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Encyclopedia > Loyalty card

In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, or club card is a plastic card, visually similar to a credit card or debit card, that identifies the card holder as a member in a commercial incentives programme. In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the US either a discount card, a club card or a rewards card. Cards typically have a barcode or magstripe that can be easily scanned, and some are even chip cards. Small keyring cards are often used as well. Download high resolution version (1338x837, 62 KB)Scan and edit of my own Nectar card File links The following pages link to this file: Loyalty card Nectar loyalty card ... Download high resolution version (1338x837, 62 KB)Scan and edit of my own Nectar card File links The following pages link to this file: Loyalty card Nectar loyalty card ... Marketing is the process of planning and executing conception, pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. ... In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, usually in a shop, also called store. ... Wikipedia encoded in Code 128-B 2D barcode example A barcode (also bar code) is a machine-readable representation of information in a visual format on a surface. ... A magnetic stripe, sometimes called a magstripe, refers to a band of magnetic material on credit cards, transit fare cards or identification cards to store information. ... The terms scan and scanning have several meanings: The term scan has the following meanings: To examine sequentially, part by part. ... A chip card is a debit or credit card offered to customers of some banks. ... A keyring is a ring of material, usually metal or plastic, that holds keys and other small items, which are sometimes connected to keychains. ...


A retail establishment or a retail group may issue a loyalty card to a consumer who can then use it as a form of identification when dealing with that retailer. By presenting the card, the purchaser is typically entitled to either a discount on the current purchase, or an allotment of points that can be used for future purchases. Hence, the card is the visible means of implementing a type of what economists call a two-part tariff. In economics, consumers are individuals or households that consume goods and services generated within the economy. ... Discounts and allowances are modifications to the basic price. ... A two-part tariff is a pricing technique in which the price of a product or service is composed of two parts. ...

The card issuer requests or requires customers seeking the issuance of a loyalty card to provide a usually minimal amount of identifying or demographic data, such as name and address. Application forms usually entail agreements by the store concerning customer privacy, typically non-disclosure (by the store) of non-aggregate data about customers. The store - one might expect - uses aggregate data internally (and sometimes externally) as part of its marketing research. Air Miles card. ... Air Miles card. ... The Air Miles Reward Program is a frequent shopper program where points are gained on currency spent at participating merchants. ... Demographics is a shorthand term for population characteristics. Demographics include age, income, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. ... Data is the plural of datum. ... Privacy is the ability of an individual or group to stop information about themselves from becoming known to people other than those they choose to give the information to. ... Look up Aggregate on Wiktionary, the free dictionary The term aggregate may refer to— in communication, to collect messages from multiple sources for presentation together, as in an RSS (file format) aggregator. ... Research covers the search for and retrieval of information for a specific purpose. ...


Critics see the lower prices as bribes to manipulate customer loyalty and purchasing decisions, or as a case of infrequent-spenders subsidising frequent-spenders. Others worry about the commercial use of the personal data collected as part of the programmes. It is also possible that consumer purchases are tracked and analyzed toward more efficient marketing and advertising. Bribery is the practice of offering a professional money or other favours in order to circumvent ethics in a variety of professions. ... A customer is someone who purchases or rents something from an individual or organisation. ... This page is about the philosophical and semantic background of loyalty. ... This article does not cite its references or sources. ...

Contents


Cards in the United Kingdom

The loyalty card market in the UK is one of the most significant in the world, with most major chains operating some form of reward system.


