FACTOID # 18: Alaska spends more money per capita on elementary and secondary education than any other state.
 
 Home   Encyclopedia   Statistics   States A-Z   Flags   Maps   FAQ   About 
   
 
WHAT'S NEW
 

SEARCH ALL

FACTS & STATISTICS    Advanced view

Search encyclopedia, statistics and forums:

 

 

(* = Graphable)

 

 


Encyclopedia > List of marketing topics

This is a list of over 200 articles on marketing topics. If you create a marketing article, please add it to this list.

Contents

Marketing fundamentals

Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... Consumers refers to individuals or households that purchase and use goods and services generated within the economy. ... Business marketing is the practice of organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. ... A core is the set of feasible allocations in an economy that cannot be improved upon by subset of the set of the economys consumers (a coalition). ... Customers are waiting in front of a famous fashion shop for its grand opening in Hong Kong. ... This is a long-term marketing principle which looks at the value to the company of a customer over the whole time that they relate with the company. ... This article or section does not cite any references or sources. ... The marketing mix is generally accepted as the use and specification of the 4 Ps describing the strategic position of a product in the marketplace. ... Companies that compete by selling similar products (or even substitutes) to the same group of customers constitute an industry. ... A companys core competency is the one thing that it can do better than its competitors. ... The learning curve effect and the closely related experience curve effect express the relationship between experience and efficiency. ... Marketing myopia is a term used in marketing. ... Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. ... Target market is the market segment to which a particular product is marketed. ... The term business model describes a broad range of informal and formal models that are used by enterprises to represent various aspects of business, such as operational processes, organizational structures, and financial forecasts. ... In general, the economic value of something is how much a product or service is worth to someone relative to other things (often measured in money). ... The value chain was described and popularized by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance, New York, NY The Free Press. ... Marketing strategy is the art of creating value for the customer. ... Look up Market in Wiktionary, the free dictionary. ... Market share, in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a company. ... This article or section does not cite any references or sources. ... Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. ... Economics and commerce define an end-user as the person who uses a product. ...

Marketing strategies and paradigms

Strategy serves as the foundation of a marketing plan. ... This article or section does not cite its references or sources. ... It has been suggested that Vertical expansion be merged into this article or section. ... Business strategies can be categorized in many ways. ... Profit Impact of Marketing Strategy (PIMS) is a database of the market profiles and business results of major American and European companies. ... Infiltration marketing is a marketing strategy in which marketers strive to understand and infiltrate consumer culture at a local, grassroots level, by identifying and engaging thought leaders and trend setters within the consumers community (e. ... Market dominance strategies are a type of marketing strategy that classifies firms based on their market share or dominance of an industry. ... Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses. ... Mass customization, in marketing, manufacturing, and management, is the use of flexible computer-aided manufacturing systems to produce custom output. ... In economics, vendor lock-in, also known as proprietary lock-in, lock-in, or the Pottersville pattern, is a situation in which a customer is so dependent on a vendor for products and services that he or she cannot move to another vendor without substantial switching costs, real and/or... Scenario planning or Scenario thinking is a strategic planning method that some organizations use to make flexible long-term plans. ... Marketing warfare strategies are a type of strategies, used in business and marketing, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations. ... In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses military metaphor to craft a businesses strategy. ... In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses military metaphor to craft a businesses strategy. ... In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses military metaphor to craft a businesses strategy. ... In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses military metaphor to craft a businesses strategy. ... Example of guerrilla marketing in São Paulo, Brazil promoting the Hopi Hari amusement park. ... A marketing paradigm is a set of procedures and attitudes that, taken together, define how marketing is done. ... Relationship marketing is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. ... It has been suggested that this article or section be merged into Multi-level marketing. ... Diversity Marketing is a marketing paradigm which sees marketing (and especially marketing communications) as essentially an effort in communication with diverse publics. ... Customer experience management (CEM) is the process of strategically managing a customers entire experience with a product or a company (Schmitt, 2003, p. ... Experiential marketing is a widely recognized marketing methodology. ... This article needs cleanup. ... Evangelism marketing is an advanced form of word of mouth marketing (WOMM) in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. ...

