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Encyclopedia > Listerine
Various Listerine products
Various Listerine products

Listerine is a brand name for antiseptic mouthwash invented by John Lister. It is named after 19th century English physician Joseph Lister, father of modern antiseptics. Its original formula has a notoriously strong flavor, although variations have been released that are marketed as tasting milder. The product is marketed under the slogan "Kills germs that cause bad breath". Image File history File linksMetadata Download high-resolution version (3456x2304, 3252 KB) A variety of Listerine products. ... Image File history File linksMetadata Download high-resolution version (3456x2304, 3252 KB) A variety of Listerine products. ... An antiseptic solution of Povidone-iodine applied to an abrasion Antiseptics (Greek αντί, against, and σηπτικός, putrefactive) are antimicrobial substances that are applied to living tissue/skin to reduce the possibility of infection, sepsis, or putrefaction. ... For the Kate Nash song see Mouthwash (song) For the ska-punk band, see Mouthwash (band) Mouthwash or mouth rinse is a product used for oral hygiene. ... For other uses, see England (disambiguation). ... For other uses, see Doctor. ... Joseph Lister, 1st Baron Lister (April 5, 1827-February 10, 1912) was a famous British surgeon who promoted the idea of sterile surgery while working at the Glasgow Infirmary. ... This article is about flavor as a sensory impression. ... A cluster of Escherichia coli bacteria magnified 10,000 times. ...


Listerine is one of the most popular mouthwashes sold in the United States [1]. It is currently manufactured and distributed by Johnson and Johnson since that company's acquisition of Pfizer's consumer healthcare division in late December of 2006. Motto: (traditional) In God We Trust (official, 1956–present) Anthem: The Star-Spangled Banner Capital Washington, D.C. Largest city New York City Official language(s) None at the federal level; English de facto Government Federal Republic  - President George W. Bush (R)  - Vice President Dick Cheney (R) Independence - Declared - Recognized... Johnson & Johnson (NYSE: JNJ) is an international Pharmaceutical and Medical Devices manufacturer founded in 1885. ... Acquisition redirects here. ... Pfizer Incorporated (NYSE: PFE) is a major pharmaceutical company, which ranks number one in the world in sales[2]. The company is based in New York City. ... December 2006 is the twelfth and final month of the year and will begin in 2 day(s). ...


The Listerine brand name is also used on toothpaste, a Listerine Whitening rinse, a new Listerine Fluoride rinse (Listerine Tooth Defense), Listerine Agent Cool Blue (children's plaque disclosing rinse), PocketPaks, and PocketMist. In September of 2007, Listerine began selling their own brand of self-dissolving teeth whitening strips. Modern toothpaste gel Toothpaste is a paste or gel dentifrice used to clean and improve the aesthetic appearance and health of teeth. ... Listerine PocketPaks (also know as Listerine Actives in the UK) are small rectangular (approximately on the same order of magnitude of size as a U.S. quarter) packages containing thin square strips that provide the same clean feeling as rinsing with Listerine mouthwash. ...

Contents

History

First formulated by Dr. Joseph Lawrence and Jordan Wheat Lambert[2] in 1879 as a surgical antiseptic, it was given to dentists for oral care in 1895 and it was the first over-the-counter mouthwash sold in the United States in 1914. “Surgeon” redirects here. ... An antiseptic solution of Povidone-iodine applied to an abrasion Antiseptics (Greek αντί, against, and σηπτικός, putrefactive) are antimicrobial substances that are applied to living tissue/skin to reduce the possibility of infection, sepsis, or putrefaction. ...


According to Freakonomics, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything is a 2005 book by University of Chicago economist Steven Levitt and New York Times journalist Stephen J. Dubner that has been described as melding pop culture with economics. ...

