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Encyclopedia > Mark Granovetter

Mark Granovetter is a sociologist who gave some of the most influential theories in modern sociology, since the 1970s. He is most known for his insightful theory of the spread of information in a community known as The strength of weak ties, (1973). Sociology is the study of the social lives of humans, groups and societies. ... The 1970s decade refers to the years from 1970 to 1979, inclusive. ... Information as a concept bears a diversity of meanings, from everyday usage to technical settings. ... 1973 (MCMLXXIII) was a common year starting on Monday. ...

Contents


Insights in Sociology

The Strength of Weak Ties

Granovetter is an American sociologist (PhD Harvard, currently at Stanford), who is famous primarily for his work in networks theory and in economic sociology. His most famous work in networks theory can be found in an article called "The strength of weak ties" (the reader may also want to consult the related monograph "Getting A Job"). The basic argument is that your relationship to family members and close friends ("strong ties") will not supply you with as much diversity of knowledge as your relationship to acquantancies, distant friends and the like ("weak ties"). In economic sociology Granovetter has been a leader ever since the publication in 1985 of an article that launched "new economic sociology". Granovetter has also helped to develop Thomas Schelling's idea of tipping points; he is currently working on a major treatise called "Society and Economy". Economic sociology may be defined as the sociological analysis of economic phenomena. ... For the German philosopher see Friedrich Wilhelm Joseph von Schelling. ...


Embeddedness in Economic Sociology

He is also identified with the concept of embeddedness. This is the idea that economic relations between individuals or firms are embedded in actual social networks and do not exist in an abstract idealized market. A social network is a social structure made of nodes which are generally individuals or organizations. ...


Other Related Ideas

He considered, among other things, a model of how fads are created. Consider a hypothetical mob assuming that each person's decision whether to riot or not is dependent on what everyone else is doing. Instigators will begin rioting even if no one else is, while others need to see a critical number of trouble makers before they riot, too. This threshold is assumed to be distributed to some probability distribution. The fascinating thing is that the outcomes may diverge largely although the initial condition of threshold may only differ very slightly. This threshold model of social behaviour was popularised by Malcolm Gladwell's book The Tipping Point. In biochemistry, flavin adenine dinucleotide (FAD) is the precursor molecule to FADH2. ... The phrase tipping point or angle of repose is a sociology term that refers to that dramatic moment when something unique becomes common. ...


Related Works

The concept of Capability-based security is well modelled using the Granovetter model. Evidence can be found in Capability Myths Demolished and erights. Wherein, it is shown to be superior in expressiveness to other models based on Lampson's access matrixProtection, and the copyable unforgeable keys model. Capability-based security is a concept in the design of secure computing systems. ... Access Control Matrix or Access Matrix is an abstract, formal security model used in computer systems, that characterizes the rights of each subject with respect to every object in the system. ...


Selected works

  • Granovetter, Mark;(1973)"The Strength of Weak Ties"; American Journal of Sociology, Vol. 78, No. 6., May 1973, pp 1360-1380
  • Granovetter, Mark;(1974)"Getting A Job: A Study of Contacts and Careers"
  • Granovetter, Mark;(1978)"Threshold Models of Collective Behavior"; American Journal of Sociology, Vol. 83, No. 6, November 1978, pp 1420-1443
  • Granovetter, Mark;(1985)"Economic Action and Social Structure: The Problem of Embeddedness"; American Journal of Sociology, Vol. 91, No. 3., November 1985, pp 481-510

See also:

James S. Coleman, born May 12, 1926 in Bedford, Indiana, died March 25, 1995 in Chicago, was an American sociologist. ... Economic sociology may be defined as the sociological analysis of economic phenomena. ... Harrison C. White is Professor of sociology at Columbia University. ... Nan Lin is a professor in Sociology at Duke University. ...

External links


  Results from FactBites:
 
The Changing Relationship Between Economic Sociology and Institutional Economics: From Talcott Parsons to Mark ... (6149 words)
Furthermore, Granovetter criticizes the utility postulate of neoclassical economics with the remark that "the pursuit of economic goals is normally accompanied by that of such non-economic goals as sociability, approval, status and power (Granovetter, 1992, p.
Therefore, it should not be surprising that Granovetter regrets the demise of American institutionalism: "[t]he virtual demise of a vigorous, non-neoclassical institutional economics has...produced an odd simultaneous narrowing of the conceptual apparatus accompanied by a broadening of the subject matter" (Granovetter, 1990, p.
Granovetter concludes that the fate of economic sociology and old institutional econom ics was essentially the same: "Together with a waning interest in institutions, economics started to ignore the 'pseudoscience' of sociology" (Granovetter, 1990, p.
Mark Granovetter - Wikipedia, the free encyclopedia (447 words)
Mark Granovetter is a sociologist who gave some of the most influential theories in modern sociology, since the 1970s.
Granovetter is an American sociologist (PhD Harvard, currently at Stanford), who is famous primarily for his work in networks theory and in economic sociology.
Granovetter has also helped to develop Thomas Schelling's idea of tipping points; he is currently working on a major treatise called "Society and Economy".
  More results at FactBites »

 
 

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