Marketing management

Marketing management is the practical application of marketing techniques. ... This article or section does not cite any references or sources. ... Strategic planning is an organizations process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. ...

Product management

This article or section does not adequately cite its references or sources. ... In marketing, product differentiation is the modification of a product to make it more attractive to the target market. ... — This article is about managing the life of a product in the market. ... Diffusion is the process by which a new idea or new product is accepted by the market. ... The Technology Acceptance Model (TAM) is an information systems theory that models how users come to accept and use a technology. ... In business and engineering, new product development is the complete process of bringing a new product to market. ... The phrase research and development (also R and D or R&D) has a special commercial significance apart from its conventional coupling of scientific research and technological development. ... See also: Conjoint analysis, Conjoint analysis (in healthcare) Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an individual product or service. ... QFD House of Quality for Enterprise Product Development Processes Quality function deployment or QFD is a flexible and comprehensive group decision making technique used in product or service development, brand marketing, and product management. ... Flop redirects here. ... Book cover Crossing the Chasm is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. ... Most new technologies follow a similar technology lifecycle. ... A disruptive technology or disruptive innovation is a technological innovation, product, or service that eventually overturns the existing dominant technology or product in the market. ... It has been suggested that this article or section be merged into Total cost of ownership. ... It has been suggested that this article or section be merged with Planned obsolescence. ... A sealed pack of diced pork from Tesco. ... Mandatory labelling of consumer products enables moral purchasing and avoidance of health problems like allergies. ... Product lining is the marketing strategy of offering for sale several related products. ... Whole product doughnut diagram In marketing, a whole product is a generic product augmented by everything that is needed for the customer to have a compelling reason to buy. ... // Finance Main article portfolio (finance) In finance, a portfolio is a collection of investments held by an institution or a private individual. ... B.C.G. analysis is a technique used in brand marketing, product management, and strategic management to help a company decide what products to add to its product portfolio. ... G.E. multi factoral analysis is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio. ... Contribution margin analysis is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio. ... In marketing In marketing, cannibalization refers to a reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer. ... Product bundling is a marketing strategy that involves offering several products for sale as one combined product. ... There are problems with the use of product portfolio techniques in crafting a brands strategic direction and positioning: a) The criteria are very general. ... A products position is how potential buyers see the product. ... Perceptual mapping is a graphics technique used by marketers that attempts to visually display the perceptions of customers or potential customers. ... Factor analysis is a statistical technique that originated in psychometrics. ... Multidimensional scaling (MDS) is a statistical technique often used in marketing and the social sciences. ... Discriminant analysis is a statistical technique used in marketing and the social sciences. ... Preference regression is a statistical technique used by marketers to determine consumers’ preferred core benefits. ... The discipline of brand management was started at Procter & Gamble PLC as a result of a famous memo by Neil H. McElroy. ... A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. ... Brand alliances is a branding strategy used in a business alliance. ... Brand equity is the value built-up in a brand. ... Private branding is when a large distribution channel member (usually a retailer), buys from a manufacturer in bulk and puts its own name on the product. ... Corporate branding refers to the practice of using a companys name as a product brand name. ... Family branding is a marketing strategy that involves selling several related products under one brand name. ... Individual branding is the marketing strategy of giving each product in a product portfolio its own unique brand name. ... It has been suggested that Corporate Visual Identity Management be merged into this article or section. ... A trademark or trade mark[1] is a distinctive sign of some kind which is used by an individual, business organization or other legal entity to uniquely identify the source of its products and/or services to consumers, and to distinguish its products or services from those of other entities. ... A genericized trademark, generic trade mark, generic descriptor, or proprietary eponym, is a trademark or brand name which has become the colloquial or generic description for a particular class of product or service. ... This is an incomplete list of fictional items not listed under categories elsewhere, which have appeared in entertainment and other fictional media. ...