Listerine was invented in the 19th century as a powerful surgical antiseptic. It was later sold, in a distilled form, as a floor cleaner and a cure for gonorrhea. But it wasn't a runaway success until the 1920s, when it was pitched as a solution for "chronic halitosis", the faux medical term that the Listerine advertising group created in 1921 to describe bad breath. By naming and thus creating a medical condition for which consumers now felt they needed a cure, Listerine created a market for their mouthwash. Until that time, bad breath was not conventionally considered a catastrophe, but Listerine's ad campaign changed that. As the advertising scholar James B. Twitchell writes, "Listerine did not make mouthwash as much as it made halitosis." Listerine's new ads featured forlorn young women and men, eager for marriage but turned off by their mate's rotten breath. "Can I be happy with him in spite of that?" one maiden asked herself. In just seven years, the company's revenues rose from $115,000 to more than $8 million.

From 1921 until the mid-1970s Listerine was also marketed as a preventive and remedy for colds and sore throats. In 1976, the Federal Trade Commission ruled that these claims were misleading, and that Listerine had "no efficacy" at either preventing or alleviating the symptoms of sore throats and colds. Warner-Lambert was ordered to stop making the claims, and to include in the next $10.2 million dollars' of Listerine ads a specific mention that "contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity."[3] The clap redirects here. ... Halitosis (medical term), oral malodour (scientific term), breath odour, or most commonly bad breath are terms used to describe noticeably unpleasant odours exhaled in breathing. ... Halitosis, breath odour, or most commonly bad breath are terms used to describe noticeably unpleasant odours exhaled in breathing. ... A disease is any abnormal condition of the body or mind that causes discomfort, dysfunction, or distress to the person affected or those in contact with the person. ... Acute viral nasopharyngitis, or acute coryza, usually known as the common cold, is a highly contagious, viral infectious disease of the upper respiratory system, primarily caused by picornaviruses or coronaviruses. ... Sore Throat were a British noisegrind band, credited with contributing to the creation of that genre. ... | logo_caption = | seal = US-FederalTradeCommission-Seal. ...


Listerine was packaged in a glass bottle inside a corrugated cardboard tube for nearly 80 years before the first revamps were made to the brand; in 1992, Cool Mint Listerine was introduced in addition to the original Listerine Antiseptic formula and, in 1994, both brands were introduced in plastic bottles for the first time. Around that time, FreshBurst was added, then in 2003 Natural Citrus. In 2006 a new addition to the "less intense" variety, Vanilla Mint, was released. Currently, eight different kinds of Listerine are on the market in the U.S. and abroad: Original, Cool Mint, FreshBurst, Natural Citrus, Vanilla Mint, Advanced with Tartar Control (Arctic mint), Tooth Defense (mint shield), and Whitening pre-brush rinse (clean mint). The most recent addition is the whitening formula.


Composition

The active ingredients listed on Listerine bottles are menthol, thymol, methyl salicylate, and eucalyptol. Ethanol is present in concentrations of 21.6% in the flavored product and 26.9% in the original gold Listerine Antiseptic. Thymol is an antiseptic, methyl salicylate is a cleaning agent, and menthol is a local anesthetic. At this concentration, the ethanol serves to dissolve the active ingredients. Menthol is a covalent organic compound made synthetically or obtained from peppermint or other mint oils. ... Thymol is a phenol derivative of cymene, C10H13OH, isomeric with carvacrol, found in oil of thyme, and extracted as a white crystalline substance of a pleasant aromatic odor and strong antiseptic properties. ... Methyl salicylate (chemical formula C6H4(HO)COOCH3; also known as salicylic acid methyl ester, oil of wintergreen, betula oil, methyl-2-hydroxybenzoate) is a natural product of many species of plants. ... Eucalyptol is a natural organic compound which is a colorless liquid. ... Grain alcohol redirects here. ...


A Food and Drug Administration Advisory Panel has recommended that the active ingredients in Listerine be classified as Category I (safe and effective) for antiplaque and antigingivitis activity. “FDA” redirects here. ...


The efficacy of the treatment is due mainly to Listerine's liquid properties, as liquids are quite effective at coating most exposed surfaces in the mouth, even between teeth. By the same coin, however, this treatment is generally ineffective at physically removing the plaque buildup and wedged-in food particles that it is intended to neutralize. Listerine is best used in conjunction with brushing and flossing, but not as a replacement [4]. Dental floss is a thin, nylon string that is used to remove food and plaque from the teeth. ...


