MCV is a UK based trade magazine focused on the video game industry. It is published weekly, every Friday and is primarily aimed at a business audience. It is available via subscription only. The first issue was published 1998. It has been suggested that Multiplayer game be merged into this article or section. ... Most circulated periodical magazines in the U.S. as of 2003. ... 1998 1998 in games 1997 in video gaming 1999 in video gaming Notable events of 1998 in video gaming. ... The English language is a West Germanic language that originates in England. ... ISSN, or International Standard Serial Number, is the unique eight-digit number applied to a periodical publication including electronic serials. ...

Contents

Format

MCV is unique in regards to UK video game magazines since it is not aimed at a consumer audience, nor is it available for purchase through retailers. It is also the only video games related publication to be printed weekly.


As standard, each issue is at least 40 pages which consist of news, often exclusive to or broken through MCV, features aimed specifically at issues with the games industry, a personnel section looking at movements within the games industry, as well as a 'Retail Only' section which has deep analysis of the weeks games charts, the weekly updated release schedules, retail focused reviews of upcoming games and products, retail focused features, advice and letters.


The magazine is multiformat covering all aspects of the games industry and does not show bias towards or against any particular format, although is known to unflatteringly analyse every issue with a product that may be doing badly.


It is released weekly on a Friday. Although most readers receive it via subscription (£150 a year), it is available on request for a nominal price of £3.25 per issue.


Target Audience

The magazine is targeted almost exclusively at retail and the games industry itself although there are some subscribers who do not belong to either readership.


News

MCV has a reputation within the games industry for being one of the main sources for exclusive news. News occupies the front section of the magazine and focuses on a range of issues from product launches through to appointments throughout the games industry.


Features

MCV's focus on features related to various issues within the games industry such as its annual analysis of the previous years charts, and burning issues such as "The Threat to Retail" in issue 423.


Reviews

Unlike consumer magazines, MCV's reviews are not designed, nor written in order to assist a potential purchasers choice, but to inform retailers about what major upcoming releases are about in order to help customers with any questions posed.


Relationship with other magazines

MCV and Japenese video game magazine Famitsu have an exclusive partnership which sees news and content from each magazine appear in the other.[2] Cover art for Issue 1 of Famitsū magazine, June 1986, then known as Famicom Tsūshin Famitsū abbreviated ファミ Fami) is a Japanese video game magazine published by Enterbrain, Inc. ...


History

References

  1. ^ ABC Summary Report. ABC. Retrieved on 2007-02-15.
  2. ^ MCV launches daily service. Intent Media (26 February 2007). Retrieved on 2007-06-17.

2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... February 15 is the 46th day of the year in the Gregorian calendar. ... 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 168th day of the year (169th in leap years) in the Gregorian calendar. ...

External links


 
 

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