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Encyclopedia > Lynton Crosby

Lynton Crosby is an Australian campaign strategist who has been given much credit for Australian Prime Minister John Howard's four election victories. He managed the Conservative Party (UK)'s unsuccessful campaign in the United Kingdom general election, 2005. Crosby is often accused of dog-whistle politics where he caters various messages to different segments of the electorate. This was the case with Michael Howard's "Are you thinking what we're thinking?" slogan during the 2005 general election. One of Crosby's favorite subjects is immigration which Howard focused on prominently. The current (25th) Prime Minister of Australia, John Howard (sitting, fifth from left), with his Cabinet, 1999 The office of Prime Minister is in practice the most powerful political office in the Commonwealth of Australia. ... John Howard John Winston Howard (born 26 July 1939), is an Australian politician and the 25th Prime Minister of Australia, coming to office on 11 March 1996 and winning re-election in 1998, 2001 and 2004. ... The Conservative Party is the largest political party on the centre-right in the United Kingdom. ... The United Kingdom general election of 2005 was held on Thursday, 5 May 2005 and won by the Labour Party, led by Tony Blair. ... Dog-whistle politics is a term used to describe a type of political campaigning which is only heard by a specific intended audience. ... ...

In Britain the Labour Party accused Conservative leader Michael Howard of having "imported" Crosby and his business partner Mark Textor because of their skills in smear campaigning involving push polling. Textor - who was engaged by Crosby of behalf of the Liberal Party - had previously paid out a substantial sum to an unsuccessful Australian Labor Party candidate in a dispute over push polling, though he denied in engaging in this tactic. The Labour Party is the principal centrist/centre-left political party in the United Kingdom (see British politics). ... Michael Howard The Right Honourable Michael Howard, QC (born Michael Hecht, July 7, 1941) is a British politician, the Leader of the Opposition Conservative Party (although stepping down soon). ... A push poll is a campaign technique in which a fake poll is used to alter the views of respondents. ... The Liberal Party of Australia is an Australian liberal conservative political party. ... The Australian Labor Party or ALP is Australias oldest political party. ... A push poll is a political campaign technique in which an individual or organization attempts to influence or alter the view of respondents under the guise of conducting a poll. ...

Labour also warned that any campaign run by Crosby would imply that the Tories could not win and so it was safe for disaffected Labour supporters to "send a message" to Tony Blair as a protest vote. In fact the theme of the Conservative Party campaign in the closing days was indeed about sending messages to Tony Blair and "taking a stand on the issues", effectively implying people should cast protest votes. Labour dubbed this the "Queensland strategy" after a successful campaign run by Crosby in 1995 in that state, electing Rob Borbidge. The Right Honourable Anthony Charles Lynton Blair (born 6 May 1953 in Edinburgh, Scotland) is the current Prime Minister of the United Kingdom, First Lord of the Treasury and Minister for the Civil Service. ... 1995 was a common year starting on Sunday of the Gregorian calendar. ... Motto: Audax at Fidelis (Bold but Faithful) Nickname: Sunshine State/Smart State Other Australian states and territories Capital Brisbane Government Governor Premier Const. ... Robert Edward Borbidge, (born August 12, 1954), Australian politician, is the former premier of the state of Queensland, and former leader of the Queensland branch of the National Party. ...

Crosby was also involved in the 2005 New Zealand election, during which Labour's seemingly undefeatable position was reversed by polling day.

External Links

  • The Guardian profile: Lynton Crosby
  • Howard's wizard of Oz
  • Crikey Website - Lynton Crosby's shameful British wedge

  Results from FactBites:
Guardian Unlimited Politics | Special Reports | The Guardian profile: Lynton Crosby (1437 words)
Crosby's typically earthy riposte, at a meeting of young Conservatives this month, is being publicised by Howard aides to dismiss a report in the Times this week that their new campaign director has told the Tory leader he is heading for certain defeat.
While the suggestion was overblown, it is understood that Crosby has taken a cold look at the party's dismal poll figures and issued a private warning that the leadership should be realistic.
That Crosby feels able to offer such blunt advice shows the strength of his position after he was summoned halfway around the world by Howard in the autumn to revive the Tories' fortunes.
BBC NEWS | Politics | Tories should be hopeful - Crosby (578 words)
Lynton Crosby told BBC News there was no "clever gimmick" which could have made the party win.
Despite criticisms of the campaign, Mr Crosby said the Tories had not put undue emphasis on immigration, which was one of the party's five priorities.
Mr Crosby, who helped Australia's Liberal Party to four successive election victories, was brought in to run the Conservative campaign at a cost to the party of £250,000.
  More results at FactBites »



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