Pricing

This article or section does not cite any references or sources. ... In economics and business, the price is the assigned numerical monetary value of a good, service or asset. ... Price points are prices for which demand is relatively high. ... Retail prices are often expressed as odd prices: a little less than a round number, e. ... In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, usually in a shop, also called store. ... Pricing objectives or goals give direction to the whole pricing process. ... Discounts and allowances are modifications to the basic price. ... In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, or club card is a plastic card, visually similar to a credit card or debit card, that identifies the card holder as a member in a commercial incentives programme. ... In marketing, a loss leader is an item that is sold below cost in an effort to stimulate other profitable sales. ... Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. ... Price war is a term used in business to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of price reductions. ... Most firms use a fixed price policy. ... In economics, profit maximization is the process by which a firm determines the price and output level that returns the greatest profit. ... Price discrimination exists when sales of identical goods or services are transacted at different prices from the same provider. ... Price Skimming Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. ... A two-part tariff is a pricing technique in which the price of a product or service is composed of two parts. ... In economics and business studies, the price elasticity of demand (PED) is an elasticity that measures the nature and degree of the relationship between changes in quantity demanded of a good and changes in its price. ... Geographical pricing, in marketing, is the practice of modifying a basic list price based on the geographical location of the buyer. ... Cost-plus pricing is a pricing method commonly used by firms. ... This article or section needs to be wikified. ... One of the most common pricing methods used by firms is cost-plus pricing. ... The break even point for a product is the point where total revenue received equals total costs associated with the sale of the product (TR=TC). ... Target rate of return pricing is a pricing method used almost exclusively by market leaders or monopolists. ... Competitor indexing is a price setting technique used by marketers. ... Pricing for joint products is a little more complex that pricing for a single product. ... Transfer pricing refers to the pricing of goods and services within a multi-divisional organization, particularly in regard to cross-border transactions. ... Barter is a type of trade in which goods or services are exchanged for other goods and/or services; no money is involved in the transaction. ...

Promotion

Marketing communication (or marcom) consists of the messages and related media used to communicate with a market. ... The marketing communications planning framework is a model for the creation of an integrated marketing communications plan. ... Kelmans source characteristics identify three characteristics of successful marketing communications sources: source credibility source attractiveness source power. ... Integrated Marketing Communications // The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. ... Scale model of a Wheaties cereal box at a pep rally Promotion is one of the four aspects of marketing. ... Wikibooks has more about this subject: Marketing Sales promotion is one of the four aspects of promotional mix. ... Commercialism redirects here. ... One of the main objectives of Advertising and promotion is to establish what is called mind share (or share of mind). ... This article does not cite its references or sources. ... The examples and perspective in this article or section may not represent a worldwide view. ... It has been suggested that Billboard toppling be merged into this article or section. ... This article does not cite its references or sources. ... This article or section does not cite its references or sources. ... The following is a partial list of advertising slogans in the English language: // 5222273522a22/td> See: List of advertising slogans (transport) ; ^ (See Fair and balanced) ^ Fair & Flexible Plan ^ N.W. Ayer & Son ^ 2004 ^ iPod nano ^ iPod ^ (Play on I think, therefore i am) ^ (for Voodoo 3 cards) ^ TBWAChiatDay ^ (play on... An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ... A subliminal message is a signal or message embedded in another object, designed to pass below the normal limits of perception. ... Wikibooks has more about this subject: Marketing Product placement advertisements are promotional ads placed by marketers using real commercial products and services in media, where the presence of a particular brand is the result of an economic exchange. ... The Q Score is a way to measure the familiarity and appeal of a brand, company, celebrity, cartoon character or television show. ... When TV viewers or entertainment professionals in the United States mention ratings they are often referring to Nielsen Ratings, a system developed by Nielsen Media Research to determine the audience size and composition of television programming. ... Sex in advertising is the use of sexual attraction as a tool of persuasion to draw interest to a particular product, for purpose of sale, generally using attractive models. ... A subvertisement based on the Coca-Cola logo Subvertising refers to the practice of making spoofs or parodies of corporate and political advertisements in order to make a statement. ... Ambush marketing occurs when a brand pays to become the official sponsor of an event and an other brand tries to connect itself to the same event, without paying the sponsorship fee and without breaking any law. ... Sales, or the activity of selling, forms an integral part of commercial activity. ... Selling technique is the body of methods used in the profession of sales, also often called selling. ... Broadly speaking, Negotiation is an interaction of influences. ... A shill is an associate of a person selling goods or services who pretends no association to the seller and assumes the air of an enthusiastic customer. ... Product churning is the practice of selling more product than is beneficial to the consumer. ... Sales force management systems are information systems used in marketing and management that automate some sales and sales force management functions. ... Wikibooks has more about this subject: Marketing Look up publicity in Wiktionary, the free dictionary. ... Doing a Ratner is a British business phrase referring to a chief executive or a senior person of a company who criticises the companys products or disparages the customers. ... Word of mouth, is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner. ... Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. ... Undercover marketing (also known as buzz marketing, stealth marketing, or by its detractors roach baiting) is a subset of guerrilla marketing where consumers do not realize they are being marketed to. ... Public relations (PR): Building sustainable relations with all publics in order to create a postive brand image. ... A corporate image refers to how a corporation is perceived. ... Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for profit business and a non-profit organization for mutual benefit. ... The 2006 LinuxWorld trade show at the Boston Convention and Exposition Center. ...