However, of the major supermarkets (Tesco, Asda, Sainsbury's, and Morrison's), only Tesco and Sainsbury's offer a card-scheme to customers. Tesco's Clubcard scheme has been operating since 1995, with Sainsbury's Reward Card opening one year later in 1996. Sainsbury's more recently ended their Reward Card system, replacing it with Nectar card. The Nectar card is a collaboration between Sainsbury's, BP, Debenhams, and numerous other outlets, so customers can obtain points on their card in various shops and redeem them on products of their choice. Airlines, Hotels and other loyalty schemes also offer cards, see quick comparison table. Tesco PLC is a United Kingdom-based international supermarket chain. ... This article is about the supermarket chain, for other meanings, see ASDA (disambiguation) ASDA is a chain of supermarkets in the United Kingdom offering food, clothing and general merchandise products. ... J Sainsbury plc is the parent company of Sainsburys Supermarkets Ltd, commonly known as Sainsburys, which is a chain of supermarkets in the United Kingdom. ... Morrisons store in Morecambe, Lancashire Morrisons is the 4th largest chain of supermarkets in the United Kingdom. ... BP (formerly British Petroleum and briefly known as BP Amoco) (NYSE: BP) is a petroleum company headquartered in London, and one of the top four oil companies in the world (along with Shell, ExxonMobil, and Total). ... Debenhams plc is a chain of department stores based in the United Kingdom. ...


Both Sainsbury's Nectar and Tesco's Clubcard scheme have been criticised for not offering 'value for money'. Newspaper reports frequently focus on the fact that many hundreds of pounds must be spent on the cards before even a theme park visit can be bought ([1])


A recent report in Britain's The Economist newspaper suggested that the real benefit of loyalty cards to UK outlets is the massive database potential they offer. ([2]) Front cover of September 3, 2005 edition. ...


The Nectar card scheme has recently had a number of high-profile losses, in the form of companies withdrawing from its operations. Barclaycard and Vodafone have said they are leaving the scheme to concentrate on other areas. The Barclaycard is a credit card associated with the Barclays Bank in the UK. It offers MasterCard and VISA versions. ... Vodafones corporate logo is the outline of a SIM card Vodafone is a multinational mobile phone operator with headquarters in Newbury, Berkshire, United Kingdom and Düsseldorf, Germany. ...


Cards in the United States

In the U.S., several major grocery store chains and at least one major pharmacy require the cards in order for customers to receive the advertised price. These include Kroger, Safeway (through its own name and many of its regional chain names), Albertsons, Winn Dixie, Ingles, and CVS/pharmacy. However, stores also allow a customer to use the store's card if a customer does not have theirs on hand or if the customer is new and agrees to sign up right away. Many of the stores allow accumulation of fuel discounts. Some have tie-ins to airline frequent flier programs, and some agree to donate a percentage of sales to a designated charity. A shop that sells food, either a Supermarket or a much smaller place. ... Pharmacy (from the Greek φάρμακον = drug) is the profession of compounding and dispensing medication. ... Kroger headquarters in Cincinnati, Ohio. ... Safeway is a brand name used by several supermarkets around the world: Safeway Inc. ... A typical Albertsons store. ... Winn-Dixie logo. ... Ingles is a regional supermarket chain in eastern Tennessee and western North Carolina, with some stores in north Georgia. ... CVS Corporation, NYSE: CVS is the largest pharmacy chain in the United States, based on store count. ...


The practice is also common among book and music retailers, from large chains to independent retailers. In some instances, the customer purchases the card and receives a percentage discount on all purchases for a period of time (often one year), while in other instances, a customer receives a one-time percentage discount upon reaching a specified purchase level. (For example, a bookseller's loyalty card program might provide a customer with a 10% off coupon once the customer has spent $200.00 at the bookseller.)


In addition, office supply retailers Staples, Inc. and Office Depot started issuing club cards in 2005. Office supplies is the generic term that refers to all supplies regularly used in offices by businesses and other organizations, from private citizens to governments, who works with the collection, refinement, and output of information (colloquially referred to as paper work). The term includes small, expendable, daily use items such... Typical Staples store Staples, Inc. ... Categories: Corporation stubs | Retail companies of the United States | Office supply companies | Companies based in Florida | Corporations with naming rights of indoor arenas ... 2005(MMV) is a common year starting on Saturday of the Gregorian calendar. ...