Effectiveness

Additional rinsing helps in reducing dental plaque and gingivitis in children, in addition to reducing the risk of bleeding from the gingival sulcus.[5] However, the effect is not as essential a motivation to using Listerine as everyday oral hygiene.[5] (The label of the new whitening pre-rinse recommends consumers use one of the other Listerine formulas for fighting plaque.) Improper removal of plaque caused a build up of calculus (dark yellow colour) near the gums on almost all the teeth. ... This article does not cite any references or sources. ... The gingiva (sing. ... Oral hygiene is the practice of keeping the mouth clean in order to prevent cavities (dental caries), gingivitis, periodontitis, bad breath (halitosis), and other dental disorders. ...


Safety

There is no evidence that its properties as a solvent, mainly from the 21.6% or 26.9% (in original Gold Listerine) ethanol, cause an easier reception of carcinogens. In other words, repeated use of Listerine does not increase the risk of oral cancer. Both the American Dental Association (ADA) and the United States National Cancer Institute (NCI) agree that the alcohol contained in antiseptic mouthwash is safe and not a factor in oral cancers. Specific study reviews and results[6][7][8] summarize that alcohol-containing mouth rinses are not associated with oral cancer. For other uses, see Solvent (disambiguation). ... Grain alcohol redirects here. ... Look up carcinogen in Wiktionary, the free dictionary. ... Oral cancer is any cancerous tissue growth located in the mouth. ... The American Dental Association (ADA) is an American advocacy group that promotes Oral Health Care and the field of dentistry. ... The National Cancer Institute (NCI) is part of the United States Federal governments National Institutes of Health. ...


On 11 April 2007 McNeil-PPC disclosed that there were potentially contaminants in all Listerine Agent Cool Blue products sold since its launch in 2006, and that all bottles were being recalled.[9] The recall affects some 4,000,000 bottles sold since that time.[10] According to the company, Listerine Agent Cool Blue is the only product affected by the safety issue and that no other products in the Listerine family were under recall.[9] is the 101st day of the year (102nd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ...


Listerine's new Pre-brush Whitening Rinse may cause irritation and discomfort to the tongues of some users. Anecdotal evidence exists in the form of comments from users of the The Fun Times Guide. The tone or style of this article or section may not be appropriate for Wikipedia. ...


Trivia

  • A 1970s commercial for Listerine featured Judd Hirsch playing a radio disc jockey, in what was one of his first television appearances. The tagline for the product at the time was, "The taste people hate, twice a day."
  • Hyphy Rapper E-40's "Tell Me When to Go" includes the line "Talking on my Ghettro on the way to the store/... My 2nd or 3rd trip/Some Henny, some Swishers and some Listerine strips."
  • In the mid-1990s, Listerine rival Scope, made by Procter & Gamble, listed Rosie O'Donnell as the least-kissable celebrity in the U.S. In response, O'Donnell teamed up with Listerine to give money to charity every time she kissed someone on her talk show, The Rosie O'Donnell Show; this provided positive publicity for Listerine and harsh publicity for Scope, which O'Donnell disparaged on her show[11].
  • Coach Z, a character from the internet series Homestar Runner, routinely drinks Listerine recreationally, most notably during a Christmas special.
  • Philip J. Fry, a character from the animated series Futurama, didn't find voting cool, so he stayed home alone and got trashed on Listerine. (S02E07 - A Head In The Polls)
  • "Dramamine", a song by Modest Mouse features the lyrics, "Traveling swallowing Dramamine, feelin' spaced, breathing out Listerine"
Q. What do you think of the taste of Listerine?
A. Taste?! I use it for removing grease from my bicycles!