Distribution

Wikibooks has more about this subject: Marketing Distribution is one of the four aspects of marketing. ... Drawing of a self-service store. ... McArthur Glen Designer Outlet, Swindon, England, a shopping mall built within a disused railway engine works. ... The interior of a typical Macys department store. ... // This is a list of department stores. ... This article or section does not cite its references or sources. ... Exterior of a typical British supermarket (a Tesco Extra) Exterior of typical North American supermarket (a Safeway) This Flagship Randalls store in Houston, Texas is an example of an upscale supermarket. ... Supermarkets, past and present, include: // Originating (HQ) country first. ... A 99 cent store A dollar store is a store that sells inexpensive items for one dollar or less each. ... Franchising (from the French for honesty or freedom[1]) is a method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and usually a percentage piece of gross sales or gross profits as well... A retailers cooperative or consumer cooperative is a business entity which employs economies of scale on behalf of its members to get discounts from manufacturers and to pool marketing. ... In commerce, a wholesaler buys goods in large quantities from their manufacturers or importers, and then sells smaller quantities to retailers, who in turn sell to the general public. ... A supply chain, logistics network, or supply network is a coordinated system of organizations, people, activities, information and resources involved in moving a product or service in physical or virtual manner from supplier to customer. ... Supply chain management (SCM) is the process of planning, implementing, and controlling the operations of the supply chain with the purpose to satisfy customer requirements as efficiently as possible. ... Look up Logistics in Wiktionary, the free dictionary. ... Logistic Engineering deals with the science of Logistics. ... Shrinkage has multiple meanings, depending on the context. ... Drop shipment or drop shipping is a type of retailing where the retailer does not keep goods in stock, but instead passes the customers order and shipment details to the wholesaler, who then dispatches the goods to the customer directly. ... This article or section does not adequately cite its references or sources. ...

Direct marketing

Wikibooks has more about this subject: Marketing Direct marketing is a discipline within marketing that involves contacting individual customers (business-to-business or consumer) directly and obtaining their responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. ... Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. ... Telemarketing Office Telemarketing is a method of direct marketing in which a salesperson uses the telephone to solicit prospective customers to buy products or services. ... Multi-level marketing (MLM) is a business model that combines direct marketing with franchising. ... Specialty catalogs are a promotion and distribution technique commonly employed by direct marketers. ... The unsustainable geometric progression of a classic pyramid scheme A pyramid scheme (also known as Pyramid Scam [1]) is a non-sustainable business model that involves the exchange of money primarily for enrolling other people into the scheme, usually without any product or service being delivered. ... Large Group Awareness Training or LGAT is a term popularized in the American Psychological Associations 1986 draft DIMPAC report and also by Margaret Singer in her 1996 book Cults in our Midst to describe intense commercial trainings by non-psychologists which from the outside may resemble group therapy. ... The Direct Marketing Association (DMA) is a U.S. trade organization which seeks to advance all forms of direct marketing. ...