Almost all of the major hotel chains (Best Western, Choice Hotels, Holiday Inn, etc.) have similar cards which allow guests to earn either points (redeemable for future stays) or airline miles (Hilton's program allows guests to earn both on the same stay, the only program to date that does so). All major US Airlines also offer rewards credit cards. See US quick comparison table A hotel is an establishment that provides lodging, usually on a short-term basis. ... Best Western is the largest hotel chain in the world, with nearly 4,000 hotels in nearly 80 countries. ... Choice Hotels is a hospitality corporation which owns the hotel brands Comfort Inn, Comfort Suites, Quality Inn, Clarion, Sleep Inn, Rodeway Inn, EconoLodge and Mainstay Suites. ... This article is about the hotel chain; for the film, please see Holiday Inn (film). ... The word Hilton can refer to a number of different people, places, and things. ... An airline is an organization providing aviation services to passengers and/or cargo. ...


For now, most American retailers have not implemented club cards. In a few cases (e.g., Federated Department Stores) this is because the retailer already issues its own credit cards, and thus already has a direct relationship with the consumers most likely to shop at its stores. Also, many retailers are simply not large enough to justify the cost of creating, promoting, and operating a club card program. This article needs to be cleaned up to conform to a higher standard of quality. ... Credit cards A credit card system is a type of retail transaction settlement and credit system, named after the small plastic card issued to users of the system. ...


A few states have begun regulating club cards. For example, supermarkets in the U.S. state of California are subject to the Supermarket Club Card Disclosure Act of 1999 [3]. Exterior appearance of typical supermarket (Albertsons) Supermarket produce section A supermarket is a store that sells a wide variety of food. ... A U.S. state is any one of the fifty states (four of which officially favor the term commonwealth) which, together with the District of Columbia and Palmyra Atoll (an uninhabited incorporated unorganized territory), form the United States of America. ... State nickname: The Golden State Other U.S. States Capital Sacramento Largest city Los Angeles Governor Arnold Schwarzenegger (R) Official languages English Area 410,000 km² (3rd)  - Land 404,298 km²  - Water 20,047 km² (4. ...


Loyalty Programs in Australia

By far the largest loyalty program in Australia is the FlyBuys card backed by Coles Myer, Australia's largest retailer, the National Australia Bank and Shell. Rival retailer Woolworths has a program tied to its Ezy Banking product, offered in partnership with the Commonwealth Bank, where points are earned on spending in some Woolworths stores using an Ezy Banking Card. Many specialist retailers also offer a variety of loyalty programs. FlyBuys is an Australian loyalty card program. ... Coles Myer Ltd. ... The National Australia Bank (ASX: NAB), colloquially the National or the NAB, is the largest bank in Australia. ... Woolworths Limited is a large Australian retail corporation. ... The Commonwealth Bank is the second largest bank in Australia, after National Australia Bank. ...


Most Australian Banks offer a range of credit card rewards programs which feature bonus partner agreements with various retailers.


Australia also boasts two primarily online loyalty programs Emailcash and Dynamic Rewards.


Australia also hs a cash rewards card OneCard. The OneCard loyalty programme rewards OneCard cardholders when they use their card at any participating OneCard merchant, with cash rewards of 4% for each and every transaction. Unlike many other complicated points systems or vouchers there is no lengthy wait to redeem points for flights or toasters - just good old fashioned cash.


Loyalty programs in Canada

The oldest and largest loyalty program in Canada is Canadian Tire money and Canadian Tire gives out coupons each time someone shops at their store. The second oldest program is the HBC Rewards/Club Z program first started by Zellers. Canada also has the Air Miles program, and Loblaws offers President's Choice Financial where users of the service get points towards free groceries. Staples Business Depot also offers a rewards program in Canada. Canadian Tire is a Canadian retail hardware and home goods chain. ... Canadian Tire is a Canadian retail hardware and home goods chain. ... HBC Rewards were first started by Zellers and was known as Club Z and shoppers earned Club Z points. ... Zellers Inc. ... The Air Miles Reward Program is a frequent shopper program where points are gained on currency spent at participating merchants. ... Loblaws is a supermarket chain of 68 stores, headquartered in Toronto, with stores across Ontario and Quebec. ... Presidents Choice Financial is a financial institution, operating as a joint venture between major Canadian bank CIBC and Loblaws, a supermarket chain. ... Typical Staples Business Depot store-front Staples Business Depot is a retail brand of The Business Depot, Ltd. ...