Image File history File links Broom_icon. ... A television advertisement, advert or commercial is a form of advertising in which goods, services, organizations, thoughts, etc. ... Judd Hirsch (born March 15, 1935 in Bronx, New York) is an American actor, best known for playing the character Alex Reiger on the acclaimed television comedy series Taxi. ... For other meanings of DJ, see DJ (disambiguation). ... Hyphy (pronounced HI-fee; IPA: ) is a style of music and dance primarily associated with the Bay Area hip hop culture. ... For other uses, see E40. ... Germ Free Adolescents was X-Ray Spexs 1978 first album and contained the UK hit singles: The Day The World Turned Day-Glo (No. ... Punk rock is an anti-establishment music movement beginning around 1976 (although precursors can be found several years earlier), exemplified and popularised by The Ramones, the Sex Pistols, The Clash and The Damned. ... This article is about the punk band. ... Poly Styrene (born Marianne Elliot) is an English musician. ... Glycerin, also known as glycerine and glycerol, and less commonly as 1,2,3-propanetriol, 1,2,3-trihydroxypropane, glyceritol, and glycyl alcohol is a colorless, odorless, hygroscopic, and sweet tasting viscous liquid. ... Top of the Pops, also known as TOTP, was a long-running British music chart television programme, made and broadcast by the BBC. It was originally shown each week, mostly on BBC One, from 1 January 1964 to 30 July 2006. ... For other uses, see BBC (disambiguation). ... Scope is a mouthwash made by Proctor & Gamble. ... Procter & Gamble Co. ... Rosie ODonnell (born March 21, 1962 in Bayside, Queens, New York) is an 11-time Emmy Award-winning American talk show host, television personality, comedienne, film, television, and stage actress. ... A talk show (U.S.) or chat show (Brit. ... The Rosie ODonnell Show was a popular American daytime television talk show hosted and produced by actress and comedian Rosie ODonnell. ... Pixars logo and mascot Luxo, Jr. ... Animation refers to the process in which each frame of a film or movie is produced individually, whether generated as a computer graphic, or by photographing a drawn image, or by repeatedly making small changes to a model (see claymation and stop motion), and then photographing the result. ... A short film (also short or short subject) is a motion picture that is shorter than the average feature film. ... This article does not cite any references or sources. ... The Dresden Dolls are an American musical duo from Boston, Massachusetts. ... Yes, Virginia. ... Traylor Howard as Natalie Teeger Natalie Jane Davenport Teeger is a fictional character on the television show Monk. ... Monk is a U.S. television show about the private detective Adrian Monk (Tony Shalhoub). ... Julie Teeger is a fictional character on the USA Network show Monk played by Emmy Clarke. ... Mr. ... Father Damien was a Roman Catholic missionary who helped lepers on Hawaii and also died of the disease. ... Coach Z is a fictional character in the Homestar Runner series of animated cartoons. ... Homestar Runner is a Flash animated Internet cartoon. ... Philip J. Fry is the protagonist of the animated television series Futurama and is voiced by Billy West. ... This article is about the television series. ... Modest Mouse is an American indie rock band formed in 1993 in Issaquah, Washington by singer/lyricist/guitarist Isaac Brock, drummer Jeremiah Green, bassist Eric Judy, and guitarist Dann Gallucci. ... Dramamine is a medication used for motion sickness manufactured by Pfizer. ... Harvey Kurtzmans cover for the first issue of the comic book Mad Mad is an American humor magazine founded by publisher William Gaines and editor Harvey Kurtzman in 1952. ... 1867 edition of Punch, a ground-breaking British magazine of popular humour, including a good deal of satire of the contemporary social and political scene. ... From the earliest days of the medium, television has been used as a vehicle for advertising in some countries. ... Grease is a lubricant of higher initial viscosity than oil, consisting originally of a calcium, sodium or lithium soap jelly emulsified with mineral oil. ... This mountain bicycle features oversized tires, a sturdy frame, front shock absorbers, and handlebars oriented perpendicular to the bikes axis Bicycle may also refer to Bicycle Playing Cards. ... Cleaner is an upcoming 2008 thriller film starring Samuel L. Jackson, Ed Harris, and Eva Mendes. ... Samuel Jackson redirects here. ... Ribbon diagram of the enzyme TIM, surrounded by the space-filling model of the protein. ... This article is about the clotting of blood. ... For other uses, see Blood (disambiguation). ...