Consumer behavior

Consumer behaviour is the study of how people buy, what they buy, when they buy and why they buy. ... Aspirational age is a concept from advertising and marketing, and refers to an ideal age whose characteristics consumers aspire to embody. ... In consumer marketing, an aspirational brand is one that a large segment of consumers wish to own, but cannot. ... angp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvu8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv... A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. ... Buyer decision processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service. ... Prospect theory was developed by Daniel Kahneman and Amos Tversky in 1979 as a psychologically realistic alternative to expected utility theory. ... In prospect theory, loss aversion. ... In marketing, the term decoy effect (also called the asymmetric dominance effect) is used to describe the phenomenon of greater consumer preference for an item in a two-item consideration set caused by the addition of a third item that is asymmetrically dominated. ... Introduction In marketing there are different approaches to the introduction of a (new) product into the market. ... Maslows Hierarchy of Needs is a theory in psychology that Abraham Maslow proposed in his 1943 paper A Theory of Human Motivation, which he subsequently extended to include his observations of mans innate curiosity. ...

Marketing research

Research is the search for and retrieval of existing, discovery or creation of new information or knowledge for a specific purpose. ... Master of Marketing Research (MMR or M.M.R.) is a graduate degree program that may be from one to three years in length. ... Qualitative research is a set of research techniques, used in marketing and the social sciences, in which data are obtained from a relatively small group of respondents and not analyzed with statistical techniques. ... A focus group is a form of qualitative research in which a group of people are asked about their attitude towards a product, service, concept, advertisement, idea, or packaging. ... Concept testing is the process of using quantitative methods and qualitative methods to evaluate consumer response to a product idea prior to the introduction of a product to the market. ... Quantitative marketing research is a social research method that utilizes statistical techniques. ... Statistical surveys are used to collect quantitative information about items in a population. ... Questionnaires are frequently used in quantitative marketing research and social research in general. ... Scaling is the measurement of a variable in such a way that it can be expressed on a continuum. ... Sampling is that part of statistical practice concerned with the selection of individual observations intended to yield some knowledge about a population of concern, especially for the purposes of statistical inference. ... In statistics, a simple random sample from a population is a sample chosen randomly, in which each member of the population has the same probability of being chosen. ... Systematic sampling is the selection of every kth element from a sampling frame, where k, the sampling interval, is calculated as: k = Number in population / Number in sample Using this procedure each element in the population has a known and equal probability of selection. ... In statistics, stratified sampling is a method of sampling from a population. ... This article or section is in need of attention from an expert on the subject. ... Multistage sampling is a complex form of cluster sampling. ... Sampling is the use of a subset of the population to represent the whole population. ... Experimental research designs are used for the controlled testing of causal processes. ... In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. ... Industry or market research is the acquisition of corporate intelligence on a broad range of issues including: Macroenvironment economy government legal technology ecological sociocultural Market Analysis and Competitor analysis market definition market size market segmentation industry structure and strategic groupings Porter 5 forces analysis supply chain competition and market share... For a company to gain or maintain a sustainable competitive advantage, it must be ever vigilant, watching for changes in the business environment. ... SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. ... only joking Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. ... The ecological model of competition is a reassessment of the nature of competition in the economy. ... The Porter 5 forces analysis is a framework for industry analysis and business strategy development developed by Michael Porter in 1979. ... Benchmarking (also best practice benchmarking or process benchmarking) is a process used in management and particularly strategic management, in which organizations evaluate various aspects of their processes in relation to best practice, usually within their own sector. ... Cross tabs (or cross tabulations) display the joint distribution of two or more variables. ... Logit analysis is a mathematical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. ... Intent scale translation is a mathematical technique used by marketers to convert stated purchase intentions into purchase probabilities, that is, into an estimate of actual buying behaviour. ... Preference-rank translation is a mathematical technique used by marketers to convert stated preferences into purchase probabilities, that is, into an estimate of actual buying behaviour. ... See also: Conjoint analysis, Conjoint analysis (in healthcare) Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an individual product or service. ... Factor analysis is a statistical technique that originated in psychometrics. ... Multidimensional scaling (MDS) is a statistical technique often used in marketing and the social sciences. ... Discriminant analysis is a statistical technique used in marketing and the social sciences. ... Cluster analysis is a class of statistical techniques that can be applied to data that exhibits “natural” groupings. ... Preference regression is a statistical technique used by marketers to determine consumers’ preferred core benefits. ...