Almost every gas station in Canada offers some sort of program such as Esso Extra at the Esso gas stations or Petro points at Petro Canada, or Canadian tire money at Canadian Tire gas stations. An Esso Station in Toronto Esso is an international trade name used by ExxonMobil and its related companies. ... Petro-Canada Fuel Pump Petro-Canada (TSX: PCA) (NYSE: PCZ) is a Canadian oil and gas firm. ... Canadian Tire is a Canadian retail hardware and home goods chain. ...


Many hotel chains also offer some sort of loyalty program. Canada is also home to Air Canada's Aeroplan. Air Canada is Canadas flag air carrier, headquartered in Montreal, Quebec. ... Aeroplan is an air miles rewards systems for Air Canada. ...


Cards in the Republic of Ireland

In the Republic of Ireland loyalty cards have been in operation since 1993, when Superquinn introduced its SuperClub loyalty card scheme. This is regarded as having been the prototype for such schemes in Europe. However loyalty cards did not expand until 1997, when Tesco Ireland introduced its Clubcard scheme, shortly after its purchase of Power Supermarkets. This was essentially a simple expansion of the UK scheme (see above) - cards for this are physically identical to those used by Tesco in the UK and they can be used in both countries. Dunnes Stores responded with the introduction of their own ValueClub scheme. Today these are three main schemes operating in Ireland. although ValueClub has been withdrawn from Dunnes' Northern Ireland stores. Superquinn is a Irish supermarket chain. ... Tesco Ireland was formed from Power Supermarkets Ltd in 1999, more commonly known as the Quinnsworth and Crazy Prices chain of supermarkets in Ireland; the chain is a subsiduary of Tesco PLC. Tesco operates supermarkets under the Tesco and Tesco Ireland brands, as well as three hypermarket under the Tesco... Dunnes Stores is a supermarket and clothing retail chain based in the Republic of Ireland. ... Royal motto: Quis separabit (Latin: Who will separate?) Northern Irelands location within the UK Official languages English, Irish, Ulster Scots Capital and largest city Belfast First Minister Office suspended Area  - Total Ranked 4th 13,843 km² Population  - Total (2001)  - Density Ranked 4th 1,685,267 122/km² NUTS 1...


See also


  Results from FactBites:
 
THE DEFINITION OF LOYALTY (1139 words)
LOYALTY, as a general term, signifies a person’s devotion or sentiment of attachment to a particular object, which may be another person or group of persons, an ideal, a duty, or a cause.
Political loyalty is devotion to, and identification with, a political cause or a political community, its institutions, basic laws, major political ideas, and general policy objectives.
Loyalty to the laws of Athens, which brought him into the world and nurtured and educated him, was the chief motive of Socrates in accepting death at the hands of a regime that he had opposed and ridiculed, rather than fleeing from prison when given the chance to do so.
Loyalty program - Wikipedia, the free encyclopedia (2038 words)
In the United Kingdom it is typically called a loyalty card, in Canada a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card.
The card issuer requests or requires customers seeking the issuance of a loyalty card to provide a usually minimal amount of identifying or demographic data, such as name and address.
Where a customer has provided sufficient identifying information, the loyalty card may also be used to access such information to expedite verification during receipt of cheques or dispensing of medical prescription preparations, or for other membership privileges (e.g., access to a club lounge in airports, using a frequent flyer card).
  More results at FactBites »

 
 

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