References

  1. ^ Marion Arathoon (2007). How to Tackle a Leader in the Brand Category. LiveMint.com. Retrieved on 2007-12-04.
  2. ^ Sheila Barrett's blog. Retrieved on 2008-01-24.
  3. ^ Three by the FTC. Time (1976-01-05). Retrieved on 2006-12-05.
  4. ^ clinical study conducted by Dr. N. Sharma, et al published in the Journal of the American Dental Association 2004
  5. ^ a b Short time effect of elmex and Listerine mouthrinses on plaque in 12-year-old children. Dolińska E, Stokowska W.
  6. ^ J.G. Elmore and R.I. Horowitz ("Oral cancer and mouthwash use: Evaluation of the epidemiologic evidence." Otolaryngol Head Neck Surg. 1995;1(113):253–261)
  7. ^ Mashburg et al. ("A Study of the relationship between mouthwash use and oral and pharyngeal cancer." JADA, 1985)
  8. ^ as well as Philip Cole, M.D., Dr.P.H, Brad Rodu, D.D.S and Annette Mathisen, Ph.D. ("Alcohol-containing mouthwash and oropharyngeal cancer, a review of the epidemiology" JADA, 2003)
  9. ^ a b McNeil-PPC (2007-04-11). "McNeil-PPC, Inc. today issues voluntary nationwide consumer recall of Listerine® Agent Cool Blue™ plaque-detecting rinse products". Press release. Retrieved on 2007-04-12.
  10. ^ Associated Press. "Contamination prompts J&J recall of Listerine Agent Cool Blue plaque-detecting rinse", Wilmington News Journal, 2007-04-12. Retrieved on 2007-04-12. 
  11. ^ C. David Hess (1997). Rosie O'Donnell, Scope Mouthwash, and the Cross. Retrieved on 2007-12-04.

Vanilla Mint LISTERINE® Antiseptic Mouthwash. McNEIL-PPC, Inc. (2007). Retrieved on 2007-05-31. Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 338th day of the year (339th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance to the Gregorian calendar. ... is the 24th day of the year in the Gregorian calendar. ... “TIME” redirects here. ... Year 1976 Pick up sticks(MCMLXXVI) was a leap year starting on Thursday (link will display full calendar) of the Gregorian calendar. ... is the 5th day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 339th day of the year (340th in leap years) in the Gregorian calendar. ... The Journal of the American Dental Association, or JADA, is a monthly journal of reliable, peer-reviewed information on dentistry, and is published by the American Dental Association (ADA). ... The company was founded on March 17, 1879 by 23 year old Robert McNeil, who paid US $167 for a drugstore complete with fixtures, inventory and soda fountain, as a retail pharmacy, in the Kensington section of Philadelphia, PA, USA. Robert McNeil was a graduate of the Philadelphia College of... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 101st day of the year (102nd in leap years) in the Gregorian calendar. ... For information on Wikipedia press releases, see Wikipedia:Press releases. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 102nd day of the year (103rd in leap years) in the Gregorian calendar. ... The Associated Press, or AP, is an American news agency, the worlds largest such organization. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 102nd day of the year (103rd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 102nd day of the year (103rd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 338th day of the year (339th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 151st day of the year (152nd in leap years) in the Gregorian calendar. ...


External links


  Results from FactBites:
 
Not Cool: Listerine Recalls Agent Cool Blue Mouthwash (579 words)
BOSTON -- McNeil-PPC’s recall of every bottle of its Listerine Agent Cool Blue could mean the end for what had been a very promising brand for the company.
The recall, announced late last week, involves all of the approximately four million bottles of the children’s plaque-detecting rinse manufactured since its introduction last year.
Sheehey, who doesn’t expect the recall to have much impact on parent brand Listerine, said McNeil is doing a good job handling the recall.
Listerine - Wikipedia, the free encyclopedia (968 words)
Listerine is one of the most popular mouthwashes sold in the U.S. It is currently manufactured and distributed by Pfizer Inc, however, subject to regulatory approvals by the end of 2006, Johnson and Johnson will acquire the Listerine brand.
Listerine was invented in the 19th century as a powerful surgical antiseptic.
Listerine was packaged in a glass bottle inside a cardboard tube for nearly 80 years before the first revamps were made to the brand; in 1992, Cool Mint Listerine was introduced in addition to the regular Antiseptic formula, and in 1994, both brands were introduced in plastic bottles for the first time.
  More results at FactBites »

 
 

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