Services marketing

Services marketing is marketing based on relationship and value. ... Wikibooks has more about this subject: Marketing In economics and marketing, a service is the non-material equivalent of a good. ... Borderless Selling is the process of selling services to clients outside the country of origin of services through modern methods which eliminate the actions specifically designed to hinder international trade. ... For the Talib Kweli album Quality (album) Quality can refer to a. ... The Experience Economy, according to B. Joseph Pine II and James H. Gilmore in their 1999 book of the same name, is an advanced service economy which has begun to sell mass customization services that are similar to theatre, using underlying goods and services as props. ... The tertiary sector of industry, also called the service sector or the service industry, is one of the three main industrial categories of a developed economy, the others being the secondary industry (manufacturing and primary goods production such as agriculture), and primary industry (extraction such as mining and fishing). ... It has been suggested that this article or section be merged into Trademark. ...

Finding related topics

If you have an interest in the Economics and Business section of Wikipedia, drop by at The Business and Economics Forum. This is a list of articles on general management and strategic management topics. ... Organizational studies - an overview Organizational development Management development Mentoring Coaching Job rotation Professional development Upward feedback Executive education Supervisory training leadership development leadership talent identification and management individual development planning 360 degree feedback succession planning Skills management performance improvement process improvement job enrichment Training & Development managing change and also change... This aims to be a complete list of the articles on economics. ... What follows is a list of over 250 Wikipedia articles on finance topics. ... Following is a list of accounting topics. ... Management information systems an overview E-business Intranet strategies Database management system Data warehousing Data mining Document warehousing Customer relationship management (CRM) Sales force management system Enterprise resource planning (ERP) Human Resource Management Systems (HRMS) Business performance management Project management software Integration management Middleware Groupware and collaborative systems RSA Computer... Manufacturing and manufacturing systems manufacturing factory Craft system English system of manufacturing American system of manufacturing Mass production Batch production Just in time manufacturing Toyota Production System Lean manufacturing Computer-aided manufacturing (CAM) Mass customization Theories of production Taylorism Fordism Theory of constraints Productivity Productivity benchmarking cost accounting experience curve... International trade - an overview Absolute advantage Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs) APEC Autarky Balance of trade barter Bilateral Investment Treaty (BIT) Bimetallism branch plant Bretton Woods Conference Bretton Woods system British timber trade Cash crop Comparative advantage Continental trading bloc Cost, insurance and freight Currency... This is a list of business law topics within the field of commercial law. ... See business ethics, political economy and Philosophy of business for an overview. ... This is an annotated list of important business theorists. ... This is an alphabetical list of well-known economists. ... List of corporate leaders: Joe Ackermann - Deutsche Bank William Maxwell Aitken, 1st Baron Beaverbrook- newspaper magnate Arthur Andersen - Arthur Andersen Kunitake Ando - Sony John Jacob Astor - Fur trading and real estate Nitchell Baker - Mozilla Corporation Percy Barnevik - Investor Bernard Baruch - Financier, Investor, Presidential advisor Andy Bechtolsheim - Sun Microsystems Silvio Berlusconi... This is an incomplete list of companies. ...


  Results from FactBites:
 
List Bandit | Build Mailing Lists | Email List Building (485 words)
The addresses are usually acquired from your own opt-in list, an email list service, or a 3rd party program such as Your Lucky List, ListMachine or List Bandit.
The goal of your email marketing should be to…..
They are less apt to have blocks on their domains, and more of your email will get through to your customers if you have your own email system.
  More results at FactBites »

 
 

COMMENTARY     


Share your thoughts, questions and commentary here
Your name
Your comments

Want to know more?
Search encyclopedia, statistics and forums:

 


Press Releases |  Feeds | Contact
The Wikipedia article included on this page is licensed under the GFDL.
Images may be subject to relevant owners' copyright.
All other elements are (c) copyright NationMaster.com 2003-5. All Rights Reserved.
Usage implies agreement with terms, 1022, m